Brand Strategy: Page 35

  • A red emergency pizza box from Domino's
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    Courtesy of Domino's
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    Domino’s gives away ‘emergency pizza’ in latest rewards program push

    As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need.

    By • Updated Oct. 25, 2023
  • Three people hold cans of Celsius
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    Courtesy of Celsius
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    Q&A

    Celsius CEO on keeping a disruptor’s edge and staying focused on Gen Z

    The energy drink brand remains committed to the 18-to-24 demographic on an increasingly broad stage that now includes a national MLS sponsorship.

    By • Oct. 9, 2023
  • A data center server room. Explore the Trendline➔
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • Kraft Heinz's Ore-Ida after a recent rebrand
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    Courtesy of Kraft Heinz
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    Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world

    Developed with agency Johannes Leonardo, “Deliciously Predictable” includes revamped packaging and creative centered on the “excitement of certainty.”

    By • Oct. 6, 2023
  • OLAPLEX DUPES THE DUPERS ON TIKTOK WITH OLADUPÉ, WHICH WAS REVEALED AS ITS BLOCKBUSTER NO. 3 HAIR PERFECTOR
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    Courtesy of Olaplex
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    Why Olaplex created a faux product to address dupe culture on TikTok

    The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.

    By • Oct. 5, 2023
  • An example of three outputs from Three Olives Vodka's Generager tool.
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    Courtesy of Proximo
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    Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party

    Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party.

    By • Oct. 4, 2023
  • Disney advertising graphic for Halloween and holiday season
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    Courtesy of Disney Advertising
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    How Disney is helping brands extend Halloween momentum into the holidays

    Brands are rethinking how to approach holiday marketing as consumer behaviors continue to shift, Disney exec John Campbell told Marketing Dive.

    By • Oct. 4, 2023
  • A red storefront entrance with a white dot-in-circle logo and an "order pickup" sign on the door. Trees and blue sky with white clouds on the right.
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    Daphne Howland/Marketing Dive
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    Target launches immersive toy experience

    Online shoppers can explore a virtual room of products, as the retailer pushes affordable toys for the holiday season. 

    By Tatiana Walk-Morris • Oct. 4, 2023
  • Hard Mtn Dew wedding crasher invitation
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    Courtesy of Hard Mtn Dew
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    Hard Mtn Dew will pay for your wedding — but only invite crashers

    The hard soda brand will throw one couple an all-expenses-paid celebration in Knoxville, Tennessee, where the only people who can attend are strangers.

    By • Oct. 3, 2023
  • Jake from State Farm and Donna Kelce recreate one of Taylor Swift's viral moments
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    Courtesy of State Farm
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    State Farm seizes on fan mania around Taylor Swift’s rumored relationship

    Agency Maximum Effort paired brand mascot Jake from State Farm with Travis Kelce’s mom, generating online discussion around the Eagles game Sunday.

    By • Oct. 3, 2023
  • Boi-1da attends the BACARDÍ x Stadium Goods Kick Off Summer Festival Season With Caribbean Speakeasy Pop-Up on June 07, 2023 in New York City.
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    Craig Barritt/Getty Images for BACARDÍ Rum via Getty Images
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    Bacardi mixes up generative AI album with Boi-1da

    The rum brand and award-winning producer will release “The Concept A.I.bum” in November, leaning on tech to support collaboration with musicians. 

    By • Oct. 3, 2023
  • Cottonelle Partners with Actor and Comedian Ken Jeong as Brand's First-Ever "Assvertiser"
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    Courtesy of Kimberly-Clark Corporation
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    Kimberly-Clark hands US media duties to Publicis amid digital transformation

    The ad-holding group will set up a new bespoke unit that draws on Publicis offerings including Epsilon, Spark Foundry and Profitero.

    By • Oct. 2, 2023
  • Honda Keep Dreaming campaign
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    Courtesy of Honda
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    Honda dreams of net zero emissions with first all-electric SUV campaign

    The automaker is extending “Keep Dreaming” with activations at TwitchCon Las Vegas and interactive murals that use QR codes and 3D AR animation.

