Social Media: Page 231
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Introducing Fabric—Twitter's new mobile app platform
New set of APIs ties in features from acquisitions Crashlytics and MoPub.
By Wendy Parish • Oct. 22, 2014 -
High-end brands swap items in exchange for Instagram photos
An underground barter economy is forming between brands and influential Instagram users.
By Wendy Parish • Oct. 21, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
BuzzFeed finds a seat on the IAB board
New chief business operations officer Eric Harris will join later this year.
By Wendy Parish • Oct. 20, 2014 -
Foursquare first-ever ad campaign rolls out in Chicago, NYC
Brand wants to shed "check-in app" reputation.
By Wendy Parish • Oct. 20, 2014 -
Deep Dive
Dress as your favorite brand for Halloween
Because we all live and breathe brands anyway, right?
By Alex Nowicki • Oct. 20, 2014 -
Pandora test new ad that offers free music
Listeners receive an ad-free hour of music in exchange for watching a sponsored video.
By Wendy Parish • Oct. 20, 2014 -
Honda Fit enlists comedian and Vine stars for viral campaign
Nick Thune punks millenial passengers and Honda Fit shares the video.
By Wendy Parish • Oct. 19, 2014 -
Truck-side ad causes 500+ accidents in one day
Russian mobile ad company ran ads on trucks that featured a woman's breasts.
By Wendy Parish • Oct. 19, 2014 -
Marketing videos uploaded to Facebook estimated to surpass YouTube
Study shows brands are increasingly bypassing YouTube and going straight to Facebook.
By Wendy Parish • Oct. 19, 2014 -
Snapchat's first ad is creepy
Universal Pictures ran an ad on the disappearing platform for the upcoming film "Ouija."
By Wendy Parish • Oct. 19, 2014 -
Apple buys Promoted Tweet for iPad Air 2 launch, but still doesn't have a handle
The brand purchased what is at least a $200k ad.
By Wendy Parish • Oct. 16, 2014 -
Deep Dive
Friday Roundup: Audio posts on Twitter and Burger King's 'copycat' ad
These are the biggest marketing stories from the week.
By Mattie Quinn • Oct. 16, 2014 -
Tumblr releases study to prove worth to brands
The blogging site wants to be seen as a media channel rather than large social network.
By Wendy Parish • Oct. 16, 2014 -
Mood Media offers free Wi-Fi, in exchange for social media connection
The service will also help businesses gain demographic insights.
By Wendy Parish • Oct. 15, 2014 -
Is Ello a passing fad?
Anonymous social app loses steam after initial burst in interest and Facebook migration.
By Wendy Parish • Oct. 14, 2014 -
Colorado Dept. of Public Health to kick off marijuana education campaign
Denver-based agency Cactus has been tapped to take on the project.
By Mattie Quinn • Oct. 13, 2014 -
Deep Dive
5 companies that turned into 'lifestyle brands'
Thanks to sites like Goop and other celebrity e-commerce sites, more brands are aspiring to be aspirational.
By Mattie Quinn • Oct. 13, 2014 -
Burger King accused of stealing comedy bit
Comedians all over Twitter have called out the fast food chain for mimicking act in new video spot.
By Mattie Quinn • Oct. 13, 2014 -
Is Facebook playing favorites?
Only certain companies are allowed first access to Atlas launch.
By Wendy Parish • Oct. 12, 2014 -
Selfies offer marketers new data
Marketing firms like Ditto Labs and Piqora are mining selfies for new insights into consumer habits.
By Wendy Parish • Oct. 10, 2014 -
Coming soon: Snapchat ads
At a Vanity Fair event, CEO Evan Spiegel says the new ads will be simple, un-targeted.
By Wendy Parish • Oct. 9, 2014 -
Red Bull coughs up $13M in lawsuit because it doesn't 'give you wings'
Red Bull settles over claims that it falsely marketed the energy drink.
By Wendy Parish • Oct. 8, 2014 -
Dove tries out SnapChat for 'Self-Esteem Weekend'
The Unilever brand is one of the first big packaged-goods to try out the app.
By Wendy Parish • Oct. 8, 2014 -
It's official—you can now buy a .NYC domain
And the marketing attack for the domain name has begun.
By Wendy Parish • Oct. 8, 2014 -
Deep Dive
4 brand contests that totally backfired
These contests created the wrong kind of buzz for brands.
By Wendy Parish • Oct. 7, 2014
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