Brand Strategy: Page 16

  • Three people during a virtual panel.
    Image attribution tooltip
    Catherine Douglas Moran/Marketing Dive
    Image attribution tooltip

    ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies

    Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.

    By Catherine Douglas Moran • Oct. 3, 2024
  • Martha Stewart holds a football in a baking dish in a JCPenney ad
    Image attribution tooltip
    Courtesy of JCPenney
    Image attribution tooltip

    JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan

    The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”

    By • Oct. 2, 2024
  • A data center server room. Explore the Trendline➔
    Image attribution tooltip
    sefa ozel via Getty Images
    Image attribution tooltip
    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • Sydney Sweeney is a "Body Wash Genie" for Dr. Squatch
    Image attribution tooltip
    Courtesy of Dr. Squatch
    Image attribution tooltip

    How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’

    The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.”

    By • Oct. 1, 2024
  • Johnnie Walker Squid Game bottle
    Image attribution tooltip
    Courtesy of Diageo North America
    Image attribution tooltip

    Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign

    The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.

    By • Oct. 1, 2024
  • Shake Shack food with Worth It tagline
    Image attribution tooltip
    Retrieved from Shake Shack on October 01, 2024
    Image attribution tooltip

    Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads

    Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability. 

    By • Oct. 1, 2024
  • People speaking during a conference event.
    Image attribution tooltip
    sanjeri via Getty Images
    Image attribution tooltip

    Top marketing conferences to attend in 2025

    Here are some must-attend events for advertising professionals still to come.

    By • Updated June 24, 2025
  • Beyoncé appears in a Levi's campaign
    Image attribution tooltip
    Courtesy of Levi's
    Image attribution tooltip

    Levi’s gets nostalgic with Beyoncé in first chapter of new campaign

    The second chapter of the “Reiimagine” campaign reinterprets the brand’s 1991 ad “Pool Hall” and features Beyoncé and actor Timothy Olyphant.

    By • Updated Feb. 24, 2025
  • Non-tech giant companies labeled in bubbles
    Image attribution tooltip
    Permission granted by Storyful
    Image attribution tooltip
    Sponsored by Storyful

    Redefining AI leadership: How non-tech giants are shaping the future

    Nvidia, Oracle and Walmart are leading AI innovation in 2024, transforming industries beyond tech.

    By Abigail Reynolds • Sept. 30, 2024
  • A stack of snack food packages from Mondelez International, including Wheat Thins, Oreos, Ritz and Sour Patch kids.
    Image attribution tooltip
    Courtesy of Mondelē​​z International
    Image attribution tooltip

    Mondelēz expands generative AI marketing bets with new platform

    Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.

    By • Updated Sept. 27, 2024
  • Two individuals on stage seated in chairs, on the left a middle-age man in a suit jacket and on his right a woman in a black blouse
    Image attribution tooltip
    Peyton Bigora/Marketing Dive
    Image attribution tooltip

    What to know about privacy laws when collecting personal data on shoppers

    Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.

    By Peyton Bigora • Sept. 26, 2024
  • Firehouse Subs hot sauce bar
    Image attribution tooltip
    Courtesy of Firehouse Subs
    Image attribution tooltip

    Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

    The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.

    By Aaron Baar • Sept. 25, 2024
  • Mazda campaign art
    Image attribution tooltip
    Courtesy of Mazda
    Image attribution tooltip
    Q&A

    Mazda’s CMO on how a new brand platform helps it punch above its weight

    WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.

    By • Sept. 25, 2024
  • Coca-Cola's newest product launch, Coca-Cola Spiced.
    Image attribution tooltip
    Courtesy of Coca-Cola
    Image attribution tooltip

    Coca-Cola to discontinue its Spiced flavor after 7 months

    The company said the beverage, intended as the first permanent offering for the brand in more than three years, is being phased out with plans to introduce a new flavor in 2025.

