Brand Strategy: Page 17

  • Mountain Dew cans with a new logo
    Image attribution tooltip
    Courtesy of Mountain Dew
    Image attribution tooltip

    Why Mountain Dew refreshed its visual identity for a new era of marketing

    A new logo was designed by PepsiCo’s in-house team, which includes a mix of veterans and newcomers to both the brand and industry.

    By • Oct. 9, 2024
  • Domino's branded space within Amazon Twitch's new game The Glitch.
    Image attribution tooltip
    Courtesy of Domino's
    Image attribution tooltip

    Domino’s brings back Emergency Pizza promo with Twitch’s The Glitch

    After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.

    By • Oct. 8, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
    Image attribution tooltip
    zhuweiyi49 via Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Motorbike rider in Honda ad
    Image attribution tooltip
    Courtesy of Honda
    Image attribution tooltip

    Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad

    The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

    By Aaron Baar • Oct. 4, 2024
  • Consumers dine at a McDonnell's experience at Chain
    Image attribution tooltip
    Courtesy of McDonald's
    Image attribution tooltip

    McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push

    The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.

    By • Updated Oct. 15, 2024
  • Texting, phone use
    Image attribution tooltip
    Eduard Figueres via Getty Images
    Image attribution tooltip

    5 ways marketers can master RCS for mobile messaging

    Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.

    By • Oct. 3, 2024
  • Three people during a virtual panel.
    Image attribution tooltip
    Catherine Douglas Moran/Marketing Dive
    Image attribution tooltip

    ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies

    Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.

    By Catherine Douglas Moran • Oct. 3, 2024
  • Martha Stewart holds a football in a baking dish in a JCPenney ad
    Image attribution tooltip
    Courtesy of JCPenney
    Image attribution tooltip

    JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan

    The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”

    By • Oct. 2, 2024
  • Sydney Sweeney is a "Body Wash Genie" for Dr. Squatch
    Image attribution tooltip
    Courtesy of Dr. Squatch
    Image attribution tooltip

    How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’

    The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.”

    By • Oct. 1, 2024
  • Johnnie Walker Squid Game bottle
    Image attribution tooltip
    Courtesy of Diageo North America
    Image attribution tooltip

    Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign

    The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.

    By • Oct. 1, 2024
  • Shake Shack food with Worth It tagline
    Image attribution tooltip
    Retrieved from Shake Shack on October 01, 2024
    Image attribution tooltip

    Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads

    Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability. 

    By • Oct. 1, 2024
  • People speaking during a conference event.
    Image attribution tooltip
    sanjeri via Getty Images
    Image attribution tooltip

    Top marketing conferences to attend in 2025

    Here are some must-attend events for advertising professionals still to come.

    By • Updated June 24, 2025
  • Beyoncé appears in a Levi's campaign
    Image attribution tooltip
    Courtesy of Levi's
    Image attribution tooltip

    Levi’s gets nostalgic with Beyoncé in first chapter of new campaign

    The second chapter of the “Reiimagine” campaign reinterprets the brand’s 1991 ad “Pool Hall” and features Beyoncé and actor Timothy Olyphant.

    By • Updated Feb. 24, 2025
  • Non-tech giant companies labeled in bubbles
    Image attribution tooltip
    Permission granted by Storyful
    Image attribution tooltip
    Sponsored by Storyful

    Redefining AI leadership: How non-tech giants are shaping the future

    Nvidia, Oracle and Walmart are leading AI innovation in 2024, transforming industries beyond tech.

    By Abigail Reynolds • Sept. 30, 2024
  • A stack of snack food packages from Mondelez International, including Wheat Thins, Oreos, Ritz and Sour Patch kids.
    Image attribution tooltip
    Courtesy of Mondelē​​z International
    Image attribution tooltip

    Mondelēz expands generative AI marketing bets with new platform

    Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.

    By • Updated Sept. 27, 2024
  • Two individuals on stage seated in chairs, on the left a middle-age man in a suit jacket and on his right a woman in a black blouse
    Image attribution tooltip
    Peyton Bigora/Marketing Dive
    Image attribution tooltip

    What to know about privacy laws when collecting personal data on shoppers

    Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.

    By Peyton Bigora • Sept. 26, 2024
  • Firehouse Subs hot sauce bar
    Image attribution tooltip
    Courtesy of Firehouse Subs
    Image attribution tooltip

    Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

    The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.

    By Aaron Baar • Sept. 25, 2024
  • Mazda campaign art
    Image attribution tooltip
    Courtesy of Mazda
    Image attribution tooltip
    Q&A

    Mazda’s CMO on how a new brand platform helps it punch above its weight

    WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.

    By • Sept. 25, 2024
  • Coca-Cola's newest product launch, Coca-Cola Spiced.
    Image attribution tooltip
    Courtesy of Coca-Cola
    Image attribution tooltip

    Coca-Cola to discontinue its Spiced flavor after 7 months

    The company said the beverage, intended as the first permanent offering for the brand in more than three years, is being phased out with plans to introduce a new flavor in 2025.

    By Christopher Doering • Sept. 24, 2024
  • Two people embrace wearing jewelry for a Kay Jewelers campaign
    Image attribution tooltip
    Courtesy of Kay Jewelers
    Image attribution tooltip

    Kay Jewelers refreshes brand to better reach Gen Z, millennials

    “Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.

    By • Sept. 24, 2024
  • Hi-Chew's new Chewbie Mascot waves against a blue background.
    Image attribution tooltip
    Courtesy of Hi-Chew
    Image attribution tooltip

    Hi-Chew introduces new mascot Chewbie to expand US presence

    The character is part of a marketing push that includes digital, social and in-person activations, with Chewbie causing mayhem on “Jimmy Kimmel Live!”

    By • Sept. 24, 2024
  • A shot from inside ad agency FCB's office
    Image attribution tooltip
    Permission granted by FCB
    Image attribution tooltip
    Deep Dive

    What FCB’s stealthy data unit says about the future of agency creativity

    FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.

    By • Sept. 23, 2024
  • Omar Apollo holds Taco Bell items as part of a collaboration
    Image attribution tooltip
    Courtesy of Taco Bell
    Image attribution tooltip

    Taco Bell teams with musician Omar Apollo for hot sauce collaboration

    To mark the first-of-its-kind partnership, the chain will release a limited-edition liquid-infused vinyl of the up-and-comer’s latest album via its rewards app.

    By • Sept. 23, 2024
  • Three individuals on stage sitting on chairs talking to each other. Background is a white screen that reads "IAB Connected Commerce Summit."
    Image attribution tooltip
    Peyton Bigora/Marketing Dive
    Image attribution tooltip

    How Kroger is using standardized metrics to boost its retail media network

    The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model.

    By Peyton Bigora • Sept. 23, 2024
  • A marketer looking at three monitors with graphs and charts
    Image attribution tooltip

    AndreyPopov / Getty Images 

    Image attribution tooltip
    Sponsored by Brandmovers

    How unifying customer value delivery can overcome marketing silos

    Discover how to transform customer engagement with unified marketing strategies that increase customer value and drive loyalty.

    By Chris Galloway • Sept. 23, 2024
  • Joey Chestnut for Chili's
    Image attribution tooltip
    Courtesy of Chili's Grill & Bar
    Image attribution tooltip

    Chili’s challenges Joey Chestnut to an eating contest on X

    The restaurant chain is leaning into the embattled platform to debut the 3 For Lunch Combo meal and assert its value proposition over fast-food competitors.

    By Aaron Baar • Sept. 19, 2024