Facebook is serious YouTube video ad rival, says Heineken

Brand exec claims the social giant is now on par with YouTube when it comes to video ad performance. 

By Wendy Parish • Dec. 5, 2014

Nissan makes a Super Bowl comeback after 18 years

Other automakers have decided to sit this year out. 

By Wendy Parish • Dec. 3, 2014

Arby's makes apology commercial to Pepsi

Fast-food chain forgets ad deal it made with Pepsi. 

By Wendy Parish • Dec. 1, 2014

Holiday toy crazes throughout history

Marketing of these toy brands caused hysteria. 

By Wendy Parish • Dec. 1, 2014

Japanese cell phone company ad transcends language

Understanding Japanese isn't necessary for this ad to make your day.

By Wendy Parish • Dec. 1, 2014

Seattle Seahawk players rant about branding rules in NFL

Richard Sherman and Doug Baldwin get back at league for fining fellow player for refusing to talk to press. 

By Wendy Parish • Nov. 25, 2014

Ruffles is PepsiCo's first all-digital marketed brand

Parent company wants to experiment with a digital-only marketed brand. 

By Wendy Parish • Nov. 25, 2014

Super Bowl ad veteran GoDaddy promises a twist

For its 11th consecutive year, GoDaddy will also bring back Danica Patrick and add a puppy to its ad. 

By Wendy Parish • Nov. 24, 2014

Watch indie band use Apple Pay in Chase's new spot

First spot featuring Chase's partnership with the mobile payment system debuted Monday. 

By Wendy Parish • Nov. 24, 2014

Is Amazon launching an ad-supported video service?

If true, an ad-supported business could significantly increase Amazon's revenue. 

By Wendy Parish • Nov. 21, 2014

It's official: Time spent on mobile devices eclipses TV

Mobile video ad network Flurry releases data after it was acquired by Yahoo. 

By Wendy Parish • Nov. 18, 2014

Coke vs. Pepsi on YouTube

Virool rolls out new ad tools that allow side-by-side brand comparison for digital video. 

By Wendy Parish • Nov. 18, 2014

NFL controversies could alter content of Super Bowl ads

Domestic violence scandals could pave way for gentler and more positive brand messages. 

By Wendy Parish • Nov. 17, 2014

The return of music television?

Vice Media and Live Nation are teaming up for a multi-platform music property.

By Mattie Quinn • Nov. 16, 2014

YouTube introduces its music streaming service Music Key

Video site already houses the largest online collection of legal music. 

By Wendy Parish • Nov. 12, 2014

Mobile marketers: Keep your eye on China

In China, 71% of users watch full-length TV and movies from mobile devices. 

By Wendy Parish • Nov. 12, 2014

Agency reads mean tweets about its ads

DDB takes a cue from Jimmy Kimmel with a "mean tweet" video. 

By Wendy Parish • Nov. 11, 2014

Yahoo drops $640M on video ad platform BrightRoll

Yahoo expects to be the largest video ad platform in the U.S. after deal closes. 

By Wendy Parish • Nov. 11, 2014

Microsoft spices up daily commute with augmented reality ads for new game

Ads in bus shelters make riders feel like a part of the game Sunset Overdrive. 

By Wendy Parish • Nov. 11, 2014

Russia bans advertising on paid cable and satellite channels

The ban could force as many as 100 TV stations out of business. 

By Wendy Parish • Nov. 9, 2014

5 web stars who turned into brand ambassadors

Brands are learning to capitalize on the loyal following many web stars have. 

By Wendy Parish • Nov. 9, 2014

Lincoln Financial wants you to 'Give Thanks' this year

New B2C and B2B campaign encourages viewers to be their own "Chief Life Officer." 

By Wendy Parish • Nov. 6, 2014

Brands sponsor Instagram-like filters on video app Magisto

Filters allow brands to facilitate more user-generated content. 

By Wendy Parish • Nov. 6, 2014

Microsoft brand takes a hit when CNN anchors use device as iPad stand

Anchors favored iPads during election night, despite a row of Surfaces at their disposal. 

By Wendy Parish • Nov. 5, 2014

New Snapchat ad modeled after live TV

Brands will be able to incorporate messaging into the app's "Our Stories" feature. 

By Wendy Parish • Nov. 4, 2014