Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin

The company also rolled out a conversational shopping experience, part of generative AI initiatives that could drive "tens of billions of dollars" in revenue.

By Chris Kelly • Feb. 2, 2024

Sociable: Meta posts solid increases in revenue and usage for Q4 2023

With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.

By Andrew Hutchinson • Feb. 2, 2024

Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC

Disney, Ryan Reynolds’ Maximum Effort and Kimmelot developed custom spots that accounted for one-third of ABC’s commercial inventory on Feb. 2.

By Peter Adams • Feb. 1, 2024

Jif tackles ‘celery neglect’ on game day with free peanut butter

“Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”

By Jessica Hammers • Feb. 1, 2024

Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover

Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.

By Peter Adams • Feb. 1, 2024

YouTube revenue tops $9B in sign ad-spending appetites are recovering

A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats.

By Peter Adams • Jan. 31, 2024

Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads

Creative launching around the NFL conference championships is set to the driving rhythm of Heart’s “Barracuda.” 

By Peter Adams • Jan. 26, 2024

Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans

Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy.

By Chris Kelly • Jan. 25, 2024

Netflix’s ad tier gathers momentum as it continues to evolve

Discussing Q4 results, Co-CEO Greg Peters said the streamer once considered making ads the default option in a similar vein to Amazon.

By Peter Adams • Jan. 24, 2024

Coors Light’s silver bullet train returns for Super Bowl with seats for fans

Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z.

By Peter Adams • Jan. 23, 2024

Finish brings football rivalries to the kitchen with Team Whistle

An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”

By Jessica Hammers • Jan. 22, 2024

Data-driven marketing investments to top $36B in 2024, report finds

A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story.

By Peter Adams • Jan. 22, 2024

Hyatt global brand platform invites travelers to ‘Be More Here’

Guests are encouraged to live in the present through wellness-focused activations and loyalty perks.

By Sara Karlovitch • Jan. 22, 2024

Norton combats online scams with Dan Levy, Instagram game

Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.

By Jessica Hammers • Jan. 18, 2024

Tito’s vodka rolls out autonomous Spokescart in first major brand platform

The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals.

By Peter Adams • Jan. 12, 2024

Pepsi Wild Cherry courts aging millennials as flavored soda sales pop

The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment. 

By Peter Adams • Jan. 11, 2024

Disney ties mood to messaging with contextual ads amid ad-tech roll-out

The media giant also unveiled a new shoppable ad format and expanded its clean room offering at its annual Disney Tech & Data Showcase.

By Chris Kelly • Jan. 11, 2024

8 predictions for 2024 as marketing seeks a new normal

Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up.

By Peter Adams , Jessica Hammers , Chris Kelly , Sara Karlovitch • Jan. 9, 2024

FanDuel gives Gronk another shot in Super Bowl marketing blitz

Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad. 

By Jessica Hammers • Jan. 9, 2024

Totino’s teams with Pete Davidson to rescue football fans from ‘flat’ pizza

The comedian hypes up the pizza roll brand in an effort that also includes a tie-up with Tapatio around the Super Bowl’s Spanish broadcast.

By Jessica Hammers • Jan. 8, 2024

Amazon makes key hire to lead Prime Video’s advertising expansion

Jeremy Helfand is joining the company from Disney, where he helped build out streaming ad bets for properties like Hulu and Disney+.

By Peter Adams • Jan. 5, 2024

Peloton brings fitness classes to TikTok in bigger push for Gen Z

A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility.

By Peter Adams • Jan. 4, 2024

Bounty and NFL greats clean up after wings and football talk

The Procter & Gamble paper towel brand is out with exclusive social content in the lead up to the Super Bowl.

By Sara Karlovitch • Jan. 4, 2024

Planet Fitness busts gym barriers with help from Megan Thee Stallion

A new campaign elevates the rapper to the role of Mother Fitness and includes TV ads, an augmented reality filter and co-branded merchandise.

By Sara Karlovitch • Jan. 3, 2024

Mtn Dew fan favorite Baja Blast sets Super Bowl debut for 20th anniversary

The former Taco Bell exclusive will be made available at nationwide retail for a full year for the first time as part of the “Bajaversary” marketing blitz.  

By Peter Adams • Jan. 2, 2024