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Courtesy of Kraft Heinz
Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms
Keyed in on kids’ and families’ co-viewing and co-listening habits, the campaign is the Kraft Heinz brand’s first major effort since unveiling a new formula.
By Chris Kelly • Oct. 24, 2023 -
Permission granted by Gap
Gap looks to its heritage for ‘Gifted’ holiday marketing campaign
A diverse cast spanning multiple generations features in a 60-second spot promoting self-expression and individuality.
By Jessica Deyo • Oct. 23, 2023 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of AWNewYork
How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B
In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency.
By Chris Kelly • Oct. 18, 2023 -
Courtesy of AWNewYork
Netflix expands advertising opportunities, adds live sports sponsorships
T-Mobile, Nespresso and Frito-Lay’s Smartfood were revealed as new sponsors for the streamer at Advertising Week New York.
By Chris Kelly • Oct. 17, 2023 -
Permission granted by TikTok
TikTok unveils Out of Phone OOH ad solution for brands
L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.
By Aaron Baar • Oct. 17, 2023 -
Courtesy of Jack in the Box
Jack in the Box cooks up horror short for Halloween
“Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.
By Chris Kelly • Oct. 13, 2023 -
Permission granted by Target
How Target is expanding its retail media network as holiday marketing heats up
Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media.
By Peter Adams • Oct. 13, 2023 -
Courtesy of Intuit Mailchimp
ColumnCampaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers
In-house agency Wink Creative used generative AI to come up with a “circus act” production that shows how the brand wants to be Coinstar for marketers.
By Chris Kelly • Oct. 13, 2023 -
Courtesy of Spaceback
How Crate & Barrel offshoot CB2 repurposes social content for CTV ads
With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.
By Aaron Baar • Oct. 12, 2023 -
Marco_Piunti via Getty Images
OpinionThe future of shoppable TV ads? It isn’t QR codes
Roku's Senior Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.
By Peter Hamilton • Oct. 11, 2023 -
gorodenkoff via Getty Images
PMG sharpens CTV, OTT expertise with Camelot acquisition
The deal provides PMG with “advanced expertise” in key areas like CTV and follows Camelot’s recent measurement partnership with iSpot.tv.
By Aaron Baar • Oct. 9, 2023 -
Permission granted by Snap
Snapchat courts brands with interactive Halloween series starring creators
Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences.
By Jessica Deyo • Oct. 9, 2023 -
Courtesy of Kraft Heinz
Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world
Developed with agency Johannes Leonardo, “Deliciously Predictable” includes revamped packaging and creative centered on the “excitement of certainty.”
By Peter Adams • Oct. 6, 2023 -
Courtesy of Disney Advertising
How Disney is helping brands extend Halloween momentum into the holidays
Brands are rethinking how to approach holiday marketing as consumer behaviors continue to shift, Disney exec John Campbell told Marketing Dive.
By Chris Kelly • Oct. 4, 2023 -
Pascal Le Segretain via Getty Images
Netflix global ad president departs after 13 months
The streaming giant has appointed Amy Reinhard, previously VP of studio operations, to the role as it ramps up its monetization bets.
By Peter Adams • Oct. 4, 2023 -
Permission granted by Lexus
Lexus aims to reach ‘new modern family’ with TX crossover rollout
The Toyota-owned luxury automaker enlisted a trio of agency partners to craft ads targeted at a diverse range of consumers.
By Peter Adams • Sept. 28, 2023 -
Permission granted by Marriott International Inc.
Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh
Developed with longtime agency partner Team One, “Leave Better” pushes against hotel ad tropes and follows the chain’s wide-ranging digital overhaul.
By Peter Adams • Sept. 27, 2023 -
Courtesy of Grubhub
Grubhub expands Snoop Dogg-starring effort on tail of international success
Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.
By Sara Karlovitch • Sept. 26, 2023 -
Retrieved from Ticketmaster on September 25, 2023
Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII
The CBS Sports Creator Studio connects brands with sports influencers and creators for a range of content strategies.
By Aaron Baar • Sept. 25, 2023 -
Retrieved from Amazon on September 22, 2023
Amazon will bring ‘limited’ ads to Prime Video starting in early 2024
The streamer is promising to deliver “meaningfully fewer ads” than rivals, while Prime members can pay extra to avoid them.
By Peter Adams • Sept. 22, 2023 -
Courtesy of Adidas
Adidas puts fresh foot forward with global campaign honoring Trefoil icon
A new advertising effort and overhaul of the Trefoil’s visual scheme are meant to herald a “new era” for the embattled sportswear brand.
By Peter Adams • Sept. 21, 2023 -
Courtesy of Green Giant
Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years
Developed with agency GYK Antler, the B&G Foods label’s latest effort doubles down on its work with the viral internet sensation.
By Peter Adams • Sept. 20, 2023 -
Retrieved from Unsplash on July 22, 2021
Comscore, iSpot, VideoAmp picked for JIC’s next measurement move
The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.
By Chris Kelly • Sept. 20, 2023 -
Retrieved from YouTube on September 13, 2023
Airbnb’s marketing touts short-term rental benefits amid tighter local restrictions
As New York City tightens the belt on short-term rentals, the disruptor company’s global ad campaign touts its benefits over conventional hotels.
By Aaron Baar • Sept. 18, 2023 -
Daphne Howland/Marketing Dive
Walmart Connect bows Sponsored Video ads to drive holiday inspiration
The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season.
By Peter Adams • Sept. 15, 2023
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