Aerie ups commitment to authenticity with enhanced creator program

The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.

By Jessica Hammers • April 23, 2026

TikTok boosts measurement partnerships in play for advertiser confidence

Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now accredited for reporting video viewability.

By Sara Karlovitch • April 23, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Pizza Hut shifts loyalty program toward experience and exclusivity

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

By Aneurin Canham-Clyne • April 22, 2026

Snickers extends ‘Hungry’ platform around peanut butter products

The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages fans to “Chill.”

By Chris Kelly • April 21, 2026

Sociable: Pinterest CPG promotions outperform benchmark ROIs

New research commissioned by the platform analyzes how Pin ads drive shopping activity across multiple regions and products.

By Andrew Hutchinson • April 20, 2026

Target puts creators at forefront of Pokémon anniversary campaign

In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign.

By Sara Karlovitch • April 16, 2026

Axe rolls out World Cup date experience with TikTok sweepstakes

The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty with younger consumers.

By Jessica Hammers • April 16, 2026

Chipotle overhauls rewards system

More free items and an in-store campaign to boost enrollment could help the fast casual giant expand its already considerable rewards base.

By Aneurin Canham-Clyne • April 13, 2026

Archer teams with ‘Mandalorian and Grogu’ for first entertainment deal

Customers can unlock a $10 Fandango Movie Reward toward tickets to see the movie by scanning a QR code on co-branded packaging.

By Chris Kelly • April 13, 2026

Kotex displays art inspired by menstruation to confront taboos

The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.

By Sara Karlovitch • April 9, 2026

Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone

The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad. 

By Jessica Hammers • April 9, 2026

Sociable: Snapchat makes a push for Snapcodes as a marketing tool

The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.

By Andrew Hutchinson • April 8, 2026

Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that includes limited-edition packaging that be scanned for prizes.

By Chris Kelly • April 6, 2026

Sociable: Meta highlights improvements to its ad serving program

The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

By Andrew Hutchinson • April 2, 2026

E.l.f. promotes affordable beauty with true crime-inspired mockumentary

“Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience.

By Jessica Hammers • April 2, 2026

Heineken raises a glass to connecting via shared musical tastes

At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found between consumers’ interests.

By Sara Karlovitch • April 2, 2026

Inside Walmart’s creator-driven social commerce playbook

The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.

By Chris Kelly • April 2, 2026

Fanta reaches out to gamers with Xbox anniversary collaboration

The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.

By Sara Karlovitch • March 31, 2026

Ferrero plans largest marketing commitment to date for World Cup push

The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with Tom Brady.

By Sara Karlovitch • March 26, 2026

Apple rolls out ads for Maps as advertising revenue grows

As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function and via Suggested Places.

By Sara Karlovitch • March 25, 2026

TikTok pitches advertisers on bold new chapter under US joint venture

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.

By Peter Adams • March 25, 2026

TikTok, Tubi start creator program to bring social stars to streaming

TikTok will identify the right talent for Creatorverse Incubator while Tubi will support the development of scripted and unscripted original series. 

By Peter Adams • March 19, 2026

How Crumbl leveraged CTV to drive mobile app downloads

The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its first connected TV campaign.

By Sara Karlovitch • March 19, 2026

Colgate aims for stressed millennials with campaign about resilience

“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.

By Jessica Hammers • March 19, 2026

Why Dove turned Reddit product feedback into a real-world campaign

Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media strategy.

By Sara Karlovitch • March 12, 2026