Levi's debuts shoppable video for holiday gift inspiration

The brand merges an interactive digital experience with e-commerce to appeal to millennial and Gen Z consumers.

By David Kirkpatrick • Dec. 20, 2017

Amazon integrates video ad sales across its owned platforms, including Twitch

Marketers can buy ads across every Amazon-owned property where video ads appear, from Twitch to IMDb and Fire TV.

By David Kirkpatrick • Dec. 20, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Burger King gift-wraps full restaurant for French super fan

The most active commenter on BK France's Facebook page received a holiday surprise, including his own parking spot, table, tray and Whopper packaging. 

By David Kirkpatrick , Peter Adams • Dec. 20, 2017

Honda rolls out AR holiday card for hospitalized kids

The automaker is using the technology to create an immersive winter wonderland and deliver heartfelt messages. 

By David Kirkpatrick , Chantal Tode • Dec. 19, 2017

Report: Facebook struggles to drive viewing on Watch

News Feed still provides the bulk of traffic to content produced for the premium video tab, one source told Ad Age. 

By David Kirkpatrick • Dec. 19, 2017

Can marketers unify to turn the tide against ad fraud in 2018?

It's not all about altruism: the bottom-line business benefits of combating bad actors online are attracting more brands, vendors and agencies to new solutions.

By Peter Adams • Dec. 19, 2017

PwC: Live sports keep viewers from cutting the cord

This will be a space to watch next year with big events like the Winter Olympic Games and the FIFA World Cup.

By Erica Sweeney • Dec. 18, 2017

Teleflora's 'Wall of Love' videos rack up more than 2M views

The out-of-home activation in Washington, DC was made of 1,000 floral bouquets passersby could remove and give away. 

By David Kirkpatrick • Dec. 18, 2017

Taco Bell provides a peek into not-so-secret 'Belluminati' society

Riffing on one of pop culture's favorite cabals, the campaign shows how the brand's dollar menu opens up access for consumers at little cost.  

By David Kirkpatrick , Peter Adams • Dec. 18, 2017

Facebook tests pre-roll ads, shifts Ad Breaks to longer content

A series of announcements point to how the social media giant looks to better monetize video without annoying users. 

By David Kirkpatrick • Dec. 15, 2017

Pandora introduces ad-supported on-demand access without a subscription

A new feature could boost engagement for brands while also delivering real value for the music platform's millions of ad-supported users.   

By Erica Sweeney • Dec. 14, 2017

Old Navy plans cross-platform integration for 'A Christmas Story Live!'

As the retail partner for the Fox broadcast, the brand will offer six-second spots and Facebook Live backstage access. 

By David Kirkpatrick • Dec. 14, 2017

New content deals for Facebook, Twitch signal shifting entertainment and sports media landscape

A WWE series for Facebook Watch and minor league NBA games streamed on Amazon-owned Twitch include interactive elements not available on traditional channels like TV. 

By David Kirkpatrick • Dec. 14, 2017

Deloitte: Live broadcasts, events to generate over $545B in revenue next year

The consultancy also foresees a big jump in AR engagement and consumers' willingness to pay for online media in 2018. 

By David Kirkpatrick • Dec. 13, 2017

Forrester: YouTube is most popular social site for 12- to 17-year-olds

Facebook was the leader among U.S. youth in 2014, but Google's video service has now pulled far ahead. 

By David Kirkpatrick • Dec. 13, 2017

L'Oreal's NYX brand partners with Samsung for in-store VR

Customers can shop and purchase beauty products in a new way. 

By David Kirkpatrick • Dec. 12, 2017

PwC: Revenue from sports media to hit $78.5B by 2021

Media rights are also expected to grow an estimated 4% each year to hit $22.7 billion. 

By David Kirkpatrick • Dec. 12, 2017

Forrester: Online ad revenue made a noticeable leap in Q3

After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter. 

By David Kirkpatrick • Dec. 12, 2017

Bloomberg's 24-hour Twitter news network nears debut

Launching with six brand sponsors, TicToc will test users' appetites for the social media equivalent of a CNN. 

By David Kirkpatrick , Peter Adams • Dec. 12, 2017

Budweiser's digital holiday card drives anti-drunk driving message, Prohibition trial

U.K. consumers who print out a digital Christmas card can redeem free samples of a new, non-alcoholic brew. 

By David Kirkpatrick • Dec. 11, 2017

Accenture: Lack of personalization, consumer trust cost businesses $756B last year

Technology makes personalization easier, but marketers must walk a fine line between providing value and being creepy. 

By David Kirkpatrick • Dec. 11, 2017

Report: YouTube creators lose up to 80% of monthly revenue amid brand safety push

The heavy impact might steer some to stop producing content for the platform altogether or migrate to rivals like Amazon's Twitch.

By David Kirkpatrick • Dec. 11, 2017

Campbell Soup, NowThis partner on video news food channel

The social video brand now publishes content across 11 verticals and also recently partnered with Chase.

By Erica Sweeney • Dec. 8, 2017

Report: YouTube and Facebook are rife with pirated NFL streams

As Facebook and others attempt to ramp up their digital sports content, the news could dent credibility with professional leagues. 

By David Kirkpatrick • Dec. 7, 2017

Amazon promotes Prime series 'The Grand Tour' with interactive Twitch board game experience

"Battle Cars," designed like a life-sized Battleship but with exploding vehicles, attracted an estimated 3.3 million viewers.

By Peter Adams • Dec. 7, 2017