Mobile: Page 7

  • An image of a music festival.
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    Courtesy of Anheuser-Busch InBev
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    How Corona found success with YouTube Shorts

    The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

    By • Oct. 3, 2024
  • Man and woman sitting next to each other on stage during a panel at IAB's Connected Commerce Summit
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    Peyton Bigora/Marketing Dive
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    5 ways grocers can master shoppable video, connected TV

    Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.

    By Peyton Bigora • Oct. 2, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Shake Shack food with Worth It tagline
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    Retrieved from Shake Shack on October 01, 2024
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    Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads

    Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability. 

    By • Oct. 1, 2024
  • Examples of Gopuff's new ad capabilities on three smartphone screens
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    Courtesy of Gopuff
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    Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features

    The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.

    By • Sept. 26, 2024
  • Volkswagen app on smartphone
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    Courtesy of Volkswagen
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    Volkswagen integrates Google’s generative AI to enhance app experience

    Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?”

    By Aaron Baar • Sept. 26, 2024
  • DOJ TikTok COPPA lawsuit for children privacy violations
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    Michael M. Santiago via Getty Images
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    Forrester: Online ad tolerance rises while trust remains low

    Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.

    By • Sept. 26, 2024
  • A virtual influencer appears before a Pacsun store
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    Courtesy of Pacsun
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    Virtual influencers gain traction

    The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.

    By Tatiana Walk-Morris • Sept. 26, 2024
  • A screen displaying corporate text against an orange background. A blue Sour Patch Kid gummy sits in an office chair to the right
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    Permission granted by Sour Patch Kids
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    Sour Patch Kids translates corporate lingo as Gen Z enters the workforce

    A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.

    By • Sept. 25, 2024
  • Joey Chestnut for Chili's
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    Courtesy of Chili's Grill & Bar
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    Chili’s challenges Joey Chestnut to an eating contest on X

    The restaurant chain is leaning into the embattled platform to debut the 3 For Lunch Combo meal and assert its value proposition over fast-food competitors.

    By Aaron Baar • Sept. 19, 2024
  • A Chipotle quesadilla
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    Courtesy of Chipotle Mexican Grill
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    Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas

    As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.

    By • Sept. 19, 2024
  • Gabby Windey appears in Flamin' Hot's “Cheat on Flamin’ Hot Cheetos" campaign
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    Courtesy of Frito-Lay North America
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    Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos

    A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.

    By • Sept. 17, 2024
  • A red Captain Morgan Boat pulls a glass behind it.
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    Courtesy of Diageo
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    Captain Morgan raises anchor with expanded NFL-themed scavenger hunt

    “Follow the Captain” encourages consumers to look for QR codes at various locations, such as stadiums and liquor stores.

    By • Sept. 16, 2024
  • TV screen mounted at a checkout aisle of a grocery store advertising Quaker Oats products
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    Courtesy of Grocery TV
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    Deep Dive

    What will it take to unlock in-store retail media?

    The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.

    By Peyton Bigora • Sept. 13, 2024
  • Shopify President Harley Finkelstein appears as a digital avatar to promote the e-commerce company's partnership with Roblox.
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    Courtesy of Shopify
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    Roblox blurs lines between gaming, commerce with Shopify integration

    The e-commerce company will begin piloting its Checkout solution within Roblox to allow for the sale of physical items directly within games.

    By • Sept. 12, 2024
  • F1 driver Max Verstappen plays Heineken 0.0’s 'Player 0.0' game
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    Courtesy of Heineken
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    Heineken 0.0 brings mobile safe-driving game competition to US

    The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.

    By Aaron Baar • Sept. 12, 2024
  • A human hand holding a black block displaying the letter "x"
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    Dan Kitwood via Getty Images
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    Former Hyundai CMO named X’s global head of marketing

    Angela Zepeda joins the platform at a challenging time and is tasked with growing the brand globally and helping to accelerate innovation.

    By • Sept. 10, 2024
  • Will Ferrell stars in PayPal's largest-ever advertising campaign and is seen using his phone for tap-to-pay at a store.
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    Courtesy of PayPal
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    PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign

    The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions. 

    By • Sept. 10, 2024
  • Walmart uses Fubo's Triple Play ad unit
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    Retrieved from Fubo on September 06, 2024
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    Walmart leverages Fubo’s takeover ad format to connect content, commerce

    The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment.

    By • Sept. 9, 2024
  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    Deep Dive

    ‘The year of implementation’: How marketers are leveraging AI on mobile

    While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.

    By • Sept. 5, 2024
  • A person holds a smartphone in a Pizza Hut
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    Courtesy of Pizza Hut
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    Pizza Hut turns TikTok content into real-world currency for My Box promo

    Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food. 

    By Aaron Baar • Sept. 5, 2024
  • Megan Thee Stallion and NFL stars appear in a Pepsi ad inspired by "Gladiator II"
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    Courtesy of PepsiCo
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    Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’

    Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.

    By • Sept. 5, 2024
  • Musician Charlotte Rose Benjamin applies makeup in an E.l.f. video
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. Cosmetics bows entertainment brand with original album release

    The album is the first product to come from the cosmetic marketer’s new entertainment arm and was developed with agency Madwell.

    By • Sept. 4, 2024
  • Maybelline cosmetics on display
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    Roy Rochlin/Getty Images via Getty Images
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    ‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing

    The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.

    By • Sept. 3, 2024
  • Mountain Dew's Mountain Dude
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    Retrieved from Mountain Dew on August 28, 2024
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    Mountain Dew claims its own time zone with geofenced offer, TikTok push

    A TikTok sweepstakes coined “Mountain Dew Hauls” will reimburse five winners’ moving fees to relocate to the Mountain time zone.

    By Aaron Baar • Aug. 29, 2024
  • Comedians Andrew Santino and Stavros Halkias appear side-by-side in a humorous ad promoting Fireball Cinnamon Whisky.
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    Courtesy of Fireball Cinnamon Whisky
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    Fireball fuels football rivalries with first-ever paid TikTok campaign

    New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games.

    By • Aug. 29, 2024