Terra turns veggie chips into paints, delivering 16x higher engagement rate on Instagram

High engagement rates for the effort across Instagram and Facebook show the efficacy of creative that reinforces a brand's identity while also matching the style of user-generated content.

By Chris Kelly • Nov. 29, 2018

Unilever's Lynx spins Snapchat ad views into charitable donations

The CPG giant will donate to anti-bullying organization Ditch the Label every time a viewer swipes up on the video ad.

By Robert Williams • Nov. 29, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

NFL sees 19% drop in ad revenue for September-October, study finds

A fumble for the league came amid flat performance for linear TV broadly, with broadcast revenue dropping 7%.

By Erica Sweeney • Nov. 28, 2018

Disney partners with Google for cross-channel video advertising strategy

The entertainment brand ended its relationship with Comcast's FreeWheel and will use Google Ad Manager as its core ad tech platform to serve ads across the web, mobile apps and connected TV.

By Erica Sweeney • Nov. 28, 2018

Under Armour laces up influencer-hosted IGTV series

"UA Icon Creator Collabs" combines sneakerhead culture with the art world in long-form videos.

By Robert Williams • Nov. 28, 2018

Hollywood Reporter: YouTube to scale back originals, double down on ad-supported video

The platform will soon stop distinguishing between ad-supported and ad-free programming and is working on deals to let viewers watch original shows without paying.

By Erica Sweeney • Nov. 28, 2018

Nike tugs on heartstrings with 'My Crazy Dream' IGTV series

Videos that inspire viewers could spur positive brand associations and resonate better on the Instagram platform than overt product ads.

By Natalie Black (Koltun) , Robert Williams • Nov. 27, 2018

Sony swings into mobile web AR with 'Spider-Verse' experience

Smartphone users can enter Spider-Man's world without having to download an app.

By Robert Williams • Nov. 27, 2018

Hardee's wants Tinder users to swipe right for chicken tender deal

As the chain sets a marketing path separate from sibling brand Carl's Jr., it also leans on celebrities in new ads around the quality of its food.

By Erica Sweeney • Nov. 27, 2018

CNBC: Facebook Watch adjusts focus to older audiences as millennials, teens prove elusive

The ostensible YouTube competitor hasn't gained legs with advertisers either, and Facebook is now reportedly in talks with multiple media companies about content targeting an older crowd. 

By Erica Sweeney • Nov. 27, 2018

Aquaman dives into Roblox gaming platform in Warner Bros. tie-up

The online game, which is popular with teens, created an immersive experience based on the upcoming DC comics adaption. 

By Erica Sweeney • Nov. 27, 2018

YouTube readies 'ad pods' to show 2 commercials in a row

Google created the format after research found that fewer ad interruptions correlated with higher engagement and less content abandonment.

By Robert Williams • Nov. 26, 2018

Sports streaming platform DAZN plans new integrated ad model, WSJ reports

Instead of the repetitive ads that run on TV broadcasts, the service will focus on sponsored content and product placement for advertisers.

By Erica Sweeney • Nov. 26, 2018

The Macallan takes flight with first-ever global ad campaign

The Scotch whisky brand's "Make The Call" includes a 90-second film and will launch across television, cinema and digital channels.

By Erica Sweeney • Nov. 26, 2018

Cheddar: Snap reboots Spectacles with AR effects

Despite disappointing sales of the headset, the company appears undeterred in its long-term goal of expanding AR imagery beyond the confines of a small screen.

By Robert Williams • Nov. 26, 2018

Relive the year's 6 biggest brand fails — they carry important lessons for marketers

From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur.

By Peter Adams • Nov. 26, 2018

KLM's travel VR series showcases faraway destinations

Celebrity chef Kiran Jethwa provides a guided tour of Thailand and Hawaii in immersive video episodes.

By Robert Williams • Nov. 21, 2018

Amazon starts taking 30% of Fire TV ad sales, Ad Age reports

Previously, Amazon let publishers sell their own ads and take all the money, but the company updated its terms of service in September.

By Erica Sweeney • Nov. 21, 2018

YouTube to stream 'The Lego Movie' within trailer ad for upcoming sequel

In a new ad opportunity on the platform, anyone viewing the trailer for the new Lego movie on Nov. 23 can screen the full-length original film.

By Erica Sweeney • Nov. 21, 2018

DSW cashes in on AR 'smile meter' for Black Friday

A full-screen ad asks mobile users to smile at their smartphone camera to measure their happy expressions and deliver a discount.

By Robert Williams • Nov. 21, 2018

Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend

A very special Thanksgiving edition has our editors examining a health-focused holiday push, a scathing critique of a poultry maker and one brand getting started early on the Super Bowl. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 21, 2018

Snap opens certification program for AR creators

Lens development was once limited to its in-house agency, but the company has gradually opened the platform to brands and agencies.

By Robert Williams • Nov. 20, 2018

Travel + Leisure magazine debuts local-focused show on IGTV

This is the first of 10 that magazine publisher Meredith will develop for the platform.

By Robert Williams • Nov. 20, 2018

Comic Dive: Half-Baked Thanksgiving Turkeys

This holiday season, poultry producers are stuffing their campaigns with QR codes, emoji and voice activations — but no fresh ideas.

By John Hazard and Lisa Burdige • Nov. 20, 2018

Secret demands equal pay for women in star-studded music video

The P&G brand teamed with Ladies Get Paid and co-working space The Wing to provide women with resources like a downloadable toolkit and workshops.

By Erica Sweeney • Nov. 20, 2018