Warner Bros. chases ‘Cat in the Hat’ across Amazon’s ad ecosystem

“Open to Fun” features a mobile minigame, an Alexa integration and placement across Twitch, Prime Video and IMDb.

By Sara Karlovitch • Oct. 29, 2026

Sociable: Meta says its expanded processing capacity is driving ad results

New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.

By Andrew Hutchinson • Oct. 29, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Disney plans TikTok Shop holiday experience with over 20 brands

A Super Brand Day event in November will feature products from the Disney Store and brands including Old Navy, Crocs, ColourPop and more.

By Jessica Hammers • Oct. 29, 2026

Warner Bros. stirs up ‘The Cat in the Hat’ mayhem on Roblox ahead of film

Players will be able to interact with items inspired by the film and unlock limited avatar items.

By Sara Karlovitch • Oct. 22, 2026

Banana Republic debuts TikTok content series in bid for younger shoppers

The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

By Jessica Hammers • Oct. 22, 2026

Sociable: Meta adds users and revenue as AI costs climb

Revenue rose 26% year over year in the third quarter to nearly $65 billion, but expenses were up 68% due to capital expenditures.

By Andrew Hutchinson • Oct. 21, 2026

Wendy’s signs on as first sponsor for in-app Bravo fan experience

The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated avatar of Andy Cohen.

By Jessica Hammers • Oct. 15, 2026

E.l.f. Cosmetics returns to metaverse on avatar-based gaming platform

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase its Power Grip line.

By Sara Karlovitch • Oct. 15, 2026

Sociable: TikTok inks microdrama partnership with Made By Us studios

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

By Andrew Hutchinson • Oct. 15, 2026

How Sprite is refreshing its NBA sponsorship with a global focus

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.

By Chris Kelly • Oct. 12, 2026

Sociable: Meta introduces new AI-powered tools at Advertising Week

The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.

By Andrew Hutchinson • Oct. 8, 2026

Espolòn Tequila combats surge pricing with ride-hailing refund program

The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and Lyft.

By Jessica Hammers • Oct. 8, 2026

Southwest turns notifications into rewards in mobile-forward campaign

Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address burnout.

By Sara Karlovitch • Oct. 8, 2026

TikTok broadens agentic AI play, brings global ad network to US

New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.

By Peter Adams • Oct. 5, 2026

Papa Johns’ CMO on how the brand is reasserting itself as delivery evolves

Newly appointed Global CMO Chris Lyn-Sue digs into the chain’s Walmart Express Delivery partnership and his plans for the rest of the year.

By Chris Kelly • Oct. 5, 2026

Discord steps up play for mobile advertisers with rewarded video product

A new format and the chat platform’s first Ads Manager for running campaigns arrive as gaming becomes an increasingly important channel for marketers.

By Sara Karlovitch • Oct. 1, 2026

Sociable: TikTok adds certification tiers for agency partners

The platform will offer Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.

By Andrew Hutchinson • Oct. 1, 2026

Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort

The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.

By Jessica Hammers • Oct. 1, 2026

E.l.f. jams to second music album under entertainment marketing arm

“Mirror Mix” features seven rising artists and will be promoted through a partnership with lyrics platform Genius around its Open Mic content series.

By Jessica Hammers • Sept. 28, 2026

Wayfair ups investment in sports for values-focused brand platform

The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.

By Jessica Hammers • Sept. 24, 2026

Inside McDonald’s new marketing model as it enters media network fray

At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.

By Chris Kelly • Sept. 23, 2026

Instacart enlists icons like Shrek, Scooby-Doo to market AI assistant

Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted earlier this month. 

By Peter Adams • Sept. 18, 2026

Wonderful Pistachios spotlights first NIL roster in social campaign

“Don’t Hold Back All-Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of companies like Nike.

By Jessica Hammers • Sept. 17, 2026

Meta streamlines creator, brand tie-ups with new marketing hub

Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing features, expanded APIs and more.

By Sara Karlovitch • Sept. 17, 2026

Sociable: YouTube expands Watch With to more creators

The livestreaming commentary feature allows for real-time reactions to broadcasts, with viewers able to see the combined videos from any device.

By Andrew Hutchinson • Sept. 10, 2026