Social Media: Page 162
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Opinion
Psychographics and influencer marketing are a natural fit
People's likes, dislikes or even political leanings all paint a more actionable picture for marketers than knowing basic demographic information, writes Influencer Marketing Hub's Werner Geyser.
By Werner Geyser • Oct. 24, 2017 -
KFC's sly Twitter stunt nods to its famous 11 herbs and spices recipe
An internet sleuth discovered that the brand's official account only follows 11 people, including the five members of the Spice Girls.
By David Kirkpatrick , Peter Adams • Oct. 24, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
FX's 'American Horror Story' stokes season 7 hype via creepy Messenger bot
More than 50 pieces of exclusive content were shared over six weeks leading up to the September premiere, including clues that tied to offline activations.
By David Kirkpatrick • Oct. 23, 2017 -
Facebook mimics Pinterest experience with 'Sets' test
Enabling discovery and inspiration are two areas the smaller social media platform excels at.
By David Kirkpatrick • Oct. 23, 2017 -
Nivea sparks social media outrage with whitewashing ad
Backlash over the personal care brand's racially-insensitive messaging comes just a few weeks after Dove was caught in a similar scandal.
By David Kirkpatrick • Oct. 23, 2017 -
Deep Dive
How National Geographic grew its Snapchat audience by 3M in 3 months
The 130-year-old media brand leaned into its legacy as a visual storyteller but put a greater focus on streamlining its organization and content strategy.
By Shane Schick • Oct. 23, 2017 -
Herbal Essences encourages women to embrace change in new documentary short
The full campaign includes hashtags for people to share their own stories on social media, where the P&G brand's influencer network will further the dialogue.
By David Kirkpatrick • Oct. 20, 2017 -
Column
Campaign Trail: M&M's tells interactive ghost story; Snapchat brings Dancing Hot Dog to life; Bud Light parodies hipsters
The brands take messaging in new directions by telling a story over several weeks, bringing a digital character to life and using mockery.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 20, 2017 -
Facebook's discovery-driven Explore Feed hits desktop
Previously only on the mobile app, the feature serves up fresh content in a bid to keep people engaged on the platform.
By David Kirkpatrick • Oct. 19, 2017 -
Pringles brings pop-up 'Stack Shack' to NYC
The snack brand's out-of-home effort, hosted by TV personality Adam Richman, encourages visitors to play with their food.
By David Kirkpatrick • Oct. 19, 2017 -
Report: Facebook and Google employees propped up anti-refugee ad campaigns
It wasn't just Russian operatives that helped spread inflammatory ads across the platforms during last year's presidential race, Bloomberg found.
By David Kirkpatrick , Peter Adams • Oct. 19, 2017 -
Buffalo Wild Wings dips into esports with Team Dignitas partnership
The first esports deal for the restaurant chain kicked off with an all-day live stream on Twitch.
By David Kirkpatrick • Oct. 19, 2017 -
Asics refreshes brand identity with some help from Steve Aoki
"I Move Me," which includes video, influencer content and offline activations, is the company's most significant integrated marketing campaign in two decades.
By David Kirkpatrick , Peter Adams • Oct. 19, 2017 -
Opinion
How to search out the right emoji strategy for your brand
Ayima's Sales and Marketing Director Neil Dawson lays out a few great examples of emojis in marketing and where to get started on the tactic.
By Neil Dawson • Oct. 19, 2017 -
Sponsored by Crimson Hexagon
Why your social listening strategy needs image analytics
Image analysis means a lot more than just logo recognition. Analyzing the elements within an image adds many more data points that provide context to each visual post you analyze, and new software is helping companies do just that.
Oct. 18, 2017 -
Piccadilly Circus billboard tracks passersby to serve interactive targeted ads
A screen larger than three tennis courts will use hidden cameras and recognition technology to analyze pedestrians for things like age, gender and emotion.
By David Kirkpatrick • Oct. 18, 2017 -
Deep Dive
How Tecate played the 'Trump card' and built a wall to unify beer lovers
When brands enter the risky business of taking a political stance, it's all about timing, a lighthearted tone and authenticity.
By Natalie Black (Koltun) • Oct. 18, 2017 -
Report: Facebook tests letting brands study users' posts and comments
The move will likely raise privacy concerns as marketers are being given access to users' unguarded communications, although in an anonymous way.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 17, 2017 -
Chicken of the Sea returns to Jessica Simpson's 'proverbial' question in new campaign
A "Fish Called Chicken" features a series of 15-second digital video spots and nods to a notorious reality TV moment.
By David Kirkpatrick • Oct. 17, 2017 -
Dunkin' runs Halloween costume contest through Instagram
As coffee lovers switch from cold brews to hotter offerings, the brand is also launching a Snapchat game that unlocks seasonally-themed geofilters and lenses.
By David Kirkpatrick , Peter Adams • Oct. 17, 2017 -
Farmers Insurance riffs on Netflix hit with Halloween-themed 360 experience
A new "Stranger Claims" campaign includes a 360-degree video that lets users explore a haunted house detailing some of the brand's oddest insurance claims.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 16, 2017 -
Burger King continues Wendy's skewering by promoting irate fan tweets
Posts from users upset that Wendy's dropped spicy chicken nuggets from its menu are being repurposed as paid advertisements on Twitter.
By David Kirkpatrick , Peter Adams • Oct. 16, 2017 -
Facebook's Oculus pumps extra marketing behind second-wave VR push
Working with a new agency, the tech division has launched its first global advertising campaign to promote more affordable hardware offerings.
By David Kirkpatrick , Peter Adams • Oct. 16, 2017 -
Deep Dive
What these 6 brand campaigns say about the state of marketing
Much buzzed-about efforts from Q3 underscore how marketers are getting better at melding digital and real-world experiences and also catering to consumers' short attention spans.
By Kayla Matthews • Oct. 16, 2017 -
Facebook Stories arrives on Pages in bid for greater adoption
While the ephemeral messaging feature is popular on Instagram, the move signals that use on Facebook's main platform continues to be low.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 13, 2017
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