Apps
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Courtesy of Uber
Uber Eats is latest app to tap Stories trend
In early tests, 13% of users who clicked through a restaurant's Stories placed an order in the same session.
By Chris Kelly • April 15, 2021 -
Retrieved from Triller/App Store on December 16, 2020
Triller parent makes 2 acquisitions, names new CEO as content ambitions grow
Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app.
By Peter Adams • April 15, 2021 -
Courtesy of Apple
App marketers face dual challenge with IDFA opt-outs, study finds
In addition to finding workarounds for users who decline tracking, AppsFlyer research suggests marketers must also promote the benefits of sharing personal data.
By Robert Williams • April 08, 2021 -
Retrieved from Mac Rumors on April 07, 2021
Facebook tests Venmo-like QR codes for P2P payments
The social media giant has attempted to penetrate the mobile payments space for several years, including developing a cryptocurrency and digital wallet.
By Vaidik Trivedi • April 08, 2021 -
Courtesy of Molson Coors
Molson Coors puts giant QR codes on runners to push low-calorie beer
Consumers who got close enough to scan giant codes worn by pro runners received a rebate for a 12-pack of Coors Pure, its first organic brew.
By Peter Adams • April 07, 2021 -
Courtesy of Walmart
For Walmart, some pandemic-related marketing changes will endure longer than others
Executives speaking at the MMA's Impact conference talked up strong results for experiential activations on the same day the retailer announced hiring its first chief creative officer.
By Peter Adams • April 07, 2021 -
Courtesy of TikTok
IPG teams with TikTok to deepen brand clients' access to creator culture
A multiyear deal includes quarterly "Creator Camps" where talent from the platform will provide advice on upcoming campaigns.
By Peter Adams • April 06, 2021 -
Courtesy of Angi
Mobile app is home base as Angie's List rebrands to Angi
The reformatted Angi app's features include the ability to buy pre-priced jobs, an option to pay a service provider directly and financing choices.
By Robert Williams • April 01, 2021 -
Retrieved from Google.
Albertsons partners with Google to boost online shopping convenience
The integration includes new shoppable features in Google Maps and Search, AI-powered list building and conversational commerce.
By Jeff Wells • March 30, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle gives away $100K in bitcoin for National Burrito Day
By asking people to register for a chance to win prizes, the chain can continue to build out its first-party data about consumers for future campaigns.
By Robert Williams • March 30, 2021 -
Mint released a video as part of its campaign. The image was retrieved from its video on March 25, 2020.
ColumnCampaign Trail: Intuit's Mint defies money taboos to celebrate small wins
Espousing a positive, playful tone that's uncommon in financial advertising, the six-week effort grew Mint's TikTok following from 0 to 11,300 and snagged nearly 33 million impressions.
By Natalie Koltun • March 26, 2021 -
Courtesy of Tinder
Tinder, Lyft pair up to help 'post-lockdown daters'
As vaccines roll out and consumers return to pre-pandemic activities, Tinder members can gift a Lyft ride through the dating app.
By Chris Kelly • March 25, 2021 -
Snap buys sizing tech company in latest bid to grow e-commerce
Fit Analytics brings to the table noteworthy partners including Calvin Klein, Puma, Asos, Tommy Hilfiger and Patagonia.
By Tatiana Walk-Morris • March 18, 2021 -
Retrieved from Ikea on March 04, 2021
Ikea deals out digital card game on Instagram to fight domestic work inequality
FiftyFifty recognizes that women are doing up to three times as much unpaid care and domestic chores as men amid the pandemic.
By Peter Adams • March 04, 2021 -
How Amazon and Walmart's head-to-head competition is changing retail
The evolution of each brand shows that being a retail giant means more than selling merchandise.
By Maria Monteros • March 03, 2021 -
Permission granted by Showtime
Showtime lets fans access 'Shameless' family group chat with SMS play
A first-of-its-kind activation on the Community messaging platform shows how channels like SMS can enable fan experiences at scale during the pandemic.
By Peter Adams • Feb. 18, 2021 -
EA buys Glu Mobile for $2.4B in quest to quickly scale mobile games business
Nabbing the developer behind Kim Kardashian: Hollywood doubles the size of EA's mobile offerings as the category sees a pandemic windfall.
By Peter Adams • Feb. 11, 2021 -
Oracle, Walmart bid for TikTok reportedly hits wall as Biden reassesses strategy on China
Walmart continues to work closely with the app, signaling TikTok's ability to bridge content and commerce will remain valuable to the retailer.
By Peter Adams • Feb. 10, 2021 -
Permission granted by Burger King
Burger King loyalty program test includes rewards via self-delivery
The loyalty program strengthens the chain's digital offerings and gives it access to diner data that can inform future tweaks based on customer behaviors.
By Emma Liem Beckett • UPDATED: Feb. 9, 2021 at 5:16 p.m. -
Opinion
Big game newbies like Chipotle, Indeed and Vroom should focus on ads' long-term impact
To really generate buzz, combine a TV ad with layers of digital marketing before, during and after game day, writes Bernardo de Albergaria of Airship.
By Bernardo de Albergaria • Feb. 08, 2021 -
Pinterest's ascent continues as holidays spur explosive adoption of shopping ads
The platform plans to scale its sales team "significantly" to court advertisers, while investing more in commerce, Story Pins and automation.
By Peter Adams • Feb. 05, 2021 -
FTC's Tapjoy settlement puts mobile gaming industry on notice
The agency is likely to broaden its examination of advertising in the mobile gaming industry amid consumer complaints and "deeper structural problems."
By Robert Williams • Feb. 04, 2021 -
Permission granted by Cheetos
Cheetos' Super Bowl ad embeds stealth Snapchat codes that unlock free snacks
Each of the TV spot's 1,440 frames includes a hidden marker that can be scanned via Snapchat to access a bag of Cheetos Crunch Pop Mix.
By Peter Adams • Feb. 04, 2021 -
Courtesy of McDonald's
McDonald's offers 'Golden Start' to Lunar New Year with 3 digital experiences
A livestreamed concert available only in the chain's app, an IGTV mini-series and red envelope gift cards are arriving to celebrate the holiday.
By Robert Williams • Feb. 04, 2021 -
Retrieved from Robinhood on February 03, 2021
Robinhood forges ahead with Super Bowl debut despite GameStop uproar
While restrictions on trading volatile stocks infuriated users, the app has seen a surge in downloads and an infusion of cash since the controversy began.
By Peter Adams • Feb. 03, 2021
