Brand Strategy: Page 30
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Courtesy of Kraft Heinz
Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking
A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment.
By Peter Adams • Nov. 8, 2023 -
Retrieved from Buchanan's on November 07, 2023
Diageo brand Buchanan’s blends old and new traditions in holiday campaign
The blended scotch whisky is celebrating Hispanic-Americans with a continuation of its “We are the Spirit of the 200%” campaign.
By Sara Karlovitch • Nov. 7, 2023 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Bomb Pop
How Bomb Pop connects with tweens to boost sales
By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with its target tween audience while also driving sales.
By Aaron Baar • Nov. 7, 2023 -
Permission granted by Amazon
Amazon embraces the joy of friendship for global holiday campaign
“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”
By Jessica Deyo • Nov. 7, 2023 -
Courtesy of Google
What marketers can expect as Google rolls out AI asset generation for ads
The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today.
By Chris Kelly • Nov. 7, 2023 -
Stock via Getty Images
OpinionWhat brands must understand about the weight of social media
In an era marked by culture wars, the impact of a single post on a brand’s reputation cannot be underestimated, says Media.Monks’ Amy Luca.
By Amy Luca • Nov. 7, 2023 -
"Potomac Mills Build-A-Bear Workshop" by Aolden23 is licensed under CC BY-SA 3.0
The right stuff: How Build-A-Bear is creating a cuddly (and lucrative) empire
The specialty retailer is landing record sales, enticing adult shoppers and sporting a plethora of store formats. It’s even made a holiday movie.
By Kaarin Moore • Nov. 7, 2023 -
Courtesy of Sam's Club
Sam’s Club prioritizes emotions over sales in holiday ads
The move marks a strategic pivot by agency Arnold Worldwide away from traditional holiday marketing themes as economic uncertainties persist.
By Sara Karlovitch • Nov. 6, 2023 -
Courtesy of Foot Locker
Foot Locker hypes up holidays with major brands, NBA stars
The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.
By Chris Kelly • Nov. 6, 2023 -
Permission granted by Niantic
Sponsored by NianticWhy augmented reality should be part of your holiday marketing strategy
Learn how you can elevate your holiday marketing with AR. Engage audiences, boost conversions and create unforgettable brand interactions.
By Diana Mendez, Content Marketing Manager at Niantic • Nov. 6, 2023 -
Alex Wong via Getty Images
Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?
The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.
By Peter Adams • Nov. 3, 2023 -
Courtesy of The Coca-Cola Company
Coke boosts Santa-heavy holiday campaign with AI, digital experiences
The generative AI-fueled “Create Real Magic” platform will allow consumers to design digital holiday cards featuring Santa Claus and the brand’s polar bears.
By Chris Kelly • Updated Nov. 17, 2023 -
CFO Editorial Staff
MLB revitalized sponsorships and the sport — here’s what the numbers say
Despite new rules and shorter games, team sponsorship revenue grew 23%, even as beer’s share of deals dropped 10%.
By Sara Karlovitch • Nov. 3, 2023 -
Courtesy of Vizio
Home Depot, Vizio create shoppable content for the holidays
“Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.
By Aaron Baar • Nov. 2, 2023 -
Courtesy of Anheuser-Busch InBev
Cutwater comes to the aid of holiday hosts with cocktail helpline
A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram.
By Sara Karlovitch • Nov. 2, 2023 -
Courtesy of Coca-Cola
How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family
Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.
By Chris Kelly • Nov. 2, 2023 -
Permission granted by PRNewsfoto/Frito-Lay North America, PepsiCo
Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers
Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.
By Peter Adams • Nov. 2, 2023 -
Retrieved from Walmart on November 01, 2023
Walmart reunites ‘Mean Girls’ to boost Black Friday push
Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.
By Chris Kelly • Nov. 1, 2023 -
Leon Neal / Staff via Getty Images
AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester
TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.
By Chris Kelly • Nov. 1, 2023 -
Permission granted by Target
Target lights up digital in holiday push that balances sentiment, value
The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability.
By Peter Adams • Nov. 1, 2023 -
Courtesy of Skims
Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line
Skims will handle creative for any marketing around the partnership, but the brand is also holding discussions with third-party agencies.
By Chris Kelly • Oct. 31, 2023 -
Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards
A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.
By Peter Adams • Oct. 31, 2023 -
boggy22 via Getty Images
Do CEOs understand modern marketing? 66% of CMOs say ‘no.’
As the role of the marketer continues to evolve, CEOs must work to clarify responsibilities and create a framework for measurement, per McKinsey.
By Chris Kelly • Oct. 30, 2023 -
Permission granted by EX Squared
Sponsored by EX SquaredUnlocking the true value of multishore operations: A deep dive into recruiting and cost efficiency
Discover how a strong recruiting team and cost-effective strategies can maximize the value of multishore operations.
Oct. 30, 2023 -
da-kuk via Getty Images
Sponsored by IBMTransforming customer service: How generative AI is changing the game
Generative AI is giving businesses the ability to focus on customers more. Here’s how.
Oct. 30, 2023
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