Facebook updates Marketplace with housing rentals

The section will now include listings from Apartment List, Zumper, agents and property managers, as well as 360-degree photos of rentals.

By David Kirkpatrick • Nov. 10, 2017

Taco Bell's 'steal a taco' World Series promotion loses sizzle

Sense360 found that while the promotion drove a 12% lift in store visits overall, the increase was down 17% year-over-year.

By David Kirkpatrick • Nov. 10, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Campaign Trail: Grubhub's scrambled Snapchat game; will Casper's print mag be a sleeper hit?

Two digital disruptors this week lean into old-school cool, albeit in very different ways. 

By Peter Adams , Natalie Black (Koltun) • Nov. 10, 2017

Kellogg opening grrrrrreat big cereal bar in New York City

The location is 5x as large as its predecessor, with new menu items and an open-air kitchen so diners can watch their meals being assembled.

By Erika Kincaid • Nov. 10, 2017

Brands need to fire up influencers during the holidays, study says

Social influencers are an important target audience to reach and engage as shoppers make their gift lists, according to Experian. 

By Robert Williams • Nov. 9, 2017

What Gen Z girls want out of holiday gift-giving

Research finds nearly 60% of the younger set value gifts that are Instagram-worthy or can drum up social currency.

By David Kirkpatrick , Peter Adams • Nov. 9, 2017

Google is the most trusted digital ad platform, new study says

Younger consumers, more so than older ones, reported markedly lower levels of trust, experience, relevance, commerce and exposure to new businesses across platforms. 

By David Kirkpatrick • Nov. 9, 2017

Twitter cozies up to brands with 280-character limit, bargain subscription plan

Marketers can send 10 promoted tweets per day for $99 a month and now have more space to expound their virtues. 

By David Kirkpatrick • Nov. 9, 2017

Pampers supports the 'Littlest Fighters' with social media, interactive OOH push

The P&G brand partnered with nonprofit March of Dimes for a campaign around premature birth awareness that touches on a number of marketing channels.

By David Kirkpatrick • Nov. 9, 2017

EMarketer: 70% of US adults 'second-screen' while watching TV

Second-screen content is often unrelated to the program being viewed. 

By David Kirkpatrick • Nov. 8, 2017

L2: Luxury fashion brands increase Instagram followers by 53%

Paid search, on the other hand, appears problematic for these marketers as terms using brand and product names frequently send traffic to third-party websites.

By David Kirkpatrick • Nov. 8, 2017

Colgate Optic White takes center stage on Snapchat for CMA Awards

For its fourth year partnered with the show, the toothpaste brand is deploying a mobile-focused strategy that also includes influencers and 360-degree video.  

By David Kirkpatrick , Peter Adams • Nov. 8, 2017

Snapchat to overhaul UX as user growth remains sluggish

Snap CEO Evan Spiegel said 80% of impressions were delivered programmatically in Q3, pushing down ad prices.

By David Kirkpatrick • Nov. 8, 2017

Marketers underserve parents with their YouTube holiday strategies

A new study found the group spends 61% more on online shopping than non-parents, but advertisers don't adjust their budgets accordingly. 

By David Kirkpatrick • Nov. 7, 2017

Report: Snap ramps up ad tech with Metamarkets acquisition

Sources told TechCrunch the Snapchat owner bought the programmatic ad platform for under $100 million to beef up its in-house ad team.

By David Kirkpatrick • Nov. 6, 2017

Carl's Jr. and Hardees prod rivals' menu offerings in latest campaign

The "taco randomizer," part of an ongoing effort, mixes the same four ingredients into different meals in what appears to be a dig at Taco Bell.

By David Kirkpatrick , Peter Adams • Nov. 6, 2017

Report: Facebook seeks ad agency to burnish image

Once considered an innovative newcomer, the social media giant has been dinged by a series of recent issues around privacy and influence. 

By David Kirkpatrick , Chantal Tode • Nov. 6, 2017

P&G celebrates athlete moms in powerful Winter Olympics short

Released ahead of the opening ceremony in PyeongChang, "Love Over Bias" showcases real parents who supported their children's dreams in the face of prejudice. 

By David Kirkpatrick • Nov. 3, 2017

Campaign Trail: Maroon 5 tunes in UGC; Febreze sniffs out Bad Moms; Ben & Jerry's tasty take on AR

The brands focus on audience participation by encouraging consumers to appear in a music video, be naughty during the holidays and catch virtual marshmallows.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 3, 2017

Starbucks' latest holiday cup asks fans to fill in the blanks

This is the chain's first design that actively encourages customers to add their own artistic flair to the packaging.

By David Kirkpatrick , Natalie Black (Koltun) • Nov. 2, 2017

Despite a stellar Q3, 2 forces could clip Facebook's future results

Ad revenues jumped 49% in Q3 — ​beating analysts' expectations — but increased security spending and decelerating ad revenue growth will be areas to keep an eye on.

By David Kirkpatrick , Chantal Tode • Nov. 2, 2017

Burger King gives brand mascot a clean shave in honor of 'Movember'

Fans on social media are being encouraged to share their own whisker-growing journeys through a #kingstachechallenge hashtag.

By David Kirkpatrick • Nov. 2, 2017

Study: Fake news undermines trust in social, digital outlets more than traditional media

Thirty-eight percent of Americans report getting their news from social media, but only 37% recognize the channel as a trustworthy source. 

By David Kirkpatrick • Nov. 1, 2017

Adblock Plus outsmarts Facebook ... again

A new cat-and-mouse game between the social media giant and the software firm shows the latter has successfully filtered ads out of News Feed and Watch since September.

By David Kirkpatrick • Nov. 1, 2017

Congress asks tech giants tough questions about Russian ads and more

Yesterday’s hearing, along with the next two on schedule, could determine how serious Congress will be going forward about passing legislation that addresses digital advertising.

By David Kirkpatrick • Nov. 1, 2017