How the producer economy is changing influencer marketing

Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.

By Robert Williams • Feb. 10, 2022

NFL opens Snapchat playbook for Super Bowl Sunday

Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday.

By Chris Kelly • Feb. 10, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Walmart, NYX partner with Triller to boost Black creators

The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.

By Chris Kelly • Feb. 10, 2022

TikTok and Instagram: Using both platforms for ultimate success

As TikTok grows in popularity, brands must know how to integrate the platform into their marketing strategy while recognizing what makes it unique, writes Link Agency's Francisco Schmidberger.

By Francisco Schmidberger • Feb. 8, 2022

Lifewtr commissions NFTs, debuts TikTok for Black History Month

The PepsiCo brand's expanded Black Art Rising initiative demonstrates its ongoing support of Black creativity in the art world.

By Nina Lentini • Feb. 7, 2022

Snapchat's AR shopping upgrade points to social commerce future

Tests of a "catalog-powered" shopping lens generated $6 million in sales for Ulta Beauty and a 17-time lift in purchases among women for MAC Cosmetics.

By Robert Williams • Feb. 3, 2022

Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'

Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars.

By Chris Kelly • Feb. 3, 2022

Facebook user growth stagnates while commerce bets see 'meaningful slowdown'

Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off.

By Peter Adams • Feb. 3, 2022

Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site

The brands are linking to help spicy food lovers "eat cute" in time for Valentine's Day with an effort that could generate valuable first-party data.

By Chris Kelly • Feb. 3, 2022

Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B

The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase. 

By Peter Adams • Feb. 2, 2022

Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands

Megan Thee Stallion and Charlie Puth feature on the remix, while Frito-Lay asks fans to embrace their spicy side and rate other brands' big game spots.

By Peter Adams • Feb. 1, 2022

Bush's Beans enlists TikTok, Reels creators for Can Film Festival

The brand is tapping into interest around user-generated content with a livestreamed event that riffs on the Cannes Film Festival.

By Chris Kelly • Jan. 27, 2022

Why 2022 shouldn't be '2020, too' for the events industry

The year ahead offers event marketers a chance to flex the muscle they've built for finding creative solutions to unforeseeable obstacles, writes Media.Monks' Rachel Polin.

By Rachel Polin • Jan. 27, 2022

M&M's celebrates iconic albums in packaging play following controversial rebrand

Artists recognized range from David Bowie to Rosalía in a bid to represent fan bases of different cultural backgrounds and generations. 

By Peter Adams • Jan. 26, 2022

Miller Lite skirts Super Bowl ad block with metaverse bar

The Meta Lite Bar will open its virtual doors in Decentraland on Feb. 7, giving patrons the chance to win $500 in cash — not cryptocurrency.

By Sara Karlovitch • Updated Feb. 2, 2022

NBCUniversal deepens TikTok ties around uncertain Winter Olympics

Brand partners will be able to pilot new ad experiences while the network will host livestreams with a creator from the app.

By Peter Adams • Jan. 24, 2022

Patrón turns to a DTC spirits marketplace to release its first NFT

BlockBar.com users who purchase the NFT from Patrón can either sell it or redeem it for a bottle of Chairman's Reserve, which is limited to 150 bottles.

By Sara Karlovitch • Jan. 24, 2022

Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad

The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.

By Natalie Black (Koltun) • Jan. 20, 2022

Twitter users tire of 'sea of same' from brands, report finds

Relying only on humor can feel outdated and strip a brand of its distinctiveness, survey respondents said, suggesting it's time for messaging to evolve.

By Nina Lentini • Jan. 20, 2022

As events again go virtual, marketing takeaways from a timely metaverse activation

Publicis worked with Samsung on a Decentraland experience that proved prescient as CES saw major exhibitors and attendees pull out last minute due to omicron concerns.

By Peter Adams • Jan. 19, 2022

Marriott seeks TikTok creators to drive content around loyalty program

Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be.

By Nina Lentini • Jan. 18, 2022

SmileDirectClub's strategy for TikTok blends tweaking TV ads and fresh content

The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement.

By Robert Williams • Jan. 13, 2022

Mobile ad spend leapt 23% in 2021, on track to hit $350B this year

Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.

By Natalie Black (Koltun) • Jan. 13, 2022

The long and short of it: understanding video options in a fragmented world

While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling, writes Meta's Patrick Harris.

By Patrick Harris • Jan. 13, 2022

Twitter invests in Aleph Group to support digital ad expertise globally

Aleph is building an education tech platform for digital advertising with the goal of training more than 50,000 professionals in 90 countries on five continents.

By Nina Lentini • Jan. 12, 2022