Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’

In a new commercial inspired by a 1994 collaboration, Shaquille O’Neal wishes he was “a little bit smaller” to promote Pepsi Mini Cans.

By Jessica Deyo • Nov. 20, 2023

Snoop Dogg gives up smoke for Solo Stove campaign

A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign developed by The Martin Agency.

By Chris Kelly • Nov. 20, 2023

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Dove, animated influencer promote mental health ahead of Thanksgiving

Lennnie is an animated blob that promotes positivity on social media and has amassed more than 4 million followers. 

By Aaron Baar • Nov. 20, 2023

Michelob Ultra celebrates Formula 1 legends with Williams Racing

As the AB InBev brand leans further into sports, “Laps of Legends” will see current drivers compete against former stars in a real-versus-virtual race.

By Sara Karlovitch • Nov. 20, 2023

Ally’s generative AI experiment reduces marketing busywork

Ally.ai is helping with early stage marketing processes including summarizing content, drafting ad copy and improving SEO. 

By Peter Adams • Nov. 17, 2023

Grand Marnier’s holiday (W)rapping Paper program celebrates hip-hop

The liquor brand teamed with Black-owned gifting company Unwrp and rap artist Teezo Touchdown to create gift-wrapping paper that nods to the genre. 

By Sara Karlovitch • Nov. 17, 2023

Disney, Verizon help bring children’s wishes to life with AR experience

Arriving ahead of the debut of animated film “Wish,” the mobile effort enables consumers to support children by making a donation to Toys for Tots.

By Aaron Baar • Nov. 16, 2023

Sleigh the season: Will caution stifle the holidays or can marketers win?

Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms.

By Jessica Deyo • Nov. 16, 2023

AB InBev US CMO to resign as Bud Light woes continue

Benoit Garbe will exit at the end of the year, with marketing to be overseen by U.S. Chief Commercial Officer Kyle Norrington.

By Chris Kelly • Nov. 16, 2023

Nike names new CMO as it chases next era of growth

After leaving to found a creative ad agency, company veteran Nicole Hubbard Graham will return to oversee all aspects of marketing starting in the new year.

By Peter Adams • Nov. 15, 2023

Burger King, McDonald’s fling fast-food footwear with Fila, Crocs

Marketers continue to look to fashion and culture as a way to connect with younger consumers who are wary of ads — not brands.

By Chris Kelly • Nov. 15, 2023

Chili’s remixes Baby Back Ribs jingle with Boyz II Men

The effort leans into ‘90s nostalgia while trying to usher a signature piece of branding into the TikTok era.

By Peter Adams • Nov. 14, 2023

How generative AI can bolster organic search strategies for insurance companies

Insurers can embrace AI to adapt to consumer preferences and offer reliable information, according to New York Life’s Zerlina Jackson and Evan Finkelstein.

By Zerlina Jackson, Evan Finkelstein • Nov. 14, 2023

Lego uses AR for transatlantic snowball throwing contest

Shoppers at the brand’s New York and London flagship locations will go head-to-head to see which city can throw the most digitized snowballs this season.

By Jessica Deyo • Nov. 14, 2023

The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers.

By Caroline Jansen • Nov. 14, 2023

Unlocking innovation: The multishore approach for business success

In an era of global connectivity, businesses need more than just cost savings.

Nov. 14, 2023

Bud Light partners with Zach Bryan around Super Bowl LVIII

The Anheuser-Busch InBev brand will host a concert with the musician the weekend of Super Bowl LVIII as part of its Backyard Tour music series. 

By Sara Karlovitch • Nov. 13, 2023

Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry

Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits.

By Chris Kelly • Nov. 13, 2023

How Pop-Tarts Bites hones its messaging with data-driven insights

A pilot with VidMob used AI and machine learning to reveal that functional messaging performed better across Meta than more emotionally led ads.

By Peter Adams • Nov. 13, 2023

The CEO’s guide to generative AI for customer service

Customer service is now the #1 generative AI priority for CEOs. Here’s how to do it right.

Nov. 13, 2023

E.l.f. caters to Gen Z’s entrepreneurial spirit with Roblox experience

A virtual space focused on helping players build “dream startups” is themed around several of the beauty marketer’s top products.

By Peter Adams • Nov. 10, 2023

Lay’s, reality star Matt James join viral TikTok trend with cookbook kit

The brand and a veteran of “The Bachelor” are getting in on a viral cooking hack of turning chips into mashed potatoes with a social media sweepstakes.

By Aaron Baar • Nov. 9, 2023

Coca-Cola uses AI to envision the year 3000 on Las Vegas Sphere

The transformation of the attention-grabbing venue builds on the launch of Coca-Cola Y3000 Zero Sugar, a beverage co-created with AI.

By Chris Kelly • Nov. 9, 2023

How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year.

By Jessica Deyo • Nov. 9, 2023

Under Armour revamps marketing approach as outlook worsens

The company plans to include more product marketing and to take greater advantage of brand ambassadors like Steph Curry.

By Cara Salpini • Nov. 8, 2023