Social Media: Page 230
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New Snapchat ad modeled after live TV
Brands will be able to incorporate messaging into the app's "Our Stories" feature.
By Wendy Parish • Nov. 4, 2014 -
Could #AlexFromTarget transition to brand spokesperson?
The social media phenomenon #AlexFromTarget was trending all Monday.
By Wendy Parish • Nov. 3, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Ebola marketing: The mostly bad and largely ugly
It is probably not a good idea not to incorporate a deadly disease into a marketing strategy.
By Wendy Parish • Nov. 3, 2014 -
Agency pokes fun of knee-jerk reactions of real-time social marketing
Parody video walks through "Reactvertising™."
By Wendy Parish • Nov. 3, 2014 -
Athletic brand teamed up with Twitter for the NYC marathon
ASICS is offering 550 3D printed statues in likeness of runners.
By Wendy Parish • Nov. 3, 2014 -
AOL takes on Facebook with new ad system One
One can accurately track users 93% of the time from one device to the next.
By Wendy Parish • Nov. 3, 2014 -
LinkedIn ad revenue jumps 45%
Sponsored updates, a content marketing product, helped the social site spike ad sales.
By Wendy Parish • Oct. 30, 2014 -
Facebook's new video series helps brands create campaigns on the network
The weekly "Pub in Pub" series will feature interviews with ad execs.
By Wendy Parish • Oct. 30, 2014 -
5 big brands help Instagram launch video ads
Disney, Activision, Lancome, Banana Republic, and The CW are all part of the first video ad rollout.
By Wendy Parish • Oct. 30, 2014 -
LA Clippers try to push past Sterling scandal with new campaign
New "Be Relentless" campaign references "walking through fire."
By Wendy Parish • Oct. 29, 2014 -
New partnership brings Twitter analytics to IBM enterprise clients
IBM plans to offer Twitter data as part of cloud-based services.
By Wendy Parish • Oct. 29, 2014 -
Taco Bell's social media blackout worked
Mobile ordering app has already broken into the top 25 iOS apps.
By Wendy Parish • Oct. 29, 2014 -
Netflix outdoor campaign reacts to real-time situations with GIFs
Animated movie GIFs shield rain and react to nearby sales.
By Wendy Parish • Oct. 29, 2014 -
Mobile ad revenue helps Facebook beat analysts earning predictions
Mobile ad revenue made up 66% of total revenue for the quarter.
By Wendy Parish • Oct. 28, 2014 -
New World Cup Logo confuses the Internet
People voice opinions on the reveal of the 2018 World Cup logo.
By Wendy Parish • Oct. 28, 2014 -
Where did Taco Bell's social media go?
Fast food chain goes dark to promote new ordering app.
By Wendy Parish • Oct. 28, 2014 -
Tumblr rolls out first auto-play video ads
Before the open launch in November, 11 brands will test out the ads.
By Wendy Parish • Oct. 28, 2014 -
Jim Carrey pokes fun at Matthew McConaughey's Lincoln ads
Three spots spoofed the Lincoln ads throughout the SNL episode Saturday.
By Wendy Parish • Oct. 28, 2014 -
CDW and Charles Barkley together again for Monday Night Football
Ogilvy & Mather is behind the latest "Smart Growth 2.0" spots.
By Wendy Parish • Oct. 27, 2014 -
Deep Dive
Just in time for Halloween: 4 spooky social media campaigns
Halloween is an easy holiday to get creative with campaigns.
By Wendy Parish • Oct. 27, 2014 -
Study: Marketers move away from traditional media
Marketers plan to spend more on branded content and less on print.
By Wendy Parish • Oct. 26, 2014 -
Gawker loses advertisers over Gamergate comments
BMW, Mercedes, and Adobe have pulled support from the publisher over controversial bullying comments.
By Wendy Parish • Oct. 26, 2014 -
Twitter revamps business hub
Business hub offers new look and organization for marketers.
By Wendy Parish • Oct. 26, 2014 -
Ello changes designation to PBC, promises users to remain ad-free
Ad-free social network also announces $5.5M in funding.
By Wendy Parish • Oct. 24, 2014 -
Meet Rooms: Facebook's new anonymous app
Turns out rumors about anonymous stand-alone app have been true.
By Wendy Parish • Oct. 24, 2014
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