Brand Strategy: Page 14
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Courtesy of Papa Johns
Papa Johns names new CMO to elevate data-driven creativity
Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.
By Peter Adams • Nov. 7, 2024 -
Justin Sullivan via Getty Images
Yum Brands says AI-powered marketing is helping drive transactions
Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable across brands.
By Peter Adams • Nov. 6, 2024 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Permission granted by Cracker Barrel
Q&ACracker Barrel’s new CMO on reconnecting a heritage brand to culture
Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.
By Peter Adams • Nov. 6, 2024 -
Permission granted by Amazon
Amazon’s holiday campaign spotlights classic song, acts of kindness
“What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.
By Peter Adams • Nov. 5, 2024 -
Courtesy of Goodness
How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy
The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.
By Chris Kelly • Nov. 5, 2024 -
Courtesy of Peloton
Peloton targets millennial men with first part of multiphase campaign
The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of the first work from creative agency Special London.
By Chris Kelly • Nov. 4, 2024 -
Courtesy of SharkNinja
SharkNinja and David Beckham help consumers ‘Ninja the Holidays’
The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals in record time.
By Jessica Deyo • Nov. 4, 2024 -
Permission granted by Etsy
Etsy focuses on gifts with a personal touch in sprawling holiday campaign
Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.
By Sara Karlovitch • Nov. 1, 2024 -
Daphne Howland/Marketing Dive
Nike shakes up senior leadership
Ann Miller will lead global sports marketing, and Chief Supply Chain Officer Venkatesh Alagirisamy will be elevated to the team.
By Tatiana Walk-Morris • Nov. 1, 2024 -
Courtesy of Rao's Homemade
Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough
The tomato sauce brand will also debut a campaign highlighting its heritage as it builds on sales growth and a recent acquisition by The Campbell’s Company.
By Chris Kelly • Nov. 1, 2024 -
Courtesy of Stagwell Inc
Uber Eats, Princess Cruises debut in-stadium AR experiences with LA Rams
The marketers leveraged Stagwell’s ARound augmented reality platform to engage sports fans with branded experiences during live sports broadcasts.
By Aaron Baar • Oct. 31, 2024 -
Courtesy of Disney Advertising
Inside Disney’s increasingly global approach to selling holiday ads
The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays.
By Chris Kelly • Oct. 31, 2024 -
PeopleImages via Getty Images
McKinsey: CMOs feel unprepared as duties pile up
Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.
By Peter Adams • Oct. 29, 2024 -
Courtesy of Aloft Hotel
Deep DiveBrands lean into fractious election with messages of unity and humor
With tensions running high, some consumer brands are trying to make an emotional connection and avoid landing in hot water.
By Christine Blank • Oct. 29, 2024 -
PeopleImages via Getty Images
VML unites design capabilities, talent under new studio offering
A dedicated agency design unit, one of several to launch this year, could help VML capitalize on ongoing demand for brand refreshes.
By Peter Adams • Oct. 28, 2024 -
Courtesy of Old Navy
Jennifer Hudson stars in Old Navy’s latest holiday campaign
The campaign, dubbed “Love is in the House,” will air across cinema, social media, primetime networks and streaming services.
By Howard Ruben • Oct. 28, 2024 -
Retrieved from Walmart on October 28, 2024
Walmart parodies TV hits in Black Friday ‘advertainment’ series
“Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.
By Chris Kelly • Oct. 28, 2024 -
Courtesy of Maybelline
How L’Oréal’s bigger Pinterest bets are winning over Gen Z
Leveraging the platform’s new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five times its average.
By Jessica Deyo • Oct. 28, 2024 -
Courtesy of Columbia Sportswear
Columbia revamps creative strategy with new top marketer, agency
Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.
By Peter Adams • Oct. 25, 2024 -
Courtesy of Chick-fil-A
Chick-fil-A targets families with entertainment-focused mobile app
The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.”
By Aaron Baar • Oct. 24, 2024 -
Courtesy of Urban Outfitters
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign
The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.
By Jessica Deyo • Oct. 24, 2024 -
Courtesy of Atera
Q&AHow — and why — this brand created an ad campaign entirely with AI
IT management platform Atera used generative AI tools including Sora and Midjourney to save up to $1 million on video ad production.
By Chris Kelly • Oct. 24, 2024 -
Courtesy of True Religion
True Religion enlists Megan Thee Stallion to tap into hip-hop culture
Along with paid social, influencer content and audio ads, the campaign includes a social media takeover with Instagram personality Dudette.
By Chris Kelly • Oct. 22, 2024 -
Courtesy of E.l.f. Beauty
E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt
The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.”
By Jessica Deyo • Oct. 22, 2024 -
Courtesy of Georgia-Pacific
Q&AHow Georgia-Pacific creates value by investing in retail media networks
Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”
By Chris Kelly • Oct. 22, 2024
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