Video: Page 200
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YouTube on track to make $5.6 billion this year
According to eMarketer analysis, the video sharing channel's revenue is up 51% from last year.
By Wendy Parish • Dec. 11, 2013 -
Want to advertise in the Super Bowl? It's too late.
Fox announced that ad spots for Super Bowl XLVIII are already sold out.
By Wendy Parish • Dec. 5, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Burger King's 64 new YouTube pre-roll ads poke fun at the practice
The fast food chain hopes the self-deprecating humor will strike a chord with the young male demographic it wants to reach.
By Wendy Parish • Dec. 5, 2013 -
Deep Dive
5 acquisitions that changed the marketing landscape in 2013
These five deals affected the marketing industry in a real way.
By Wendy Parish • Dec. 4, 2013 -
Public TV and radio will remain political ad free
A federal appeals court upheld the ban in an 8-3 decision.
By Wendy Parish • Dec. 3, 2013 -
Comcast's new ad tech may be a game changer
The cable provider can now place newer ads in previously recorded shows.
By Wendy Parish • Dec. 2, 2013 -
Video ad measurement tools not keeping pace with spending
Spending on video ads has doubled in the past two years to $4 billion, but measurement tools have not kept pace.
By Wendy Parish • Nov. 27, 2013 -
Katie Couric expands Yahoo's roster of high-profile journalists
Couric is nearing a deal with Yahoo to leave her over-$40-million post at ABC.
By Wendy Parish • Nov. 23, 2013 -
'Doctor Who' Google Doodle Wants You To #SaveTheDay
Today's Google Doodle (or Whodle) commemorates the 50th anniversary of the hit BBC science fiction show "Doctor Who". The premise: the Doctor's mortal enemy, the evil Daleks have stolen the Google logo, and it's up to the Doctor, to Save The Day.
Nov. 22, 2013 -
Twitter now lets advertisers reach TV viewers without commercials
The social media platform's latest self-serve offering targets tweeters mentioning specific shows.
By Wendy Parish • Nov. 21, 2013 -
Major publishers moving into programmatic video ads
YouTube, Hulu and NBC have all started experimenting with automated video ad buying.
By Wendy Parish • Nov. 18, 2013 -
Funny or Die is doing just fine without YouTube
The video site is able to generate more revenue with a fraction of the traffic of YouTube because they don't have to hand any over to a third party.
By Wendy Parish • Nov. 18, 2013 -
YouTube comments change makes site safer for brands
Recently, the video site started requiring users to have a Google+ account if they wanted to comment, resulting in less anonymous trolling.
By Wendy Parish • Nov. 17, 2013 -
Are 'Snow Falls' the future of native advertising?
The popularity of The New York Times' long form multimedia piece "Snow Fall" has spawned native advertising that mimics the form.
By Wendy Parish • Nov. 16, 2013 -
Google changes tune on Nielsen measurements
To expand ad offerings, Google lifts ban on Nielsen tags for YouTube videos.
By Wendy Parish • Nov. 13, 2013 -
Yahoo, Starcom sign deal to personalize online video ads
The year-long deal will grant Starcom access to first-party data.
By Wendy Parish • Nov. 11, 2013 -
YouTube rolls out Google+ comment integration
Following the announcement in September, YouTube has rolled out the new comment system.
By Wendy Parish • Nov. 8, 2013 -
Google Helpouts offer live expert advice
The tech giant has screened 'experts,' including several major brands, to answer users' questions in real time.
By Wendy Parish • Nov. 5, 2013 -
Lawmakers continue push to regulate e-cig ads
A trio of Democrats put together a campaign for the FDA comparing traditional cigarette ads from before the 1971 ban and e-cigarette ads today.
By Wendy Parish • Nov. 5, 2013 -
Agency to stream live ghost hunt in its office
North Carolina's McKinney agency will live-stream the interactive experience on Oct. 30.
By Wendy Parish • Oct. 29, 2013 -
$100M NBA sponsorship places Samsung front-and-center at courtside
The deal is the South Korean electronics giant's latest bid to grab more U.S. market share.
By Wendy Parish • Oct. 28, 2013 -
Chrysler CMO hits another home run with Ron Burgundy
Will Ferrell's Dodge Durango spots are an instant viral success.
By Wendy Parish • Oct. 28, 2013 -
Vine app now allows editing, saving of videos
The move should save agency video producers a headache or two.
By Wendy Parish • Oct. 25, 2013 -
Citi sponsors HuffPost Live's new music series
The series is a continuation of Huffington Post's foray into branded content.
By Wendy Parish • Oct. 25, 2013 -
Instagram Video: Which brands have the most shares?
Unruly Media reveals the top 10.
By Wendy Parish • Oct. 23, 2013
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