Brand Strategy: Page 35

  • Drizly's What's It Gonna Be? campaign art
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    Courtesy of Drizly
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    Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry

    Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits.

    By • Nov. 13, 2023
  • Pop-Tarts Bites
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    Permission granted by Pop-Tarts
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    How Pop-Tarts Bites hones its messaging with data-driven insights

    A pilot with VidMob used AI and machine learning to reveal that functional messaging performed better across Meta than more emotionally led ads.

    By • Nov. 13, 2023
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Businessman touching digital chat bot on tablet
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    ipopba via Getty Images
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    Sponsored by IBM

    The CEO’s guide to generative AI for customer service

    Customer service is now the #1 generative AI priority for CEOs. Here’s how to do it right.

    Nov. 13, 2023
  • A birds-eye view of E.l.f. Cosmetics' Roblox experience
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    Retrieved from E.l.f. Cosmetics on November 10, 2023
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    E.l.f. caters to Gen Z’s entrepreneurial spirit with Roblox experience

    A virtual space focused on helping players build “dream startups” is themed around several of the beauty marketer’s top products.

    By • Nov. 10, 2023
  • Reality star Matt James for Lay's “Lay’s Potato Chip to Potato Dish with Matt James” cookbook kit.
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    Courtesy of Frito-Lay North America
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    Lay’s, reality star Matt James join viral TikTok trend with cookbook kit

    The brand and a veteran of “The Bachelor” are getting in on a viral cooking hack of turning chips into mashed potatoes with a social media sweepstakes.

    By Aaron Baar • Nov. 9, 2023
  • Coca-Cola Destination Y3000 Sphere
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    Courtesy of Coca-Cola
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    Coca-Cola uses AI to envision the year 3000 on Las Vegas Sphere

    The transformation of the attention-grabbing venue builds on the launch of Coca-Cola Y3000 Zero Sugar, a beverage co-created with AI.

    By • Nov. 9, 2023
  • Uber sign on office building in New York City.
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    Michael M. Santiago via Getty Images
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    How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

    Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year.

    By • Nov. 9, 2023
  • Shoppers walking by an Under Armour store.
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    Cara Salpini/Marketing Dive
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    Under Armour revamps marketing approach as outlook worsens

    The company plans to include more product marketing and to take greater advantage of brand ambassadors like Steph Curry.

    By Cara Salpini • Nov. 8, 2023
  • Kraft Real Mayo seeks to make "moist" the word of the year
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    Courtesy of Kraft Heinz
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    Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking

    A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment.

    By • Nov. 8, 2023
  • Diageo’s Buchanan’s brand blends old and new traditions in holiday campaign
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    Retrieved from Buchanan's on November 07, 2023
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    Diageo brand Buchanan’s blends old and new traditions in holiday campaign

    The blended scotch whisky is celebrating Hispanic-Americans with a continuation of its “We are the Spirit of the 200%” campaign.

    By • Nov. 7, 2023
  • Actor Gavin Casalengo sits on a beach holding a Bomb Pop in one hand.
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    Courtesy of Bomb Pop
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    How Bomb Pop connects with tweens to boost sales

    By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with its target tween audience while also driving sales. 

    By Aaron Baar • Nov. 7, 2023
  • Three women are seen sitting outside on a snowy park bench as part of Amazon's "Joy Ride" 2023 holiday ad.
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    Permission granted by Amazon
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    Amazon embraces the joy of friendship for global holiday campaign

    “Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”

    By • Nov. 7, 2023
  • Google Performance Max generated assets
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    Courtesy of Google
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    What marketers can expect as Google rolls out AI asset generation for ads

    The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today.

    By • Nov. 7, 2023
  • Young people sitting on the stairs and using smartphones.
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    Stock via Getty Images
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    Opinion

    What brands must understand about the weight of social media

    In an era marked by culture wars, the impact of a single post on a brand’s reputation cannot be underestimated, says Media.Monks’ Amy Luca.

    By Amy Luca • Nov. 7, 2023
  • Build-A-Bear Workshop store
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    "Potomac Mills Build-A-Bear Workshop" by Aolden23 is licensed under CC BY-SA 3.0
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    The right stuff: How Build-A-Bear is creating a cuddly (and lucrative) empire

    The specialty retailer is landing record sales, enticing adult shoppers and sporting a plethora of store formats. It’s even made a holiday movie.

    By Kaarin Moore • Nov. 7, 2023
  • Sam's Club holiday campaign
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    Courtesy of Sam's Club
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    Sam’s Club prioritizes emotions over sales in holiday ads

    The move marks a strategic pivot by agency Arnold Worldwide away from traditional holiday marketing themes as economic uncertainties persist.

    By • Nov. 6, 2023
  • LaMelo Ball in a Foot Locker ad
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    Courtesy of Foot Locker
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    Foot Locker hypes up holidays with major brands, NBA stars

    The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.

    By • Nov. 6, 2023
  • Augmented reality christmas trees on phone screens
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    Permission granted by Niantic
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    Sponsored by Niantic

    Why augmented reality should be part of your holiday marketing strategy

    Learn how you can elevate your holiday marketing with AR. Engage audiences, boost conversions and create unforgettable brand interactions.

    By Diana Mendez, Content Marketing Manager at Niantic • Nov. 6, 2023
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    Alex Wong via Getty Images
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    Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

    The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.

    By • Nov. 3, 2023
  • Coca-Cola's 2023 holiday campaign
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    Courtesy of The Coca-Cola Company
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    Coke boosts Santa-heavy holiday campaign with AI, digital experiences

    The generative AI-fueled “Create Real Magic” platform will allow consumers to design digital holiday cards featuring Santa Claus and the brand’s polar bears.

    By • Updated Nov. 17, 2023
  • Header image for "Return of Office Happy Hours, MLB Swings Away, and Kautz Family Fintech: Trial Balance"
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    CFO Editorial Staff
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    MLB revitalized sponsorships and the sport — here’s what the numbers say

    Despite new rules and shorter games, team sponsorship revenue grew 23%, even as beer’s share of deals dropped 10%.

    By • Nov. 3, 2023
  • A group of people drink cocktails together.
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    Courtesy of Anheuser-Busch InBev
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    Cutwater comes to the aid of holiday hosts with cocktail helpline

    A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram.

    By • Nov. 2, 2023
  • Vizio Home Depot campaign on TV
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    Courtesy of Vizio
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    Home Depot, Vizio create shoppable content for the holidays

    “Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

    By Aaron Baar • Nov. 2, 2023
  • Coca-Cola Racing Family Legends
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    Courtesy of Coca-Cola
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    How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

    Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.

    By • Nov. 2, 2023
  • A gamer holds up a Doritos chip in an ad promoting the brand's crunch-cancellation software
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    Permission granted by PRNewsfoto/Frito-Lay North America, PepsiCo
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    Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers

    Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.

    By • Nov. 2, 2023