Taco Bell provides a peek into not-so-secret 'Belluminati' society

Riffing on one of pop culture's favorite cabals, the campaign shows how the brand's dollar menu opens up access for consumers at little cost.  

By David Kirkpatrick , Peter Adams • Dec. 18, 2017

Just 5% of marketers plan to expand their teams in the first half of 2018, study finds

Seventeen percent of surveyed professionals stated they are freezing hiring altogether.

By David Kirkpatrick • Dec. 15, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Facebook tests pre-roll ads, shifts Ad Breaks to longer content

A series of announcements point to how the social media giant looks to better monetize video without annoying users. 

By David Kirkpatrick • Dec. 15, 2017

Hyundai's Super Bowl playbook includes digital, experiential marketing

On top of returning to in-game ads, the official car and SUV of the NFL will run several out-of-home activations at an interactive NFL theme park. 

By David Kirkpatrick • Dec. 15, 2017

Old Navy plans cross-platform integration for 'A Christmas Story Live!'

As the retail partner for the Fox broadcast, the brand will offer six-second spots and Facebook Live backstage access. 

By David Kirkpatrick • Dec. 14, 2017

New content deals for Facebook, Twitch signal shifting entertainment and sports media landscape

A WWE series for Facebook Watch and minor league NBA games streamed on Amazon-owned Twitch include interactive elements not available on traditional channels like TV. 

By David Kirkpatrick • Dec. 14, 2017

Forrester: YouTube is most popular social site for 12- to 17-year-olds

Facebook was the leader among U.S. youth in 2014, but Google's video service has now pulled far ahead. 

By David Kirkpatrick • Dec. 13, 2017

Facebook moves to record ad sales locally

The step is a response to demands from local governments for greater transparency.

By David Kirkpatrick , Chantal Tode • Dec. 13, 2017

PwC: Revenue from sports media to hit $78.5B by 2021

Media rights are also expected to grow an estimated 4% each year to hit $22.7 billion. 

By David Kirkpatrick • Dec. 12, 2017

Forrester: Online ad revenue made a noticeable leap in Q3

After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter. 

By David Kirkpatrick • Dec. 12, 2017

Bloomberg's 24-hour Twitter news network nears debut

Launching with six brand sponsors, TicToc will test users' appetites for the social media equivalent of a CNN. 

By David Kirkpatrick , Peter Adams • Dec. 12, 2017

Accenture: Lack of personalization, consumer trust cost businesses $756B last year

Technology makes personalization easier, but marketers must walk a fine line between providing value and being creepy. 

By David Kirkpatrick • Dec. 11, 2017

Report: YouTube creators lose up to 80% of monthly revenue amid brand safety push

The heavy impact might steer some to stop producing content for the platform altogether or migrate to rivals like Amazon's Twitch.

By David Kirkpatrick • Dec. 11, 2017

Campbell Soup, NowThis partner on video news food channel

The social video brand now publishes content across 11 verticals and also recently partnered with Chase.

By Erica Sweeney • Dec. 8, 2017

Reddit boosts brands' listening, publishing capabilities with Sprinklr partnership

The move — a significant one for advertisers interested in the site — might also anger a user base that's been notoriously averse to corporate presences. 

By David Kirkpatrick • Dec. 8, 2017

Starbucks attempts to recapture unicorn success with Christmas Tree Frappuccino

The limited-run cold beverage might also be a bid to court consumers who have been angry in recent years that the brand's promotions aren't "Christmas-y" enough.

By David Kirkpatrick , Peter Adams • Dec. 8, 2017

Coach partners with Snapchat for scannable holiday pins

The products, Snap's first foray into physical accessories since Spectacles, unlock an arcade game based on the retailer's holiday campaign.

By David Kirkpatrick , Natalie Black (Koltun) • Dec. 8, 2017

Report: YouTube and Facebook are rife with pirated NFL streams

As Facebook and others attempt to ramp up their digital sports content, the news could dent credibility with professional leagues. 

By David Kirkpatrick • Dec. 7, 2017

Charmin restrooms return to Times Square with immersive sights, sounds

The actor Dax Shepard helped introduce the effort via a "toilet paper cutting" ceremony.

By David Kirkpatrick • Dec. 7, 2017

Study: Social media, content top marketers' list of tactics for 2018

A recent survey found that 93% of industry professionals will increase digital marketing budgets next year. 

By David Kirkpatrick • Dec. 6, 2017

Dole offers 'top banana' chef for Britain's royal wedding

Prince Harry and Meghan Markle are breaking with tradition by planning to serve a banana cake at their nuptials next year, creating a regal opportunity for the packaged foods brand.

By David Kirkpatrick • Dec. 6, 2017

Report: Market for short-form digital video crumbles

Facebook is reportedly the only remaining platform buying such content in bulk.

By David Kirkpatrick • Dec. 6, 2017

Disney moves away from dad stereotypes as audience attitudes shift

A growing number of marketers and industry groups are rethinking age-old depictions of consumers.

By Erica Sweeney • Dec. 5, 2017

Report: Facebook is ready to invest billions in sports streaming rights

The social media giant is reportedly looking to hire an executive to negotiate online-only partnerships and expand its sports content.

By David Kirkpatrick • Dec. 5, 2017

Dunkin' Donuts opens creative review months after appointing new CMO

Hill Holliday, which helped create the brand's iconic "America Runs on Dunkin'" tagline, will reportedly participate in the invitation-only review. 

By David Kirkpatrick , Peter Adams • Dec. 5, 2017