Social Media: Page 28

  • A person smiles at smart phone being held up on a tripod.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart launches beta version of content creator platform

    The retailer is strengthening its reach into social commerce by allowing creators to set up affiliate links and access performance data.

    By Dani James • Oct. 18, 2022
  • Water brand Liquid Death turns haters' comments into album
    Image attribution tooltip
    Courtesy of Liquid Death
    Image attribution tooltip

    Why Liquid Death doesn’t chase viral social media trends

    An Advertising Week panel featuring Liquid Death, Xbox and Hot Pocket showcased how each takes a different approach to chasing virality.

    By • Oct. 18, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
    Image attribution tooltip
    FreshSplash via Getty Images
    Image attribution tooltip
    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Diverse teenage students using digital smart phones mobile at college campus.
    Image attribution tooltip
    Kar Tr via Getty Images
    Image attribution tooltip

    Gen Z in 2022: How to meet the cohort where they are

    Gen Z’s preferences evolve quickly. Here’s how to connect with this tough-to-reach demographic across CTV, the metaverse, esports and social media.

    By • Oct. 17, 2022
  • A mobile phone sits on a wooden table.
    Image attribution tooltip
    Farknot_Architect via Getty Images
    Image attribution tooltip

    Social media makes progress in brand, consumer safety

    Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report. 

    By Aaron Baar • Oct. 17, 2022
  • A woman stares off into the distance.
    Image attribution tooltip
    Courtesy of Toyota
    Image attribution tooltip

    Toyota shifts advertising into a new gear with expansive campaign

    “Never Settle” puts stories in the foreground, a change from the brand’s traditionally car-centered marketing.

    By • Oct. 14, 2022
  • TikTok app
    Image attribution tooltip
    Drew Angerer / Staff via Getty Images
    Image attribution tooltip

    TikTok shoots for movie studio budgets with new Showtimes ad format

    For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds.

    By • Oct. 13, 2022
  • A hand holds a hamburger and bun sandwich with layers of macaroni and cheese
    Image attribution tooltip
    Courtesy of Kraft Heinz
    Image attribution tooltip

    Kraft begins beef with McDonald’s in ‘Where’s the Mac?’ push

    On WheresTheMac.com, consumers can tweet the burger chain to ask for the comfort food to be added to its Big Mac. 

    By Aaron Baar • Oct. 13, 2022
  • Person laying in a bed scrolling on their phone.
    Image attribution tooltip
    martin-dm via Getty Images
    Image attribution tooltip

    Caught in the funnel: How to make social media Gen Z’s one-stop-shop

    Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars.

    By • Oct. 13, 2022
  • TikTok app
    Image attribution tooltip
    Drew Angerer / Staff via Getty Images
    Image attribution tooltip

    TikTok hints at US product fulfillment centers — here’s what it means for marketers

    If the ByteDance-owned app can successfully restrict the entire customer journey to its platform, it may be time for marketers to embrace social commerce.

    By • Oct. 13, 2022
  • A raccoon recycling Mentos gum as part of its Raccoon Recycling Task Force campaign.
    Image attribution tooltip
    Courtesy of Perfetti Van Melle
    Image attribution tooltip

    Mentos sustainability campaign ‘proves’ racoons are better at recycling

    Only 32% of Americans recycle compared to 75% of the Mentos Raccoon Recycling Force, the company found.

    By • Oct. 12, 2022
  • Chipotle Boorito promo art
    Image attribution tooltip
    Courtesy of Chipotle Mexican Grill
    Image attribution tooltip

    Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist

    The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.

    By • Oct. 11, 2022
  • Actor Danny DeVito with a Jersey Mike's Subs sandwich
    Image attribution tooltip
    Courtesy of Jersey Mike's Subs
    Image attribution tooltip
    Column

    Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito

    In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors.

    By • Oct. 7, 2022
  • Two people taking a selfie.
    Image attribution tooltip
    mixetto via Getty Images
    Image attribution tooltip

    Let’s get real: What TikTok’s BeReal lookalike means for marketers

    Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.

