Video: Page 198
-
Oreo parent company latest to go mostly programmatic
Mondelez International plans to increase programmatic digital video ad spend to 50% of its marketing budget.
By Wendy Parish • June 15, 2014 -
Adobe returns to network TV after 10-year hiatus
A humorous spot aimed at marketers is set to run during the U.S. Open.
By Wendy Parish • June 13, 2014 -
Outrigger Media wants to take the risk out of YouTube ads
The firm is debuting its new media-planning tool, Vnetic.
By Wendy Parish • June 10, 2014 -
Koch Industries hopes to brighten image with first national TV ad
In conjunction with a WSJ op-ed, Koch Industries is launching a recruitment campaign.
By Wendy Parish • June 10, 2014 -
Turkish Airlines had the top YouTube ad of the year
The online video platform's annual "Cannes to Cannes" top 10 ads list was released this week.
By Wendy Parish • June 10, 2014 -
Top Vine and Instagram talent securing ad deals
Brands are seeking out social media influencers to produce content.
By Wendy Parish • June 9, 2014 -
Dove's 'Sketches' claims top Effie award
The spot created by Ogilvy & Mather continues its award momentum.
By Wendy Parish • June 9, 2014 -
Deep Dive
3 B2B marketing campaigns that understand humor
These brands understand how a little levity can help humanize a B2B brand.
By Wendy Parish • June 6, 2014 -
Google announces programmatic video ad marketplace
Time Inc. has already signed on to sell through Google Partner Select.
By Wendy Parish • June 5, 2014 -
Kargo teams with Moat to increase mobile video metric viewability
The pair will deliver a host of mobile video analytics to brands and publishers.
By Wendy Parish • June 2, 2014 -
Is Google being an ad bully?
TechDirt has been ordered by the search giant to remove AdSense ads from appearing next to adult content.
By Wendy Parish • June 2, 2014 -
Study: Cross-channel campaigns don't deliver better results
Nielsen's new study suggests that campaigns with TV and online crossover aren't any more effective than separate campaigns for each medium.
By Wendy Parish • May 30, 2014 -
Deep Dive
The 6 most clever marketing stunts of 2014 (so far)
As ridiculous as some of these stunts may seem, they worked.
By Wendy Parish • May 30, 2014 -
IBM's 'People for Smarter Cities' enlists videos from around the world
The crowdsourced campaign focuses on how people would improve their cities.
By Wendy Parish • May 28, 2014 -
Yahoo plans to take on YouTube this summer
After a short delay, the company has announced the launch of its own video player.
By Wendy Parish • May 27, 2014 -
YouTube turns to creators for feedback on updates
Mobile and monetization updates are on the agenda as the video sharing site makes improvements.
By Wendy Parish • May 23, 2014 -
Pornhub names finalists in G-rated contest for top ad job
The competition, announced in March, is winding down.
By Wendy Parish • May 23, 2014 -
Nielsen Twitter TV ratings to include age and gender
The update fleshes out info on who is tweeting about programming and who is reading those tweets.
By Wendy Parish • May 20, 2014 -
YouTube reportedly eyeing Twitch acquisition
YouTube may pay $1 billion for the eSports streaming portal, which has a 90% ad completion rate.
By Wendy Parish • May 18, 2014 -
Zimmerman Advertising founder's contest offers 'once in a lifetime' meeting
Jordan Zimmerman is offering a meeting with himself in promotion of his new book.
By Wendy Parish • May 15, 2014 -
Mobile video ad inventory grew 350% in first quarter
According to a TubeMogul report, the average number of mobile video ad auctions hit 860 million.
By Wendy Parish • May 14, 2014 -
BBDO taps into General Electric's humanity for new campaign
The agency is showcasing how the company's technology changes lives.
By Wendy Parish • May 12, 2014 -
Facebook's first newsfeed video ads? Progressive's 'Baby Man'
The 15-second autoplay spots are the first of several in the rollout queue.
By Wendy Parish • May 9, 2014 -
Deep Dive
These 7 TED Talks are must-sees for marketers
The conference of ideas packs excellent information for marketers.
By Wendy Parish • May 8, 2014 -
NBC is first network to try Facebook Premium Video Ads
The network is promoting a trio of summer shows on the social network.
By Wendy Parish • May 7, 2014
Previous
