Oreo teams with K-pop supergroup BTS for global campaign

Spanning over 80 countries, the effort incorporates key parts of K-pop fan culture.

By Sara Karlovitch • May 27, 2026

Sociable: Snapchat offers unified optimization approach to app marketers

The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

By Andrew Hutchinson • May 21, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Manischewitz celebrates Jewish matchmaking with reality dating series

The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on social media in July.

By Jessica Hammers • May 21, 2026

Dr Pepper gets into microdramas for return of dirty soda-inspired flavor

The social-native series, designed to promote the return of its Creamy Coconut LTO, comes as Keurig Dr Pepper looks to increase marketing investment.

By Sara Karlovitch • May 18, 2026

DoorDash taps ex-Amazon exec as CMO

Tim Castree will replace Kofi Amoo-Gottfried, who announced plans to depart the delivery platform in March.

By Chris Kelly • May 18, 2026

Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation

The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair mousse.

By Jessica Hammers • May 15, 2026

TikTok looks beyond brand discovery with travel booking and more

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in focus, as were AI capabilities.

By Peter Adams • May 14, 2026

Sociable: Instagram eyes long-form content on CTV

Instagram’s vice president of product told audiences at Scalable Summit that short-form videos may not “be enough to succeed on TV,” per ICYMI.

By Andrew Hutchinson • May 10, 2026

E.l.f. spotlights competitive dance with new sponsorship

As founding partner for the International Dance League’s 2026 season, the marketer gains access to an audience that aligns with its target demographic.

By Sara Karlovitch • May 7, 2026

Luna Bar strategizes new era with social ads starring Jessica Alba

The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.

By Jessica Hammers • May 7, 2026

Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans

Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection. 

By Peter Adams • May 5, 2026

Sociable: TikTok expands Out of Phone campaigns

A new partnership with Vistar Media will allow advertisers to bring their campaigns to more than a million placements beyond the app.

By Andrew Hutchinson • May 4, 2026

DoorDash delivers memes, reality TV moms for Mother’s Day campaign

A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.

By Chris Kelly • May 4, 2026

How Qualcomm is building an iconic consumer brand for the AI era

CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny.

By Chris Kelly • May 4, 2026

Grubhub centers value in monthlong loyalty push with Anomaly

The delivery platform has made special offers a central theme of its marketing efforts as it continues to struggle with market share.

By Sara Karlovitch • April 30, 2026

Claire’s marks next chapter with Gen Alpha-focused ASMR campaign

“A Girl SMR at Claire's” includes ASMR set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.

By Jessica Hammers • Updated April 30, 2026

Sociable: Life stage matters more than age for in-app brand promotions

A Meta study found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.

By Andrew Hutchinson • April 28, 2026

How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.

By Chris Kelly • April 27, 2026

Aerie ups commitment to authenticity with enhanced creator program

The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.

By Jessica Hammers • April 23, 2026

TikTok boosts measurement partnerships in play for advertiser confidence

Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now accredited for reporting video viewability.

By Sara Karlovitch • April 23, 2026

Pizza Hut shifts loyalty program toward experience and exclusivity

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

By Aneurin Canham-Clyne • April 22, 2026

Snickers extends ‘Hungry’ platform around peanut butter products

The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages fans to “Chill.”

By Chris Kelly • April 21, 2026

Sociable: Pinterest CPG promotions outperform benchmark ROIs

New research commissioned by the platform analyzes how Pin ads drive shopping activity across multiple regions and products.

By Andrew Hutchinson • April 20, 2026

Target puts creators at forefront of Pokémon anniversary campaign

In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign.

By Sara Karlovitch • April 16, 2026

Axe rolls out World Cup date experience with TikTok sweepstakes

The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty with younger consumers.

By Jessica Hammers • April 16, 2026