Social Media: Page 231
-
UK Post Office crowdsources Vine creators
London Post Office asks Vidsy community to "Pass the Parcel."
By Wendy Parish • Dec. 7, 2014 -
Movie studios tune in to social chatter
New PreAct service helps movie studios harness social conversations to make marketing decisions.
By Wendy Parish • Dec. 7, 2014 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Walmart wins social media for Cyber Monday
Retailer dominates YouTube views with 50% of all views for top 100 retailers.
By Wendy Parish • Dec. 7, 2014 -
Facebook is serious YouTube video ad rival, says Heineken
Brand exec claims the social giant is now on par with YouTube when it comes to video ad performance.
By Wendy Parish • Dec. 5, 2014 -
69% of online sharing activity is still 'dark'
Radium One reports that majority of sharing still can't be tracked.
By Wendy Parish • Dec. 4, 2014 -
British beauty brand turns Instagram into an advent calendar
Followers can win prizes by sending in own holiday photos.
By Wendy Parish • Dec. 3, 2014 -
Accenture adds to digital-marketing arsenal with Reactive buy
Independent Australian ad agency will help Accenture compete with IBM, Deloitte, and Dell.
By Wendy Parish • Dec. 2, 2014 -
Facebook has a host of stocking stuffers for mobile app advertisers
New features include autoplay video and guaranteed ads views.
By Wendy Parish • Dec. 2, 2014 -
Heineken sends beer and holiday cheer with #SparkMyParty promotion
Twitter contest brings beer and decorations to fans for a holiday party.
By Wendy Parish • Dec. 2, 2014 -
Stella Artois is the first beer brand to buy Instagram ads
Anheuser-Busch brand taps into trend of sharing food and drink on the app.
By Wendy Parish • Dec. 1, 2014 -
Arby's makes apology commercial to Pepsi
Fast-food chain forgets ad deal it made with Pepsi.
By Wendy Parish • Dec. 1, 2014 -
This year's Black Friday and Cyber Monday the most social ever
Top hashtag over the holiday weekend was #BlackFriday.
By Wendy Parish • Dec. 1, 2014 -
Vox plans outside ad expansion with new round of funding
The $46.5M will go towards heavy production of content—particularly video.
By Wendy Parish • Dec. 1, 2014 -
French city is now sans billboards
Grenoble will be ad free in 2015.
By Wendy Parish • Nov. 30, 2014 -
To better target ads, Twitter to track app downloads
Only list of downloaded apps will be tracked—not app activity.
By Wendy Parish • Nov. 30, 2014 -
Twitter introduces offer button just in time for the holidays
Advertisers will now be able to attribute a claimed deal directly with its Twitter ad.
By Wendy Parish • Nov. 25, 2014 -
Ruffles is PepsiCo's first all-digital marketed brand
Parent company wants to experiment with a digital-only marketed brand.
By Wendy Parish • Nov. 25, 2014 -
Budweiser's Clydesdales aren't going anywhere
Anheuser-Busch puts to rest rumors that Clydesdales were leaving ads.
By Wendy Parish • Nov. 24, 2014 -
High-dollar advertisers receive exclusive access to Facebook info
New program with Grapevine offers insight into user sentiment on brands and related topics.
By Wendy Parish • Nov. 21, 2014 -
BuzzFeed has another traffic trick up its sleeve
A happy accident led to the invention of the "social URL."
By Wendy Parish • Nov. 21, 2014 -
Bob Marley gets his own brand of pot
The musician's name and likeness will be used to promote line of cannabis products.
By Wendy Parish • Nov. 20, 2014 -
'Social Studio' now fully integrated into Salesforce Marketing Cloud
Social will now have direct connections to all business aspects including sales, service.
By Wendy Parish • Nov. 19, 2014 -
Deep Dive
Holiday ad creep: Is it really a thing?
Customers have been complaining about earlier Christmas ads for a long time.
By Mattie Quinn • Nov. 19, 2014 -
Hootsuite answers, how much is your brand 'loved?'
New tool quantifies and ranks brands for its "Love List."
By Wendy Parish • Nov. 19, 2014 -
Dave & Busters latest brand to make Twitter mistake
Racial joke doesn't go over well with followers.
By Wendy Parish • Nov. 18, 2014
Previous
