Mobile
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Courtesy of Mattress Firm
Mattress Firm wants listeners to rest easy with new podcast as audio medium climbs
The mattress retailer worked with Vox Media's branded content studio to create a series featuring sleep-related stories and tips.
By Robert Williams • May 12, 2022 -
Spencer Platt via Getty Images
Google adds customizable ads on search and YouTube
New tools help users manage interactions with advertisers, including blocking or reporting content and viewing an ad’s funding sources and targeting metrics.
By Natalie Koltun • May 12, 2022 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of Burger King
Burger King goes for gamers with glitchy deals
The latest mobile activation from the QSR chain has users searching its app for deals in the form of graphics errors and other bugs.
By Sara Karlovitch • May 12, 2022 -
Pepsi released a video as part of the campaign that features soccer player Paul Pogba and a Rube Goldberg machine. The image was retrieved from its video on May 11, 2022.
Pepsi, Pizza Hut put soccer fans in Paul Pogba's shoes with AR game
Activations with Yum Brands restaurants attempt to capture the excitement ahead of the UEFA Champions League final with help from the star midfielder.
By Peter Adams • May 11, 2022 -
Courtesy of Taco Bell
Taco Bell asks diners to swap out mundane meals via TikTok dance challenge
"Taco Swap" builds on an effort that helped to drive the highest sales week in the chain's history and represents another bid to be closer to youth culture.
By Chris Kelly • May 9, 2022 -
Retrieved from Starbucks on May 04, 2022
Starbucks builds out 'third place' with foray into NFTs
As a means to build a community around coffee, the chain will link the upcoming digital tokens to exclusive content and perks.
By Natalie Koltun • May 5, 2022 -
Snap released a video promoting its new AR features and partner brands, including Goodr, Puma and Ralph Lauren. The image was retrieved from its video on May 4, 2022.
Snap expands e-commerce reach for brands with new AR tech
Puma, American Eagle and Zenni Optical tested the upgraded tools to offer virtual product try-ons via Snapchat and within their own apps.
By Robert Williams • May 5, 2022 -
Permission granted by Peter Adams/Marketing Dive
TikTok's new premium ad unit aligns brands with top 4% of videos
TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts.
By Peter Adams • May 5, 2022 -
Permission granted by Snap Inc.
Snapchat partners with Cameo to streamline brand-creator ad deals
Mattress Firm, Molson Coors and Kraft have been beta testing the program, letting them draw on over 45,000 personalities for custom video ads.
By Peter Adams • May 4, 2022 -
Courtesy of Panera
Panera partners with T-Pain and Ntwrk to promote chicken sandwich
The rapper will host a day of merchandise drops on the shopping app, including a line of items branded with Panera’s logo and images of its chicken sandwich.
By Sara Karlovitch • April 28, 2022 -
Retrieved from Benefit Cosmetics on April 27, 2022
Benefit Cosmetics reinforces gaming link with 9-tournament series
A monthslong effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities.
By Natalie Koltun • April 28, 2022 -
Retrieved from TikTok on April 28, 2022
TikTok deepens AR investment with Camera IQ tools
Estée Lauder’s Smashbox and Cartoon Network piloted the new tech, the latter of which notched 4 million views from an AR effect without paid promotion.
By Robert Williams • April 28, 2022 -
Courtesy of Meta
Facebook sees users grow again while metaverse bets gain traction
Wendy's recent activation in Horizon Worlds drew 52 million visitors, a promising development as Meta's broader ad business continues to slow.
By Peter Adams • April 28, 2022 -
Win McNamee/Getty Images via Getty Images
What Elon Musk's Twitter takeover means for advertisers
The Tesla CEO's stated mission around preserving "free speech" tees up looser content moderation policies on a platform already infamous for toxicity.
By Peter Adams • April 26, 2022 -
Retrieved from Snapchat on April 13, 2022
Snap's ad business challenged as global chaos adds to Apple headwinds
While the Ukraine war and inflation are impacting revenue, the Snapchat owner has secured upfront commitments more than 60% higher than last year.
By Peter Adams • April 22, 2022 -
Nataba via Getty Images
Spot Pet Insurance employs Cameo for star-studded campaign
The company is teaming with talent like Lindsay Lohan, Gabby Douglas and Erin Andrews to produce social media-friendly videos to promote its insurance.
By Sara Karlovitch • April 21, 2022 -
Courtesy of Google
NBA and Google gamify playoffs with virtual app experience
The tie-in builds on the duo's multiyear partnership and aims to deepen fan interest around the tournament through avatars, trivia and 3D game highlights.
By Natalie Koltun • April 21, 2022 -
Permission granted by Jack in the Box
Restaurants leverage delivery boom to reach 4/20 enthusiasts
Promotions from Jack in the Box, Wingstop and others cater to stoners at home as weed experiences wider legalization and mainstream acceptance.
By Peter Adams • April 18, 2022 -
PeopleImages/iStock via Getty Images
Sponsored by adjustMobile app trends 2022: A global benchmark of app performance
See top trends and benchmarks from the top 2,500 fintech, e-commerce and gaming apps.
April 18, 2022 -
Retrieved from McDonald's via Twitter on March 21, 2022
Why McDonald's leveraged buzzy Szechuan sauce to boost its app
Promotions like the recent mobile-only offer for Szechuan sauce can onboard more app users and deliver insights into consumer spending habits.
By Robert Williams • April 14, 2022 -
Courtesy of Meta
Meta leans into monetizing Horizon Worlds VR platform
The social media giant will reportedly take a 47.5% cut of virtual assets sold by creators on Horizon Worlds, which is a bet on the potential of the metaverse.
By Sara Karlovitch • April 14, 2022 -
Epic Games raises $2B to develop its metaverse efforts
The funding brings its valuation to nearly $32 billion, and includes participation from Kirkbi, the investment firm behind The Lego Group.
By Tatiana Walk-Morris • April 13, 2022 -
Retrieved from Allrecipes on April 07, 2022
Walmart preps mealtime inspiration with shoppable Snapchat lens
The retailer's collaboration on a new AR lens aims to help mobile users find recipes using ingredients they have at home or can order from Walmart.
By Robert Williams • April 7, 2022 -
Courtesy of Tito's Vodka
Tito's Vodka distills AR packaging to mark 25th birthday
Scanning a QR code on in-store displays will activate a four-part story of the brand's history and give fans a chance to win a prize.
By Sara Karlovitch • April 7, 2022 -
Retrieved from Travis Scott on April 27, 2020
Brands ramp up gaming marketing but still lag consumers
At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.
By Peter Adams • April 6, 2022
