Brand Strategy: Page 22

  • An AI-generated image of a person on a fashion runway
    Image attribution tooltip
    Courtesy of Motorola
    Image attribution tooltip

    Motorola walks the runway with entirely AI-generated campaign

    To promote new folding smartphones powered by artificial intelligence, the firm used different tools to create phone-inspired fashions for virtual models.

    By • July 1, 2024
  • Burt's Bees products stand in the foreground as a dark scene sits in the background.
    Image attribution tooltip
    Courtesy of FCB
    Image attribution tooltip

    Burt’s Bees teams with Amazon Ads for ‘Screencare’ product sets

    The brand developed custom skincare sets inspired by Prime Video’s top genres for a campaign that has led to a 53% uptick in sales.

    By • July 1, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
    Image attribution tooltip
    zhuweiyi49 via Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • E.l.f. Beauty imagery for its E.l.f. Up! experience on Roblox. The image shows four virtual characters standing together in a colorful virtual world.
    Image attribution tooltip
    Courtesy of E.l.f. Beauty
    Image attribution tooltip

    E.l.f. tests real-world commerce on Roblox via Walmart tech

    Users can now purchase physical products within an experience developed with esports agency eGen and metaverse games publisher Supersocial.

    By • July 1, 2024
  • Khaby Lame with a bottle of Tide in a laundromat
    Image attribution tooltip
    Courtesy of Group Black
    Image attribution tooltip

    P&G brings top TikToker Khaby Lame’s humor stateside with Tubi series

    Made with Group Black, “Khaby Is Coming To America” integrates CPG brands like Tide and Bevel and is part of P&G’s multicultural marketing efforts.

    By • June 28, 2024
  • Actor Jeremy Allen White is pictured for a photoshoot in black and white. He is wearing Calvin Klein boxer briefs and a wet T-shirt.
    Image attribution tooltip
    Courtesy of PVH Corp.
    Image attribution tooltip
    Deep Dive

    Calvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image

    “The Bear” star’s images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable.

    By Laurel Deppen • June 27, 2024
  • Sisters using mobile phone in the bedroom at home
    Image attribution tooltip
    FG Trade Latin via Getty Images
    Image attribution tooltip

    Report: Gen Alpha’s tech sophistication will challenge brand strategies

    The most digital generation already has a more grounded perception of companies than kids of the past, valuing creative enablers like Lego most.

    By • June 27, 2024
  • Toyota's "Getaway Driver" short film promotional imagery.
    Image attribution tooltip
    Courtesy of Toyota
    Image attribution tooltip

    Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film

    The new “Getaway Driver” video riffs on classic horror film tropes and features comic-actor and social media personality King Bach.

    By Aaron Baar • June 27, 2024
  • Lindsay Lohan poses with a bottle of Pure Leaf tea.
    Image attribution tooltip
    Courtesy of Pure Leaf
    Image attribution tooltip

    Pure Leaf taps Lindsay Lohan to defy hustle culture with a ‘Tea Break’

    A new campaign includes a minute-plus-long spot starring Lohan and a landing page that offers drafted “away on a tea break” messages.

    By • June 27, 2024
  • Collection of Verizon brand images
    Image attribution tooltip
    Courtesy of Verizon
    Image attribution tooltip

    Verizon unveils future-facing new look with ad campaign nodding to its past

    The telecom is resurrecting its once-ubiquitous “Can You Hear Me Now?” slogan to promote a new logo from Publicis design shop Turner Duckworth.

    By • June 26, 2024
  • Persil laundry detergent teams with fashion designer Christian Siriano, shown in the photo holding a phone to his ear, to launch a 24-hour Wardrobe Refresh Hotline on TikTok Live.
    Image attribution tooltip
    Courtesy of Persil
    Image attribution tooltip

    Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live

    The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling. 

    By Aaron Baar • June 26, 2024
  • Toys R Us OpenAI
    Image attribution tooltip
    Courtesy of Toys R Us
    Image attribution tooltip

    Toys R Us creates first brand film to use OpenAI’s text-to-video tool

    The toy brand’s production arm partnered with agency Native Foreign to quickly create a film using Sora, which is only available to alpha testers.

    By • June 25, 2024
  • Chipotle's Celebrity Card, which grants on free meal per day for one year, is on display via a graphic.
    Image attribution tooltip
    Courtesy of Chipotle
    Image attribution tooltip

    Chipotle extends coveted Celebrity Card to fans on social media

    Consumers can apply for the card once reserved for notable figures across TikTok, Instagram and X to receive one free meal per day for a year. 

    By • June 25, 2024
  • Chili's BurgerTime
    Image attribution tooltip
    Courtesy of Chili's Grill & Bar
    Image attribution tooltip

    Chili’s arcade-inspired video game slams rising fast food prices

    Inspired by the cult classic BurgerTime, the game is meant to drive loyalty program sign-ups and serve as an outlet to vent frustration.

