Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.

By Sara Karlovitch • July 29, 2026

Sociable: How to build a brand presence on Reddit in 2026

Looking to build an organic brand presence on Reddit? Follow these key steps.

By Andrew Hutchinson • July 23, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Tinder expands Events as it chases Gen Z connection

The feature comes as the platform looks to turn around user declines by taking advantage of Gen Z’s increased desire for experiences.

By Sara Karlovitch • July 23, 2026

World Cup advertising numbers reflect diversifying sports marketplace

Despite massive increases in advertising spend from Kalshi and Polymarket, online betting accounted for just 2% of ad impressions during the World Cup.

By Sara Karlovitch • July 23, 2026

From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

By Chris Kelly • July 22, 2026

Burger King rolls out Whopper Guarantee as part of turnaround effort

Guests who aren’t satisfied with their Whopper can scan a QR code to receive a six-digit code that can be redeemed for one during their next visit.

By Chris Kelly • July 20, 2026

Sociable: YouTube highlights brand partnerships with sports creators

The platform’s latest report examined the rising impact of athletic influencers and offered guidance on how to connect with them.

By Andrew Hutchinson • July 16, 2026

Coffee Mate stirs up summer fling with social-first campaign

The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.

By Sara Karlovitch • July 16, 2026

Consumers say rewards matter, but many aren’t actually using them

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.

By Bryan Wassel • July 15, 2026

Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products

The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.

By Peter Adams • July 15, 2026

Pizza Hut serves up nostalgia with latest rewards program push

The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic uniforms and a mobile experience.

By Sara Karlovitch • July 14, 2026

Heinz calls foul on small condiment packets in social World Cup effort

Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.

By Sara Karlovitch • July 9, 2026

Sociable: Meta adds updated disclosure tags for AI-generated ads

The updated tags will provide more info on which promotions include AI-generated elements, whether from Meta or via external AI tools. 

By Andrew Hutchinson • July 9, 2026

Chipotle drives rewards program with ‘PGA Tour 2K25’ integration

The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a multiyear deal announced in January.

By Sara Karlovitch • Updated July 8, 2026

Brands see content gold in microdramas. Will they muck up the moment?

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in the water.

By Peter Adams • July 7, 2026

State Farm enlists IShowSpeed to keep season five of gaming series fresh

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.

By Chris Kelly • July 7, 2026

Why Febreze is taking on soccer stink via podcasts, experiences

The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.

By Chris Kelly • July 6, 2026

Dove Men+Care takes to Strava and social media to promote reformulation

The fitness challenge coincides with parent company Unilever's increased emphasis on sports and influencer marketing.

By Sara Karlovitch • July 2, 2026

Sociable: Reddit launches ‘People are the Best’ campaign

The platform’s new promotional message highlights the real conversations happening in-app each day and takes subtle aim at artificial intelligence.

By Andrew Hutchinson • July 2, 2026

How TikTok Shop is changing innovation for food and beverage brands

Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.

By Michael Brady • July 2, 2026

How Instacart is cultivating full-funnel marketing with video, AI

Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant. 

By Peter Adams • June 29, 2026

Taco Bell gives away emotional-support tacos as World Cup nerves run high

“Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its loyalty program.

By Sara Karlovitch • June 25, 2026

Sociable: Meta launches integrated booking for lead ads

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process.

By Andrew Hutchinson • June 25, 2026

Sprite unites tastemakers and fans to debate hip-hop’s greatest hits

New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.

By Chris Kelly • June 25, 2026

Albertsons integrates branded product placement into AI-search tool

The grocery company’s retail media arm now lets ads appear in conversational search product carousels.

By Peyton Bigora • June 24, 2026