Mobile: Page 7
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Courtesy of Vitaminwater
Vitaminwater offers free rent to consumers who use its flavors as design inspiration
Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page.
By Aaron Baar • Aug. 15, 2024 -
Courtesy of Liquid I.V.
Liquid I.V. helps consumers beat the summer heat with multichannel campaign
“Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more.
By Aaron Baar • Updated Aug. 14, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of The Coca-Cola Company
Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in
The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets.
By Jessica Deyo • Aug. 12, 2024 -
Courtesy of Team Whistle
Serta links with Olympic gold medalist to promote iComfort Pro mattress
The bedding company has partnered with Team Whistle on an episode of its “No Days Off” YouTube series that features soccer star Sydney Leroux.
By Jessica Deyo • Aug. 8, 2024 -
Courtesy of Mars, Inc.
5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt
Those who find the secret party spot using clues doled out on social will be offered a glow-in-the-dark 5 Gum x Zedd pack as their ticket.
By Aaron Baar • Aug. 8, 2024 -
SolStock via Getty Images
NFL, GameSquare tap into football fandom for traveling creator series
“NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.
By Aaron Baar • Aug. 8, 2024 -
Courtesy of Urban Outfitters
Deep DiveBack-to-school 2024: How brands can win younger consumers as uncertainty endures
The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.
By Jessica Deyo • Aug. 8, 2024 -
Courtesy of Warner Bros.
‘Beetlejuice’ sequel sells tickets in first-of-its-kind Roblox activation
Developed by Sawhorse, the experience includes a virtual Fandango box office where users can purchase real-world movie tickets.
By Chris Kelly • Aug. 7, 2024 -
Justin Sullivan via Getty Images
Google loses search antitrust case in blow to digital ad juggernaut
“Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech.
By Peter Adams • Aug. 6, 2024 -
Ezra Acayan via Getty Images
Amazon ranks as top brand on TikTok by earned media value: report
Findings from CreatorIQ and TikTok detail how creators have helped brands like the NBA, Sephora and Fortnite find success on the platform.
By Aaron Baar • Aug. 1, 2024 -
Courtesy of Pacsun
Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign
Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.
By Jessica Deyo • Aug. 1, 2024 -
Kelly Sullivan via Getty Images
Meta’s AI vision: Automating creative and personalizing ads in real time
For now, the technology is helping improve advertising performance and efficiency, as the company saw revenue rise 22% in Q2.
By Peter Adams • Aug. 1, 2024 -
Courtesy of Yelp
Yelp boosts ad offerings for national and multi-location businesses
Expanded ad formats and new cookieless measurement tools are part of the platform’s plan to help brands generate high-intent leads.
By Aaron Baar • July 25, 2024 -
Mario Tama via Getty Images
Spotify revamps self-serve ad platform on heels of record Q2
Brands including World Rugby, Ionos and Contiki have already leveraged the new Spotify Ads Manager, which boasts improved targeting functionality.
By Jessica Deyo • July 25, 2024 -
Courtesy of American Eagle
Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign
CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z.
By Jessica Deyo • July 25, 2024 -
Courtesy of Boost Mobile
Boost Mobile challenges telecom’s big 3 with brand repositioning, campaign
The wireless carrier is unifying its prepaid and postpaid services under a single brand name and marking the effort with a new look and comedic ads.
By Aaron Baar • July 18, 2024 -
Courtesy of Burger King
Why Burger King is all-in on gamification
A full pipeline of new and unique in-app games drives engagement for the brand, according to Preston Nix, director of loyalty and CRM.
By Amanda Baltazar • July 18, 2024 -
Courtesy of Sprite
Sprite leans into AI remixes for music platform’s return
For Sprite Limelight’s return, music fans can create tracks using a common hook via the Soundlabs remix tool available in Coca-Cola’s app.
By Aaron Baar • July 11, 2024 -
Courtesy of Total Wireless
Verizon’s Total Wireless rebrands to break through a crowded category
Verizon Value CMO Cheryl Gresham explores the prepaid wireless carrier’s new look and why terms like “multicultural marketing” feel limiting.
By Chris Kelly • July 11, 2024 -
Courtesy of CeraVe
Deep Dive6 campaigns that signaled a creative resurgence in H1 2024
As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.
By Peter Adams , Jessica Deyo • July 10, 2024 -
Courtesy of McDonald's USA
McDonald’s links with anime series for app-exclusive sauce
The chain’s collaboration with “Jujutsu Kaisen” to launch its Special Grade Garlic Sauce also includes a tie-up with anime streaming service Crunchyroll.
By Jessica Deyo • July 3, 2024 -
Courtesy of Joann
Joann launches Gen Z-focused brand campaign
A key element of the craft retailer’s first major post-bankruptcy initiatives will involve leveraging influencer relationships.
By Nate Delesline III • July 1, 2024 -
Courtesy of E.l.f. Beauty
E.l.f. tests real-world commerce on Roblox via Walmart tech
Users can now purchase physical products within an experience developed with esports agency eGen and metaverse games publisher Supersocial.
By Jessica Deyo • July 1, 2024 -
Courtesy of Toyota
Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film
The new “Getaway Driver” video riffs on classic horror film tropes and features comic-actor and social media personality King Bach.
By Aaron Baar • June 27, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop looks to woo small businesses with accelerators
Despite facing a U.S. ban, the social media platform is investing in resources to help scale women- and LGBTQIA+-owned businesses.
By Tatiana Walk-Morris • June 26, 2024
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