Video: Page 199
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Twitter’s Hashtag Was This Year’s Super Bowl MVP
There’s no debate about it. The most valuable player in this year’s Super Bowl was the hashtag. During Sunday’s presentation of Super Bowl XLVIII, the war waged between the Seattle Seahawks and Denver Broncos was important to sports fan. But the Big Game is a huge day for advert...
Feb. 3, 2014 -
57% of Super Bowl ads included #hashtags
Marketing Land tallied up social media network mentions in this year's Super Bowl ads.
By Wendy Parish • Feb. 3, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
ClickZ's Super Bowl XLVIII Live Coverage
Check back here all night for the latest Super Bowl ad buzz.
Feb. 2, 2014 -
Deep Dive
10 ads that won the Super Bowl
These ads show that the right mix of humor and appeals to emotion make all the difference when reaching consumers during the big game.
By Linda Cui • Jan. 31, 2014 -
NBCUniversal launches targeted video ad platform
The new platform, NBCU+ Powered by Comcast, will help advertisers optimize national TV campaigns.
By Wendy Parish • Jan. 31, 2014 -
CollegeHumor may bring native ads to TV
CollegeHumor wants to break into TV and film, bringing native ads along for the ride.
By Wendy Parish • Jan. 27, 2014 -
Nielsen: Web advertising growing fast, but still only 4.5% of overall spend
A new report from Nielsen reveals that Internet advertising grew by 32.4% in 2013.
By Wendy Parish • Jan. 27, 2014 -
Will FTC investigate Microsoft's 'native' YouTube campaign?
Microsoft paid for Xbox One endorsements on YouTube network Machinima, but only some included disclosures.
By Wendy Parish • Jan. 24, 2014 -
Deep Dive
7 retail marketing campaigns that show weirder is sometimes better
For better or worse, retailers often take the cake when it comes to odd ads.
By Wendy Parish • Jan. 24, 2014 -
Whole Foods to debut television show aimed at millenials
The show, dubbed "Dark Rye," is a spinoff of the online magazine of the same name.
By Paul Conley • Jan. 22, 2014 -
Schwarzenegger hawks Bud Light in bizarre Super Bowl ad
The movie star turned politician appears in strange '80s-style workout gear and plays ping pong in the ads.
By Paul Conley • Jan. 22, 2014 -
Legal marijuana ads slow to take off
Legal marijuana in Colorado and Washington hasn't sparked an ad wave yet.
By Wendy Parish • Jan. 16, 2014 -
Omaha gets publicity boost from Peyton Manning
The Denver Broncos quarterback shouted the city's name 44 times during Sunday's game against the San Diego Chargers.
By Wendy Parish • Jan. 14, 2014 -
Does spending $4M on a Super Bowl ad produce results?
A new study from Communicus reports that 80% of ads during the big game do nothing to help sales.
By Wendy Parish • Jan. 13, 2014 -
Google named most effective TV advertiser of 2013
TV and video analytics firm Ace Metrix award Google the honor of both most effective TV brand and Brand of the Year.
By Wendy Parish • Jan. 7, 2014 -
Startup Tubular claims better YouTube analytics
Can its AudienceGraph technology provide a better picture of web video audiences?
By Wendy Parish • Jan. 6, 2014 -
E-cig brand NJoy walks a fine line with new TV spot
Laws prohibit such brands from making health claims.
By Wendy Parish • Jan. 2, 2014 -
E-cig makers rush to release ads before FDA restrictions
Electronic cigarettes currently have no federal restrictions on advertising and are taking advantage of their position ahead of the FDA's discussion.
By Wendy Parish • Dec. 30, 2013 -
U.S. video ad views double to 26.8 billion in November
YouTube and AOL are the big winners in a new comScore report.
By Wendy Parish • Dec. 19, 2013 -
Broadcast TV spend down 18% in Q3
Dropoff from last year's Olympic games and U.S. Presidential election are likely to blame.
By Wendy Parish • Dec. 18, 2013 -
Will Facebook video ads threaten Twitter?
TV advertisers may prefer auto-play Facebook video ads over Twitter's Promoted Trends.
By Wendy Parish • Dec. 17, 2013 -
Facebook video ads to finally debut this week
Video ads are set to make their debut in newsfeeds on Thursday.
By Wendy Parish • Dec. 17, 2013 -
Online video ads booming with 205% increase in last year
The audience for online video has grown only 4%, and fake impressions are also on the rise.
By Wendy Parish • Dec. 15, 2013 -
Apple working on real-time bidding platform
The tech giant is building an RTB platform to sell in-app ads.
By Wendy Parish • Dec. 15, 2013 -
Deep Dive
5 ways hoaxes worked to brands' advantages in 2013
Whether a work of the company or not, these hoaxes directed plenty of attention to the brands involved.
By Wendy Parish • Dec. 13, 2013
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