Social Media: Page 163
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Ad spending growth forecasts cut, but Winter Olympics, World Cup provide a boost
Two separate analyses help roadmap the shape of the ad world in 2018, including how spending on digital media will overtake offline media and marketing for the first time.
By Erica Sweeney • Jan. 16, 2018 -
KFC Canada pitches Bitcoin Bucket to crypto-crazed consumers
The limited-time offer, letting people purchase a meal for $20 worth of the digital currency, has already sold out.
By Erica Sweeney • Jan. 16, 2018 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Opinion
How marketers can tap into consumers' growing demand for video content
Oded Edelman, president and co-founder of retailer James Allen, offers seven tips for staying in the mindset of customers to reach them on relevant channels and drive business goals.
By Oded Edelman • Jan. 16, 2018 -
Facebook promises more community, fewer brand posts in significant shift
For marketers, the news means a reduction in reach on the social media network but could lead to higher-quality engagements.
By Chantal Tode • Jan. 12, 2018 -
Report: Google plans to screen YouTube videos for premium advertisers
The move follows a number of controversies around inappropriate content, most recently a video from one of the platform's most popular creators, Logan Paul.
By Erica Sweeney • Jan. 12, 2018 -
Estée Lauder, Expedia partner on beauty-focused travel giveaway
People can enter to win a trip to destinations like Morocco, Bali and Santorini by sharing a selfie of their vacation makeup looks on Instagram.
By Erica Sweeney • Jan. 12, 2018 -
Retrieved from PepsiCo on January 11, 2018
Pepsi reboots iconic Cindy Crawford spot with global 'Generations' campaign
The effort, which also includes bringing back the brand's vintage packaging and loyalty program, kicks off in full during Super Bowl LII.
By Erica Sweeney • Jan. 12, 2018 -
Column
Campaign Trail: Ikea's pee ad; Diet Coke courts millennials; Adidas's kicks access public transit
The Swedish retailer's pregnancy test stunt takes the ad world by storm, while new sneakers come embedded with an annual subway pass and a refreshed soda brand still feels flat.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Jan. 12, 2018 -
PepsiCo pits NFL legends in cooking challenge for Super Bowl push
Three contestants made dishes from the brand's products, with the winning creation earning a spot on Buffalo Wild Wings's Minneapolis menu for game day weekend.
By Erica Sweeney • Jan. 11, 2018 -
PeopleTV expands Twitter live streaming with new series 'The Chatter'
Viewers can engage with the news show in real time through tweets, questions and polls, while advertising sponsorships and integration opportunities will be available to marketers.
By Erica Sweeney • Jan. 11, 2018 -
Cheetos champions new dance craze in support of USA Curling team
The brand created a music video inspired by "Teach Me How to Dougie" to raise awareness for the lesser-known Winter Olympic sport.
By Erica Sweeney • Jan. 10, 2018 -
Revlon names Gal Gadot as global brand ambassador
A new multimedia campaign will feature the actress along with experiential activations that aim to unite women through open conversations about diverse beauty.
By Erica Sweeney • Jan. 10, 2018 -
Nearly 70% of consumers feel brands should get more political, study finds
This demand exists despite many respondents stating their opinions are rarely if ever influenced by brands' stances.
By Peter Adams • Jan. 10, 2018 -
Viacom acquires influencer marketing company Whosay
The deal helps the media conglomerate expand into emerging digital platforms and go after next-generation solutions, two key focus areas for 2018.
By Erica Sweeney • Jan. 9, 2018 -
Facebook decides to disconnect digital assistant M
The AI reportedly struggled to complete tasks without human assistance, putting Facebook further behind in an increasingly important technology category.
By Erica Sweeney • Jan. 9, 2018 -
GE Appliances's Giddy connects creators and businesses via mobile
Brands can use the new platform to post challenges for community members to solve by developing creative solutions or designing products.
By Erica Sweeney • Jan. 8, 2018 -
Universal asks fans to recreate classic 'Jurassic Park' scenes for film's 25th anniversary
The studio will share compilations of the most original user-generated content on the "Jurassic World" website and YouTube, Facebook and Instagram pages.
By Erica Sweeney • Jan. 8, 2018 -
Deep Dive
Why brands will go to extremes — lengthwise — with digital video in 2018
Marketers will continue to experiment and push boundaries as they look to address growing online consumption.
By Kayla Matthews • Jan. 8, 2018 -
Pizza Hut sponsors NCAA on-field delivery dash to unlock deal for fans
The matchup is the second installment of the "Pizza Hut Rivalry Challenges," with more planned for 2018.
By Erica Sweeney • Jan. 5, 2018 -
JPMorgan Chase develops algorithm for brand-safe ad placement on YouTube
Frustration with the video platform's sluggish response to concerns over ad placements prompted the bank brand to take matters into its own hands.
By Erica Sweeney • Jan. 5, 2018 -
Avocados from Mexico and Old El Paso partner again for Super Bowl LII
Guac Nation is a new blogger outreach program for food influencers to share recipes and position the two brands as must-buy products on game-day grocery lists.
By Erica Sweeney • Jan. 4, 2018 -
Diageo pulls Snapchat ads over age-verification concerns
The spirits brand said it has stopped all advertising globally on the platform after a U.K. watchdog ruled a Lens was inappropriately targeted.
By Erica Sweeney • Jan. 4, 2018 -
Deep Dive
NYC is marketers' playground as out-of-home experiences swing high
From a sparkling water event that stoked the senses to a pop-up forest in Times Square, brands cavorted around the Big Apple throughout 2017.
By Natalie Black (Koltun) • Jan. 4, 2018 -
Kraft rewards UGC to support hockey communities
The fourth annual Hockeyville program adds the ability to earn points for uploading content and interacting on social media.
By Erica Sweeney • Jan. 3, 2018 -
Report: L'Oreal claims magazine-level readership for in-house media brand
Piloted in Mexico and now expanding to more Spanish-speaking markets, the beauty brand's Fiufiu publishes influencer columns and other offerings that have attracted a young audience.
By Erica Sweeney • Jan. 3, 2018
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