    By • Oct. 2, 2023
  • A Roblox avatar in Maybelline's virtual space.
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    Courtesy of Maybelline
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    Maybelline blends music and makeup for Roblox experience

    “Makeup Your Mix” touts minigames, exclusive music, virtual makeup looks and the opportunity to explore the brand’s products in creative ways.

    By • Oct. 2, 2023
  • A stressed person with their hand on their hand a floating social media icons floating around them
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    Permission granted by Opal
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    Sponsored by Opal

    Forrester research: 7 key stats on marketing organizational alignment

    Having true organizational alignment in marketing is extremely rare – yet, not having it leads to a plethora of problems…top-to-bottom.

    By George Huff, CEO of Opal • Oct. 2, 2023
  • Hi-Chew's "Choose Different. Choose Fun." advertisement
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    Courtesy of Hi-Chew
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    Column

    Campaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in mind

    Crafted with creative agency Gigasavvy, the cult-favorite candy brand's new spot asks young consumers to "Choose Different. Choose Fun."

    By • Sept. 29, 2023
  • Heinz's Ketchup and Seemingly Ranch sauce
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    Courtesy of Heinz
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    Heinz jumps on Taylor Swift’s ‘seemingly ranch’ moment with new condiment

    To capitalize on a viral moment around the singer’s visit to an NFL game, the brand and agency Rethink came up with a new sauce in less than 24 hours.

    By • Sept. 28, 2023
  • A Peet's Coffee-branded campaign image with plain text that reads "The Peet's Disloyalty Program."
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    Courtesy of Peet's Coffee
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    Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day

    The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program.

    By Aaron Baar • Sept. 28, 2023
  • A family driving in a Lexus TX crossover SUV, as depicted in a campaign promoting the vehicle.
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    Permission granted by Lexus
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    Lexus aims to reach ‘new modern family’ with TX crossover rollout

    The Toyota-owned luxury automaker enlisted a trio of agency partners to craft ads targeted at a diverse range of consumers. 

    By • Sept. 28, 2023
  • Issa Rae in a cafe as part of a Tazo campaign
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    Courtesy of Tazo
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    Tazo taps Issa Rae to celebrate independent cafes

    Participating cafes will receive financial and marketing support from the Unilever-owned tea brand.

    By • Sept. 28, 2023
  • Bottles of Samuel Adams beer are displayed on a shelf at grocery store.
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    Justin Sullivan via Getty Images
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    Samuel Adams brews up scares for return of OctoberFest

    As part of “Beer Fest, Fear Fest,” consumers are tasked with holding a full glass of beer through a series of jump scares.

    By • Sept. 28, 2023
  • An ad for The Ritz-Carlton juxtaposes a flower bud with a blossoming flower.
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    Permission granted by Marriott International Inc.
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    Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh

    Developed with longtime agency partner Team One, “Leave Better” pushes against hotel ad tropes and follows the chain’s wide-ranging digital overhaul.

    By • Sept. 27, 2023
  • Blue Moon's new packaging with a bottle of Blue Moon off to one side.
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    Courtesy of Molson Coors
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    Blue Moon’s brand update boosts the craft beer’s mass appeal positioning

    New packaging designed to better unify the line of beers will arrive in February and be featured in an expanded “Made Brighter” marketing campaign.

    By • Sept. 27, 2023
  • A businessperson holding their smartphone receives an email notification
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    iStock/Getty Images Plus via Getty Images
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    57% of enterprise marketers use AI in email campaigns, survey says

    The number is twice what it was a year ago, with content personalization and retargeting the most popular use cases.

    By Aaron Baar • Sept. 27, 2023
  • A black and white photo of Snoop Dogg sits atop a chrome motorcycle with a Grubhub container on the back.
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    Courtesy of Grubhub
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    Grubhub expands Snoop Dogg-starring effort on tail of international success

    Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.

    By • Sept. 26, 2023
  • Fruit of the Loom's fruit mascots sit around a conference table with the brand's "chief TikTokker"
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    Courtesy of Fruit of the Loom
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    Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

    The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.

    By • Sept. 26, 2023