Video: Page 198
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Fuisz Media raises $2.1M for interactive video ad tech
Kraft, Nike, Target, and Walmart are among brands involved in trials.
By Wendy Parish • July 7, 2014 -
Google, ABC promote show with private programmatic exchange focused on mastheads
The prominent ads weren't previously bought programmatically.
By Wendy Parish • July 7, 2014 -
Nielsen's new product can tell which ad led to a buy
Tested by Kraft, Nielsen's MTA pinpoints the return-on-investment for specific digital ads.
By Wendy Parish • July 6, 2014 -
Facebook looks to expand video ad business with LiveRail acquisition
The ad-tech firm helps publishers serve ads on their videos.
By Wendy Parish • July 2, 2014 -
Vine adds 'Loop Count' to show video views
Additional new features include milestone notifications like hitting 25 "likes."
By Wendy Parish • July 2, 2014 -
Yahoo hopes NBC's 'Community' will bring in ad dollars
The TV series has been picked up for a sixth season on Yahoo's new video straming service.
By Wendy Parish • June 30, 2014 -
Fraud scheme tricked online video advertisers out of millions
The scheme -- which went undetected for months -- was the biggest online security firm Telemetry has ever seen.
By Wendy Parish • June 30, 2014 -
Is two seconds too short to count video ad viewability?
The new metric for video views is drawing scrutiny from marketers.
By Wendy Parish • June 30, 2014 -
Retrieved from Target on March 04, 2013
Programmers want more Netflix metrics
The quality of viewership data from the streaming giant is a point of contention.
By Wendy Parish • June 29, 2014 -
New Google design standard brings cross-device unity for advertisers
Elimeliah is a "material design" that will bring new possibilities on platforms ranging from TVs to watches.
By Wendy Parish • June 26, 2014 -
Facebook steps up its live TV game with Spredfast
Spredfast's technology allows the social giant to track trending topics.
By Wendy Parish • June 25, 2014 -
Facebook changes algorithm to favor views
Video views have doubled for the site in the past six months.
By Wendy Parish • June 23, 2014 -
Is 'drone marketing' a thing now?
Some brands are successfully using unmanned aircraft as part of their content marketing strategy.
By Wendy Parish • June 23, 2014 -
Majority of viewers skip video ads, says study
According to a survey by Adroit Digital, anything over 15 seconds is too long for video ads.
By Wendy Parish • June 23, 2014 -
Deep Dive
These 4 brands are winning the World Cup
International football teams aren't the only ones battling for supremacy in Brazil.
By Wendy Parish • June 20, 2014 -
Google acquires mDialog to bulk up DoubleClick
The digital video ad-tech firm helps broadcasters run multi-screen campaigns.
By Wendy Parish • June 19, 2014 -
Corning is latest B2B brand to try humor
The company is taking a comedic approach to marketing its Falcon brand of lab equipment.
By Wendy Parish • June 19, 2014 -
Clypd platform changes the way TV ads are bought
TV spots can now be purchased in the same programmatic manner as digital ads.
By Wendy Parish • June 17, 2014 -
Facebook brand pages expected to allow auto-play video soon
The feature was previously only available within ads.
By Wendy Parish • June 16, 2014 -
Oreo parent company latest to go mostly programmatic
Mondelez International plans to increase programmatic digital video ad spend to 50% of its marketing budget.
By Wendy Parish • June 15, 2014 -
Adobe returns to network TV after 10-year hiatus
A humorous spot aimed at marketers is set to run during the U.S. Open.
By Wendy Parish • June 13, 2014 -
Outrigger Media wants to take the risk out of YouTube ads
The firm is debuting its new media-planning tool, Vnetic.
By Wendy Parish • June 10, 2014 -
Koch Industries hopes to brighten image with first national TV ad
In conjunction with a WSJ op-ed, Koch Industries is launching a recruitment campaign.
By Wendy Parish • June 10, 2014 -
Turkish Airlines had the top YouTube ad of the year
The online video platform's annual "Cannes to Cannes" top 10 ads list was released this week.
By Wendy Parish • June 10, 2014 -
Top Vine and Instagram talent securing ad deals
Brands are seeking out social media influencers to produce content.
By Wendy Parish • June 9, 2014
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