Brand Strategy: Page 31

  • A person stands beside a teen, each holding a mobile phone, as they engage with Chips Ahoy!'s new AR experience that champions multicultural artists.
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    Courtesy of Chips Ahoy!
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    Chips Ahoy leverages AR to support multicultural teen artists

    The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists. 

    By Aaron Baar • Oct. 26, 2023
  • Image of AWNY 2021 logo
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    Courtesy of Advertising Week
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    Top takeaways from Advertising Week 2023 marketers need to know

    From rebrands and retail media to identity and ad fraud — plus plenty of Taylor Swift — here are the biggest lessons from the annual gathering.

    By • Oct. 26, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • The Airheads balloon peaks out from behind trees.
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    Courtesy of Airheads
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    Airheads conjures scares with AI-powered film festival

    A.I.rheads Scarefest encourages consumers to create short horror films featuring the candy brand’s balloon mascot.

    By • Oct. 25, 2023
  • Duet AI indemnification, copyright infringement
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    Justin Sullivan / Staff via Getty Images
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    Google brushes off ad controversies as search, YouTube regain momentum

    More users are searching for deals ahead of the holidays, with the company angling to help marketers reach price-conscious consumers.

    By • Oct. 25, 2023
  • Image of AWNY 2021 logo
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    Courtesy of Advertising Week
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    Agency reviews are big expenses. Experts discuss when to use them

    Anything can trigger an agency review — such as a new CMO or inadequate sales — but complacency is the biggest culprit.

    By • Oct. 25, 2023
  • UFC and Bud Light logos
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    Courtesy of Anheuser-Busch
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    Bud Light locks up with UFC for multiyear deal

    The AB InBev brand reclaims the beer sponsorship from Modelo, which previously dethroned Bud Light as the top beer in the U.S.

    By • Oct. 25, 2023
  • Four individuals pose together, smiling, as part of JCPenney's "Make Your Holidays Count" campaign imagery.
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    Permission granted by J.C. Penney
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    Inside J.C. Penney’s holiday marketing strategy

    On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

    By • Oct. 25, 2023
  • A group of teens race each other on a track
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    Retrieved from Nike on October 24, 2023
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    Nike, Dove team to tackle high turnover rate of teen girls in sports

    A program developed over two years with help from academic experts seeks to give coaches better tools to inspire confidence in young athletes.

    By • Oct. 24, 2023
  • A kid drinks a Capri Sun outside during the day
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    Courtesy of Kraft Heinz
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    Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms

    Keyed in on kids’ and families’ co-viewing and co-listening habits, the campaign is the Kraft Heinz brand’s first major effort since unveiling a new formula.

    By • Oct. 24, 2023
  • Hyundai intros limited-edition Disney100 Ioniq5
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    Courtesy of Hyundai Motor America
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    Hyundai rides with Disney for branded Ioniq 5

    The electric SUV was unveiled during a Disney-centric broadcast of “Dancing with the Stars” in honor of the entertainment giant’s 100th anniversary.

    By Aaron Baar • Oct. 23, 2023
  • Gap imagery for its 2023 holiday marketing campaign. The image features an individual on the left and a pair on the right styled in Gap looks against a dark green background.
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    Permission granted by Gap
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    Gap looks to its heritage for ‘Gifted’ holiday marketing campaign

    A diverse cast spanning multiple generations features in a 60-second spot promoting self-expression and individuality.

    By • Oct. 23, 2023
  • Zulily's "Slay Button" novelty product
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    Permission granted by Zulily
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    Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays

    The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season.

    By • Oct. 23, 2023
  • Macy's metaverse rendering of a suit that is walking alongside a New York city building.
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    Courtesy of Macy's
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    Macy’s debuts ‘Mstylelab’ digital fashion platform

    The retailer’s digital environment launches with an immersive experience based on its new private label, On 34th. 

    By Tatiana Walk-Morris • Oct. 20, 2023
  • Header image for "IT Spending and 2023 Budgets Under Close Scrutiny"
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    Getty Images via Getty Images
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    Edgewell, Ford on preserving an innovative streak in times of constraint

    Execs at Advertising Week New York spoke on making the most of disruptions like the pandemic, which brought successful product launches for Schick.

    By • Oct. 20, 2023
  • Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.
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    Courtesy of AWNewYork
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    What Taco Bell and DoorDash learned about loyalty through collaboration

    Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.

    By • Oct. 20, 2023
  • A side-by-side comparison of old General Mills Gushers with new packaging design against a yellow backdrop.
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    Retrieved from General Mills on October 18, 2023
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    How General Mills refreshed its fruit snack brands to fend off disruptors

    Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week.

    By • Oct. 19, 2023
  • Inspire Brands Chief Media Officer Travis Freeman
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    Courtesy of AWNewYork
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    Why Inspire Brands puts identity at the center of its marketing

    Chief Media Officer Travis Freeman explained how uniting data and a marketing mix model helps the marketer reach “promiscuous” consumers.

    By • Oct. 19, 2023
  • Jake from State Farm and Donna Kelce recreate one of Taylor Swift's viral moments
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    Courtesy of State Farm
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    Q&A

    State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt

    Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss how it partnered with agency Maximum Effort for a viral Swiftie play.

    By • Updated Oct. 18, 2023
  • Netflix's Peter Naylor at Advertising Week New York
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    Courtesy of AWNewYork
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    Netflix expands advertising opportunities, adds live sports sponsorships

    T-Mobile, Nespresso and Frito-Lay’s Smartfood were revealed as new sponsors for the streamer at Advertising Week New York.

    By • Oct. 17, 2023
  • A man grocery shopping
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    Erik Isakson via Getty Images
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    Marketers see promise in push to ‘decouple’ retail media data

    At Advertising Week, Kroger’s retail media arm announced a new solution with The Trade Desk to address demands for flexibility around data use.

    By • Oct. 17, 2023
  • Wendy's global CMO Carl Loredo speaks during an Advertising Week New York session on Oct. 16, 2023
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    Courtesy of AWNewYork
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    What Wendy’s global CMO Carl Loredo learned from Taylor Swift

    The executive explained how fandom, value and nostalgia come together for the QSR chain during an Advertising Week New York discussion.

    By • Oct. 17, 2023
  • People wait in line at Advertising Week 2021. Retrieved by Marketing Dive on Oct. 25, 2021
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    Permission granted by Advertising Week
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    Advertising Week begins: How marketers can make the most of the industry bonanza

    The event’s Global President Ruth Mortimer shared tips for navigating the show floor and getting practical insights on areas like AI and retail media.

    By • Oct. 16, 2023
  • technology
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    Permission granted by EX Squared
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    Sponsored by EX Squared

    Driving the multishore paradigm shift: Nearshore outsourcing with EX Squared

    Discover how remote work is reshaping business strategies and how EX Squared, with its global presence, is leading the way in Multishore outsourcing. Imagine, build and evolve your team beyond borders.

    Oct. 16, 2023
  • poster for Jack in the Box's "Feeding Time" short film
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    Courtesy of Jack in the Box
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    Jack in the Box cooks up horror short for Halloween

    “Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.

    By • Oct. 13, 2023
  • Mailchimp's Clustomer campaign
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    Courtesy of Intuit Mailchimp
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    Column

    Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers

    In-house agency Wink Creative used generative AI to come up with a “circus act” production that shows how the brand wants to be Coinstar for marketers.

    By • Oct. 13, 2023