Burger King hosts 'Whopper Loans' contest to drive app orders

Customers who order food from the BK mobile app could win up to $100,000 to pay down their student debt.

By Robert Williams • May 24, 2019

Campaign Trail: Vita Coco dares the internet's harshest critics to hate its new drink

By featuring several haters in its latest ads, the coconut water brand drove major social chatter in the "Impossible to Hate" campaign's first week.

By Natalie Black (Koltun) • May 24, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes

With agency R/GA, the car brand's campaign video showcases how exposure to positive examples can reduce gender biases in young girls.

By Barry Levine • May 23, 2019

Social media overtakes word-of-mouth for tech reviews, study finds

Video sources like YouTube are growing more popular for tips and discovery around personal technology.

By Robert Williams • May 22, 2019

Spindrift 'superfan' Kristen Bell curates digital audio on Spotify, Pandora

Songs with fruit in the title or artist name are interspersed with 15-second audio ads as part of the drink's summer campaign.

By Robert Williams • May 22, 2019

Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing

The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. Marketing Dive spoke to the two recent college grads behind the wheel.

By Peter Adams • May 22, 2019

Study: 88% of consumers show 'appnostic' mobile behavior

The number of consumers who don't have an app in mind when they unlock their smartphone has grown in the past few years.

By Robert Williams • May 21, 2019

Cointreau mixes with Bumble for Margarita Mondays

Experiential events deepen exposure to the brands while giving Bumble users an activity to share with people they meet on the mobile app.

By Robert Williams • May 21, 2019

Busch offers to marry a lucky couple and pay the bill

A new social media contest from the AB InBev brand features a tie-in with wedding-friendly Pinterest.

By Barry Levine • May 21, 2019

Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo

The breadth of the effort shows how savvy marketers can leverage Instagram's popularity and visual focus to integrate experiences across several channels.

By Chantal Tode , Barry Levine • May 21, 2019

DoorDash emulates restaurant pop-up trend in new integrated campaign

The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.  

By Peter Adams • May 20, 2019

AB InBev quietly builds in-house creative agency

In less than a year, Draftline has grown to include 50 employees working across 42 brands on packaging, digital video, out-of-home and other projects.

By Dianna Christe • May 20, 2019

Study: Victoria Beckham leads luxury fashion brands in social engagement

Gucci and Louis Vuitton also scored well among a broader audience of Instagram users.

By Robert Williams • May 20, 2019

Macy's summer campaign heads outside with Pinterest Pincodes

Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.

By Dianna Christe • May 20, 2019

Should grocers open pop-up shops?

While the concept may be trendy, experts say the temporary outlets could also help to boost private label sales and gauge interest in new markets.

By Lauren Manning • May 20, 2019

TikTok tops App Store downloads for fifth straight quarter

The social-video app is the only one in the top five not owned by Facebook or Google. 

By Robert Williams • May 17, 2019

Wingstop lets fans 'video bomb' its TV ad

Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media. 

By Robert Williams • May 17, 2019

Waze zooms in on local pain points with first TV ads for Carpool

Two TV spots debuted this week in Washington, D.C., as part of a commuter-focused effort that kicked off in April with bus wraps, highway billboards and ads in Metro stations.

By Natalie Black (Koltun) • May 17, 2019

Reese goes all-in on ASMR with feature-length film starring 5 creators

The brand's Canadian arm uncovered trendlines that show interest in ASMR YouTube videos grew almost ten-fold locally over the past five years.

By Barry Levine • May 17, 2019

Miller Lite sponsors Dallas Cowboys-affiliated esports organization

The partnership includes influencer-backed original content, in-person events and co-branded merchandise.

By Barry Levine • May 17, 2019

Comic Dive: Home Shopping Networks

As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.

By John Hazard • May 17, 2019

Canada's No Frills gives gaming a try

Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.

By Lauren Manning • May 16, 2019

Study: Mobile gaming more popular than social media

Tapjoy found 41% of people are likely to pay attention to ads in mobile games, ahead of the internet (17%), magazines (15%) and billboards (15%).

By Robert Williams • May 16, 2019

Taco Bell is opening a hotel in brand's biggest lifestyle play yet

The "tacoasis" in Palm Springs, California, included a pool, on-site salon and gift shop offering exclusive merchandise.

By Peter Adams • May 16, 2019

Axe taps 'Stranger Things' star for hair-focused social push

The Unilever brand will donate $1 to an anti-bullying charity for every hairstyle that teens share with the #AXEpressYourself tag.

By Robert Williams • May 16, 2019