Social Media: Page 27

  • Chipotle Boorito promo art
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    Courtesy of Chipotle Mexican Grill
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    Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist

    The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.

    By • Oct. 11, 2022
  • Actor Danny DeVito with a Jersey Mike's Subs sandwich
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    Courtesy of Jersey Mike's Subs
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    Column

    Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito

    In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors.

    By • Oct. 7, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Two people taking a selfie.
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    mixetto via Getty Images
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    Let’s get real: What TikTok’s BeReal lookalike means for marketers

    Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.

    By • Oct. 6, 2022
  • A product shot of a Reese's variant featuring football-shaped candies against a white background.
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    Retrieved from Reese’s University; The Hershey Company on October 06, 2022
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    Reese’s NIL blitz focuses on football players with last name Reese

     A dozen new collegiate partners promote a Reese’s University concept launched last year, as well as limited football-shaped candies. 

    By • Oct. 6, 2022
  • Gaming chairs lined up with computers.
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    Smederevac via Getty Images
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    What Twitch’s revenue share shift means for streamers and marketers

    By moving all streamers to a 50/50 revenue split for subscriptions, Twitch is putting pressure on them to run more ads, which could undermine the user experience.

    By • Oct. 6, 2022
  • A virtual Roblox space designed by Walmart shows a ferris wheel in the foreground a blimp flying against a blue sky in the background.
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    Retrieved from Walmart on September 26, 2022
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    How marketers can connect with Gen Z in emerging virtual worlds

    Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty.

    By • Oct. 6, 2022
  • The 2022 Met Gala Celebrating "In America: An Anthology of Fashion"
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    Dimitrios Kambouris / Staff via Getty Images
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    Elon Musk resurrects $44B Twitter offer, envisions ‘everything app’

    A proposal letter to acquire the company for the initial agreed-upon price asks Twitter drop a lawsuit set to be battled out later this month.

    By • Oct. 5, 2022
  • Jack in the Box's 'Gamer Jack' logo
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    Courtesy of Jack in the Box
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    Jack in the Box seeks full-time Twitch streamer

    A first for the QSR, Gamer Jack will earn an annual salary to bolster the brand’s recognition and credibility with gamers. 

    By • Oct. 3, 2022
  • Multicultural group of young friends bonding outdoors
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    Diamond Dogs via Getty Images
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    How Gen Z breaks marketing’s cultural mold

    In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

    By Aaron Baar • Oct. 3, 2022
  • closeup of hands holding smartphone in cafe
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    anyaberkut via Getty Images
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    Disney, Netflix push into streaming ads could raise all AVOD ships

    Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections. 

    By • Sept. 30, 2022
  • A horse avatar with wings fly's over a Roblox activation.
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    Courtesy of Hasbro
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    My Little Pony gallops into Roblox to promote Netflix series

    The Visit Maretime Bay game includes protocols to create a safe environment for kids, while a Tripadvisor tie-in could help engage parents.

    By • Sept. 30, 2022
  • A headshot of outgoing State Farm CMO Rand Harbert paired with a headshot of his replacement, Kristyn Cook.
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    Retrieved from State Farm on September 29, 2022
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    State Farm CMO who brought back the Jake spokes-character retires

    Following a 12-year run, Rand Harbert will be replaced by Kristyn Cook, who has focused on emergent media channels like TikTok and gaming.

    By • Sept. 29, 2022
  • A pink biometric safe with the Starburst logo against a pink background surrounded by pink Starbursts.
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    Courtesy of Mars Wrigley
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    Starburst’s biometric safe is filled exclusively with coveted pink flavor

    The “un-sharable” safe has the brand leaning heavily into meme and internet culture, playing off of the viral “You are a pink Starburst” consumer mantra. 

    By • Sept. 29, 2022
  • Gaming chairs lined up with computers.
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    Smederevac via Getty Images
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    Mtn Dew fuels next generation of Black gamers with esports tournament

    The beverage brand is partnering with the HBCU Esports League to put on a Call of Duty tournament that will stream live on Twitch.

    By • Sept. 28, 2022
  • M&M's new character line-up
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    Courtesy of Mars
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    M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity

    The Mars brand extended its crew of characters for the first time in a decade as part of a controversial refresh that drove impressions and consumer sentiment.

    By • Sept. 28, 2022
  • Person riding a Peloton bike
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    Courtesy of Peloton
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    Peloton’s head of marketing is latest exec to bow out

    Dara Treseder heads to software company Autodesk where her experience in transformation and digital marketing will be key in her new role as CMO.

    By • Sept. 27, 2022
  • A virtual Roblox space designed by Walmart shows a ferris wheel in the foreground a blimp flying against a blue sky in the background.
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    Retrieved from Walmart on September 26, 2022
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    Walmart aims to shift Gen Z perceptions with expansive Roblox play

    Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first.

    By • Sept. 26, 2022
  • Bottles of Clorox bleach on a supermarket shelf.
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    Justin Sullivan via Getty Images
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    Clorox wipes the slate clean in new brand platform

    “Start Clean,” spearheaded by agencies FCB Chicago, Optimum Media Direction and Ketchum, emphasizes the role cleanliness plays in wellbeing. 

    By • Sept. 23, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images
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    Duracell calls on tech geeks to energize new TikTok page

    A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content. 

    By • Sept. 22, 2022
  • A fake check in black and yellow in front of a pool from Mike's Hard Lemonade.
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    Courtesy of Mike's Hard Lemonade
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    Mike’s Hard Lemonade pays consumers to take PTO

    Consumers who “request” a day off on the promotion’s landing page might be chosen to receive $200 via Venmo or Zelle. 

    By • Sept. 21, 2022
  • A person with a smartphone walks past a billboard advertisement for YouTube.
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    Sean Gallup via Getty Images
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    YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

    Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.

    By • Sept. 20, 2022
  • A group of four young people gather around in a semi-circle to look at what's on one of their phones.
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    LeoPatrizi via Getty Images
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    Walmart weds data to popular apps like TikTok in latest ad play

    A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

    By • Sept. 20, 2022
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
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    Deep Dive

    How an empowered creator economy is challenging marketers

    Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.

    By • Sept. 20, 2022
  • ESPN webpages collaged together
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    Courtesy of ESPN
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    ESPN launches creator network to attract Gen Z

    While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses.

    By • Sept. 19, 2022
  • A painting in a elaborate gold frame shows a pizza-inspired spin on van Gogh's "The Starry Night," with a pepperoni pizza replacing the moon and pepperoni slices the stars.
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    Retrieved from Little Caesars Pizza on September 19, 2022
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    Little Caesars opens Instagram gallery selling pepperoni-themed art

    A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99. 

    By • Sept. 19, 2022