Why influencer marketing has become a moving target

Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready.

By Shane Schick • Nov. 27, 2017

YouTube faces new brand safety controversy

Companies including Mars, Adidas and Lidl have paused spending on the platform amid reports that ads are appearing next to content featuring children and comments from pedophiles.

By David Kirkpatrick • Nov. 27, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Asos, HBO and BMW pilot Snapchat's new ad formats

Promoted Stories and Augmented Reality Trial ads aim to provide longer-form and more engaging content, and might point to what the app's planned redesign will focus on. 

By David Kirkpatrick • Nov. 27, 2017

Walmart and eBay take the lead for Black Friday social campaigns

Mentions of the deals day this week are up 140% from the year-ago period, according to analysis from Talkwalker.

By David Kirkpatrick , Peter Adams • Nov. 22, 2017

Calvin Klein embraces digital in global ad campaign starring Solange

The songwriter and artist will be joined by a personally curated cast of talent for a push that also includes influencers and user-generated content. 

By David Kirkpatrick • Nov. 21, 2017

Coca-Cola, Amazon offer personalized gift ideas via new Pinterest tool

Bed Bath & Beyond, CVS and Universal Pictures are also leveraging a "Secret Santa" feature that enables users to create custom idea boards. 

By David Kirkpatrick • Nov. 21, 2017

Snickers' algorithm matches discounts to internet 'hanger' levels in real time

The candy brand designed a "Hungerithm" that measures social media sentiment, offering bigger coupons based on how discontent internet users are. 

By David Kirkpatrick • Nov. 21, 2017

Campaign Trail: Marketing we're thankful for from Kraft Heinz, GE Appliances and Wild Turkey

A poultry-themed Snapchat filter, stuffing-patterned pants and a celeb-centered giveaway provide a little warmth — and a side of laughs — for the Thanksgiving holiday.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 21, 2017

P&G's Marc Pritchard on where digital marketing is headed now that there's more transparency

In an exclusive interview, the chief brand officer envisions a not-too-distant future where one-to-one marketing and brands using their voice for good are commonplace.

By Chantal Tode • Nov. 20, 2017

Facebook explores News Feed VR content with 'Jumanji' scavenger hunt

The game is part of a broader test of more full-fledged virtual reality experiences on Facebook's core platform. 

By David Kirkpatrick • Nov. 20, 2017

USA Today Network relaunches Thanksgiving.com following acquisition

The local news publisher is making a bigger push into digital lifestyle and food-related content.

By David Kirkpatrick , Chantal Tode • Nov. 20, 2017

Report: A YouTube targeting tool intended to boost brand safety stops working

A source told MediaPost that Google confirmed the issue but provided no specific timeline as to when it would be fixed. 

By David Kirkpatrick , Peter Adams • Nov. 20, 2017

Foot Locker deepens Nike partnership with pop-up 'Sneakeasy'

Arriving in time for the key holiday period, the shop also looks to drive engagement to the brands' loyalty programs and mobile apps.

By David Kirkpatrick • Nov. 20, 2017

Facebook launches Creator tools for mobile influencers

The social network appears to be competing more directly with Google's YouTube.

By Robert Williams • Nov. 17, 2017

Peltz wins recount for P&G board seat

Activist investor Nelson Peltz won his proxy vote battle by 43,000 votes, according to independent inspector IVS Associates. 

By David Kirkpatrick • Nov. 17, 2017

Tech giants, publishers will display standardized 'trust indicators' to fight fake news

The groups agreed to adopt The Trust Project’s standards to help readers assess the quality and reliability of online news.

By David Kirkpatrick • Nov. 17, 2017

Lionsgate's 'Wonder' helps digital media users be kinder

A Chrome extension replaces hurtful comments with kind messages while a Messenger chatbot shares a series of questions.

By David Kirkpatrick • Nov. 16, 2017

Subaru 'shares the love' again in latest TV-heavy push

The annual campaign, now in its 10th year, shares real-life stories from four charities making a difference. 

By Natalie Black (Koltun) • Nov. 16, 2017

Study: Starbucks loses top spot for QSR social conversations

Dunkin' Donuts has also slipped over the past six months, a surprising development as both brands are frequently cited as mobile innovators.

By David Kirkpatrick , Peter Adams • Nov. 16, 2017

Kmart to air game show as part of holiday push

"Ridiculous Cash Bash," which will appear on the Game Show Network in December, hearkens back to the earliest days of TV when shows were sponsored by a single brand.

By David Kirkpatrick • Nov. 16, 2017

Pinterest sharpens visual search focus with scannable codes, personalized style suggestions

Nordstrom, Home Depot and others are already testing Pincodes at store locations, suggesting they could see serious traction. 

By David Kirkpatrick • Nov. 15, 2017

Gartner: Overall marketing budgets shrink even as digital spending rises

After three years of growth, marketing budgets backtracked in 2017, and CMOs have modest expectations for next year. 

By David Kirkpatrick • Nov. 15, 2017

Twitter ramps up data business as ad revenue stalls

The embattled company is rolling out a discounted version of its search tweets API, with even cheaper options planned for further down the road. 

By David Kirkpatrick , Peter Adams • Nov. 15, 2017

Pizza Hut pairs cheese and emojis for holiday merchandise giveaway

By tweeting emojis, fans can win a package of merchandise including pizza-themed sweaters, mugs, holiday lights and more.

By Robert Williams • Nov. 14, 2017

Cannes Lions simplifies awards structure and Publicis returns

Cannes Lions is reducing costs and simplifying its awards structure amid ongoing questions around the event's importance to the advertising industry. 

By David Kirkpatrick • Nov. 14, 2017