    By • Oct. 6, 2022
  • A product shot of a Reese's variant featuring football-shaped candies against a white background.
    Image attribution tooltip
    Retrieved from Reese’s University; The Hershey Company on October 06, 2022
    Image attribution tooltip

    Reese’s NIL blitz focuses on football players with last name Reese

     A dozen new collegiate partners promote a Reese’s University concept launched last year, as well as limited football-shaped candies. 

    By • Oct. 6, 2022
  • Gaming chairs lined up with computers.
    Image attribution tooltip
    Smederevac via Getty Images
    Image attribution tooltip

    What Twitch’s revenue share shift means for streamers and marketers

    By moving all streamers to a 50/50 revenue split for subscriptions, Twitch is putting pressure on them to run more ads, which could undermine the user experience.

    By • Oct. 6, 2022
  • A virtual Roblox space designed by Walmart shows a ferris wheel in the foreground a blimp flying against a blue sky in the background.
    Image attribution tooltip
    Retrieved from Walmart on September 26, 2022
    Image attribution tooltip

    How marketers can connect with Gen Z in emerging virtual worlds

    Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty.

    By • Oct. 6, 2022
  • The 2022 Met Gala Celebrating "In America: An Anthology of Fashion"
    Image attribution tooltip
    Dimitrios Kambouris / Staff via Getty Images
    Image attribution tooltip

    Elon Musk resurrects $44B Twitter offer, envisions ‘everything app’

    A proposal letter to acquire the company for the initial agreed-upon price asks Twitter drop a lawsuit set to be battled out later this month.

    By • Oct. 5, 2022
  • Jack in the Box's 'Gamer Jack' logo
    Image attribution tooltip
    Courtesy of Jack in the Box
    Image attribution tooltip

    Jack in the Box seeks full-time Twitch streamer

    A first for the QSR, Gamer Jack will earn an annual salary to bolster the brand’s recognition and credibility with gamers. 

    By • Oct. 3, 2022
  • Multicultural group of young friends bonding outdoors
    Image attribution tooltip
    Diamond Dogs via Getty Images
    Image attribution tooltip

    How Gen Z breaks marketing’s cultural mold

    In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

    By Aaron Baar • Oct. 3, 2022
  • closeup of hands holding smartphone in cafe
    Image attribution tooltip
    anyaberkut via Getty Images
    Image attribution tooltip

    Disney, Netflix push into streaming ads could raise all AVOD ships

    Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections. 

    By • Sept. 30, 2022
  • A horse avatar with wings fly's over a Roblox activation.
    Image attribution tooltip
    Courtesy of Hasbro
    Image attribution tooltip

    My Little Pony gallops into Roblox to promote Netflix series

    The Visit Maretime Bay game includes protocols to create a safe environment for kids, while a Tripadvisor tie-in could help engage parents.

    By • Sept. 30, 2022
  • A headshot of outgoing State Farm CMO Rand Harbert paired with a headshot of his replacement, Kristyn Cook.
    Image attribution tooltip
    Retrieved from State Farm on September 29, 2022
    Image attribution tooltip

    State Farm CMO who brought back the Jake spokes-character retires

    Following a 12-year run, Rand Harbert will be replaced by Kristyn Cook, who has focused on emergent media channels like TikTok and gaming.

    By • Sept. 29, 2022
  • A pink biometric safe with the Starburst logo against a pink background surrounded by pink Starbursts.
    Image attribution tooltip
    Courtesy of Mars Wrigley
    Image attribution tooltip

    Starburst’s biometric safe is filled exclusively with coveted pink flavor

    The “un-sharable” safe has the brand leaning heavily into meme and internet culture, playing off of the viral “You are a pink Starburst” consumer mantra. 

    By • Sept. 29, 2022
  • Gaming chairs lined up with computers.
    Image attribution tooltip
    Smederevac via Getty Images
    Image attribution tooltip

    Mtn Dew fuels next generation of Black gamers with esports tournament

    The beverage brand is partnering with the HBCU Esports League to put on a Call of Duty tournament that will stream live on Twitch.

    By • Sept. 28, 2022
  • M&M's new character line-up
    Image attribution tooltip
    Courtesy of Mars
    Image attribution tooltip

    M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity

    The Mars brand extended its crew of characters for the first time in a decade as part of a controversial refresh that drove impressions and consumer sentiment.

    By • Sept. 28, 2022