Gift giving meets revenge living: Why experiences are so important this holiday season

Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.

By Jessica Deyo • Nov. 14, 2022

Pop-Tarts lists gingerbread house on Zillow

Those in the market to buy or sell — or just dreaming of moving — can enter their gingerbread creations for a chance to win money toward their mortgage.

By Aaron Baar • Nov. 11, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

The value of blending: Inside E.l.f’s post-cookie mobile strategy

As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

By Jessica Deyo • Nov. 10, 2022

Twitter growth prospects flatten, but few are spared from pummeling digital downturn

Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.

By Peter Adams • Nov. 9, 2022

Pacsun expands metaverse presence for the holidays

The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

By Jessica Deyo • Nov. 7, 2022

The growing role of digital-out-of-home in a dynamic ad landscape

Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.

By Christian Dion, Marketing Director - Programmatic Solutions, Broadsign • Nov. 7, 2022

Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

By Peter Adams • Nov. 4, 2022

P&G’s Native leans into naughty and nice this holiday season

The personal hygiene company promotes new Naughty and Nice scent ranges through a series of playful ad spots.

By Sara Karlovitch • Nov. 3, 2022

Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience

Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users.

By Aaron Baar • Nov. 3, 2022

Musk takeover leads Mediabrands to recommend pause on Twitter ads

The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.

By Peter Adams • Nov. 2, 2022

Kohl’s deals-focused holiday blitz features bevy of mobile tactics

The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

By Peter Adams • Nov. 1, 2022

Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up

The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.”

By Sara Karlovitch • Nov. 1, 2022

McCain Foods envisions the future of farming on Roblox

To support its new Regen Fries and a commitment to regenerative agriculture, the brand is also partnering with a real-world NFT-themed restaurant.

By Aaron Baar • Oct. 31, 2022

Inside American Eagle’s holiday social media strategy

The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.” 

By Jessica Deyo • Oct. 31, 2022

Elon Musk takes control of Twitter, cuts several execs

The Musk era at Twitter has begun...

By Andrew Hutchinson • Oct. 28, 2022

Mastercard celebrates Black women business owners with ‘Black Panther’ tie-in

The campaign includes a Black women-owned small business marketplace on Instagram and a metaverse activation.

By Aaron Baar • Oct. 27, 2022

Meta revenue declines again while metaverse skeptics sound alarm

Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals.

By Peter Adams • Oct. 27, 2022

Apple draws Meta’s ire again with new policy around boosted posts

New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.

By Jessica Deyo • Oct. 27, 2022

YouTube revenue shrinks as Google feels pinch of ad slowdown

The short-form format remains a focus, but is still in the early days of monetization and facing stiff competition from rival TikTok.

By Peter Adams • Oct. 26, 2022

Snapchat owner braces for cold winter as ad revenue slows

Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays.

By Peter Adams • Oct. 21, 2022

Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic

Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P.

By Peter Adams • Oct. 21, 2022

TikTok replaces Netflix as second most-popular app for those under 35

New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters. 

By Aaron Baar • Oct. 20, 2022

Leveling up success: Inside Best Buy’s efforts to reform a long-standing campaign

At Advertising Week, executives discussed how taking a more inclusive approach to an annual esports program resulted in higher completion and viewing rates. 

By Sara Karlovitch • Oct. 20, 2022

Pepsi CMO on state of media fragmentation: ‘A double-edged sword’

At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.”

By Peter Adams • Oct. 19, 2022

American Eagle CMO says now’s the time for marketers to take risks

At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.

By Jessica Deyo • Oct. 19, 2022