Will brands make Gen Z's naughty or nice list?

Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season.

By Jacqueline Renfrow • Nov. 19, 2018

YouCam Makeup blends AI, AR for Beauty 3.0

Perfect Corp. released the next generation of the app with a promise to provide more personalized and accurate virtual try-ons.

By Dan Alaimo • Nov. 19, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Amazon sees 22% jump in 'Thursday Night Football' viewership, MediaPost reports

The tech giant differentiates the Fox TV broadcasts it simulcasts on Prime and Twitch with alternate audio and interactive features.

By Erica Sweeney • Nov. 19, 2018

YouTube premieres free, ad-supported Hollywood film streaming

The platform serves ads in movies like "Rocky" and "The Terminator" from its usual pool of advertising demand.

By Erica Sweeney • Nov. 19, 2018

Sequencing video ads lifts recall 118%, Google finds

20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns.

By Erica Sweeney • Nov. 19, 2018

3 trends that bring holiday video marketing into focus

Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows.

By Dianna Christe • Nov. 19, 2018

Office Depot's 'Elf Yourself' lands on Facebook with AR filter

The office supplies chain is rolling out the first holiday-themed AR ad on Facebook.

By Robert Williams • Nov. 16, 2018

Knorr sponsors interactive Food Network show on Twitter

Viewers vote in polls on the social media platform to decide which ingredients to include in the livestream's one-pot recipes.

By Robert Williams • Nov. 16, 2018

Instagram courts holiday shoppers with 3 fresh features

Athleisure brand Outdoor Voices is testing one of the tools to let fans tap a video and see promoted products.

By Robert Williams • Nov. 16, 2018

KFC steps into streetwear with collection from famed Japanese designer Nigo

Gear for the "fashionable, finger lickin' hypebeasts of the world" will be available at a New York pop-up on Nov. 16, where the founder of A Bathing Ape will make an appearance.

By Erica Sweeney • Nov. 15, 2018

Baked goods brand Bauducco mixes influencers, OOH for holiday campaign

The brand took over a 4,000-square-foot digital display in Times Square that shows messages shared by influencers and passersby in real time. 

By Erica Sweeney • Nov. 15, 2018

Curate Mobile acquires Juice Mobile to bridge branding with ad performance

The agreement comes as the mobile adtech industry consolidates, with several high-profile deals being announced in the past year.

By Robert Williams • Nov. 14, 2018

SodaStream mimics iconic Coke ad while stressing plastic pollution problem

The latest campaign from the do-it-yourself seltzer brand, which PepsiCo is buying for $3.2 billion, echoes Coca-Cola's 1971 "Hilltop" ad but with people standing on a mound of empty plastic bottles. 

By Erica Sweeney • Nov. 14, 2018

Skyy Vodka taps John Cena for 'Proudly American' campaign

The campaign celebrates inclusivity and includes a parody video that already has more than one million views on the WWE star's Twitter account.

By Erica Sweeney • Nov. 14, 2018

Waffle House celebrates popular jukebox jams with Facebook Live awards show

The chain is working with digital jukebox provider TouchTunes on the broadcast, with scheduled appearances by Chris Stapleton, Imagine Dragons and Shinedown. 

By Erica Sweeney • Nov. 14, 2018

Ad holding companies cleared in DOJ investigation into production practices

WPP, IPG, Omnicom, Publicis and MDC Partners were subpoenaed over allegations of "bid rigging," which refers to contract manipulations used to drive production work to their in-house teams.

By Erica Sweeney • Nov. 14, 2018

IAB: Digital ad spend on pace to hit $100B for first time in 2018

Nearly two-thirds of the $49.5 billion spent in the first half of this year went to mobile.

By Natalie Black (Koltun) • Nov. 13, 2018

Hotels.com docuseries follows 'Queer Eye' star on comedy tour

The four-episode series chronicles Jonathan Van Ness' 10-night tour across the country.

By Erica Sweeney • Nov. 13, 2018

Comic Dive: NFL Blitzed

Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads?

By John Hazard and Lisa Burdige • Nov. 13, 2018

'Vote Every Day' campaign from 25 brands urges support for cause-driven companies

Ben & Jerry's, Patagonia, Athleta and other brands are certified by B Corps as meeting certain environmental and social standards, letting consumers know they can support the issues they care about with their wallets.

By Erica Sweeney • Nov. 13, 2018

Tenth Street Hats sees 74.3% engagement jump with shoppable AR try-ons

Web-powered immersive features remove friction in the shopping journey, letting people virtually sample products without having to download an app.

By Robert Williams • Nov. 12, 2018

James Patterson teases new novel on Facebook Messenger

Readers can interact with a chatbot to review clues in security footage, police interviews and phone recordings ahead of the book's February release.

By Robert Williams • Nov. 12, 2018

GOAT sneaker shop kicks up AR, location-based marketing for Black Friday

People can earn extra raffle tickets by visiting places that are significant to sneaker culture and sharing virtual objects on social media.

By Robert Williams • Nov. 12, 2018

KFC's Colonel Sanders gets sappy in love song videos co-starring Mrs. Butterworth

Parodies of "(I've Had) the Time of My Life" and "The Power of Love" promote the limited-edition pairing of chicken and waffles.

By Erica Sweeney • Nov. 12, 2018

NBA gives new recording artists a social media stage

Up-and-coming musicians will be featured in game-highlight videos posted to the league's social channels.

By Robert Williams • Nov. 9, 2018