Social Media: Page 160
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Wayfair, Lego and more deepen Facebook ad immersion with interactive 3-D posts
The format, now compliant with the industry standard glTF 2.0, looks to tie together technologies like AR and VR for brands on the platform.
By Erica Sweeney • Feb. 21, 2018 -
Retrieved from Nike on February 20, 2018
Nike's Air Jordan pre-release on Snapchat sells out in 23 minutes
The athletic wear company is the first brand to sell products on the social media app, which could be a game-changer for mobile commerce.
By Robert Williams • Feb. 20, 2018 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Mountain Dew partners with Kevin Hart in year-long 360-degree push
The far-reaching effort includes a new video series, pop-up experiences, a social media contest and an integration with the comedian's tour.
By Erica Sweeney • Feb. 20, 2018 -
Report: NFL streaming stakes ramp up as Amazon, Twitter and YouTube return to bid
The companies' bids could be as high as hundreds of millions of dollars for retaining the rights to "Thursday Night Football" for up to five years, a change from the previous single-season packages.
By Erica Sweeney • Feb. 20, 2018 -
Deep Dive
Marketers animate their GIF strategies, but length becomes a conundrum
Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.
By Shane Schick • Feb. 20, 2018 -
Facebook, Google could face more stringent oversight on political ads
The Federal Election Commission has drafted a proposal that would require online platforms to include ad disclaimers in a manner similar to print, radio and TV ads.
By Erica Sweeney • Feb. 20, 2018 -
Hollister sponsors YouTube series targeting Gen Z
The retailer is extending a partnership forged last year with AwesomenessTV through a 12-episode project starring social influencers and celebrating the "spirit of endless summer."
By Erica Sweeney • Feb. 16, 2018 -
Brisk tea, 'Black Panther' star partner to support 'creative hustlers'
A mentorship program led by the brand and Michael B. Jordan includes an out-of-home event during NBA All-Star weekend that will feature interactive, Marvel-inspired activities.
By Erica Sweeney • Feb. 15, 2018 -
Nike and Foot Locker celebrate House of Hoops anniversary with digital video, influencer content
For the retail concept's 10th anniversary, the brands will also launch an out-of-home event in Los Angeles that includes dunk contests and player appearances during the NBA All-Star Weekend.
By Erica Sweeney • Feb. 15, 2018 -
Deep Dive
Why generational marketing could send retailers back to the drawing board
While there's generally some truth in stereotypes, retailers that rely on generational marketing alone could be missing out on both the channels and customers they should be targeting.
By Cara Salpini • Feb. 14, 2018 -
Jolly Rancher gives out faux candy jewelry in #ValentinesDaySucks promo
The goal was to rescue candy fans from the "suckiest of situations" — finding a gift for a loved one just days before the holiday.
By Erica Sweeney • Feb. 14, 2018 -
Publicis plans new Berlin-based agency after landing Mercedes-Benz
It's a big win that suggests the agency holding group's digital transformation is taking hold.
By Erica Sweeney • Feb. 14, 2018 -
Honda awards personalized video trophies on Facebook, Twitter
Three layers of targeting help the automaker deliver the most relevant of 76 contextually focused nomination videos to each user.
By Erica Sweeney • Feb. 13, 2018 -
Bud Light flaunts Texas roots with regional spots, state-themed cans
A partnership with local musicians Siggno and Josh Abbott Band celebrates the more than 30 years the beer has been brewed in Houston.
By Erica Sweeney • Feb. 13, 2018 -
Diesel launched a pop-up shop selling 'fake' products
The marketing stunt drew hundreds of shoppers to the New York store that was made to appear "authentically fake."
By Daphne Howland • Feb. 13, 2018 -
Deep Dive
What Unilever's CMO really said about Google and Facebook
No, the CPG giant isn't ditching the duopoly; quite the opposite, as the marketer urged his peers to double down on tech partnerships at the IAB's Annual Leadership Meeting this week.
By Peter Adams • Feb. 13, 2018 -
KFC hands out chicken-scented scratch-and-sniff cards for Valentine's Day
The chain also partnered with mobile app Tenor for GIFs featuring mascot Colonel Sanders and buckets of chicken with love-themed messages.
By Erica Sweeney • Feb. 12, 2018 -
Retrieved from Apple on February 11, 2018
Apple's short film shot on iPhone X goes viral in China
"3 Minutes" tugs at viewers' heartstrings and reeled in 68 million views ahead of the Chinese New Year.
By Erica Sweeney • Feb. 12, 2018 -
Nabisco snacks on Winter Olympics with TV spots, custom Twitter emojis
The campaign for Oreo, Ritz and Chips Ahoy! features two athletes and includes videos, patriotic snack recipes and a social media contest via #CantMissMoments.
By Erica Sweeney • Feb. 12, 2018 -
Study: Facebook and Google represent less than 5% of digital revenue for publishers
Digital Content Next research also found that Facebook surpassed YouTube as the highest revenue driver.
By Erica Sweeney • Feb. 9, 2018 -
Google, Snapchat add Olympics-themed video, VR and voice content
Snapchat's filters and augmented reality lenses give viewers a fun way to engage with the weeks-long event and drum up excitement on social media.
By Erica Sweeney • Feb. 8, 2018 -
Twitter's turnaround takes hold as advertisers spend more, driving up Q4 revenue
A focus on video and prioritizing the most relevant posts for users helped the company post its first revenue gain in four quarters.
By Chantal Tode • Feb. 8, 2018 -
New Wyndham Grand program encourages family time over screen time
The hotel chain takes a novel approach in its latest campaign by making an appeal to parents looking for a vacation from the demands of technology.
By Erica Sweeney • Feb. 8, 2018 -
Deep Dive
Lay's looks to put a smile on the faces of millennial snackers
Marketing Dive got a sneak peek at an activation in New York City that's part of Frito-Lay's new "Smile with Lay's" national campaign.
By Peter Adams • Feb. 8, 2018 -
Snapchat's redesign reverses slump as user growth, ad revenue surge
Engagement with publishers' Stories grew by more than 40% in Q4 for users on the new bifurcated app.
By Natalie Black (Koltun) • Feb. 7, 2018
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