Brand Strategy: Page 32

  • Mailchimp's Clustomer campaign
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    Courtesy of Intuit Mailchimp
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    Column

    Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers

    In-house agency Wink Creative used generative AI to come up with a “circus act” production that shows how the brand wants to be Coinstar for marketers.

    By • Oct. 13, 2023
  • Crowd of executives clapping at keynote speech
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    gorodenkoff via Getty Images
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    Top marketing conferences to attend in 2024

    From long-running conferences to new gatherings around culture and technology, here are some must-attend events for marketing leaders.

    By • Oct. 13, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • An advertisement for CB2 is displayed on a TV screen.
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    Courtesy of Spaceback
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    How Crate & Barrel offshoot CB2 repurposes social content for CTV ads

    With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.

    By Aaron Baar • Oct. 12, 2023
  • Young people lying on the grass holding little white flowers.
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    Courtesy of JanSport
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    E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown

    TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.

    By • Oct. 12, 2023
  • A Halloween bucket that is empty save for one pack of M&M's next to lit candles and pumpkins.
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    Permission granted by Mars, Incorporated
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    M&M’s teams with Gopuff to deliver emergency candy refills on Halloween

    An M&M’s Halloween Rescue Squad will aid holiday planners as Mars experiments with on-demand delivery.

    By • Oct. 11, 2023
  • A McDonald's store is shown in Houston, Texas.
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    Brandon Bell via Getty Images
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    McDonald’s US CMO on brand’s first-party data transformation

    After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns.

    By • Oct. 11, 2023
  • Ford's Gamer Van
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    Courtesy of Ford Motor Company
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    Ford builds gamer van for TwitchCon road trip

    The automaker steps up its gaming involvement in a collaboration with Wieden+Kennedy, Mindshare and media brand Full Squad Gaming.

    By • Updated Oct. 11, 2023
  • Mars Petcare brand packaging
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    Courtesy of Mars Petcare
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    Mars Petcare appoints first chief brand and experience officer

    Najoh Tita-Reid, previously CMO at Logitech, will seek to elevate consumer experience and drive growth across a portfolio of brands and services.

    By • Oct. 10, 2023
  • A red emergency pizza box from Domino's
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    Courtesy of Domino's
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    Domino’s gives away ‘emergency pizza’ in latest rewards program push

    As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need.

    By • Updated Oct. 25, 2023
  • Three people hold cans of Celsius
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    Courtesy of Celsius
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    Q&A

    Celsius CEO on keeping a disruptor’s edge and staying focused on Gen Z

    The energy drink brand remains committed to the 18-to-24 demographic on an increasingly broad stage that now includes a national MLS sponsorship.

    By • Oct. 9, 2023
  • Kraft Heinz's Ore-Ida after a recent rebrand
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    Courtesy of Kraft Heinz
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    Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world

    Developed with agency Johannes Leonardo, “Deliciously Predictable” includes revamped packaging and creative centered on the “excitement of certainty.”

    By • Oct. 6, 2023
  • OLAPLEX DUPES THE DUPERS ON TIKTOK WITH OLADUPÉ, WHICH WAS REVEALED AS ITS BLOCKBUSTER NO. 3 HAIR PERFECTOR
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    Courtesy of Olaplex
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    Why Olaplex created a faux product to address dupe culture on TikTok

    The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.

    By • Oct. 5, 2023
  • An example of three outputs from Three Olives Vodka's Generager tool.
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    Courtesy of Proximo
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    Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party

    Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party.

    By • Oct. 4, 2023
  • Disney advertising graphic for Halloween and holiday season
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    Courtesy of Disney Advertising
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    How Disney is helping brands extend Halloween momentum into the holidays

    Brands are rethinking how to approach holiday marketing as consumer behaviors continue to shift, Disney exec John Campbell told Marketing Dive.

