Coca-Cola, Amazon offer personalized gift ideas via new Pinterest tool

Bed Bath & Beyond, CVS and Universal Pictures are also leveraging a "Secret Santa" feature that enables users to create custom idea boards. 

By David Kirkpatrick • Nov. 21, 2017

Snickers' algorithm matches discounts to internet 'hanger' levels in real time

The candy brand designed a "Hungerithm" that measures social media sentiment, offering bigger coupons based on how discontent internet users are. 

By David Kirkpatrick • Nov. 21, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Campaign Trail: Marketing we're thankful for from Kraft Heinz, GE Appliances and Wild Turkey

A poultry-themed Snapchat filter, stuffing-patterned pants and a celeb-centered giveaway provide a little warmth — and a side of laughs — for the Thanksgiving holiday.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 21, 2017

P&G's Marc Pritchard on where digital marketing is headed now that there's more transparency

In an exclusive interview, the chief brand officer envisions a not-too-distant future where one-to-one marketing and brands using their voice for good are commonplace.

By Chantal Tode • Nov. 20, 2017

Facebook explores News Feed VR content with 'Jumanji' scavenger hunt

The game is part of a broader test of more full-fledged virtual reality experiences on Facebook's core platform. 

By David Kirkpatrick • Nov. 20, 2017

USA Today Network relaunches Thanksgiving.com following acquisition

The local news publisher is making a bigger push into digital lifestyle and food-related content.

By David Kirkpatrick , Chantal Tode • Nov. 20, 2017

Report: A YouTube targeting tool intended to boost brand safety stops working

A source told MediaPost that Google confirmed the issue but provided no specific timeline as to when it would be fixed. 

By David Kirkpatrick , Peter Adams • Nov. 20, 2017

Foot Locker deepens Nike partnership with pop-up 'Sneakeasy'

Arriving in time for the key holiday period, the shop also looks to drive engagement to the brands' loyalty programs and mobile apps.

By David Kirkpatrick • Nov. 20, 2017

Facebook launches Creator tools for mobile influencers

The social network appears to be competing more directly with Google's YouTube.

By Robert Williams • Nov. 17, 2017

Peltz wins recount for P&G board seat

Activist investor Nelson Peltz won his proxy vote battle by 43,000 votes, according to independent inspector IVS Associates. 

By David Kirkpatrick • Nov. 17, 2017

Tech giants, publishers will display standardized 'trust indicators' to fight fake news

The groups agreed to adopt The Trust Project’s standards to help readers assess the quality and reliability of online news.

By David Kirkpatrick • Nov. 17, 2017

Lionsgate's 'Wonder' helps digital media users be kinder

A Chrome extension replaces hurtful comments with kind messages while a Messenger chatbot shares a series of questions.

By David Kirkpatrick • Nov. 16, 2017

Subaru 'shares the love' again in latest TV-heavy push

The annual campaign, now in its 10th year, shares real-life stories from four charities making a difference. 

By Natalie Black (Koltun) • Nov. 16, 2017

Study: Starbucks loses top spot for QSR social conversations

Dunkin' Donuts has also slipped over the past six months, a surprising development as both brands are frequently cited as mobile innovators.

By David Kirkpatrick , Peter Adams • Nov. 16, 2017

Kmart to air game show as part of holiday push

"Ridiculous Cash Bash," which will appear on the Game Show Network in December, hearkens back to the earliest days of TV when shows were sponsored by a single brand.

By David Kirkpatrick • Nov. 16, 2017

Pinterest sharpens visual search focus with scannable codes, personalized style suggestions

Nordstrom, Home Depot and others are already testing Pincodes at store locations, suggesting they could see serious traction. 

By David Kirkpatrick • Nov. 15, 2017

Gartner: Overall marketing budgets shrink even as digital spending rises

After three years of growth, marketing budgets backtracked in 2017, and CMOs have modest expectations for next year. 

By David Kirkpatrick • Nov. 15, 2017

Twitter ramps up data business as ad revenue stalls

The embattled company is rolling out a discounted version of its search tweets API, with even cheaper options planned for further down the road. 

By David Kirkpatrick , Peter Adams • Nov. 15, 2017

Pizza Hut pairs cheese and emojis for holiday merchandise giveaway

By tweeting emojis, fans can win a package of merchandise including pizza-themed sweaters, mugs, holiday lights and more.

By Robert Williams • Nov. 14, 2017

Cannes Lions simplifies awards structure and Publicis returns

Cannes Lions is reducing costs and simplifying its awards structure amid ongoing questions around the event's importance to the advertising industry. 

By David Kirkpatrick • Nov. 14, 2017

Facebook merges Stories and Messenger Day features

The consolidated feature will sync in both apps, so users no longer need to manually cross-post photos and videos to the two separate platforms.

By David Kirkpatrick • Nov. 14, 2017

Lululemon makes some breathing room this holiday season

The athleisure brand released a five-part audio series so yoga fans can focus on meditation during the busy time of year.

By David Kirkpatrick • Nov. 13, 2017

After eating $40M loss, Snap tries to shed excess Spectacles overseas

The company's first hardware initiative has created a financial headache, with hundreds of thousands of unsold units Snap is now planning to sell in the U.K. 

By David Kirkpatrick • Nov. 13, 2017

Mountain Dew sits new brand mascot down for a contentious interview

ESPN's Kenny Mayne talked with both Dale Earnhardt Jr. and Dewey Ryder for a chat the driver and journalist agreed is one of the worst they've been through. 

By David Kirkpatrick , Peter Adams • Nov. 13, 2017

How West Elm activates local fans to generate social buzz for store openings

The retailer creates a sense of community and authenticity by spurring nearby shoppers to become content creators.

By Erica Sweeney • Nov. 13, 2017