Apps
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Snap, Twitter see revenue jump as new features attract interest
Both companies said it's too early to gauge the long-term impacts of Apple's privacy changes, though Snap saw "interruptions" to some advertiser demand.
By Peter Adams • July 23, 2021 -
Courtesy of TikTok for Business
TikTok cuts out the middleman with Spark Ads sponsorship tool
Spark Ads could let brands sidestep the agencies working with creators when sponsoring user-generated content.
By Natalie Koltun • July 22, 2021 -
Courtesy of Arby's
Arby's serves up AI app to identify French fry variety
Following crinkle fries' recent addition as a permanent Arby's menu item, a new camera-powered feature arrives in honor of National French Fry Day.
By Natalie Koltun • July 15, 2021 -
Permission granted by 7-Eleven
7-Eleven to launch Slurpee into space in a nod to its delivery service
By ordering on the app, fans can vote for which flavor will be sent and enter to win commemorative cups returning from space.
By Asa Hiken • July 13, 2021 -
Courtesy of Kraft Heinz Canada
6 campaigns that stood out amid H1 growth in mobile usage, app spending
Popular apps in the audio, social and video categories are driving growth and opening ways for brands like Chipotle, Heinz and Burger King to reach people.
By Robert Williams • July 08, 2021 -
Retrieved from Instagram on April 28, 2021
'We're no longer a photo-sharing app,' says head of Instagram
The social media platform will refocus on video, creators, shopping and messaging to hold its own against competitors like TikTok.
By Tatiana Walk-Morris • July 07, 2021 -
Courtesy of Pinterest
Pinterest bans weight-loss ads in face of reopening-related social pressures
With eating disorders sharply on the rise, the platform is looking to further differentiate from rival platforms through a focus on inclusion.
By Peter Adams • July 02, 2021 -
John Hazard and Lisa Burdige
Federal judge tosses out Facebook antitrust suits, citing failure to prove social giant's monopoly power
The decisions speak to the difficulty regulators will face in reigning in tech companies that offer free services on the internet.
By Peter Adams • June 29, 2021 -
Courtesy of Domino's Pizza
Domino's lets customers bet on speediness of carside delivery with DraftKings tie-up
Recalling the chain's famous "30 Minutes or Less" policy, a new promotion shows Domino's continued focus on mobile-first partnerships.
By Peter Adams • June 28, 2021 -
Courtesy of ATTN:
Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy
Blue-chip marketers' sign-on for Attn:'s TikTok studio shows continued demand for expertise in growing visibility and driving transactions on the video platform.
By Peter Adams • June 24, 2021 -
Courtesy of Noom
Noom's new CMO eyes app growth beyond weight loss
The platform sees an opportunity to expand into other aspects of personal health such as sleep and anxiety, while extending its reach among a broader group of consumers.
By Robert Williams • June 17, 2021 -
Courtesy of Popeyes
Popeyes launches its first loyalty program
The move comes as Popeyes' digital sales make up about 14% of total sales in the U.S. and have contributed to the chain's continued double-digit same-store sales growth throughout the COVID-19 crisis.
By Alicia Kelso • June 17, 2021 -
Eric Thayer via Getty Images
Apple doubles down on privacy, further complicating tracking and targeting
Also previewed at the company's WWDC event was a FaceTime upgrade to help it compete in a videoconferencing market accelerated by the pandemic.
By Chris Kelly • June 10, 2021 -
Courtesy of Colgate-Palmolive Company
Colgate extends wellness push for Hum app with Obé Fitness deal
The dental care brand also introduced a sonic logo this week in another sign of how it is embracing digital channels to engage consumers.
By Natalie Koltun • June 08, 2021 -
Presley Ann via Getty Images
HBO Max dishes on 'Gossip Girl' via Community text app
Fans can text or call a provided phone number to receive exclusive content on the upcoming reboot of the TV show.
By Asa Hiken • June 03, 2021 -
Courtesy of Snap, Inc.
AR's role in shopping poised to swell in next 5 years, Publicis and Snap find
Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an AR experience.
By Natalie Koltun • May 27, 2021 -
Permission granted by Heineken
Heineken deploys mobile ads on Waze to discourage drunken driving
The partnership builds on the brewer's responsible consumption efforts through destination-based messaging and Uber credits.
By Asa Hiken • May 27, 2021 -
Courtesy of Afterpay
Afterpay leverages e-commerce success and Rebel Wilson in first global campaign
The buy now, pay later brand that experienced a 112% jump in sales last year launched its first-ever U.S. TV spots, along with other multichannel creative.
By Asa Hiken • May 25, 2021 -
Permission granted by Lyft
Lyft depicts reopening learning curve in 'How to Human' ads
A new campaign shows riders en route to an overdue haircut, running late for an in-person meeting and fumbling for words when interacting with a driver for the first time in a while.
By Natalie Koltun • May 19, 2021 -
Courtesy of Nextbite
Celebrities bring sizzle to new virtual restaurant brands from Nextbite
The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa.
By Chris Kelly • May 13, 2021 -
Permission granted by Alexander Mann Solutions
Mobile marketers intensify focus on contextual signals amid privacy changes
Paid social will remain key, while advertisers plan to ramp up spending on podcasts, e-commerce and video, per a survey by Advertiser Perceptions.
By Chris Kelly • May 05, 2021 -
Retrieved from Clubhouse on April 26, 2021
NFL adds audio app Clubhouse to social media lineup for draft
The league continues to bet on social media to engage sports fans, including by renewing its partnership with Snapchat for draft-related content.
By Robert Williams • April 27, 2021 -
Retrieved from Nestlé on August 12, 2020
OpinionThe end of pandemic means major changes for 3 mobile app categories
An analysis of global engagement trends suggests dining, gaming and dating are poised to undergo massive disruptions when life returns to normal, writes MOLOCO's Brian Yoo.
By Brian Yoo • April 26, 2021 -
Courtesy of Expedia.com
Expedia centers rebrand around mobile as post-COVID travel planning arrives
A refreshed app is the focal point of the travel platform's new positioning, which will be supported by its largest marketing spend in more than five years.
By Chris Kelly • April 22, 2021 -
Retrieved from Courtyard Marriott on April 21, 2021
Courtyard by Marriott selects Clubhouse for NFL draft chat
In partnership with broadcaster Rich Eisen, the hotel brand becomes the latest company to hop on a buzzy app that is quickly inspiring imitators.
By Chris Kelly • April 22, 2021
