Mobile


  • Woman shopping for clothes on her iPhone.
    Image attribution tooltip
    Adrian Vidal via Getty Images

    Mobile’s influence on digital commerce soars, study finds

    Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.

    By Aaron Baar • Feb. 2, 2023
  • Meta logo displayed across multiple screens.
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    Leon Neal via Getty Images

    Meta revenue slides for third straight quarter as Reels feels growing pains

    Executives don’t expect the TikTok clone to be in a revenue-neutral place until the end of this year or early next.

    By Feb. 2, 2023
  • Yves Saint Laurent Beauty ties NFTs to online shopping experience
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    Courtesy of Yves Saint Laurent Beauty

    Yves Saint Laurent Beauty ties Web3 to online shopping experience

    All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence.

    By Jan. 27, 2023
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images

    Snap makes latest exec appointment in monetization chase

    Ty Ahmad-Taylor comes from Meta and will serve as vice president of organic growth and product marketing during a pivotal period for the company.

    By Aaron Baar • Jan. 26, 2023
  • TikTok app
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    Drew Angerer / Staff via Getty Images

    What TikTok’s shifting US presence means for social media

    Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications.

    By Jan. 26, 2023
  • A billboard showing an add for Netflix's and Bumble's campaign.
    Image attribution tooltip
    Courtesy of Bumble

    Netflix helps Bumble matches find common interests with game about popular shows

    “Find the Date You’ve Been Watching For” was inspired by research showing it’s easier for people to talk to a match when they share similar tastes in TV.

    By Jan. 24, 2023
  • Martha Stewart in a campaign image for Oreo promoting its Oreoverse metaverse activation.
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    Courtesy of Oreo

    Martha Stewart makes metaverse debut with Oreo

    The celebrity chef and DIY homemaker will document her journey through the Oreoverse with a livestream on Facebook and Instagram.

    By Jan. 24, 2023
  • Campaign image for Gatorade Fast Twitch's Super Bowl ticket giveaway challenge
    Image attribution tooltip
    Courtesy of The Gatorade Company

    Gatorade marks Fast Twitch rollout with big game giveaway

    To enter, consumers must post a video of themselves on TikTok or Instagram that shows what their pre-game stadium run-through would look like.

    By Jan. 23, 2023
  • Youtube billboard saying "More than just viewers."
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    Sean Gallup / Staff via Getty Images

    YouTube reclaims VidCon title sponsorship, replacing TikTok

    The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.

    By Jan. 19, 2023
  • Business owners can easily register for Business Connect at the self-service website and begin customizing their presence across Apple apps.
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    Retrieved from Apple on January 19, 2023

    Apple launches Business Connect, names partners as advertising ambitions intensify

    The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

    By Aaron Baar • Jan. 19, 2023
  • Welch's Fruit Snacks with Mark Andrews
    Image attribution tooltip
    Courtesy of PIM Brands Inc.

    Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads

    Spots starring NFL player Mark Andrews can be scanned to enter to win watch-party goodies like a smart TV and home theater.

    By Jan. 18, 2023
  • Creator Karen X Cheng shows off 3D art in a McDonald's ad
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    Courtesy of McDonald's

    McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

    In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

    By Jan. 12, 2023
  • Blue infinity sign Meta logo on a billboard.
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    Justin Sullivan / Staff via Getty Images

    Meta implements new system for addressing algorithmic ads bias

    VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.

    By Jan. 10, 2023
  • A Chipotle restaurant branded with the name Freepotle
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    Courtesy of Chipotle Mexican Grill

    Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel

    The promise of free food offers throughout 2023 is positioned as an alternative to subscription programs that have proliferated at competitors like Taco Bell.

    By Jan. 9, 2023
  • A image showcasing Neutrogena and Nourished's 3D printed gummies, "SkinStacks."
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    Retrieved from Johnson & Johnson on January 05, 2023

    Neutrogena, Nourished use AI to craft customizable 3D printed gummies

    SkinStacks utilizes face-scanning technology and the beauty brand’s Skin360 digital assessment to curate custom vegan, sugar-free gummies.

    By Aaron Baar • Jan. 5, 2023
  • Meta's new corporate logo outside its headquarters building at 1 Hacker Way.
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    Justin Sullivan via Getty Images

    Meta, IRI team up to integrate in-store data with social ads

    IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.

    By Jan. 5, 2023
  • A picture of a Chipotle with a pickup lane.
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    Courtesy of Chipotle

    Chipotle targets Gen Z with wellness Snapchat Lens, menu items

    To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification.

    By Aaron Baar • Jan. 3, 2023
  • An attendee holds a new Apple iPhone 14 Pro during an Apple special event on September 07, 2022 in Cupertino, California.
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    Justin Sullivan / Staff via Getty Images

    App installs continue to grow despite digital slowdown, report finds

    In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022.

    By Aaron Baar • Dec. 22, 2022
  • A bright projection of the Tumblr on a dark floor.
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    Rob Kim via Getty Images

    Tumblr launches livestreaming to capture bigger share of creator market

    Video integration and monetization capabilities are enabled by Livebox, which also promises content moderation and talent recruitment tools. 

    By Dec. 20, 2022
  • Three people socializing over their phones.
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    Anchiy via Getty Images

    Social media ad spend vulnerable as trust declines further, survey finds

    Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report.

    By Aaron Baar • Dec. 19, 2022
  • An image taken from Logitech's BeReal account promoting its electronics.
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    Courtesy of Logitech

    Why Logitech added BeReal to its holiday marketing plans

    Surprise deals and offers arrive on the growing social media app during what the brand’s vice president of global marketing calls a “transformational period.”

    By Dec. 15, 2022
  • A person holding up a smart phone that shows an image of their face.
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    Courtesy of Snap

    Snap, Minibeats bring musical interactivity to AR

    The revenue-sharing musical lenses point to how Snapchat is pinning its future on helping creators monetize AR.

    By Aaron Baar • Dec. 15, 2022
  • A turned over blue bag of Doritos and several dishes prepared with the chips sit under multi-colored neon branding reading, "Doritos After Dark."
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    Retrieved from Frito-Lay North America on December 14, 2022

    Doritos opens ghost kitchen catering to late-night cravings

    Doritos After the Dark runs through the winter solstice and features globally inspired dishes, like a sandwich based on a banh mi.

    By Dec. 14, 2022
  • Image reading "Starbucks Odyssey" to announce Starbucks' new NFT-tied rewards program expansion.
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    Retrieved from Starbucks on December 09, 2022

    Starbucks ties NFTs to loyalty program in beta launch

    Starbucks Odyssey allows users to complete interactive challenges in exchange for NFTs and rewards points that unlock exclusive experiences.

    By Dec. 12, 2022
  • Old Spice's deepfake ad starring Dolph Lundgren
    Image attribution tooltip
    Retrieved from Old Spice on February 24, 2022
    Deep Dive

    9 campaigns that boosted the mood in 2022

    Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

    By , , Dec. 12, 2022