Mobile
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Retail marketers invest in livestreams to establish shopping's 'next normal'
The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers.
By Robert Williams • Jan. 21, 2021 -
Barilla cooks up pasta timer playlists on Spotify
The world's largest pasta company and agency Publicis released playlists with run times equal to cooking times for different pasta shapes.
By Chris Kelly • Jan. 21, 2021 -
Trendline
Influencer Marketing
Despite industry-wide budget cuts since the pandemic's onset, influencer marketing has been mostly resilient as brands turn to creators for fresh content that reaches homebound consumers.
By Marketing Dive staff -
Retrieved from Twitch on January 20, 2021
Capital One deepens bet on Twitch to reach ad-averse gamers
By compensating Twitch streamers and lowering the barrier to entry for viewers to support their favorite creators, Capital One aimed to showcase its mission to simplify transactions and financial wellness.
By Natalie Koltun • Jan. 21, 2021 -
Retrieved from Triller on October 05, 2020
Triller reportedly preps Super Bowl ad as app looks for breakout moment
The TikTok rival could be looking to the big game as a stage to better familiarize consumers with its brand and scale its user base.
By Peter Adams • Jan. 20, 2021 -
Retrieved from Clio Awards on July 13, 2020
Nike's apps played crucial role in driving engagement, 2020 digital sales growth
Its app suite underscores a philosophy of accessibility for shoppers, while helping Nike gather data on purchasing habits, personal information and exercise routines that can inform future marketing.
By Robert Williams • Jan. 14, 2021 -
Mobile ad spending surged 26% in 2020 as pandemic fueled demand
App Annie indicates financial pressures sent marketers on the hunt for cheaper ad inventory like interstitials during a banner year for engagement.
By Peter Adams • Jan. 14, 2021 -
Natural Light illustrates college debt crisis with art installation valued at $470M
A "Da Vinci of Debt" piece made of authentic diplomas accompanies a Snapchat experience that lets users virtually explore the exhibit.
By Peter Adams • Jan. 14, 2021 -
FIFA teams soccer players with musicians in new podcast series
The soccer federation partnered with Universal Music to showcase the power of music as part of a broader push into original audio programming.
By Robert Williams • Jan. 14, 2021 -
White Castle revamps Valentine's Day event with drive-in, carhop service
Fans of the burger chain can book time for a socially distanced date through the OpenTable website or app.
By Robert Williams • Jan. 13, 2021 -
Bud Light Seltzer, Jamestown bet on custom apps to insert themselves into New Year's Eve
Cancellations of big public events pushed marketers to rethink and reformat events for the holiday to reach at-home folks glued to their phones.
By Robert Williams • UPDATED: Jan. 8, 2021 at 9:31 a.m. -
WW pumps up app-based membership with podcasts, virtual experiences
The company formerly known as Weight Watchers debuted a plan for digitally savvy members built with pandemic-spurred behaviors in mind.
By Chris Kelly • Jan. 07, 2021 -
Retrieved from Sensor Tower on January 06, 2021
Consumers spent over $100B on mobile apps in 2020, study finds
TikTok generated $4.7 million globally in revenue on Christmas, making it the top non-gaming app based on spending, according to Sensor Tower.
By Tatiana Walk-Morris • Jan. 07, 2021 -
Facebook: 35% of gaming newcomers prefer ad-supported monetization model
A report examining COVID-19's impact on the gaming space found Facebook's streaming service in 2020 notched 1 billion viewership hours for the first time.
By Peter Adams • Jan. 07, 2021 -
EBay targets mobile shoppers with AR 'Santa Sneaker Drop' sweepstakes
The online marketplace teamed with NBA star Anthony Davis to promote the web-based game and give away 500 pairs of collectible sneakers.
By Robert Williams • Dec. 23, 2020 -
Burger King sends customers $1 via Venmo to push new value menu
A cash-app promotion for the $1 Your Way lineup arrives as Congress is set to vote on a pandemic stimulus package some view as a short-term fix to broader economic woes.
By Peter Adams • Dec. 21, 2020 -
Retrieved from Snapchat on July 30, 2020
Snap teams with Unity to expand ad reach on mobile games
Brands can now more easily reach a gaming platform with 2 billion consumers worldwide that generates 22.9 billion ad impressions a month.
By Robert Williams • Dec. 18, 2020 -
Triller matures as marketing platform with NYX virtual pop-up shop
Emerging amid a surge in user-created video, Triller faces a daunting challenge — and key opportunity — in snagging brand dollars from mainstay social apps as they contend with legal battles.
By Robert Williams • Dec. 17, 2020 -
Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream
A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform.
By Peter Adams • Dec. 17, 2020 -
Retrieved from Reddit on December 14, 2020
Reddit acquires TikTok rival Dubsmash as video vision comes into focus
While Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform.
By Peter Adams • Dec. 14, 2020 -
49% of podcast fans approve of ads, but volume concerns grow
More than one-third of respondents think podcasts carry too many ads, though a new report found no meaningful change in ad-skipping behavior.
By Peter Adams • Dec. 10, 2020 -
Retrieved from BlueJeans on April 17, 2020
App Annie: Business apps exploded in 2020, driving 25% lift in time spent on mobile
As mobile usage surged this year, the biggest winners were TikTok and remote collaboration apps that became de facto tools of people working from home.
By Chris Kelly • Dec. 10, 2020 -
Retrieved from Tastemade on November 23, 2020
Tastemade feasts on shoppable video as mobile viewership grows
Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.
By Robert Williams • Dec. 10, 2020 -
Sponsored by Adjust
App advertising on iOS 14: How to secure user opt-in
Make sure your company is ready for iOS 14 and learn the best methods for securing user opt-in.
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Dive Awards
The Marketing Dive Awards for 2020
From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year.
By Marketing Dive Team • Dec. 09, 2020 -
TikTok regular E.l.f. turns to Triller to debut branded holiday album
The marketer has gone viral with original TikTok songs but continues to diversify its bets in launching what it says is the first campaign from a beauty brand on Triller.
By Peter Adams • Dec. 08, 2020