Video: Page 204
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Study shows major cable revenues down year-over-year
Analysts at the Standard Media Index reported that year-over-year ad spend for major cable networks is down.
By Wendy Parish • July 24, 2013 -
Will we see recycled web ads on Instagram?
Some brands, like Carnival Cruise, are re-posting existing web ads to Instagram, but the process is confusing and undefined.
By Wendy Parish • July 22, 2013 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
YouTube show VGHS returns to second season with bigger budget, major sponsors
Collective Digital Studios is hoping for big breakout with Video Game High School 2.
By Wendy Parish • July 22, 2013 -
New Vevo series, Unexpected Covers, sees fast success
The series scored Miracle Whip as a premiere sponsor.
By Wendy Parish • July 18, 2013 -
MTV announces VMA nominees with Instagram, Vine videos
The announcements are part of their #RoadToTheVMAs campaign.
By Wendy Parish • July 17, 2013 -
Snapple's "Real Facts" come to life
Beverage brand Snapple is bring the "Real Facts" printed on each bottle cap to life in a new content promotion.
By Wendy Parish • July 17, 2013 -
Honda launches real-time Vine video campaign on Twitter
The Japanese auto maker will film and upload same-day video responses to tweeters.
By Roger Riddell • July 15, 2013 -
Obamacare-centered ads will break spending records
Expect to see a wave of political ads surrounding the Affordable Care Act in anticipation of midterm elections.
By Wendy Parish • July 15, 2013 -
Hulu no longer for sale
Brands worried about changes potential new buyers would make to Hulu can relax; joint owners have taken the online television provider off the market.
By Wendy Parish • July 12, 2013 -
KitchenAid and Haier take the digital marketing dive
KitchenAid and Haier are multiplying their marketing efforts with online videos and ads.
By Wendy Parish • July 12, 2013 -
Little Caesars' witty campaign claims responsibility for July 4 fireworks
Great timing and tongue-in-cheek tone made for a memorable social media campaign.
By Roger Riddell • July 11, 2013 -
How B2B marketers can benefit from short videos
WIth the instant popularity of short-form videos Twitter's Vine and Instagram video, B2B marketers are discovering how it can benefit their campaigns.
By Wendy Parish • July 11, 2013 -
YouTube's Fullscreen plays matchmaker to brands and 'stars'
Brands looking to use a popular YouTube personality can now use YouTube's Fullscreen to connect.
By Wendy Parish • July 9, 2013 -
6 ways to use Instagram Video for marketing
Instagram Video has already proved popular among users; learn how to use the new feature for your marketing purposes.
By Wendy Parish • July 8, 2013 -
Deep Dive
5 brands doing it right on Instagram Video
Brands are jumping on the Instagram Video bandwagon quickly; check out 5 brands that get it.
By Wendy Parish • July 3, 2013 -
Subway to launch web series with longtime spokesman Jared
Jared the Subway guys transitions to next step as spokesperson: a branded web series.
By Wendy Parish • July 2, 2013 -
AOL Live experiments with live online programming
AOL auditions new anchors and experiments with real time video ads all in attempt to expand the live video offerings.
By Wendy Parish • July 1, 2013 -
Toyota video trading views for meal donations to Sandy victims
So far the cause marketing campaign has raised 892,000 meals; a meal is promised each time someone views Toyota's video "Meals Per Hour" video.
By Wendy Parish • June 28, 2013 -
Startup developing Pinterest for online videos
London-based Rockpack is developing a video curation product that will capitalize on the "Pinterestization" of the Internet.
By Wendy Parish • June 26, 2013 -
Unruly cashing in on Vine popularity with new services
Video analytics company Unruly has created a service package to help brands leveragee social video app Vine.
By Wendy Parish • June 26, 2013 -
Why YouTube sensation Dollar Shave Club is investing in TV ads
Cross-media attribution service Converto has convinced YouTube-centric Dollar Shave Club to invest in TV ads.
By Wendy Parish • June 24, 2013 -
Web video creators come to Comic-Con
Web video producers are to trying to carve out a spot with fanboys for the medium.
By Wendy Parish • June 24, 2013 -
TubeMogul snags former head of Google's Media Platforms
The online video ad-buying service has hired the former Google executive Chip Scovic.
By Wendy Parish • June 21, 2013 -
Apple TV wins HBO Go and WatchESPN
Apple TV scores big with the addition of HBO Go and WatchESPN to their subscriber package.
By Wendy Parish • June 20, 2013 -
Twitter sets minimum spend for TV ad targeting at $100K
Brands wanting to be part of Twitter's TV ad targeting beta must allocate at least $100,000 per Twitter handle.
By Wendy Parish • June 20, 2013
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