Mobile

Retail marketers invest in livestreams to establish shopping's 'next normal'

The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers.

By Robert Williams • Jan. 21, 2021

Barilla cooks up pasta timer playlists on Spotify

The world's largest pasta company and agency Publicis released playlists with run times equal to cooking times for different pasta shapes.

By Chris Kelly • Jan. 21, 2021

Explore the Trendline➔

Trendline

Influencer Marketing

Despite industry-wide budget cuts since the pandemic's onset, influencer marketing has been mostly resilient as brands turn to creators for fresh content that reaches homebound consumers.

By Marketing Dive staff

Capital One deepens bet on Twitch to reach ad-averse gamers

By compensating Twitch streamers and lowering the barrier to entry for viewers to support their favorite creators, Capital One aimed to showcase its mission to simplify transactions and financial wellness.

By Natalie Koltun • Jan. 21, 2021

Triller reportedly preps Super Bowl ad as app looks for breakout moment

The TikTok rival could be looking to the big game as a stage to better familiarize consumers with its brand and scale its user base.

By Peter Adams • Jan. 20, 2021

Nike's apps played crucial role in driving engagement, 2020 digital sales growth

Its app suite underscores a philosophy of accessibility for shoppers, while helping Nike gather data on purchasing habits, personal information and exercise routines that can inform future marketing.

By Robert Williams • Jan. 14, 2021

Mobile ad spending surged 26% in 2020 as pandemic fueled demand

App Annie indicates financial pressures sent marketers on the hunt for cheaper ad inventory like interstitials during a banner year for engagement.

By Peter Adams • Jan. 14, 2021

Natural Light illustrates college debt crisis with art installation valued at $470M

A "Da Vinci of Debt" piece made of authentic diplomas accompanies a Snapchat experience that lets users virtually explore the exhibit.

By Peter Adams • Jan. 14, 2021

FIFA teams soccer players with musicians in new podcast series

The soccer federation partnered with Universal Music to showcase the power of music as part of a broader push into original audio programming.

By Robert Williams • Jan. 14, 2021

White Castle revamps Valentine's Day event with drive-in, carhop service

Fans of the burger chain can book time for a socially distanced date through the OpenTable website or app.

By Robert Williams • Jan. 13, 2021

Bud Light Seltzer, Jamestown bet on custom apps to insert themselves into New Year's Eve

Cancellations of big public events pushed marketers to rethink and reformat events for the holiday to reach at-home folks glued to their phones.

By Robert Williams • UPDATED: Jan. 8, 2021 at 9:31 a.m.

WW pumps up app-based membership with podcasts, virtual experiences

The company formerly known as Weight Watchers debuted a plan for digitally savvy members built with pandemic-spurred behaviors in mind.

By Chris Kelly • Jan. 07, 2021

Consumers spent over $100B on mobile apps in 2020, study finds

TikTok generated $4.7 million globally in revenue on Christmas, making it the top non-gaming app based on spending, according to Sensor Tower.

By Tatiana Walk-Morris • Jan. 07, 2021

Facebook: 35% of gaming newcomers prefer ad-supported monetization model

A report examining COVID-19's impact on the gaming space found Facebook's streaming service in 2020 notched 1 billion viewership hours for the first time.

By Peter Adams • Jan. 07, 2021

EBay targets mobile shoppers with AR 'Santa Sneaker Drop' sweepstakes

The online marketplace teamed with NBA star Anthony Davis to promote the web-based game and give away 500 pairs of collectible sneakers.

By Robert Williams • Dec. 23, 2020

Burger King sends customers $1 via Venmo to push new value menu

A cash-app promotion for the $1 Your Way lineup arrives as Congress is set to vote on a pandemic stimulus package some view as a short-term fix to broader economic woes.

By Peter Adams • Dec. 21, 2020

Snap teams with Unity to expand ad reach on mobile games

Brands can now more easily reach a gaming platform with 2 billion consumers worldwide that generates 22.9 billion ad impressions a month.

By Robert Williams • Dec. 18, 2020

Triller matures as marketing platform with NYX virtual pop-up shop

Emerging amid a surge in user-created video, Triller faces a daunting challenge — and key opportunity — in snagging brand dollars from mainstay social apps as they contend with legal battles.

By Robert Williams • Dec. 17, 2020

Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream

A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform.

By Peter Adams • Dec. 17, 2020

Reddit acquires TikTok rival Dubsmash as video vision comes into focus

While Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform.

By Peter Adams • Dec. 14, 2020

49% of podcast fans approve of ads, but volume concerns grow

More than one-third of respondents think podcasts carry too many ads, though a new report found no meaningful change in ad-skipping behavior.

By Peter Adams • Dec. 10, 2020

App Annie: Business apps exploded in 2020, driving 25% lift in time spent on mobile

As mobile usage surged this year, the biggest winners were TikTok and remote collaboration apps that became de facto tools of people working from home.

By Chris Kelly • Dec. 10, 2020

Tastemade feasts on shoppable video as mobile viewership grows

Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.

By Robert Williams • Dec. 10, 2020

Sponsored by Adjust

App advertising on iOS 14: How to secure user opt-in

Make sure your company is ready for iOS 14 and learn the best methods for securing user opt-in.

Dive Awards

The Marketing Dive Awards for 2020

From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year.

By Marketing Dive Team • Dec. 09, 2020

TikTok regular E.l.f. turns to Triller to debut branded holiday album

The marketer has gone viral with original TikTok songs but continues to diversify its bets in launching what it says is the first campaign from a beauty brand on Triller.

By Peter Adams • Dec. 08, 2020