Mobile

  • Meta Brand Summit 2025 product updates
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    Courtesy of Meta
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    Meta deepens AI focus for latest suite of brand advertiser solutions

    The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.

    By • Sept. 11, 2025
  • Ralph Lauren AI app
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    Courtesy of Ralph Lauren
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    Ralph Lauren debuts Ask Ralph AI shopping assistant on mobile app

    Powered by Microsoft Azure OpenAI, Ask Ralph provides style inspiration by serving consumers shoppable versions of complete outfits.

    By Aaron Baar • Sept. 11, 2025
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Mary Kay's "Miss Conceptions"
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    Courtesy of Mary Kay
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    Mary Kay combats brand myths with social media series targeting Gen Z

    “Miss Conceptions” includes content meant to debunk misunderstandings about the cosmetics brand, like “Isn’t Mary Kay just for grandmas?”

    By • Sept. 11, 2025
  • "Kittle Things" imagery.
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    Courtesy of DAZN
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    T-Mobile taps into NFL hype as top sponsor of George Kittle series

    “Kittle Things,” an original show from sports entertainment platform DAZN, has also drawn sponsorships from Little Caesars, Lysol and PrizePicks. 

    By • Sept. 9, 2025
  • A person on a smartphone walks by a Shake Shack restaurant
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    Joe Raedle via Getty Images
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    How Shake Shack removes friction between web traffic and app downloads

    As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and return on ad spend.

    By • Sept. 8, 2025
  • Close-up of hands typing on a laptop computer.
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    Kaboompics.com

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    Sponsored by name.com

    Unlocking brand potential with next-generation domain names

    Innovative, forward-thinking brands are discovering the power of creative domain extensions like .studio. They offer personalization, authenticity, and relevance, while instantly conveying a brand’s purpose, closing the divide between its domain name and identity. 

    Sept. 8, 2025
  • Snap app ad product
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    Courtesy of Snap
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    Snap’s new app ad formats aim to lower CPAs, drive reach

    Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without leaving the app. 

    By Aaron Baar • Sept. 4, 2025
  • Peach & Lily's New York City pop-up event celebrating its summer 2025 product launch.
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    Courtesy of Peach & Lily
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    Inside Peach & Lily’s unconventional influencer marketing strategy

    The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts.

    By • Sept. 4, 2025
  • Jägermeister's "Ice Cold Justice" game
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    Courtesy of Jägermeister
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    Jägermeister defends ice-cold shots with arcade-inspired video game

    Alongside the brand’s Stag mascot, players of the web-based game must defeat “anti-fun bad guys” looking to impede on a night of drinking. 

    By Aaron Baar • Aug. 28, 2025
  • TikTok's "See Where Music Takes You" campaign imagery
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    Courtesy of TikTok
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    TikTok spotlights its influence on music culture for global campaign

    “See Where Music Takes You” includes a spot set to “Love Me Not,” the hit song by Ravyn Lenae, whose success on TikTok helped launch her career.

    By • Aug. 28, 2025
  • Philadelphia Eagles running back Saquon Barkley for Little Caesars
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    Courtesy of Little Caesars
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    Little Caesars dials up NFL marketing with deals, co-branded campaign

    The pizza chain is also flexing partnerships with football stars like Saquon Barkley for its fourth year as the Official Pizza Sponsor of the league.

    By • Aug. 26, 2025
  • Downy's cover art for its "Almost Scandalously Soft Stories" campaign.
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    Courtesy of Downy
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    Downy tells ‘Almost Scandalously Soft Stories’ for Spotify campaign

    The P&G brand is tapping into the growing popularity around audiobook romances with four stories that position freshness as a sensorial escape.

    By Aaron Baar • Aug. 21, 2025
  • DoorDash's "Too Much Winning Energy" campaign imagery
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    Courtesy of DoorDash
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    DoorDash boosts college football marketing with seasonal rewards, events

    A digital spot from in-house studio Superette promotes DoorDash Streaks, a program that rewards app users who order on Saturdays.

    By • Aug. 21, 2025
  • 818 Tequila's 818 Mini bottles
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    Courtesy of 818 Tequila
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    Q&A

    Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze

    CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis. 

    By • Aug. 18, 2025
  • Hi-Chew in Fortnite
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    Courtesy of Hi-Chew
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    Hi-Chew amplifies Fortnite appearance with creators, ‘unlockable site’

    Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed for entries into a raffle.

    By Aaron Baar • Aug. 14, 2025
  • Instacart concert flyer
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    Courtesy of Instacart
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    Instacart cracks into live experiences to cap off ‘90s nostalgia blitz

    Frosted Flakes and Venmo are supporting a Third Eye Blind concert that will feature Frosted Tips stations and throwback food and drinks.

    By • Aug. 14, 2025
  • TRESemmé's "Get TF Out of Bed" campaign imagery.
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    Courtesy of TRESemmé
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    TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series

    The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to host events in five major cities.

    By • Aug. 13, 2025
  • Sydney Sweeney poses for American Eagle
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    Courtesy of American Eagle
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    Deep Dive

    How to win back-to-school marketing as American Eagle’s big bet blows up

    Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence. 

    By • Aug. 12, 2025
  • Weber Ranch AI mixologist app
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    Courtesy of Round 2 Spirits, LLC
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    Weber Ranch Vodka debuts AI-powered mobile mixologist

    The tool relies on OpenAI technology to connect consumers with a virtual bartender via SMS for cocktail recommendations and personalized guidance.

    By Aaron Baar • Aug. 7, 2025
  • Chipotle Snapchat
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    Courtesy of Chipotle
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    Chipotle turns up the heat on summer marketing with Snapchat

    As part of its marketing activations around National Avocado Day, the chain also continues to push its first seasonal rewards promotion. 

    By Aaron Baar • July 31, 2025
  • PepsiCo's Starry
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    Courtesy of PepsiCo
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    Starry ties free soda to hot temps as extreme weather sways marketing

    The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite.

    By • July 25, 2025
  • YouTube AI in shorts
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    Retrieved from YouTube on July 24, 2025
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    Sociable: Inside YouTube’s new generative AI features for Shorts

    Among the latest additions is image-to-video animation, which can turn your photos into animated elements.

    By Andrew Hutchinson • July 24, 2025
  • Spotify and Netflix collaborate around "Happy Gilmore 2"
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    Courtesy of Spotify
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    Spotify tees up excitement for ‘Happy Gilmore 2’ with in-app mobile game

    The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a personalized “Happy” playlist.

    By Aaron Baar • July 24, 2025
  • A personalized Taco Bell advertisement at a bus stop.
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    Courtesy of Taco Bell
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    Taco Bell boosts fan-created mobile orders with free advertising

    Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it’s been shared.

    By • July 24, 2025
  • Velveeta's "Respect the Drip" campaign imagery
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    Courtesy of Kraft Heinz
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    Velveeta says ‘Respect the Drip’ for first major campaign in 2 years

    The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset.

    By • July 24, 2025