Brand Strategy: Page 25
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Courtesy of Spirit Airlines
Spirit Airlines lands new campaign boosting affordable luxury
The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand navigates bankruptcy.
By Sara Karlovitch • Jan. 8, 2025 -
Courtesy of McDonald's
McDonald’s value menu launch gets inspirational boost from John Cena
The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform.
By Peter Adams • Jan. 7, 2025 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
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Deep Dive10 marketing predictions for 2025 as new era of productivity dawns
With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
By Peter Adams , Chris Kelly , Jessica Hammers , Sara Karlovitch • Jan. 7, 2025 -
Justin Sullivan via Getty Images
JCPenney hires agency Mischief, seeking bigger creative swings
Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain.
By Peter Adams • Jan. 6, 2025 -
Courtesy of Heineken
Heineken 0.0 looks to destigmatize abstaining from alcohol
“0.0 Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic beverage.
By Sara Karlovitch • Jan. 6, 2025 -
Courtesy of Athletic Brewing
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer
CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.
By Chris Kelly • Jan. 6, 2025 -
Courtesy of Chipotle
Chipotle expands Strava tie-up globally to fuel New Year’s fitness goals
Users of the fitness app in North America and Europe who complete one of 25 designated Chipotle segments the most can win free Lifestyle Bowls for a year.
By Jessica Hammers • Jan. 3, 2025 -
Retrieved from Dove on January 03, 2025
Dove shreds toxic New Year’s resolutions in latest body confidence push
The Unilever brand is launching its first body confidence program for women and asking them to rip up sticky notes on TikTok.
By Peter Adams • Jan. 3, 2025 -
Retrieved from Dunkin on January 02, 2025
Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign
The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe” with Artists Equity.
By Peter Adams • Jan. 2, 2025 -
Courtesy of Intuit TurboTax
TurboTax showcases how AI streamlines tax preparation in new campaign
With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated.
By Aaron Baar • Jan. 2, 2025 -
Courtesy of Domino's Pizza
Q&ADomino’s CMO on how Emergency Pizzas meet consumers where they are
Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.
By Chris Kelly • Jan. 2, 2025 -
Getty Images
Sociable: Meta’s plan to unleash AI bot profiles could actually work
The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and Instagram.
By Andrew Hutchinson • Dec. 30, 2024 -
Daphne Howland/Marketing Dive
Nike shifts more performance dollars to brand building as part of reset
The company will also reduce its reliance on promotional activity and paid traffic as it seeks to reclaim a premium positioning with sports as its North Star.
By Peter Adams • Dec. 20, 2024 -
Courtesy of Olipop
ColumnCampaign Trail: Olipop gets in on holiday cheer with stop-motion yetis
CMO Matt Bruhn explained how the better-for-you brand disrupted Big Soda holiday advertising alongside indie agency Callen.
By Chris Kelly • Dec. 20, 2024 -
Courtesy of Lucid Motors
EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign
Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH.
By Jessica Hammers • Dec. 19, 2024 -
Courtesy of General Mills
General Mills brings Kelce, Watt families together over football traditions
A new sitcom-style campaign features a variety of the company’s top brands, such as Lucky Charms and Old El Paso, and limited-edition products.
By Sara Karlovitch • Dec. 18, 2024 -
Courtesy of Sony Corporation
Sony, Disney put Mickey on the court for Christmas Day NBA broadcast
The first animated alternate presentation of an NBA game will feature a cadre of cartoon icons, potentially reaching a wider audience.
By Peter Adams • Dec. 18, 2024 -
Courtesy of JBL
How JBL’s college marketing is evolving to deliver long-term brand value
Influencer content on Instagram and TikTok is “blowing away” industry benchmarks, according to marketing execs at the Harman-owned brand.
By Chris Kelly • Dec. 18, 2024 -
Courtesy of Wonderful Halos
Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
“Hands Off My Halos” highlights the lengths children will go to keep mandarins from their parents and will span social media, streaming and more.
By Jessica Hammers • Dec. 17, 2024 -
Courtesy of P.F. Chang's
P.F. Chang’s finds new CMO in Ticketmaster, PepsiCo marketer
The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue to evolve.
By Chris Kelly • Dec. 17, 2024 -
Permission granted by American Express
Amex keeps focus on younger customers
The credit card company is sticking with a strategy to concentrate marketing on the millennial and Gen Z generations shaping shopping trends.
By Patrick Cooley • Dec. 16, 2024 -
Courtesy of Orangetheory
Orangetheory introduces brand revamp with ‘Every Reason is the Right Reason’
The new campaign and platform focus on the diversity of Orangetheory members and tie into a brand strategy centered around encouragement.
By Jessica Hammers • Dec. 16, 2024 -
Permission granted by Redcon1
Nostalgic Jolt Cola returning to shelves as an energy drink
The beverage, popular in the 1980s and 1990s, will be marketed on social platforms including TikTok, YouTube and Facebook in a bid to Gen Z.
By Christopher Doering • Dec. 16, 2024 -
Courtesy of Pull-Ups
Pull-Ups animates potty training reality to reach millennial, Gen Z parents
Led by Leo Burnett, a marketing relaunch for the Kimberly-Clark brand features animated characters Terd and Yureen alongside its iconic jingle.
By Chris Kelly • Dec. 16, 2024 -
Courtesy of WPP
WPP, Universal Music Group partner to deepen brands’ access to music culture
Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new applications of AI.
By Peter Adams • Dec. 13, 2024
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