Social Media: Page 30

  • Several Nissan cars in front of the 2022 Heisman House
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    Courtesy of Nissan
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    Nissan’s long-running Heisman program features college athlete for first time

    Bryce Young, the most recent Heisman Trophy winner, stars as a fish out of water in a campaign that also includes metaverse tactics.

    By • Sept. 1, 2022
  • Netflix streaming logo
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    Pascal Le Segretain via Getty Images
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    Netflix secures 2 Snap execs to spearhead advertising push

    Jeremi Gorman and Peter Naylor bring experience, with the former previously leading global ad sales at Amazon and the latter a key architect at Hulu.

    By • Aug. 31, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Keystone Light cameo products.
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    Courtesy of Molson Coors
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    Keystone Light strengthens media presence, rural ties to battle rivals

    The brewer doubles down on its budget-friendly positioning with a new national TV campaign and a custom camouflage pattern.

    By • Aug. 30, 2022
  • A large digital screen in the game Fortnite bears the signage State Farm Park while fireworks go off in the background.
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    Retrieved from iHeartMedia on August 29, 2022
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    State Farm sponsors iHeartMedia’s persistent metaverse space in Fortnite

    Host to concerts and more, the virtual venue kicks off a year of planned programming with a two-part performance from Charlie Puth.

    By • Aug. 29, 2022
  • An Instacart campaign image promoting Lizzo's new Instacart Cart.
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    Courtesy of Instacart
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    Instacart partners with Lizzo for most extensive campaign to date

    “The World is Your Cart,” created with agencies Droga5 and Mayflower Entertainment, is paired with a 60-second spot and Snapchat mini-game.

    By • Aug. 25, 2022
  • A person laying on a couch while scrolling on their phone
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    pixdeluxe via Getty Images
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    TikTok mini-game pilot alludes to resurgence in social gaming

    While the video-sharing app is just dipping its toes in, brands like Duracell have recently run in-game experiments on other platforms like Instagram.

    By Aaron Baar • Aug. 25, 2022
  • Blue and purple Taco Bell sauce packets are inscribed with messages against a metaverse-themed backdrop.
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    Retrieved from Taco Bell Corp. on August 25, 2022
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    Modern love: Taco Bell takes wedding services to the metaverse

    After hosting nearly 800 legal marriages in real life, the brand is porting the concept to Decentraland with a contest.

    By • Aug. 25, 2022
  • A building in New York City bears the Doritos branding as part of campaign inspired by the chip's shape.
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    Retrieved from Frito-Lay North America on August 24, 2022
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    Doritos sets consumers on hunt for triangles in ode to chip’s shape

    Among other activations, the brand is issuing weekly TikTok bounties for fans who find iconic triangle locations, like a pyramid-shaped Bass Pro Shop.

    By • Aug. 24, 2022
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    Courtesy of CKE
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    Carl’s Jr., Hardee’s ask Twitch community to help build new menu item

    After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.

    By • Aug. 19, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images
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    TikTok streamlines social commerce with 3 new ad formats

    A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.

    By • Aug. 18, 2022
  • Shopify bag logo and name. in front of a brick wall.
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    Courtesy of Shopify
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    Shopify adds collaboration tool to connect brands with content creators

    The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.

    By Aaron Baar • Aug. 18, 2022
  • A group of young people as part of American Eagle's 2022 back-to-school campaign
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    Courtesy of American Eagle
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    American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

    The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.  

    By • Aug. 18, 2022
  • Frosted Flakes mascot Tony the Tiger rendered as a Vtuber on Twitch
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    Courtesy of Kellogg Company
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    Tony the Tiger transforms into gr-r-eat Twitch streamer

    The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.

    By • Aug. 15, 2022
  • A virtual influencer appears before a Pacsun store
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    Courtesy of Pacsun
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    Pacsun collaborates with virtual influencer Miquela for back-to-school ads

    After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.

    By • Aug. 15, 2022
  • An image displaying Denny's and Complexity Esports' lineup.
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    Courtesy of Denny's
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    Denny’s boosts esports equity with ‘pancake drops’ on Twitch

    The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams.

    By • Aug. 12, 2022
  • A person looks at their smartphone screen in a room lit by colorful neon lights.
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    brightstars via Getty Images
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    Heineken, Nike, Mondelēz run ads on cause-driven social platform

    WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i. 

    By • Aug. 11, 2022
  • A view of the venue as Pacsun Debuts Eloite Monogram Print At SoHo Flagship on May 03, 2022 in New York City.
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    Dave Kotinsky / Stringer via Getty Images
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    Pacsun hits 2M TikTok followers in brand identity push

    The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.

    By • Aug. 11, 2022
  • Surreal, dream-like promo art for Coca-Cola Creations Dreamworld
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    Courtesy of The Coca-Cola Company
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    Coke bottles taste of dreams for latest experimental flavor

    To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.

    By • Aug. 10, 2022
  • A person uses a tripod and phone to make a video
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    Photo by cottonbro from Pexels

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    Sweetarts encourages amateur filmmakers on TikTok

    The film fest is the latest in the brand’s “Be Both” platform, which frequently uses social media to appeal to younger audiences.

    By • Aug. 8, 2022
  • A virtual stage within Roblox screens an episode of Spin Master's anime series "Bakugan Battle Planet."
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    Retrieved from Spin Master on August 04, 2022
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    Roblox hosts cartoon reruns as metaverse content strategies evolve

    Spin Master plans to air all 100 episodes of its “Bakugan Battle Planet” series through a dedicated Roblox space in a convergence of streaming and gaming. 

    By • Aug. 4, 2022
  • A person scrolls through Pinterest on an iPad.
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    Rich Polk/Getty Images for Pinterest via Getty Images
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    Pinterest foresees lackluster ad growth amid economic uncertainties

    Retailers and CPG marketers that want consumers to discover their brands remain important advertisers on Pinterest.

    By • Aug. 4, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images
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    Instagram strongholds influencer marketing despite growing competition

    Broadly, spending on nano-influencers is up 220.5% this year, outpacing the overall influencer marketing segment’s growth of 28%. 

    By • Aug. 4, 2022
  • Blue infinity sign Meta logo on a billboard.
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    Justin Sullivan / Staff via Getty Images
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    Facebook to shut down live shopping feature

    The social media company said the functionality will end on Oct. 1, and suggested experimenting with short-form Reels videos instead.

    By Dani James • Aug. 4, 2022
  • A visitor to an IHG hotel has a smattering of sweets and pastries while laying down in bed.
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    Permission granted by IHG Hotels & Resorts
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    IHG books priciest campaign in a decade to promote loyalty revamp

    Created with ad agency Grey New York, “Guest How You Guest” depicts hotel guests enjoying a pampered lifestyle, signaling the return to travel.

    By • Aug. 4, 2022
  • A pink bar in Decentraland displays virtual Patron bottles and branding, along with signage reading "PERFECT Paloma."
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    Retrieved from PRNewsfoto/PATRÓN Tequila on August 03, 2022
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    Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse

    Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico.

    By • Aug. 3, 2022