Apps

Noom's new CMO eyes app growth beyond weight loss

The platform sees an opportunity to expand into other aspects of personal health such as sleep and anxiety, while extending its reach among a broader group of consumers.

By Robert Williams • June 17, 2021

Popeyes launches its first loyalty program

The move comes as Popeyes' digital sales make up about 14% of total sales in the U.S. and have contributed to the chain's continued double-digit same-store sales growth throughout the COVID-19 crisis.  

By Alicia Kelso • June 17, 2021

Apple doubles down on privacy, further complicating tracking and targeting

Also previewed at the company's WWDC event was a FaceTime upgrade to help it compete in a videoconferencing market accelerated by the pandemic.

By Chris Kelly • June 10, 2021

Colgate extends wellness push for Hum app with Obé Fitness deal

The dental care brand also introduced a sonic logo this week in another sign of how it is embracing digital channels to engage consumers.

By Natalie Koltun • June 08, 2021

HBO Max dishes on 'Gossip Girl' via Community text app

Fans can text or call a provided phone number to receive exclusive content on the upcoming reboot of the TV show.

By Asa Hiken • June 03, 2021

AR's role in shopping poised to swell in next 5 years, Publicis and Snap find

Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an AR experience.

By Natalie Koltun • May 27, 2021

Heineken deploys mobile ads on Waze to discourage drunken driving

The partnership builds on the brewer's responsible consumption efforts through destination-based messaging and Uber credits.

By Asa Hiken • May 27, 2021

Afterpay leverages e-commerce success and Rebel Wilson in first global campaign

The buy now, pay later brand that experienced a 112% jump in sales last year launched its first-ever U.S. TV spots, along with other multichannel creative.

By Asa Hiken • May 25, 2021

Lyft depicts reopening learning curve in 'How to Human' ads

A new campaign shows riders en route to an overdue haircut, running late for an in-person meeting and fumbling for words when interacting with a driver for the first time in a while.

By Natalie Koltun • May 19, 2021

Celebrities bring sizzle to new virtual restaurant brands from Nextbite

The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa.

By Chris Kelly • May 13, 2021

Mobile marketers intensify focus on contextual signals amid privacy changes

Paid social will remain key, while advertisers plan to ramp up spending on podcasts, e-commerce and video, per a survey by Advertiser Perceptions.

By Chris Kelly • May 05, 2021

NFL adds audio app Clubhouse to social media lineup for draft

The league continues to bet on social media to engage sports fans, including by renewing its partnership with Snapchat for draft-related content.

By Robert Williams • April 27, 2021

Opinion

The end of pandemic means major changes for 3 mobile app categories

An analysis of global engagement trends suggests dining, gaming and dating are poised to undergo massive disruptions when life returns to normal, writes MOLOCO's Brian Yoo.

By Brian Yoo • April 26, 2021

Expedia centers rebrand around mobile as post-COVID travel planning arrives

A refreshed app is the focal point of the travel platform's new positioning, which will be supported by its largest marketing spend in more than five years.

By Chris Kelly • April 22, 2021

Courtyard by Marriott selects Clubhouse for NFL draft chat

In partnership with broadcaster Rich Eisen, the hotel brand becomes the latest company to hop on a buzzy app that is quickly inspiring imitators.

By Chris Kelly • April 22, 2021

Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight

A slew of updates includes Live Audio Rooms, where public figures can host discussions in a manner akin to Clubhouse, and an in-app Spotify integration.

By Peter Adams • April 20, 2021

Uber Eats is latest app to tap Stories trend

In early tests, 13% of users who clicked through a restaurant's Stories placed an order in the same session.

By Chris Kelly • April 15, 2021

Triller parent makes 2 acquisitions, names new CEO as content ambitions grow

Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app.

By Peter Adams • April 15, 2021

App marketers face dual challenge with IDFA opt-outs, study finds

Apple released its iOS 14.5 software update on Monday, alerting users to learn more about how the new App Tracking Transparency feature works.

By Robert Williams • UPDATED: April 27, 2021 at 9:30 a.m.

Facebook tests Venmo-like QR codes for P2P payments

The social media giant has attempted to penetrate the mobile payments space for several years, including developing a cryptocurrency and digital wallet.

By Vaidik Trivedi • April 08, 2021

Molson Coors puts giant QR codes on runners to push low-calorie beer

Consumers who got close enough to scan giant codes worn by pro runners received a rebate for a 12-pack of Coors Pure, its first organic brew.

By Peter Adams • April 07, 2021

For Walmart, some pandemic-related marketing changes will endure longer than others

Executives speaking at the MMA's Impact conference talked up strong results for experiential activations on the same day the retailer announced hiring its first chief creative officer. 

By Peter Adams • April 07, 2021

IPG teams with TikTok to deepen brand clients' access to creator culture

A multiyear deal includes quarterly "Creator Camps" where talent from the platform will provide advice on upcoming campaigns.

By Peter Adams • April 06, 2021

Mobile app is home base as Angie's List rebrands to Angi

The reformatted Angi app's features include the ability to buy pre-priced jobs, an option to pay a service provider directly and financing choices. 

By Robert Williams • April 01, 2021

Albertsons partners with Google to boost online shopping convenience

The integration includes new shoppable features in Google Maps and Search, AI-powered list building and conversational commerce.

By Jeff Wells • March 30, 2021