Xbox shoots for the moon with Snapchat activation amid pricing furor

The activation surrounding the release of The Outer Worlds 2 comes as the Microsoft brand weathers user backlash and retail woes.

By Sara Karlovitch • Oct. 30, 2025

Google’s full-stack AI approach drives Q3 search, YouTube ad revenue gains

Parent company Alphabet delivered its first $100 billion quarter, with AI supporting ad relevancy, performance and automation.

By Chris Kelly • Oct. 30, 2025

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Meta’s AI bets supercharge marketing efficiency — and costs

The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to increased uptake. 

By Peter Adams • Oct. 30, 2025

Dole promotes healthy eating in Minecraft for global campaign

“Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe simultaneously.

By Aaron Baar • Oct. 30, 2025

Mars gets spooky across multiple channels and brands for Halloween

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and podcasts.

By Sara Karlovitch • Oct. 29, 2025

Walmart balances whimsy with value in Dr. Seuss-inspired holiday ads

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

By Peter Adams • Updated Oct. 28, 2025

Airbnb continues focus on travel experiences with new social features

Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an experience they are considering.

By Aaron Baar • Oct. 23, 2025

Pillsbury opens door to Doughboy’s home with interactive AR experience

A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality competition series. 

By Peter Adams • Oct. 20, 2025

Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

By Chris Kelly • Oct. 16, 2025

Lysol taps Snooki for social campaign promoting the ‘StinkCheck’

The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions.

By Aaron Baar • Oct. 16, 2025

How DoorDash Ads balances advertiser needs with the consumer experience

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points.

By Jessica Hammers • Oct. 16, 2025

Gap Inc. recruits micro-influencers for new affiliate program

On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.

By Daphne Howland • Oct. 10, 2025

Instacart grows its retail media bona fides with TikTok integration

The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform.

By Aaron Baar • Oct. 9, 2025

How brand expectations for creator AORs are evolving as investment grows

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.

By Jessica Hammers • Oct. 8, 2025

Meta streamlines AI use for brands with new business agent, creative tools

Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.

By Jessica Hammers • Oct. 2, 2025

Jack in the Box launches AI-powered in-app game to deliver value

DealQuest: Revenge of the Munchies offers bigger rewards the deeper players get into the game, potentially attracting cash-crunched consumers.

By Aaron Baar • Oct. 2, 2025

How Oura keys into self-expression to reach Gen Z, millennials

The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different colors for the first time.

By Chris Kelly • Oct. 2, 2025

Sociable: Will the US government manipulate TikTok’s algorithms?

Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.

By Andrew Hutchinson • Oct. 2, 2025

ChatGPT lets shoppers buy products within the platform

Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.

By Dani James • Sept. 30, 2025

Doritos dials up ‘80s-style telethon for ‘Stranger Things’ final season

David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.

By Chris Kelly • Sept. 29, 2025

Motto by Hilton gives travelers ‘main character energy’ in social series

Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.

By Peter Adams • Sept. 26, 2025

Pinterest mobilizes Gen Z searchers, retail media with new ad offerings

Top of Search ads, currently in beta testing, will appear within the top 10 slots and Related Pins section of search results.

By Aaron Baar • Sept. 25, 2025

Global ad spend to rise faster than expected amid digital boom: WARC

A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the researcher’s 2025 forecasts.

By Peter Adams • Sept. 25, 2025

How Essentia pushes past category cliches with its New York takeover

Created by Droga5, the Nestlé brand’s new campaign includes videos, out-of-home ads, experiential activations and influencer collaborations.

By Chris Kelly • Sept. 25, 2025

Oreo transforms crosswalks into cookies to spur impulse purchases

The Mondelez brand and agency VML decorated crosswalks outside of select Kroger locations to include QR codes accessing special offers.

By Peter Adams • Sept. 24, 2025