    By Christopher Doering • Sept. 24, 2024
  • Two people embrace wearing jewelry for a Kay Jewelers campaign
    Image attribution tooltip
    Courtesy of Kay Jewelers
    Image attribution tooltip

    Kay Jewelers refreshes brand to better reach Gen Z, millennials

    “Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.

    By • Sept. 24, 2024
  • Hi-Chew's new Chewbie Mascot waves against a blue background.
    Image attribution tooltip
    Courtesy of Hi-Chew
    Image attribution tooltip

    Hi-Chew introduces new mascot Chewbie to expand US presence

    The character is part of a marketing push that includes digital, social and in-person activations, with Chewbie causing mayhem on “Jimmy Kimmel Live!”

    By • Sept. 24, 2024
  • A shot from inside ad agency FCB's office
    Image attribution tooltip
    Permission granted by FCB
    Image attribution tooltip
    Deep Dive

    What FCB’s stealthy data unit says about the future of agency creativity

    FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.

    By • Sept. 23, 2024
  • Omar Apollo holds Taco Bell items as part of a collaboration
    Image attribution tooltip
    Courtesy of Taco Bell
    Image attribution tooltip

    Taco Bell teams with musician Omar Apollo for hot sauce collaboration

    To mark the first-of-its-kind partnership, the chain will release a limited-edition liquid-infused vinyl of the up-and-comer’s latest album via its rewards app.

    By • Sept. 23, 2024
  • Three individuals on stage sitting on chairs talking to each other. Background is a white screen that reads "IAB Connected Commerce Summit."
    Image attribution tooltip
    Peyton Bigora/Marketing Dive
    Image attribution tooltip

    How Kroger is using standardized metrics to boost its retail media network

    The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model.

    By Peyton Bigora • Sept. 23, 2024
  • A marketer looking at three monitors with graphs and charts
    Image attribution tooltip

    AndreyPopov / Getty Images 

    Image attribution tooltip
    Sponsored by Brandmovers

    How unifying customer value delivery can overcome marketing silos

    Discover how to transform customer engagement with unified marketing strategies that increase customer value and drive loyalty.

    By Chris Galloway • Sept. 23, 2024
  • Joey Chestnut for Chili's
    Image attribution tooltip
    Courtesy of Chili's Grill & Bar
    Image attribution tooltip

    Chili’s challenges Joey Chestnut to an eating contest on X

    The restaurant chain is leaning into the embattled platform to debut the 3 For Lunch Combo meal and assert its value proposition over fast-food competitors.

    By Aaron Baar • Sept. 19, 2024
  • A goat responds to social media criticism of a Doritos ad
    Image attribution tooltip
    Permission granted by Frito-Lay North America
    Image attribution tooltip

    Doritos revives ‘Crash the Super Bowl’ contest focused on fan-created ads

    Past fan-submitted winners have ranked highly on USA Today’s Ad Meter while Doritos’ own output in recent years has not performed as well. 

    By • Sept. 19, 2024
  • An image of professional bull rider Derek Kolbaba and a can of Busch Light.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    Busch Light wrangles partnership with professional bull rider

    Sponsoring Derek Kolbaba comes months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience.

    By • Sept. 19, 2024
  • A Chipotle quesadilla
    Image attribution tooltip
    Courtesy of Chipotle Mexican Grill
    Image attribution tooltip

    Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas

    As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.

    By • Sept. 19, 2024
  • A man in a suit poses for a Bonobos campaign
    Image attribution tooltip
    Courtesy of Bonobos
    Image attribution tooltip

    Bonobos goes back to basics in first campaign since bankruptcy buyout

    “Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.

    By • Sept. 18, 2024
  • A Pizza Hut box next to stacks of resumes
    Image attribution tooltip
    Courtesy of Pizza Hut
    Image attribution tooltip

    Pizza Hut puts resumes on boxes to help job seekers get noticed

    The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.

    By Aaron Baar • Sept. 17, 2024