Mobile

  • Archer Meat Steaks and The Mandalorian and Grogu
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    Courtesy of Archer
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    Archer teams with ‘Mandalorian and Grogu’ for first entertainment deal

    As the meat snacks marketer expands, it is collaborating with the “Star Wars” universe for a campaign spanning retail, digital, social and out-of-home.

    By • April 13, 2026
  • The words "The Censored Art of Menstruation - Now On Display" in red lettering against a murky red and black background.
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    Courtesy of Kotex
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    Kotex displays art inspired by menstruation to confront taboos

    The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.

    By • April 9, 2026
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Svedka campaign imagery introducing it's Svedphone flip phone.
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    Courtesy of Sazerac
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    Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone

    The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad. 

    By • April 9, 2026
  • Snapcodes
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    Retrieved from Snapchat on April 09, 2026
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    Sociable: Snapchat makes a push for Snapcodes as a marketing tool

    The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.

    By Andrew Hutchinson • April 8, 2026
  • Two people with a Coca-Cola bottle in front of the Statue of Liberty
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    Courtesy of Coca-Cola
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    Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign

    The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that includes limited-edition packaging that be scanned for prizes.

    By • April 6, 2026
  • Meta ad system update
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    Retrieved from Meta on April 01, 2026
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    Column

    Sociable: Meta highlights improvements to its ad serving program

    The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

    By Andrew Hutchinson • April 2, 2026
  • E.l.f. screenshot
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    Retrieved from E.l.f. Cosmetics on April 01, 2026
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    E.l.f. promotes affordable beauty with true crime-inspired mockumentary

    “Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience.

    By • April 2, 2026
  • Two cans of Heineken with a Clinker band meet for a cheers midair while being held by two out-of-frame individuals.
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    Courtesy of Heineken
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    Heineken raises a glass to connecting via shared musical tastes

    At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found between consumers’ interests.

    By • April 2, 2026
  • An influencer arranges flowers
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    Courtesy of Walmart
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    Inside Walmart’s creator-driven social commerce playbook

    The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.

    By • April 2, 2026
  • Call of Duty character Ghost drops into a combat zone to secure a Fanta can.
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    Courtesy of Fanta
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    Fanta reaches out to gamers with Xbox anniversary collaboration

    The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.

    By • March 31, 2026
  • Tom Brady holds a soccer ball while wearing a white soccer jersey. In his free hand, his pointer figure is pointed upwards. On the second half of the screen is an ad for a giveaway.
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    Courtesy of Ferrero
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    Ferrero plans largest marketing commitment to date for World Cup push

    The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with football legend Tom Brady.

    By • March 26, 2026
  • The Apple logo is displayed on a storefront in Berlin, Germany, on April 23, 2025.
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    Sean Gallup via Getty Images
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    Apple rolls out ads for Maps as advertising revenue grows

    As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function and via Suggested Places.

    By • March 25, 2026
  • TikTok executive Khartoon Weiss stands on a stage in front of a screen showing the app's logo on a red background.
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    Peter Adams/Marketing Dive
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    TikTok pitches advertisers on bold new chapter under US joint venture

    The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.

    By • March 25, 2026
  • Tubi across TV, laptop and mobile device
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    Courtesy of Tubi
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    TikTok, Tubi start creator program to bring social stars to streaming

    TikTok will identify the right talent for Creatorverse Incubator while Tubi will support the development of scripted and unscripted original series. 

    By • March 19, 2026
  • Samsung Crumbl
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    Courtesy of Samsung Ads
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    How Crumbl leveraged CTV to drive mobile app downloads

    The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its first connected TV campaign.

    By • March 19, 2026
  • Colgate campaign imagery for its "Your Smile Is Your Strength" video ad.
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    Courtesy of Colgate
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    Colgate aims for stressed millennials with campaign about resilience

    “Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.

    By • March 19, 2026
  • Dove out-of-home ads
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    Courtesy of Dove
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    Q&A

    Why Dove turned Reddit product feedback into a real-world campaign

    Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media strategy.

    By • March 12, 2026
  • Knorr #ServingSingles campaign
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    Courtesy of Knorr
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    Knorr taps into viral social trends with latest dating-focused campaign

    The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events.

    By • March 9, 2026
  • Kids plays at Urban Air Adventure Park
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    Courtesy of Unleashed Brands
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    Why Unleashed Brands tapped VaynerX to pump up social media marketing

    CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.

    By • March 6, 2026
  • A consumers sits at a computer opened to landing page featuring the pizza orders of influencers and other celebrities.
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    Courtesy of Domino's
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    Domino’s redefines celebrity meals in social-first campaign

    Ahead of March Madness, the pizza brand is hoping influencers will drive sales.

    By • March 5, 2026
  • People and a dog going into a clothing store.
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    Daphne Howland/Marketing Dive
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    Will Gap’s new loyalty program meet the moment?

    Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

    By Daphne Howland • Feb. 26, 2026
  • People reach for a trio of Waterloo Sparkling Water cans sitting on a countertop
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    Permission granted by Waterloo Sparkling Water
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    Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands

    The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.

    By • Feb. 23, 2026
  • Zillow and World of Warcarft collaboration
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    Courtesy of Zillow
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    Zillow links with World of Warcraft to showcase in-game homes

    Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported by a co-branded campaign.

    By Aaron Baar • Feb. 19, 2026
  • Kelis features in Depop's 2026 campaign "Depoponomics"
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    Courtesy of Depop
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    Depop touts ability to support consumer incomes with ‘Depoponomics’

    A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is accompanied by a Depop shop curated by the R&B icon.

    By • Feb. 18, 2026
  • PepsiCo Flavor Swaps
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    Courtesy of PepsiCo
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    PepsiCo’s first creator-led product launch reimagines chips for Gen Z

    The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators, culture and checkout.

    By • Feb. 18, 2026