    By • Oct. 4, 2023
  • A red storefront entrance with a white dot-in-circle logo and an "order pickup" sign on the door. Trees and blue sky with white clouds on the right.
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    Daphne Howland/Marketing Dive
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    Target launches immersive toy experience

    Online shoppers can explore a virtual room of products, as the retailer pushes affordable toys for the holiday season. 

    By Tatiana Walk-Morris • Oct. 4, 2023
  • Hard Mtn Dew wedding crasher invitation
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    Courtesy of Hard Mtn Dew
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    Hard Mtn Dew will pay for your wedding — but only invite crashers

    The hard soda brand will throw one couple an all-expenses-paid celebration in Knoxville, Tennessee, where the only people who can attend are strangers.

    By • Oct. 3, 2023
  • Jake from State Farm and Donna Kelce recreate one of Taylor Swift's viral moments
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    Courtesy of State Farm
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    State Farm seizes on fan mania around Taylor Swift’s rumored relationship

    Agency Maximum Effort paired brand mascot Jake from State Farm with Travis Kelce’s mom, generating online discussion around the Eagles game Sunday.

    By • Oct. 3, 2023
  • Boi-1da attends the BACARDÍ x Stadium Goods Kick Off Summer Festival Season With Caribbean Speakeasy Pop-Up on June 07, 2023 in New York City.
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    Craig Barritt/Getty Images for BACARDÍ Rum via Getty Images
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    Bacardi mixes up generative AI album with Boi-1da

    The rum brand and award-winning producer will release “The Concept A.I.bum” in November, leaning on tech to support collaboration with musicians. 

    By • Oct. 3, 2023
  • Cottonelle Partners with Actor and Comedian Ken Jeong as Brand's First-Ever "Assvertiser"
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    Courtesy of Kimberly-Clark Corporation
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    Kimberly-Clark hands US media duties to Publicis amid digital transformation

    The ad-holding group will set up a new bespoke unit that draws on Publicis offerings including Epsilon, Spark Foundry and Profitero.

    By • Oct. 2, 2023
  • A Roblox avatar in Maybelline's virtual space.
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    Courtesy of Maybelline
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    Maybelline blends music and makeup for Roblox experience

    “Makeup Your Mix” touts minigames, exclusive music, virtual makeup looks and the opportunity to explore the brand’s products in creative ways.

    By • Oct. 2, 2023
  • Honda Keep Dreaming campaign
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    Courtesy of Honda
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    Honda dreams of net zero emissions with first all-electric SUV campaign

    The automaker is extending “Keep Dreaming” with activations at TwitchCon Las Vegas and interactive murals that use QR codes and 3D AR animation.

    By • Oct. 2, 2023
  • A stressed person with their hand on their hand a floating social media icons floating around them
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    Permission granted by Opal
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    Sponsored by Opal

    Forrester research: 7 key stats on marketing organizational alignment

    Having true organizational alignment in marketing is extremely rare – yet, not having it leads to a plethora of problems…top-to-bottom.

    By George Huff, CEO of Opal • Oct. 2, 2023
  • Hi-Chew's "Choose Different. Choose Fun." advertisement
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    Courtesy of Hi-Chew
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    Column

    Campaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in mind

    Crafted with creative agency Gigasavvy, the cult-favorite candy brand's new spot asks young consumers to "Choose Different. Choose Fun."

    By • Sept. 29, 2023
  • Heinz's Ketchup and Seemingly Ranch sauce
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    Courtesy of Heinz
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    Heinz jumps on Taylor Swift’s ‘seemingly ranch’ moment with new condiment

    To capitalize on a viral moment around the singer’s visit to an NFL game, the brand and agency Rethink came up with a new sauce in less than 24 hours.

    By • Sept. 28, 2023
  • A Peet's Coffee-branded campaign image with plain text that reads "The Peet's Disloyalty Program."
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    Courtesy of Peet's Coffee
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    Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day

    The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program.

    By Aaron Baar • Sept. 28, 2023