Video: Page 202
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Deep Dive
Avoid these: 3 marketing efforts that attracted federal scrutiny
Sometimes marketers cross a line and get themselves into hot water, which is when the FTC steps in.
By Wendy Parish • Oct. 18, 2013 -
Mountain Dew debuts Vine-based ads for TV sports shows
Mountain Dew will air micro-video ads on TV during NASCAR racing this weekend.
By Paul Conley • Oct. 17, 2013 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
AOL passes Google in video ads served—with help of Adap.tv
Because of the addition of Adap.tv, AOL has been able to one-up Google with a significant metric.
By Wendy Parish • Oct. 17, 2013 -
Microsoft's 'Scroogled' ads have shown some success
Will negative ads like Microsoft's Google-bashing commercials define a new wave in marketing?
By Wendy Parish • Oct. 15, 2013 -
GTA V parodies real-life brands, including KFC, Sprite
Grand Theft Auto V, the highest-selling game of all time, features alternate versions of many recognizable brands—and many don't come out looking good.
By Wendy Parish • Oct. 15, 2013 -
TV ads now targeted to individual homes
After years of resistance, the $70 billion TV ad market is starting to move into precise audience targeting.
By Wendy Parish • Oct. 14, 2013 -
Netflix may be teaming up with cable
Sources say the world's largest on-demand streaming service has been in talks with major cable providers.
By Wendy Parish • Oct. 14, 2013 -
Deep Dive
How did these 4 brands tap top talent from YouTube?
Brands are looking to the online video platform's top talent for fresh content and wider audiences.
By Wendy Parish • Oct. 11, 2013 -
Deep Dive
Feminine products, manly marketing: 5 brands that tried to make it work
Diet sodas, Greek yogurt and weight-loss brands have all tried to jump over the gender gap. This is what happened.
By Paul Conley • Oct. 9, 2013 -
Hot Pockets gets baked with Snoop Dogg and Kate Upton
The trippy new video reworks an '80s hit to pit #TeamCrust against #TeamMeat.
By Roger Riddell • Oct. 9, 2013 -
Is Twitter the new remote control?
A new "See It" button on posts, developed between Twitter and Comcast, will allow users to tune their TV to the show mentioned.
By Wendy Parish • Oct. 9, 2013 -
Beer campaign uses popular party prank to promote responsible drinking
New Zealand beer brand Steinlager's new campaign encourages drinkers to "Be the Artist, Not the Canvas."
By Wendy Parish • Oct. 9, 2013 -
Top web video companies merge to form Defy Media
Top players in web video create Defy Media to focus on making money off of YouTube.
By Wendy Parish • Oct. 8, 2013 -
Facebook isn't letting Twitter win the social TV battle just yet
The social networking giant made deals with 10 international stations to provide user data on major television programs.
By Wendy Parish • Oct. 8, 2013 -
Nielsen launches Twitter TV ratings
The new product measures the activity and reach of Twitter conversations about TV shows.
By Wendy Parish • Oct. 7, 2013 -
Hulu loses another executive
Ad chief JP Colaco's departure comes less than a month after that of Senior VP of Sales Kevin McGurn.
By Wendy Parish • Oct. 1, 2013 -
Kia sponsors first-ever YouTube Music Awards
The automaker gets a place in the event's name, which will see artists nominated based on YouTube popularity.
By Wendy Parish • Oct. 1, 2013 -
What are the best ways to reach Millenials?
Old brands must adapt with the times to stay relevant.
By Roger Riddell • Sept. 30, 2013 -
Audio library from YouTube offers new video background options
YouTube video creators now have an entire audio library to choose from.
By Wendy Parish • Sept. 26, 2013 -
YouTube to require Google+ accounts for comments
The move beefs up the tech giant's ad targeting operations.
By Wendy Parish • Sept. 26, 2013 -
Is 'a la carte' TV a looming disaster for advertisers?
More choice for consumers would come at a price for networks and marketers.
By Wendy Parish • Sept. 25, 2013 -
Dish celebrates a fourth courtroom win for ad-skipping Hopper
This time, the satellite television provider triumphed over Fox.
By Wendy Parish • Sept. 23, 2013 -
What will the Time Inc. spinoff mean for joint brands?
Joint ventures will be affected when Time Inc. separates from Time Warner early next year.
By Wendy Parish • Sept. 22, 2013 -
Nielsen says tweeting happens during TV programming, not commercial breaks
The news bodes well for TV advertisers.
By Wendy Parish • Sept. 19, 2013 -
Dennis Rodman heads from North Korea to pistachio ads
Wonderful Pistachios is now airing commercials featuring the former NBA star.
By Paul Conley • Sept. 18, 2013
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