VR, AR and other new hardware categories revive CES 2018

The 4,000-exhibitor show, which kicks off Jan. 9, draws renewed interest from Google, Amazon, Apple and Facebook.  

By Erica Sweeney • Jan. 3, 2018

Weight Watchers appoints DJ Khaled as social media ambassador

The recording artist will document his experiences and weight loss progress using the new WW Freestyle program on Snapchat, Twitter, Instagram and Facebook.

By Erica Sweeney • Jan. 2, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Bud Light's nonsensical 'dilly dilly' becomes viral success

Can the phenomenon, echoing the ubiquity of Budweiser's "Whassup?" tagline, steer a sales turnaround for the struggling brand?

By Erica Sweeney • Jan. 2, 2018

9 trends that will define marketing in 2018

2017 was the year the industry got its much-needed wake-up call. The question now isn't whether marketers can fix a broken system but how they'll make it better. 

By Peter Adams • Jan. 2, 2018

Allstate's 'Mayhem' makes a New Year's resolution in fresh campaign

The insurance company released six TV spots and digital and social media efforts ahead of the Allstate Sugar Bowl on Jan. 1.

By Natalie Black (Koltun) • Dec. 29, 2017

Facebook's deal with Universal Music Group heats up YouTube rivalry

A new multi-year licensing deal allows the social media giant’s users to access music for self-made videos to share across its properties.

By David Kirkpatrick • Dec. 22, 2017

IAB: Digital ad spending jumped 23% in first half of 2017

The news is good for the digital marketing landscape, suggesting it is weathering a tumultuous year just fine.

By David Kirkpatrick • Dec. 21, 2017

Under Armour delivers Steph Curry sneakers via drone for scavenger hunt

Marketers are raising the stakes on experiential marketing as more companies jump in.

By David Kirkpatrick • Dec. 21, 2017

Pringles will run its first Super Bowl commercial next year

The ad will be the official TV launch of the Kellogg snack brand's "Flavor Stacking" campaign and will receive PR, digital and social media support. 

By David Kirkpatrick • Dec. 21, 2017

Campaign Trail: Brands say happy holidays with nostalgia, airline Santa and boozy caroling

Captain Morgan and EasyJet deploy costumed ambassadors to spread good cheer, while Toys R Us hearkens back to the golden days before its bankruptcy.  

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 21, 2017

Burger King gift-wraps full restaurant for French super fan

The most active commenter on BK France's Facebook page received a holiday surprise, including his own parking spot, table, tray and Whopper packaging. 

By David Kirkpatrick , Peter Adams • Dec. 20, 2017

Report: Facebook struggles to drive viewing on Watch

News Feed still provides the bulk of traffic to content produced for the premium video tab, one source told Ad Age. 

By David Kirkpatrick • Dec. 19, 2017

Papa John's wants social media's help to give away 50K free pies

People can tag a person or group they're thankful for with #passthepizza on Twitter, and the chain will send them a digital code for a free pizza. 

By David Kirkpatrick • Dec. 18, 2017

Disney showcases real-time Twitter reactions to 'Star Wars' via digital billboards

From Dec. 1-14 alone, the latest entry in the blockbuster franchise generated 1.8 million tweets.

By David Kirkpatrick • Dec. 18, 2017

Taco Bell provides a peek into not-so-secret 'Belluminati' society

Riffing on one of pop culture's favorite cabals, the campaign shows how the brand's dollar menu opens up access for consumers at little cost.  

By David Kirkpatrick , Peter Adams • Dec. 18, 2017

Just 5% of marketers plan to expand their teams in the first half of 2018, study finds

Seventeen percent of surveyed professionals stated they are freezing hiring altogether.

By David Kirkpatrick • Dec. 15, 2017

Facebook tests pre-roll ads, shifts Ad Breaks to longer content

A series of announcements point to how the social media giant looks to better monetize video without annoying users. 

By David Kirkpatrick • Dec. 15, 2017

Hyundai's Super Bowl playbook includes digital, experiential marketing

On top of returning to in-game ads, the official car and SUV of the NFL will run several out-of-home activations at an interactive NFL theme park. 

By David Kirkpatrick • Dec. 15, 2017

Old Navy plans cross-platform integration for 'A Christmas Story Live!'

As the retail partner for the Fox broadcast, the brand will offer six-second spots and Facebook Live backstage access. 

By David Kirkpatrick • Dec. 14, 2017

New content deals for Facebook, Twitch signal shifting entertainment and sports media landscape

A WWE series for Facebook Watch and minor league NBA games streamed on Amazon-owned Twitch include interactive elements not available on traditional channels like TV. 

By David Kirkpatrick • Dec. 14, 2017

Forrester: YouTube is most popular social site for 12- to 17-year-olds

Facebook was the leader among U.S. youth in 2014, but Google's video service has now pulled far ahead. 

By David Kirkpatrick • Dec. 13, 2017

Facebook moves to record ad sales locally

The step is a response to demands from local governments for greater transparency.

By David Kirkpatrick , Chantal Tode • Dec. 13, 2017

PwC: Revenue from sports media to hit $78.5B by 2021

Media rights are also expected to grow an estimated 4% each year to hit $22.7 billion. 

By David Kirkpatrick • Dec. 12, 2017

Forrester: Online ad revenue made a noticeable leap in Q3

After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter. 

By David Kirkpatrick • Dec. 12, 2017

Bloomberg's 24-hour Twitter news network nears debut

Launching with six brand sponsors, TicToc will test users' appetites for the social media equivalent of a CNN. 

By David Kirkpatrick , Peter Adams • Dec. 12, 2017