Video: Page 197
-
Facebook to serve up more video metrics
In coming weeks, the social giant will offer data on the duration of views and audience retention.
By Wendy Parish • May 6, 2014 -
Twitter opens one-click video ads to all advertisers
The product is now open to all advertisers, not just Amplify partners.
By Wendy Parish • May 5, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Brands flock to Snapchat's new video feature
Just a few days after its launch, brands are already making plans on how to use video chat.
By Wendy Parish • May 2, 2014 -
WSJ uses new video content to prove to advertisers innovation is top of mind
Content will range from short explainer videos to a long-form, documentary-style series about startups.
By Wendy Parish • May 2, 2014 -
Tablets set to eclipse PCs in video viewing
Despite the growth, advertising for video on tablets is lagging.
By Wendy Parish • May 2, 2014 -
'Google Preferred' to match ads with quality content
The new ad product allows advertisers to target the top 5% of YouTube videos.
By Wendy Parish • May 1, 2014 -
Web publisher Crackle signs deal with Spark
Spark will now have first choice on ads for Crackle's original content.
By Wendy Parish • April 30, 2014 -
Nielsen and BlackArrow form On-Demand ratings partnership
On-Demand Content Ratings are now that much closer to reality.
By Wendy Parish • April 30, 2014 -
Deep Dive
4 things marketers can learn from OpenSlate's YouTube report
OpenSlate's second annual Top 500 Brands on YouTube report provides insight on the dos and don'ts of online video.
By Wendy Parish • April 29, 2014 -
Marketers predict original online content to be as important as TV
A survey from IAB shows an ad budget shift to original online content in the next three to five years.
By Wendy Parish • April 29, 2014 -
Yahoo announces original content, new ad products meant to draw TV dollars
Yahoo will launch two full-length comedy shows and ads meant to augment TV watching.
By Wendy Parish • April 29, 2014 -
Instagram tests out video ads with limited brands
A handful of early ad partners have tried out video ads on the platform.
By Wendy Parish • April 27, 2014 -
Vungle's new in-app video ad exchange delivers commercials to smartphones
The ad exchange will deliver 15-second video spots to mobile users.
By Wendy Parish • April 25, 2014 -
YouTube recruiting for Brand Partner Program
The program will see YouTube 'stars' teach brands how to market on the platform.
By Wendy Parish • April 23, 2014 -
Lawmakers: Advertisers must do more to stop piracy sites
A congressional caucus says best practices aren't enough.
By Wendy Parish • April 23, 2014 -
Google's latest AdWords updates meant to draw app marketers
App developers will now be able to target mobile users within paid search and YouTube.
By Wendy Parish • April 22, 2014 -
Deep Dive
6 innovative ways jobseekers courted agencies
It may sound cliche, but sometimes the best way to land your dream job is to think outside of the box.
By Wendy Parish • April 22, 2014 -
MediaMath expands programmatic offerings with new ad exchanges
The addition of LiveRail, BrightRoll, Adap.tv, and DoubleClick Ad Exchange make more than 60 billion monthly impressions available.
By Wendy Parish • April 22, 2014 -
Caterpillar's giant Jenga goes viral
A video of Cat machines playing a giant game of "Stack" garnered over 1.1 million views in just a few days.
By Wendy Parish • April 21, 2014 -
IAB's Rising Star ads see 70% higher clickthrough rates
The larger size of Rising Star ads is being credited for their success.
By Wendy Parish • April 16, 2014 -
Deep Dive
Ad-ID: 10 things you need to know
It's now required for all ads featuring SAG-AFTRA members, but how much do you really know about the ad identifier?
By Wendy Parish • April 16, 2014 -
Has Dove created another viral hit with 'Beauty Patch'?
The newest video from Dove's 'Real Beauty campaign, 'Beauty Patch,' already has 13 million views.
By Wendy Parish • April 15, 2014 -
Yahoo-Yelp deal wipes out years of local business reviews
The recent partnership eliminated all previous Yahoo Local reviews.
By Wendy Parish • April 11, 2014 -
New bots terrorize video advertisers
TubeMogel has discovered three new bots that are responsible for millions of fake video views.
By Wendy Parish • April 8, 2014 -
Deep Dive
4 firms pioneering multiscreen advertising
As mobile use increases, companies are scrambling to find multiscreen ad solutions.
By Wendy Parish • April 3, 2014
Previous
