Kimberly-Clark appoints first global chief creative and design officer

AlmapBBDO veteran Luiz Sanches joins the CPG giant, which no longer has a traditional CMO role and recently reorganized its agency roster.

By Chris Kelly • Jan. 27, 2025

J.M. Smucker’s CMO on how brands must face the challenges of 2025

Gail Hollander discusses the convergence of brand building and pop culture and how marketers should think about retail media, AI and other emerging tech.

By Chris Kelly • Jan. 27, 2025

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

NYX blends music and makeup for TikTok-focused mixtape

The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.

By Jessica Hammers • Jan. 23, 2025

Cheetos continues to embrace ‘Other Hand’ imperfection with custom font

The design described as “hilariously bad” is available via web download and a Chrome plug-in and will appear on special bags of the snack.

By Peter Adams • Jan. 23, 2025

How Dogfish Head uses social-first marketing as craft beer tides change

The Boston Beer Company-owned brewery leaned into Quitter’s Day and doled out participation medals and beer money to launch a new light IPA.

By Chris Kelly • Jan. 23, 2025

McDonald’s amplifies mobile app with Pokémon Happy Meal

The burger chain is again wedding pop culture and nostalgia with a Happy Meal box inclusive of a Pokémon booster pack, poster and sticker sheet.

By Jessica Hammers • Jan. 22, 2025

Dunkin’ CMO on building a ‘cinematic universe’ to capture attention

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around TikTok’s future.

By Chris Kelly • Jan. 22, 2025

Google’s AI tools power Omoda’s online personal stylist platform

The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a tailored shopping experience.

By Aaron Baar • Jan. 16, 2025

Oreo plays on lore behind its brand name with web audio challenge

“Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.

By Peter Adams • Jan. 16, 2025

State Farm will not advertise during Super Bowl amid Los Angeles fires

The insurance company faces backlash for canceling thousands of homeowners’ policies in California last year.

By Chris Kelly • Jan. 16, 2025

How marketers can stay reactive as a TikTok ban looms

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.

By Jessica Hammers • Jan. 16, 2025

Coors Light preps case of the Mondays for day after the Super Bowl

The Molson Coors flagship continues to build buzz for its big game spot after misspelling “refreshment” as “refershment” in an ad stunt.

By Chris Kelly • Jan. 15, 2025

How TikTok Shop is changing the way brands reach customers

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

By Xanayra Marin-Lopez • Jan. 15, 2025

Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign

Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

By Jenna Graber • Jan. 14, 2025

How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach

A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.

By Chris Kelly • Jan. 14, 2025

How American Eagle’s CMO avoids AI’s ‘generic creative’ trap

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

By Peter Adams • Jan. 14, 2025

Planet Fitness adds CMO from Marriott to build on recent growth

Brian Povinelli’s appointment comes as the gym chain makes redefining its brand strategy a key priority.

By Chris Kelly • Jan. 13, 2025

How Walmart’s latest brand refresh reinforces bigger digital ambitions

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset.

By Peter Adams • Updated Jan. 13, 2025

Campaign Trail: Dollar Shave Club gets back to its disruptive roots

The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.

By Chris Kelly • Jan. 10, 2025

Hyundai shows how easy it is to ‘Add to Cart’ via Amazon Autos

A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe.

By Aaron Baar • Jan. 9, 2025

Starbucks hands Anomaly US creative duties in blow to WPP: report

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s turnaround plan.

By Peter Adams • Jan. 9, 2025

Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience

Consumers who enter an Instagram sweepstakes will have the chance to attend a stain-filled early screening of “Captain America: Brave New World.”

By Jessica Hammers • Jan. 8, 2025

Mug Root Beer tests fans’ DNA to see who’s ‘got that dawg’ in them

Available via TikTok Shop, the kits align with the PepsiCo brand’s rising status as an internet meme fixture and respond to fresh sales momentum.

By Peter Adams • Jan. 8, 2025

Spirit Airlines lands new campaign boosting affordable luxury

The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand navigates bankruptcy.

By Sara Karlovitch • Jan. 8, 2025

McDonald’s value menu launch gets inspirational boost from John Cena

The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform. 

By Peter Adams • Jan. 7, 2025