    By • June 25, 2024
  • A row of Pepsi Smart Cans and clear containers.
    Image attribution tooltip
    Permission granted by PepsiCo
    Image attribution tooltip

    PepsiCo experiments with Smart Cans, AI tech to improve personalization

    At Cannes Lions, the marketer showed off a new AI Hydration Coach for Gatorade and connected device for Pepsi inspired by its can shape.

    By • June 24, 2024
  • Person sitting in front of whiteboard filled with sticky notes
    Image attribution tooltip

    Unsplash/Getty

    Image attribution tooltip
    Sponsored by Uptempo

    3 major hurdles in marketing campaign planning

    Uncover three key planning inefficiencies that are costing enterprise marketing teams time and money.

    June 24, 2024
  • People at a cookout in a Johnsonville ad
    Image attribution tooltip
    Courtesy of Johnsonville
    Image attribution tooltip

    Johnsonville looks to juice social media algorithms with positive content

    The sausage company is collaborating with influencers and other brands to push social media algorithms to serve “more outreach and less outrage.”

    By • June 21, 2024
  • Gopuff ad
    Image attribution tooltip
    Courtesy of Gopuff
    Image attribution tooltip

    Gopuff’s brand-building drive gets celebrity boost from Tom Brady

    The NFL icon, already an investor, will aid with content creation and is curating a new health and wellness category on the delivery platform. 

    By • June 20, 2024
  • Jameela Jamil poses as an anthropologist for E.l.f. Cosmetics' "Peculiar Behavior" campaign promoting its new Bronzing Drops.
    Image attribution tooltip
    Courtesy of E.l.f. Beauty
    Image attribution tooltip

    Why E.l.f. stepped into the wild for its latest entertainment play

    Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign.

    By • June 18, 2024
  • Side by side pictures of two displays with mannequins.
    Image attribution tooltip
    Daphne Howland/Marketing Dive
    Image attribution tooltip

    A year after marketing turmoil, a more subdued Pride Month

    Quietest of all is Target, which took the brunt of protests in 2023, though the retailer says it stands behind the LGBTQ+ community in other ways.

    By Daphne Howland • June 17, 2024
  • Dunkin' Dunkin'tern campaign
    Image attribution tooltip
    Courtesy of Dunkin'
    Image attribution tooltip

    Dunkin’ readies celeb-heavy ‘intern’ class for summer of culture plays

    The chain released an EP on Spotify that features a song by *NSYNC's Joey Fatone and Backstreet Boys member A.J. McLean.

    By • Updated July 12, 2024
  • Illustration of an online shopping interface with various products linked to a reward system. Products displayed include body wash, cherry soda, a blender, and blue sandals. A pop-up in the interface shows an offer to redeem $8.50 for a pair of teal headphones. The central text reads 'Shopping rewarded' with an icon of headphones next to it.
    Image attribution tooltip

    Permission granted by The Ibotta Performance Network

    Image attribution tooltip
    Sponsored by The Ibotta Performance Network

    Driving consumer engagement through digital rewards

    Discover how leveraging strategic digital rewards can boost your brand's customer retention and foster deeper loyalty in today's competitive landscape.

    June 17, 2024
  • A diverse group of people hanging out, against a white background.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart targets Gen Z with apparel brand relaunch

    Launching via the retailer’s Roblox experience, the overhaul of the “No Boundaries” private label is its latest attempt to gain traction in fashion.

    By Daphne Howland • June 14, 2024
  • An out-of-home ad featuring a Ben & Jerry's campaign
    Image attribution tooltip
    Courtesy of Ben & Jerry's
    Image attribution tooltip

    Ben & Jerry’s first ad campaign in years is a call for more activists

    Created with DCX Growth Accelerator, the effort calls out a variety of change-making causes even as other brands pull back on purpose-driven marketing.

    By • June 13, 2024
  • A sign is posted at the Nvidia headquarters on May 25, 2022 in Santa Clara, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Kantar: AI pivot helps fuel brand value growth following down year

    Chipmaker Nvidia grew brand value 178% this year while the enterprise tech and services category was the fastest gainer tracked by the firm. 

    By • June 12, 2024
  • Vlad Guerrero Jr drinking Bodyarmor
    Image attribution tooltip
    Courtesy of Bodyarmor
    Image attribution tooltip
    Q&A

    How BodyArmor’s CMO is playing catch-up in the crowded hydration market

    Tom Gargiulo explains how the Coca-Cola brand is rolling out bottles with AR functionality that feature MLB and NFL athletes to engage with Gen Z.

    By • June 12, 2024