Mobile

  • Members of the 2023 Gillette Gaming Alliance.
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    Courtesy of Gillette
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    Gillette encourages gamers to ‘hit reset’ for global campaign

    The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.

    By • Nov. 30, 2023
  • Three images showing The Cargo Cram Game
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    Courtesy of Uber
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    Toyota stresses shared moments, utility in ads across Uber Eats, ride apps

    The 2024 Toyota Grand Highlander has a branded storefront on Uber Eats while a playable ad in Uber’s ride app lets users fill up the car’s trunk.

    By • Nov. 29, 2023
  • Explore the Trendline➔
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    Pete Bellis via Unsplash
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    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Honda Wall of Dreams
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    Courtesy of Honda
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    Honda’s interactive AR murals showcase EVs for holiday shoppers

    OOH activations at two outdoor shopping centers use “sky segmentation” technology to integrate digital content with the sky.

    By Aaron Baar • Nov. 27, 2023
  • Macy's Thanksgiving Day Parade
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    Courtesy of NBCUniversal
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    Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade

    A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone.

    By • Nov. 22, 2023
  • Person's hands holding a cellphone
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    Chainarong Prasertthai via Getty Images
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    Opinion

    3 steps to set your mobile app up for success

    Investing in strategy, design and optimization has helped brands like Nike and Chipotle to create effective apps, according to Merkle strategists Celia Hoag and Kelly Watson.

    By Celia Hoag & Kelly Watson • Nov. 21, 2023
  • Campaign imagery promoting Disney and Verizon's augmented reality "Wish on a StAR" experience supporting Toys for Tots.
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    Courtesy of Verizon
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    Disney, Verizon help bring children’s wishes to life with AR experience

    Arriving ahead of the debut of animated film “Wish,” the mobile effort enables consumers to support children by making a donation to Toys for Tots.

    By Aaron Baar • Nov. 16, 2023
  • A person outside a Lego store throwing a digitized snowball as part of Lego's AR-powered "Snow Throw" activation.
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    Courtesy of The Lego Group
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    Lego uses AR for transatlantic snowball throwing contest

    Shoppers at the brand’s New York and London flagship locations will go head-to-head to see which city can throw the most digitized snowballs this season.

    By • Nov. 14, 2023
  • Drizly's What's It Gonna Be? campaign art
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    Courtesy of Drizly
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    Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry

    Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits.

    By • Nov. 13, 2023
  • WhatsApp
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    "WhatsApp" by Ahmetgemici2990 is licensed under CC BY 1.0
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    Meta rolls out lead generation ad tools, AI features across family of apps

    Advertisers will be able to apply AI across targeting, creative, placements and budget on the Meta Advantage suite of ad automation products.

    By • Nov. 9, 2023
  • Reality star Matt James for Lay's “Lay’s Potato Chip to Potato Dish with Matt James” cookbook kit.
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    Courtesy of Frito-Lay North America
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    Lay’s, reality star Matt James join viral TikTok trend with cookbook kit

    The brand and a veteran of “The Bachelor” are getting in on a viral cooking hack of turning chips into mashed potatoes with a social media sweepstakes.

    By Aaron Baar • Nov. 9, 2023
  • Animated versions of Unilever's cleaning products
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    Courtesy of Unilever
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    Unilever spins TikTok soap opera as part of #CleanTok sponsorship

    A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.

    By • Nov. 9, 2023
  • Uber sign on office building in New York City.
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    Michael M. Santiago via Getty Images
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    How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

    Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year.

    By • Nov. 9, 2023
  • Kraft Real Mayo seeks to make "moist" the word of the year
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    Courtesy of Kraft Heinz
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    Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking

    A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment.

    By • Nov. 8, 2023
  • Stagwell Movers+Shakers acquisition
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    Courtesy of Stagwell
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    Stagwell acquires social-first creative agency Movers+Shakers

    Stagwell’s fourth acquisition this year comes as it reports a 7% year-over-year revenue decline in Q3.

    By Aaron Baar • Nov. 6, 2023
  • Coca-Cola's 2023 holiday campaign
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    Courtesy of The Coca-Cola Company
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    Coke boosts Santa-heavy holiday campaign with AI, digital experiences

    The generative AI-fueled “Create Real Magic” platform will allow consumers to design digital holiday cards featuring Santa Claus and the brand’s polar bears.

    By • Updated Nov. 17, 2023
  • Vizio Home Depot campaign on TV
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    Courtesy of Vizio
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    Home Depot, Vizio create shoppable content for the holidays

    “Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

    By Aaron Baar • Nov. 2, 2023
  • A group of people drink cocktails together.
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    Courtesy of Anheuser-Busch InBev
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    Cutwater comes to the aid of holiday hosts with cocktail helpline

    A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram.

    By • Nov. 2, 2023
  • Coca-Cola Racing Family Legends
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    Courtesy of Coca-Cola
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    How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

    Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.

    By • Nov. 2, 2023
  • Walmart reunites Mean Girls stars
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    Retrieved from Walmart on November 01, 2023
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    Walmart reunites ‘Mean Girls’ to boost Black Friday push

    Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.

    By • Nov. 1, 2023
  • Dolly Parton sits in a rocking chair holding a guitar in a promotional image for Cracker Barrel
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    Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
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    Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

    A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

    By • Oct. 31, 2023
  • A person stands beside a teen, each holding a mobile phone, as they engage with Chips Ahoy!'s new AR experience that champions multicultural artists.
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    Courtesy of Chips Ahoy!
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    Chips Ahoy leverages AR to support multicultural teen artists

    The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists. 

    By Aaron Baar • Oct. 26, 2023
  • Snap's Bitmoji outfits for Halloween.
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    Permission granted by Snap
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    Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses

    Universal and Paramount+ are also leveraging the platform’s AR know-how to tap into spooky season hype and promote new releases.

    By • Oct. 26, 2023
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Meta revenue surges 23% but volatility could soften advertiser demand

    Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected.

    By • Oct. 26, 2023
  • Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.
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    Courtesy of AWNewYork
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    What Taco Bell and DoorDash learned about loyalty through collaboration

    Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.

    By • Oct. 20, 2023
  • Snap introduced its Creator Collab Campaigns, a suite of ad products meant to strengthen the creator, brand tie.
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    Permission granted by Snap
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    Snap helps brands streamline creator partnerships with new solutions

    Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content.

    By Aaron Baar • Oct. 19, 2023