Video: Page 198
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Nielsen to launch YouTube campaign ratings next month
Google plans to have Nielsen's OCR integrated into DoubleClick by the end of 2014.
By Wendy Parish • April 1, 2014 -
French video ad firms merge to list on NASDAQ
Ebuzzing and Teads join forces for U.S. expansion.
By Wendy Parish • March 26, 2014 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Sprint runs digital video spots to reach small businesses
While competitors Time Warner and Verizon release TV spots, Sprint is taking a more direct route to reach small businesses.
By Wendy Parish • March 21, 2014 -
CDW and Charles Barkley join forces once again for 'Smart Growth'
The new campaign continues the story of fictional firm Gordon & Taylor.
By Roger Riddell • March 17, 2014 -
Deep Dive
6 videos that set the standard for B2B campaigns
These examples show that B2B can still be fun and creative.
By Wendy Parish • March 13, 2014 -
Facebook to finally start selling video ads
The ads are expected to begin appearing next month.
By Wendy Parish • March 13, 2014 -
BuzzFeed hosting 'coming-out party' for sponsored video
The publisher is hoping to stir up interest among advertisers in its video ads.
By Wendy Parish • March 13, 2014 -
IAB releases new 'Digital Video In-Stream Ad Metric Definitions'
The definitions will help industry stakeholders speak the same language when discussing in-stream digital video ads.
By Wendy Parish • March 12, 2014 -
Deep Dive
5 signs TV and online ads are set to merge
TV may still be dominant, but it's on a collision course with online video ads.
By Wendy Parish • March 11, 2014 -
Comcast buys ad startup Freewheel to boost online business
Freewheel specializes in personalizing and inserting online video ads.
By Wendy Parish • March 7, 2014 -
Deep Dive
4 foreign social networks on U.S. brands' radars
Foreign networks make it easier to break into markets where giants like Facebook or Twitter are restricted or not quite as popular.
By Wendy Parish • March 6, 2014 -
Nielsen expects TV and online advertising to become one in next decade
A recent report from Nielsen and Simulmedia maps the advance toward integration.
By Wendy Parish • March 6, 2014 -
Study: Online video still lags behind TV
A study from Simulmedia shows that viewership and ad dollars for TV still dwarf that of online video content.
By Wendy Parish • March 2, 2014 -
Twitter eyes the silver screen with NCM partnership
A partnership with NCM Media Networks will bring Twitter Amplify-fueled ads to movie theaters.
By Wendy Parish • Feb. 24, 2014 -
Geico signs on as Amazon's first video advertiser
The pre-roll video ads will appear on original series pilots on the site's streaming video service.
By Wendy Parish • Feb. 21, 2014 -
Global Online Video Association forms to bring more ads to video
Nine major YouTube channels have joined to form the nonprofit GOVA.
By Wendy Parish • Feb. 17, 2014 -
Angry Birds to roll out in-game digital video ads
Popular mobile game Angry Birds provides premium inventory for video advertising.
By Wendy Parish • Feb. 13, 2014 -
Advertiser accuses Facebook of benefiting from fake likes
YouTube podcaster and blogger Derek Muller says he has proof that Facebook benefits from bogus likes.
By Wendy Parish • Feb. 12, 2014 -
Deep Dive
6 brands looking to capture gold at the Olympics
Who's bringing their "A" game to Sochi?
By Wendy Parish • Feb. 12, 2014 -
InMobi launches context-aware mobile video ad platform
According to InMobi, the platform will increase customer ad engagement fivefold.
By Wendy Parish • Feb. 11, 2014 -
NBC vet Peter Naylor is Hulu's new SVP of sales
Hulu is looking to Naylor to beef up its ad sales.
By Wendy Parish • Feb. 10, 2014 -
Nielsen releases two new TV viewer metrics
Nielsen Catalina Solutions has introduced two measurements that identify heavy buyers and individual viewing data.
By Wendy Parish • Feb. 7, 2014 -
Amazon partners with FreeWheel to launch video ads
The short form video ads will appear on the e-commerce giant's site.
By Wendy Parish • Feb. 6, 2014 -
Google ad SVP Susan Wojcicki to take over YouTube
Sridhar Ramaswamy will be taking Wojcicki's place at Google.
By Wendy Parish • Feb. 5, 2014 -
Budweiser's 'Puppy Love' wins Super Bowl ad meter contest
A feel-good commercial about love was the most popular of the night.
By Paul Conley • Feb. 3, 2014
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