Video: Page 193
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Twitter is launching autoplay video, but isn't copying Facebook
After months of rumors, Twitter confirmed the news at CES last week.
By Wendy Parish • Jan. 9, 2015 -
Whirpool latest brand to set sights on virtual reality
Brand director reveals plans to pursue VR at CES.
By Wendy Parish • Jan. 8, 2015 -
GroupM exec thinks yoga pants could have a bigger impact than the Internet
Sensors on items -- like yoga pants and cars -- are ubiquitous at CES this week.
By Wendy Parish • Jan. 8, 2015 -
Meet Doritos 10 'Crash the Super Bowl' finalists
Winner will receive air time during the Super Bowl worth $4.5 million.
By Wendy Parish • Jan. 6, 2015 -
Google to become more transparent about video ad views
Search giant will tell advertisers which ads were 50% in view for two seconds.
By Wendy Parish • Jan. 6, 2015 -
Facebook video helps Cosmo Mag reach 200% increase in engagement rates
Magazine's "Hacksmopolitan" videos generated 53% more shares than other FB posts.
By Wendy Parish • Jan. 5, 2015 -
Jose Cuervo got very creative with its New Year's commercial
Brand plays "Auld Lang Syne" with tequila bottles.
By Wendy Parish • Jan. 4, 2015 -
Bud Light's new labels offer '12-ounces of inspiration'
As part of the #UpForWhatever campaign, the beer maker is printing over 100 different messages on bottles.
By Wendy Parish • Jan. 4, 2015 -
McDonald's rebrands, will keep 'I'm Lovin' It' tagline
Chain set to rejuvenate brand in 2015 to combat falling revenue.
By Wendy Parish • Jan. 4, 2015 -
Hacking incident shoots 'The Interview' to number 1 on Google Play
Sony mends ties with rivals Microsoft and Google to bring the movie to viewers.
By Wendy Parish • Dec. 25, 2014 -
Corning and the MythBusters aren't afraid of the long-form pre-roll
The 10 minute spots have gotten 2.5 million views so far.
By Wendy Parish • Dec. 23, 2014 -
Deep Dive
Marketing Dive's 4 favorite holiday ads this year
2014 holiday ads did not disappoint.
By Wendy Parish • Dec. 23, 2014 -
It's happened: More brands upload videos directly to Facebook than YouTube
SocialBaker's October predictions came true early.
By Wendy Parish • Dec. 19, 2014 -
Does the former CEO of Hulu have a genuine YouTube rival?
While it won't be free, Vessel will let users watch content before it appears on YouTube.
By Mattie Quinn • Dec. 18, 2014 -
Target does some 'epic Christmas caroling' for a holiday ad
The retailer teamed up with Improv Everywhere to surprise five families with an elaborate Christmas caroling operation.
By Mattie Quinn • Dec. 18, 2014 -
Deep Dive
6 holiday ads that have stood the test of time
You probably remember most, if not all, of these holiday spots.
By Wendy Parish • Dec. 18, 2014 -
Deep Dive
5 memorable holiday publicity stunts
In the oversaturated holiday ad market, sometimes it pays to be dramatic.
By Mattie Quinn • Dec. 17, 2014 -
Lowe's uses Hyperlapse to teach home improvement in 6 secs
Brand expands on award-winning #LowesFixinSix Vine series.
By Wendy Parish • Dec. 16, 2014 -
ESPN wants College Football Playoff to be next Super Bowl for advertisers
Marketers predict the events could be on par with the Super Bowl and March Madness.
By Wendy Parish • Dec. 15, 2014 -
Are autoplay videos coming soon to Twitter?
Is autoplay necessary to compete with Facebook and Instagram?
By Wendy Parish • Dec. 15, 2014 -
YouTube makes creating GIFs easier
New feature has rolled on out limited pages.
By Wendy Parish • Dec. 14, 2014 -
Ronald McDonald shows off sky-diving skills
Mascot shows off more mature look to appeal to a global audience.
By Wendy Parish • Dec. 11, 2014 -
Dove challenges macho sterotypes with Super Bowl ad
Brand makes comeback after 5 years to reinforce Men+Care campaign.
By Wendy Parish • Dec. 10, 2014 -
Look out TV—digital ad spend is closing the gap
Projections mark 2019 as the year digital spend will be equal to TV spend.
By Wendy Parish • Dec. 9, 2014 -
UK Post Office crowdsources Vine creators
London Post Office asks Vidsy community to "Pass the Parcel."
By Wendy Parish • Dec. 7, 2014
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