Twitter’s Hashtag Was This Year’s Super Bowl MVP

There’s no debate about it. The most valuable player in this year’s Super Bowl was the hashtag. During Sunday’s presentation of Super Bowl XLVIII, the war waged between the Seattle Seahawks and Denver Broncos was important to sports fan. But the Big Game is a huge day for advert...

Feb. 3, 2014

57% of Super Bowl ads included #hashtags

Marketing Land tallied up social media network mentions in this year's Super Bowl ads. 

By Wendy Parish • Feb. 3, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

J.C. Penney fumbles through the Super Bowl

The misspelled Twitter messages had followers wondering whether the retail brand had enjoyed the Super Bowl a bit too much. 

By Wendy Parish • Feb. 3, 2014

Live Blog: Super Bowl Real-Time Marketing — in Real Time

Live Blog: Super Bowl Real-Time Marketing — in Real Time Digiday Editors  | February 2, 2014 The annual slugfest is upon us. Billion dollar corporations will put everything on the line to face off at the Super Bowl this afternoon in a battle for supremacy. There will also be a foo...

Feb. 2, 2014

Facebook Paper App: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Paper App: “A new app that helps you explore and share stories fr...

Feb. 1, 2014

Visa-sponsored social media center handles real-time info for Super Bowl

A team of 45 will staff a Manhattan office, pushing notifications and monitoring questions and requests on social media. 

By Wendy Parish • Jan. 30, 2014

Marketing-centric startup accelerator Boomtown opens in Colo.

The new accelerator is launching with the help of former CP&B exec Alex Bogusky. 

By Wendy Parish • Jan. 29, 2014

Forrester says Facebook is safe

Amid sensational headlines about Facebook's demise, Forrester sets the record straight with stats. 

By Wendy Parish • Jan. 28, 2014

2014 AdWords Wishlist

Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy?

Jan. 28, 2014

Infographic: Highlights of the Social Customer Index Report

Utilizing social listening software, every day we identify complaints, mistruths, service requests or compliments made to companies that lack any response from the business targeted. (Be sure to register for our upcoming webinar!) While consumers are now dominating social media, businesses are ge...

Jan. 28, 2014

Tumblr referrals now second most valuable per visit

Revenue per referral from Tumblr now outranks Twitter and Pinterest. 

By Wendy Parish • Jan. 27, 2014

Win Free Tickets to Social Media Marketing World 2014

Want to win a free ticket to the industry’s largest social media marketing conference of the year? Social Media Examiner has worked hard to bring you our second physical conference. And we’ve come up with a fun way to get you involved. First, what is this event? Social Media Marketing...

Jan. 27, 2014

Facebook's new ad targeting ideal for B2B and recruiting

Later this year, you'll be able to target users by employer and job title. 

By Wendy Parish • Jan. 27, 2014

Will FTC investigate Microsoft's 'native' YouTube campaign?

Microsoft paid for Xbox One endorsements on YouTube network Machinima, but only some included disclosures.

By Wendy Parish • Jan. 24, 2014

Twitter introduces analytics for Twitter Cards

The social network now offers deeper insight to publishers and brands on how their tweets perform. 

By Wendy Parish • Jan. 23, 2014

SocialCode hires new client services VP

The Facebook and Twitter ads partner has brought on Colin Sutton to lead client strategy. 

By Wendy Parish • Jan. 23, 2014

Facebook continues to build foundation for mobile ad network

This week, Facebook is testing ads in third-party mobile apps. 

By Wendy Parish • Jan. 22, 2014

Native ad startup Sharethrough secures $17M in funding

The startup wants to be a network for native ads. 

By Wendy Parish • Jan. 22, 2014

Facebook changes algorithm to downgrade text updates from Pages

 The social network claims users don't want to see text updates from brand pages. 

By Wendy Parish • Jan. 21, 2014

Nielsen: 7 out of 10 brand tweeters also talk about TV

Nielsen's Social Guide shows that those tweeting about brands are likely to tweet about TV as well. 

By Wendy Parish • Jan. 21, 2014

Twitter's VP of product development resigns

Michael Sippy announces his departure with a blog post and Vine video. 

By Wendy Parish • Jan. 17, 2014

Lowe's jumps on board new social Q&A app Jelly

The home improvement retail chain may be the first brand to join the app. 

By Wendy Parish • Jan. 16, 2014

Twitter adds better targeting functions to Tailored Audiences

The new features can build lists based on user bios, follower counts, verified status and more.

By Wendy Parish • Jan. 14, 2014

Omaha gets publicity boost from Peyton Manning

  The Denver Broncos quarterback shouted the city's name 44 times during Sunday's game against the San Diego Chargers. 

By Wendy Parish • Jan. 14, 2014

Google makes most expensive acquisition yet with Nest

The tech giant paid $3.2 billion for the developer of smart thermostats and smoke detectors. 

By Wendy Parish • Jan. 13, 2014