Washington Post embraces longform editorial for native ads

The publication's native ad program, WP BrandConnect, is raising the quality of native ads to appeal to readers. 

By Wendy Parish • March 3, 2014

Miller Lite and a pizzeria grab Oscar gold

The two brands scored premium product placement on Hollywood's biggest night. 

By Wendy Parish • March 3, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook restructures ad campaigns with 'ad sets'

The move ads a third layer to campaigns on the platform. 

By Wendy Parish • Feb. 28, 2014

More Tech Firms Turning to Mobile Marketing, Social Media

The findings of a new survey of marketing executives conducted by the Software & Information Industry Association (SIIA) show that the use of social media in corporate marketing remains extraordinarily high. Not to be outdone, mobile marketing is gaining significant ground, too. SIIA, a trade...

Feb. 27, 2014

LinkedIn becomes first U.S. social network to launch Chinese beta

The beta is meant to help the professional network expand its global business. 

By Wendy Parish • Feb. 26, 2014

Tagging now benefits Facebook brand pages

The updated feature would allow a brand tagging another brand in posts to appear as a related page in users' news feeds.

By Wendy Parish • Feb. 26, 2014

Twitter eyes the silver screen with NCM partnership

A partnership with NCM Media Networks will bring Twitter Amplify-fueled ads to movie theaters. 

By Wendy Parish • Feb. 24, 2014

Facebook expands ad targeting features

The social network is competing with LinkedIn by creating a search by job title function. 

By Wendy Parish • Feb. 21, 2014

MarketMeSuite to integrate with Constant Contact

The social media management and marketing platform has integrated with Constant Contact.

By Wendy Parish • Feb. 20, 2014

Facebook To Buy WhatsApp for $16B

Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the company, and Facebook has been in the market for the hot messaging space. "WhatsApp is on a path to connect 1...

Feb. 19, 2014

Why did Facebook pay $16B for WhatsApp?

The social networking giant revealed Wednesday that it had purchased the global messaging app for 16 times what it paid for Instagram. 

By Wendy Parish • Feb. 19, 2014

Tricks of the trade: How to game the publishing system

Jack Marshall  | February 19, 2014 When it comes to online publishing, building an audience organically with compelling content and monetizing it successfully with ads from big-name brands is extremely hard work. Luckily, there are much easier ways to make money. A growing number of pub...

Feb. 19, 2014

Yahoo to offer branded Tumblr-powered microsites

The microsites will be Yahoo's latest venture into native advertising. 

By Wendy Parish • Feb. 13, 2014

Instagram Showcases Best Brand Content to Inspire Businesses

The photo-sharing site's latest blog highlights promotion possibilities featuring the best brand moments on the platform.

Feb. 12, 2014

Advertiser accuses Facebook of benefiting from fake likes

YouTube podcaster and blogger Derek Muller says he has proof that Facebook benefits from bogus likes.

By Wendy Parish • Feb. 12, 2014

360i CEO Bryan Wiener to chair Expion

Wiener will continue as chair of 360i as he takes on the new role. 

By Wendy Parish • Feb. 12, 2014

Instagram publishes 'Handbook for Brands'

The physical book and a series of blogs will offer tips for advertisers on the platform.

By Wendy Parish • Feb. 12, 2014

Brand Keys study: Social networks inspire least brand loyalty

The annual study showed the likes of Facebook and Twitter scoring the lowest on brand satisfaction. 

By Wendy Parish • Feb. 11, 2014

Esurance's Super Bowl stunt bred insane social media stats

The post-Super Bowl ad and #EsuranceSave30 sweepstakes were incredibly successful.

By Wendy Parish • Feb. 7, 2014

Oracle sales reps embrace social B2B

The software giant is jumping headfirst into social B2B selling. 

By Wendy Parish • Feb. 6, 2014

Study: Microbusinesses will step up social media efforts in 2014

A new AdWeber study shows 76% of businesses with five or fewer employees plan to increase their presence on Facebook. 

By Wendy Parish • Feb. 4, 2014

How did Esurance win the Super Bowl ad blitz?

The online insurance company's post-Super Bowl ad drummed up over one billion impressions and over two million tweets. 

By Wendy Parish • Feb. 4, 2014

Jonas Brother has first-ever brand-sponsored birth announcement

Kevin Jonas and wife Danielle signed an exclusive deal with P&G detergent brand Dreft to make birth announcements. 

By Wendy Parish • Feb. 4, 2014

Webinar: 6 Steps to a More Social Business

Delivering on the Promise of Social Business Thursday, February 13, 2014 12:00 PM - 1:00 PM EST Webinar Registration Social media has upended how businesses communicate with their customers. Five years ago, businesses new to social media threw one or two juniors on Twitter. No longer. Large c...

Feb. 4, 2014

Racists go nuts over Coke's multilingual 'America the Beautiful'

The touching ad apparently touched a nerve among xenophobes.

By Paul Conley • Feb. 3, 2014