CeraVe tackles tanmaxxing in social series to pitch Gen Z on SPF

The L'Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin.

By Chris Kelly • Aug. 11, 2026

Bazooka puts reality TV rivalry center stage in social-forward campaign

Two stars of “The Secret Lives of Mormon Wives” go head-to-head in an effort that features in-person activations and a social content series.

By Sara Karlovitch • Aug. 10, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Sociable: Snapchat tries to teach brands to be funny

The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy writing.

By Andrew Hutchinson • Aug. 6, 2026

Fossil ads using AI to identify target profiles earn 58.8M impressions

In-flight Wi-Fi pre-roll helped to drive traffic to a virtual holiday pop-up shop as part of a campaign targeting three traveler profiles. 

By Sara Karlovitch • Aug. 6, 2026

Disney, TikTok partner on content sharing as creators fuel fandom

The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical video content.

By Peter Adams • Aug. 5, 2026

Domino’s pays diners to beta test its relaunched app, website

The pizza chain’s new campaign encourages consumers to leave feedback about its updated digital ordering experience.

By Chris Kelly • Aug. 3, 2026

Snapchat shores up lead gen ads with new HubSpot integration

The app is focusing on partnerships to “meet our clients where they are,” said Vice President of Global Agency and Strategic Accounts Adrian Mulryan.

By Peter Adams • July 30, 2026

Meta touts industry-leading ad revenue growth, but AI unease rises

CEO Mark Zuckerberg said that faster revenue gains mean AI investments are paying off, but not everyone is convinced.

By Peter Adams • July 30, 2026

Heineken pilots OpenTable program that rewards designated drivers

The brand is rewarding designated drivers with rideshare vouchers and gift cards as the nonalcoholic beer category continues to grow.

By Sara Karlovitch • July 30, 2026

Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.

By Sara Karlovitch • July 29, 2026

Sociable: How to build a brand presence on Reddit in 2026

Looking to build an organic brand presence on Reddit? Follow these key steps.

By Andrew Hutchinson • July 23, 2026

Tinder expands Events as it chases Gen Z connection

The feature comes as the platform looks to turn around user declines by taking advantage of Gen Z’s increased desire for experiences.

By Sara Karlovitch • July 23, 2026

World Cup advertising numbers reflect diversifying sports marketplace

Despite massive increases in advertising spend from Kalshi and Polymarket, online betting accounted for just 2% of ad impressions during the World Cup.

By Sara Karlovitch • July 23, 2026

From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

By Chris Kelly • July 22, 2026

Burger King rolls out Whopper Guarantee as part of turnaround effort

Guests who aren’t satisfied with their Whopper can scan a QR code to receive a six-digit code that can be redeemed for one during their next visit.

By Chris Kelly • July 20, 2026

Sociable: YouTube highlights brand partnerships with sports creators

The platform’s latest report examined the rising impact of athletic influencers and offered guidance on how to connect with them.

By Andrew Hutchinson • July 16, 2026

Coffee Mate stirs up summer fling with social-first campaign

The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.

By Sara Karlovitch • July 16, 2026

Consumers say rewards matter, but many aren’t actually using them

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.

By Bryan Wassel • July 15, 2026

Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products

The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.

By Peter Adams • July 15, 2026

Pizza Hut serves up nostalgia with latest rewards program push

The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic uniforms and a mobile experience.

By Sara Karlovitch • July 14, 2026

Heinz calls foul on small condiment packets in social World Cup effort

Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.

By Sara Karlovitch • July 9, 2026

Sociable: Meta adds updated disclosure tags for AI-generated ads

The updated tags will provide more info on which promotions include AI-generated elements, whether from Meta or via external AI tools. 

By Andrew Hutchinson • July 9, 2026

Chipotle drives rewards program with ‘PGA Tour 2K25’ integration

The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a multiyear deal announced in January.

By Sara Karlovitch • Updated July 8, 2026

Brands see content gold in microdramas. Will they muck up the moment?

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in the water.

By Peter Adams • July 7, 2026

State Farm enlists IShowSpeed to keep season five of gaming series fresh

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.

By Chris Kelly • July 7, 2026