Social Media: Page 268
-
Meet Kraft's new Kool-Aid Man
The classic mascot of Kool-Aid, around since 1954, underwent a digital makeover.
By Wendy Parish • April 17, 2013 -
What Zico's head marketer had to say about its first national campaign
After last year's acquisition by Coca-Cola, coconut water Zico is launching its first national ad campaign.
By Wendy Parish • April 17, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Yahoo falls short of Q1 goals
Display ads fells 11% and search revenue is down 10% in the first quarter.
By Wendy Parish • April 16, 2013 -
Twitter makes #OneBoston a Promoted Trend for free
Twitter has given the hashtag #OneBoston the Promoted Trend slot pro bono in an effort to raise donations for the Boston Marathon bombing victims.
By Wendy Parish • April 16, 2013 -
Facebook video ads may snag 7-figure price tag
The social network is hoping its video ads, launching this summer, will bring in more than $4 million daily.
By Wendy Parish • April 16, 2013 -
4 shortcuts to keep up with brands on social media
Keeping up with brands on social media can be a complicated task, these 4 shortcuts will help simply the process.
By Wendy Parish • April 16, 2013 -
How to create a community for an existing website
Creating a community on a website offers clear advantages like user-generated content and brand loyalists.
By Wendy Parish • April 15, 2013 -
3 social media tools needed to boost sales
These three social media tools can improve the sales cycle and drive revenue.
By Wendy Parish • April 15, 2013 -
Twitter acquires music discovery service We Are Hunted
The acquisition will open new music marketing doors for Twitter.
By Wendy Parish • April 12, 2013 -
Foursquare makes plans to sell data for ads on other platforms
Mobile check-in app Foursquare has started pitching agencies on a new ad product.
By Wendy Parish • April 12, 2013 -
LinkedIn spends $90 million on Flipboard competitor Pulse
The purchase furthers LinkedIn's quest to become a content powerhouse.
By Wendy Parish • April 11, 2013 -
500,000 magazines created in two weeks on Flipboard 2.0
The popular aggregator (and Pulse competitor) produced a video to show you how easy it is to make a magazine.
By Wendy Parish • April 11, 2013 -
3 social media metrics every business must track
These 3 social media metrics are critical to every organization.
By Wendy Parish • April 11, 2013 -
TargetSpot furnishes XBox Music with ad support
Streaming audio service XBox Music will now have in-stream advertisements from TargetSpot.
By Wendy Parish • April 10, 2013 -
Facebook launches ad targeting through third-party data
Facebook rolled out Partner Categories which uses data from third parties to create 500 new audience segments.
By Wendy Parish • April 10, 2013 -
Social media startup Blab can predict the future
Blab is launching a product that can predict what the popular conversations on social media will be days in advance.
By Wendy Parish • April 10, 2013 -
15 reasons marketers should use Tumblr
Despite Tumblr's steady growth, the site is still struggling to get brands to see the value in it.
By Wendy Parish • April 10, 2013 -
GM, Facebook reconcile after public breakup last year
GM looks to get in the mobile advertising game with its "Find New Roads" campaign.
By Wendy Parish • April 9, 2013 -
MGM's Facebook ad success defies skeptics
While other brands are questioning the value of Facebook ads, MGM is experiencing elevated success in 2013.
By Wendy Parish • April 9, 2013 -
Unite Social and Content Engagement: 4 Ideas for Enterprise Marketers
Are social and content teams working closely enough, especially at enterprise organizations? Here are four tips for finding common ground between your social media and content marketing strategies.
April 9, 2013 -
LinkedIn adds 'mention' feature
Users of the networking site can now mention and hyperlink to other people in updates and conversations.
By Wendy Parish • April 9, 2013 -
The 5 biggest obstacles facing sponsored content
Sponsored content faces 5 major hurdles before it can becomes an advertising mainstay.
By Wendy Parish • April 9, 2013 -
Twitter brings in Facebook exec as new sales director
Brad Keown, a Facebook veteran of six years, has been named Twitter's new sales director for the Central U.S.
By Wendy Parish • April 8, 2013 -
How is Pinterest changing site design?
Digital publishers are being influenced by the designs of visual sites like Pinterest.
By Wendy Parish • April 8, 2013 -
How to crowdsource content and do it well
Learn some insider tips about inspiring user-generated content from these five brands.
By Wendy Parish • April 7, 2013
Previous
