Mobile
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Courtesy of Mars Wrigley
M&M's revives Messages packs with integrated Spotify playlists
Each pack has a printed message and a special code that opens a complementary playlist when scanned with a smartphone camera.
By Robert Williams • Feb. 26, 2021 -
Courtesy of TikTok
TikTok taps into surging soccer interest with Portland clubs deal
Along with creating frequent and exclusive content, the partnership puts TikTok's logo on player jerseys, the first joint patch sponsorship of a professional men's and women's soccer team in the U.S.
By Chris Kelly • Feb. 25, 2021 -
Trendline
Influencer Marketing
Despite industry-wide budget cuts since the pandemic's onset, influencer marketing has been mostly resilient as brands turn to creators for fresh content that reaches homebound consumers.
By Marketing Dive staff -
How influencer marketing will evolve as Gen Z's sway grows
The latest evolution of influencer marketing may see brands approach already loyal customers and give them incentives to partner on social content, a new CreatorIQ report forecasts.
By Robert Williams • Feb. 25, 2021 -
Courtesy of Klarna
Klarna, Cosmopolitan co-host virtual shopping event
Next week's "Hauliday" event features a new livestream shopping element following a period of growth for payment platform Klarna.
By Tatiana Walk-Morris • Feb. 25, 2021 -
Courtesy of Laughing Cow
Laughing Cow crowdsources laughter worldwide to lighten mood
People can record and share their laugh as part of the brand's 100th anniversary effort that also includes scannable packaging and digital content.
By Robert Williams • Feb. 24, 2021 -
Courtesy of Bacardi
Bacardi extends 'Conga' remix push with first-of-its-kind Snapchat AR activation
The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology.
By Chris Kelly • Feb. 23, 2021 -
Courtesy of Chevrolet
Chevrolet debuts on TikTok with artist behind viral hit 'My Truck'
The General Motors brand features its Silverado full-size pickup in the video, while the lyrics mention the carmaker's truck lineup.
By Robert Williams • Feb. 22, 2021 -
Courtesy of Lexus
Twitch reaches beyond gaming and connects with viewers, brands
A recent tie-up with Lexus on a custom car signals how the Amazon-owned site is teeing up growth plans by diversifying content to attract a wider audience.
By Robert Williams • Feb. 18, 2021 -
Courtesy of Talkshoplive
Livestream shopping platform Talkshoplive raises $3M
Other companies have experimented with livestream commerce to meet homebound consumers where they're spending time during the pandemic.
By Tatiana Walk-Morris • Feb. 18, 2021 -
Courtesy of Zaxby's
Zaxby's inspires random acts of kindness with TikTok challenge
The fast-food chain chose TikTok for a new lighthearted effort because of the platform's visual storytelling style and younger audience.
By Chris Kelly • Feb. 18, 2021 -
Permission granted by Showtime
Showtime lets fans access 'Shameless' family group chat with SMS play
A first-of-its-kind activation on the Community messaging platform shows how channels like SMS can enable fan experiences at scale during the pandemic.
By Peter Adams • Feb. 18, 2021 -
Retrieved from Clubhouse on February 09, 2021
Burger King parent RBI chats with consumers on buzzy Clubhouse app
The invite-only app combines elements of chatrooms, conference calls, podcasts and more, and has quickly seen its valuation grow to $1 billion.
By Chris Kelly • Feb. 12, 2021 -
Courtesy of Uber Eats
How some Super Bowl LV advertisers scored on mobile
This year's game was notable for the bigger presence of digital newcomers like DoorDash, Fiverr, Indeed, Klarna, Mercari, Reddit, Robinhood and Uber Eats.
By Robert Williams • Feb. 11, 2021 -
Courtesy of Snap
Labatt turns cases of beer into NHL arenas with Snapchat lens
Snapcodes on beer boxes unlock an AR experience that causes a virtual arena to appear, arriving as most hockey teams play without fans in attendance.
By Chris Kelly • Feb. 11, 2021 -
EA buys Glu Mobile for $2.4B in quest to quickly scale mobile games business
Nabbing the developer behind Kim Kardashian: Hollywood doubles the size of EA's mobile offerings as the category sees a pandemic windfall.
By Peter Adams • Feb. 11, 2021 -
Courtesy of Panda Express
Panda Express celebrates Lunar New Year with digital red envelopes
The QSR brand also partnered with influencer Joy Cho to create limited-edition kits to help families celebrate the holiday at home.
By Robert Williams • Feb. 11, 2021 -
Oracle, Walmart bid for TikTok reportedly hits wall as Biden reassesses strategy on China
Walmart continues to work closely with the app, signaling TikTok's ability to bridge content and commerce will remain valuable to the retailer.
By Peter Adams • Feb. 10, 2021 -
Courtesy of Tubi
Fox launches multichannel campaign to turn Tubi into 'billion dollar business'
As consumers face subscription service fatigue, Fox looks to win over viewers and advertisers with the AVOD service it acquired in 2020.
By Chris Kelly • Feb. 10, 2021 -
Courtesy of Lowe's
Deep DiveBrands get back together with experiential marketing in time for Valentine's Day
Dunkin', White Castle and Lowe's are among the brands offering in-person experiences designed to be memorable and safe. But are consumers ready?
By Aaron Baar • Feb. 10, 2021 -
Permission granted by Burger King
Burger King loyalty program test includes rewards via self-delivery
The loyalty program strengthens the chain's digital offerings and gives it access to diner data that can inform future tweaks based on customer behaviors.
By Emma Liem Beckett • UPDATED: Feb. 9, 2021 at 5:16 p.m. -
Opinion
Big game newbies like Chipotle, Indeed and Vroom should focus on ads' long-term impact
To really generate buzz, combine a TV ad with layers of digital marketing before, during and after game day, writes Bernardo de Albergaria of Airship.
By Bernardo de Albergaria • Feb. 08, 2021 -
FTC's Tapjoy settlement puts mobile gaming industry on notice
The agency is likely to broaden its examination of advertising in the mobile gaming industry amid consumer complaints and "deeper structural problems."
By Robert Williams • Feb. 04, 2021 -
Courtesy of Taco Bell
Taco Bell decries rivals' celeb menu stunts in 'Build Your Own Cravings' mobile push
Even as it teases fellow QSRs like McDonald's and Chipotle that have relied on celebrities, Taco Bell's latest effort also features influencers.
By Chris Kelly • Feb. 04, 2021 -
Permission granted by Cheetos
Cheetos' Super Bowl ad embeds stealth Snapchat codes that unlock free snacks
Each of the TV spot's 1,440 frames includes a hidden marker that can be scanned via Snapchat to access a bag of Cheetos Crunch Pop Mix.
By Peter Adams • Feb. 04, 2021 -
Courtesy of Uber Eats
Uber Eats delivers support to restaurants, comedy to Super Bowl in 'Wayne's World' tie-up
As competition heats up with DoorDash, Uber Eats readies its Super Bowl ad debut and urges people to support local restaurants by waiving fees Feb. 3-7.
By Robert Williams • Feb. 03, 2021
