Social Media: Page 29

  • Person riding a Peloton bike
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    Courtesy of Peloton
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    Peloton’s head of marketing is latest exec to bow out

    Dara Treseder heads to software company Autodesk where her experience in transformation and digital marketing will be key in her new role as CMO.

    By • Sept. 27, 2022
  • A virtual Roblox space designed by Walmart shows a ferris wheel in the foreground a blimp flying against a blue sky in the background.
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    Retrieved from Walmart on September 26, 2022
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    Walmart aims to shift Gen Z perceptions with expansive Roblox play

    Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first.

    By • Sept. 26, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Bottles of Clorox bleach on a supermarket shelf.
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    Justin Sullivan via Getty Images
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    Clorox wipes the slate clean in new brand platform

    “Start Clean,” spearheaded by agencies FCB Chicago, Optimum Media Direction and Ketchum, emphasizes the role cleanliness plays in wellbeing. 

    By • Sept. 23, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images
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    Duracell calls on tech geeks to energize new TikTok page

    A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content. 

    By • Sept. 22, 2022
  • A fake check in black and yellow in front of a pool from Mike's Hard Lemonade.
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    Courtesy of Mike's Hard Lemonade
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    Mike’s Hard Lemonade pays consumers to take PTO

    Consumers who “request” a day off on the promotion’s landing page might be chosen to receive $200 via Venmo or Zelle. 

    By • Sept. 21, 2022
  • A person with a smartphone walks past a billboard advertisement for YouTube.
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    Sean Gallup via Getty Images
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    YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

    Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.

    By • Sept. 20, 2022
  • A group of four young people gather around in a semi-circle to look at what's on one of their phones.
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    LeoPatrizi via Getty Images
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    Walmart weds data to popular apps like TikTok in latest ad play

    A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

    By • Sept. 20, 2022
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
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    Deep Dive

    How an empowered creator economy is challenging marketers

    Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.

    By • Sept. 20, 2022
  • ESPN webpages collaged together
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    Courtesy of ESPN
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    ESPN launches creator network to attract Gen Z

    While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses.

    By • Sept. 19, 2022
  • A painting in a elaborate gold frame shows a pizza-inspired spin on van Gogh's "The Starry Night," with a pepperoni pizza replacing the moon and pepperoni slices the stars.
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    Retrieved from Little Caesars Pizza on September 19, 2022
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    Little Caesars opens Instagram gallery selling pepperoni-themed art

    A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99. 

    By • Sept. 19, 2022
  • OOH campaigns promoting NYT's Spelling Bee mobile game
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    Courtesy of New York Times
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    NYT subway ads unlock Spelling Bee in purpose-driven campaign

    As commuters return to the rails, the company is promoting its games offering with QR code-enabled placements and donations to a charitable cause. 

    By Aaron Baar • Sept. 15, 2022
  • Chipotle Garlic Guajillo Steak metaverse
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    Courtesy of Chipotle
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    Chipotle launches its Garlic Guajillo Steak in the metaverse

    The chain says the menu item, which will debut in the Chipotle Grill Simulator on Roblox, is the first from a restaurant brand to launch in the metaverse.

    By Alicia Kelso • Sept. 13, 2022
  • A dram of Jameson whiskey sits on a table in a branded cup.
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    Anna Webber/Getty Images for Vulture Festival via Getty Images
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    Jameson serves comradery on the rocks in new global campaign

    In its largest U.S. campaign in over a decade, the distiller focuses on spontaneity and personal relationships as Irish whiskey sales grow. 

    By • Sept. 13, 2022
  • Gucci opens persistent digital space on Roblox
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    Courtesy of Gucci
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    Roblox’s ad expansion plans include 3D portals to branded experiences

    An Immersive Ads format teased during the company’s developer conference helps brands promote their custom worlds to users more seamlessly. 

    By • Sept. 12, 2022
  • Pinterest "Don't Don't Yourself" campaign image
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    Courtesy of Pinterest
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    Pinterest takes up social media negatives like doomscrolling in campaign

    “Don’t Don’t Yourself” arrives on the heels of research showing 33% of Americans rank fear of failure as their main roadblock to trying new things.

    By • Sept. 12, 2022
  • A row of oversized NFL helmets.
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    Duane Prokop/Getty Images via Getty Images
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    As the NFL season kicks off, advertisers draw from a new playbook

    Fans are front and center in the latest football-related campaigns, with players taking a backseat as marketers try to address a fragmented audience. 

    Sept. 9, 2022
  • Morgan Freeman and Tom Brady sit together as part of an Under Armour campaign
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    Courtesy of Under Armour
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    Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads

    A star-studded campaign subverts “Be Like Mike” sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves.

    By • Sept. 8, 2022
  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images
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    Amazon ads top engagement ranking, but TikTok holds innovation crown

    Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.

    By • Sept. 7, 2022
  • A black tiny home parked in a driveway displays a can of Pepsi Zero Sugar, accompanied by copy reading, "Introducing the Pepsi 18 Week Pack. A Pepsi pack you can live in all football season long."
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    Permission granted by Pepsi
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    Pepsi’s branded tiny home delivers tricked-out NFL fan cave

    The Pepsi 18 Week Pack is part of a sweepstakes run through Instacart, an increasingly important e-commerce partner for the longtime league sponsor.

    By • Sept. 7, 2022
  • Gap materials for its fall 2022 campaign, "Icons."
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    Courtesy of Gap
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    Gap highlights culture shapers with ‘Icons’ campaign, NFT contest

    Gap Logo Remix invites artists to design a logo that could become an NFT and be printed on the brand’s signature hoodie.

    By • Sept. 7, 2022
  • A consumer reaches for a Snickers bar in a store.
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    Ian Waldie/Getty Images via Getty Images
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    Snickers kicks off NFL season with a hunt for ‘rookie mistakes’

    In the campaign’s second year, fans can submit funny missteps for a chance to have players like Stefon Diggs recreate them in a video. 

    By • Sept. 7, 2022
  • A green co-branded Wendy's and 'Rick and Morty' logo and Uber Eats bag flank cartoon versions of new sandwiches and drinks from the restaurant chain.
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    Permission granted by Wendy's
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    Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats

    Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation.

    By • Sept. 6, 2022
  • Illustration of a robot as part of Starburst campaign
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    Courtesy of Starburst
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    Starburst beams TikToks into space to engage Gen Z

    A hashtag challenge around the question “How do they make Starburst taste so juicy?” follows the brand's first TV spot for its core product since 2015.

    By • Sept. 6, 2022
  • The Snapchat app is displayed on the home screen of an iPhone.
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    Justin Sullivan via Getty Images
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    Snap outlines 3 strategic priorities amid plans to cut 20% of staff

    Mini-games, original shows and some hardware areas are getting axed as the Snapchat owner doubles down on proven products like AR.

    By • Sept. 1, 2022
  • A case of assorted Twisted Tea flavors in a limited edition box.
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    Courtesy of Boston Beer Company
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    Boston Beer buoys Twisted Tea investment as hard seltzer demand shrinks

    A new multichannel effort centers around college football and includes an emphasis on sports betting with a FanDuel partnership.

    By • Sept. 1, 2022