Social Media: Page 256
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Twitter Takes MoPub in Mobile Advertising Power Play
Delving deeper into the mobile ad arena, Twitter has officially acquired MoPub, a startup that helps mobile publishers manage their ad inventory. The deal, which cost Twitter a reported $350 million in stock to close, is giving the microblogging giant yet another advantage in its mobile advertisi...
Sept. 10, 2013 -
Social storytelling tool Storify acquired by Livefyre
The deal will help the Storify team expand its reach to a much wider audience.
By Wendy Parish • Sept. 10, 2013 -
Explore the Trendline➔
zhuweiyi49 via Getty ImagesTrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Google+ adds embeds and author attribution
Following Twitter and Facebook, Google+ now offers embed code for posts.
By Wendy Parish • Sept. 10, 2013 -
26 Tips for Using Instagram for Business
Are you wondering how to use images and short video to enhance your customers’ experience? Have you considered creating a brand profile on Instagram to make your brand visible to a new market? Getting started on Instagram is fairly straightforward. Simply sign up for an account (e.g., use t...
Sept. 10, 2013 -
Lithium launches microsite Get Serious About Social
The site pokes fun at social media while also offering guidance.
By Wendy Parish • Sept. 9, 2013 -
Mobile ad startup MoPub acquired by Twitter
What would the deal mean for Twitter?
By Roger Riddell • Sept. 9, 2013 -
TV networks and news sites can now access Facebook audience data
The social networking giant released two new analytics tools on Monday.
By Roger Riddell • Sept. 9, 2013 -
Major League Baseball targets younger fans with social media smack talk
The organization is looking to seem fun and genuine while upholding its brand image.
By Wendy Parish • Sept. 9, 2013 -
Who are the agencies behind publishing's hottest redesigns?
Publishers are putting user experience first in their site designs and these agencies are helping them get there.
By Wendy Parish • Sept. 9, 2013 -
Facebook delays launch of video ads—again
Due to concern over how video ads will affect user experience, the social network has pushed back the October launch date.
By Wendy Parish • Sept. 6, 2013 -
Deep Dive
10 marketing experts you should follow on Google+ today
Following these experts will teach you a few things about how to use Google+.
By Wendy Parish • Sept. 6, 2013 -
Update: Kenneth Cole responds to tone-deaf tweet outrage via Instagram video
The latest provocative tweet references potential military action in Syria.
By Wendy Parish • Sept. 5, 2013 -
Kraft promotes new flavors with 'new-stalgic' revisionist campaign
The company wants consumers to feel like the new flavors have been around forever.
By Roger Riddell • Sept. 5, 2013 -
Yahoo's De Castro faces pressure, possible ouster
Some buyers say the COO comes off as arrogant.
By Wendy Parish • Sept. 4, 2013 -
Deep Dive
4 types of app-free promotions you can now run on Facebook
Facebook has lifted its restrictions on running promotions without an app, opening up possibilities for marketers.
By Wendy Parish • Sept. 4, 2013 -
Land Rover launches huge integrated campaign for Range Rover Sport
Range Rover's large integrated campaign will include TV spots, an interactive game, iAds and other elements.
By Wendy Parish • Sept. 4, 2013 -
Disgruntled passenger calls out British Airways with promoted tweet
The passenger took to Twitter's self-serve ad platform after the airline lost his father's luggage.
By Wendy Parish • Sept. 3, 2013 -
Karmaloop flashes users on Snapchat
Karmaloop is jumping on the fast growing social app Snapchat and sending risque photos to grab users attention.
By Wendy Parish • Sept. 1, 2013 -
Microsoft, American Express compete for a piece of Foursquare
The corporate giants are competing to claim an equity stake in Foursquare Labs Inc.
By Wendy Parish • Aug. 30, 2013 -
Foursquares launches push recommendations feature
New feature pushes suggestions related to users' locations.
By Wendy Parish • Aug. 30, 2013 -
ESPN suits up for college football with Twitter Amplify
ESPN will be partnering again with Twitter Amplify to bring highlights to college football fans.
By Wendy Parish • Aug. 30, 2013 -
Brands engaging in social media banter
Although many brands are hesitant to engage with other brands on social media, these brands prove the results can be amusing and effective at gaining attention.
By Wendy Parish • Aug. 30, 2013 -
Major brands jump on Facebook GIFs
After tech firm Giphy announced it would be launching a Facebook GIF product, Gap posted its first GIF within a couple of hours.
By Wendy Parish • Aug. 29, 2013 -
Twitter expands its social TV presence with Trendrr acquisition
The real-time social data firm will help increase Twitter's media offerings.
By Wendy Parish • Aug. 29, 2013 -
Win Free Tickets to Social Media Success Summit 2013
Want to win a free ticket to the largest online social media marketing event of the year? Social Media Examiner has worked hard to bring you our fifth-annual Social Media Success Summit. This is our biggest event ever! And we’ve come up with a fun way to get you involved. First, what is this even...
Aug. 29, 2013