Circana acquires Nielsen MMM to grow measurement capabilities

The move enables the data analytics company to address everything from media planning and targeting to optimization and post-campaign analysis.

By Aaron Baar • Aug. 25, 2025

Walmart’s booming ad business provides ‘flexibility’ amid tariff impact

Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said.

By Peter Adams • Aug. 22, 2025

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Marketing to American soccer fans: Here’s what the numbers say

Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from The Harris Poll.

By Sara Karlovitch • Aug. 21, 2025

WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest

Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online communities.”

By Peter Adams • Aug. 19, 2025

How MLB is powering first-party data collaborations with Adobe

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.

By Chris Kelly • Updated Aug. 19, 2025

Streaming continues ad revenue gain on linear TV, study says

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

By Aaron Baar • Aug. 18, 2025

Sociable: Google expands its use of AI to detect invalid ad traffic

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

By Andrew Hutchinson • Aug. 13, 2025

DEI pushback affects LGBTQ+ marketing: Here’s what the numbers say

Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.

By Sara Karlovitch • Aug. 8, 2025

Loyalty programs with active communities appeal to Gen Z, study finds

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt impersonal.

By Sara Karlovitch • Aug. 8, 2025

Nielsen moves beyond impressions to outcomes with marketplace offering

The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.

By Aaron Baar • Aug. 4, 2025

Amazon’s ad business stays strong as CTV, DSP offerings improve

The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary fears loom. 

By Chris Kelly • Aug. 1, 2025

3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision

Adoption of generative AI ad creative tools continues to grow, with nearly 2 million advertisers using video generation features.

By Chris Kelly • July 31, 2025

Kroger unifies retail media, consumer insights and loyalty marketing services

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more flexible media capabilities.

By Catherine Douglas Moran • July 30, 2025

WPP Media, Criteo partner to bring more performance to CTV advertising

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing model solution.

By Peter Adams • July 29, 2025

Streaming and sports marketing: Here’s what the numbers say

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment. 

By Sara Karlovitch • July 25, 2025

VideoAmp builds momentum with Warner Bros. Discovery currency deal

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, optimization and more.

By Chris Kelly • July 24, 2025

Publicis Groupe forecasts sunny H2 based on strong H1 new business gains

The company reported it had more than a dozen wins of material new business in the first half. 

By Aaron Baar • July 21, 2025

Volkswagen accelerates tech transformation with new digital AOR

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches like the ID. Buzz.

By Peter Adams • July 21, 2025

Over half of ad buyers are using generative AI for video creation: IAB

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands plan to do the same.

By Sara Karlovitch • July 18, 2025

3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches.

By Peter Adams • July 16, 2025

Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

By Chris Kelly • July 14, 2025

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses and worsening macro conditions.

By Peter Adams • July 10, 2025

Digital marketing statistics of 2025: H1 by the numbers

As CMOs struggle to plan for the future, digital video may provide hope.

By Sara Karlovitch • July 8, 2025

How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model.

By Chris Kelly • July 8, 2025

How marketers can respond with empathy to consumer tariff shocks

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy.

By Peter Adams • July 8, 2025