Brand Strategy: Page 36

  • Inspire Brands Chief Media Officer Travis Freeman
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    Courtesy of AWNewYork
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    Why Inspire Brands puts identity at the center of its marketing

    Chief Media Officer Travis Freeman explained how uniting data and a marketing mix model helps the marketer reach “promiscuous” consumers.

    By • Oct. 19, 2023
  • Jake from State Farm and Donna Kelce recreate one of Taylor Swift's viral moments
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    Courtesy of State Farm
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    Q&A

    State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt

    Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss how it partnered with agency Maximum Effort for a viral Swiftie play.

    By • Updated Oct. 18, 2023
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Netflix's Peter Naylor at Advertising Week New York
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    Courtesy of AWNewYork
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    Netflix expands advertising opportunities, adds live sports sponsorships

    T-Mobile, Nespresso and Frito-Lay’s Smartfood were revealed as new sponsors for the streamer at Advertising Week New York.

    By • Oct. 17, 2023
  • A man grocery shopping
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    Erik Isakson via Getty Images
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    Marketers see promise in push to ‘decouple’ retail media data

    At Advertising Week, Kroger’s retail media arm announced a new solution with The Trade Desk to address demands for flexibility around data use.

    By • Oct. 17, 2023
  • Wendy's global CMO Carl Loredo speaks during an Advertising Week New York session on Oct. 16, 2023
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    Courtesy of AWNewYork
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    What Wendy’s global CMO Carl Loredo learned from Taylor Swift

    The executive explained how fandom, value and nostalgia come together for the QSR chain during an Advertising Week New York discussion.

    By • Oct. 17, 2023
  • People wait in line at Advertising Week 2021. Retrieved by Marketing Dive on Oct. 25, 2021
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    Permission granted by Advertising Week
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    Advertising Week begins: How marketers can make the most of the industry bonanza

    The event’s Global President Ruth Mortimer shared tips for navigating the show floor and getting practical insights on areas like AI and retail media.

    By • Oct. 16, 2023
  • technology
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    Permission granted by EX Squared
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    Sponsored by EX Squared

    Driving the multishore paradigm shift: Nearshore outsourcing with EX Squared

    Discover how remote work is reshaping business strategies and how EX Squared, with its global presence, is leading the way in Multishore outsourcing. Imagine, build and evolve your team beyond borders.

    Oct. 16, 2023
  • poster for Jack in the Box's "Feeding Time" short film
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    Courtesy of Jack in the Box
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    Jack in the Box cooks up horror short for Halloween

    “Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.

    By • Oct. 13, 2023
  • Crowd of executives clapping at keynote speech
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    gorodenkoff via Getty Images
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    Top marketing conferences to attend in 2024

    From long-running conferences to new gatherings around culture and technology, here are some must-attend events for marketing leaders.

    By • Oct. 13, 2023
  • Mailchimp's Clustomer campaign
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    Courtesy of Intuit Mailchimp
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    Column

    Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers

    In-house agency Wink Creative used generative AI to come up with a “circus act” production that shows how the brand wants to be Coinstar for marketers.

    By • Oct. 13, 2023
  • An advertisement for CB2 is displayed on a TV screen.
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    Courtesy of Spaceback
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    How Crate & Barrel offshoot CB2 repurposes social content for CTV ads

    With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.

    By Aaron Baar • Oct. 12, 2023
  • Young people lying on the grass holding little white flowers.
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    Courtesy of JanSport
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    E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown

    TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.

    By • Oct. 12, 2023
  • A Halloween bucket that is empty save for one pack of M&M's next to lit candles and pumpkins.
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    Permission granted by Mars, Incorporated
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    M&M’s teams with Gopuff to deliver emergency candy refills on Halloween

    An M&M’s Halloween Rescue Squad will aid holiday planners as Mars experiments with on-demand delivery.

    By • Oct. 11, 2023
  • A McDonald's store is shown in Houston, Texas.
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    Brandon Bell via Getty Images
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    McDonald’s US CMO on brand’s first-party data transformation

    After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns.

    By • Oct. 11, 2023
  • Ford's Gamer Van
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    Courtesy of Ford Motor Company
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    Ford builds gamer van for TwitchCon road trip

    The automaker steps up its gaming involvement in a collaboration with Wieden+Kennedy, Mindshare and media brand Full Squad Gaming.

    By • Updated Oct. 11, 2023
  • Mars Petcare brand packaging
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    Courtesy of Mars Petcare
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    Mars Petcare appoints first chief brand and experience officer

    Najoh Tita-Reid, previously CMO at Logitech, will seek to elevate consumer experience and drive growth across a portfolio of brands and services.

    By • Oct. 10, 2023
  • A red emergency pizza box from Domino's
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    Courtesy of Domino's
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    Domino’s gives away ‘emergency pizza’ in latest rewards program push

    As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need.

    By • Updated Oct. 25, 2023
  • Three people hold cans of Celsius
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    Courtesy of Celsius
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    Q&A

    Celsius CEO on keeping a disruptor’s edge and staying focused on Gen Z

    The energy drink brand remains committed to the 18-to-24 demographic on an increasingly broad stage that now includes a national MLS sponsorship.

    By • Oct. 9, 2023
  • Kraft Heinz's Ore-Ida after a recent rebrand
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    Courtesy of Kraft Heinz
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    Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world

    Developed with agency Johannes Leonardo, “Deliciously Predictable” includes revamped packaging and creative centered on the “excitement of certainty.”

    By • Oct. 6, 2023
  • OLAPLEX DUPES THE DUPERS ON TIKTOK WITH OLADUPÉ, WHICH WAS REVEALED AS ITS BLOCKBUSTER NO. 3 HAIR PERFECTOR
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    Courtesy of Olaplex
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    Why Olaplex created a faux product to address dupe culture on TikTok

    The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.

    By • Oct. 5, 2023
  • An example of three outputs from Three Olives Vodka's Generager tool.
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    Courtesy of Proximo
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    Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party

    Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party.

    By • Oct. 4, 2023
  • Disney advertising graphic for Halloween and holiday season
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    Courtesy of Disney Advertising
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    How Disney is helping brands extend Halloween momentum into the holidays

    Brands are rethinking how to approach holiday marketing as consumer behaviors continue to shift, Disney exec John Campbell told Marketing Dive.

    By • Oct. 4, 2023
  • A red storefront entrance with a white dot-in-circle logo and an "order pickup" sign on the door. Trees and blue sky with white clouds on the right.
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    Daphne Howland/Marketing Dive
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    Target launches immersive toy experience

    Online shoppers can explore a virtual room of products, as the retailer pushes affordable toys for the holiday season. 

    By Tatiana Walk-Morris • Oct. 4, 2023
  • Hard Mtn Dew wedding crasher invitation
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    Courtesy of Hard Mtn Dew
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    Hard Mtn Dew will pay for your wedding — but only invite crashers

    The hard soda brand will throw one couple an all-expenses-paid celebration in Knoxville, Tennessee, where the only people who can attend are strangers.

    By • Oct. 3, 2023
  • Jake from State Farm and Donna Kelce recreate one of Taylor Swift's viral moments
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    Courtesy of State Farm
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    State Farm seizes on fan mania around Taylor Swift’s rumored relationship

    Agency Maximum Effort paired brand mascot Jake from State Farm with Travis Kelce’s mom, generating online discussion around the Eagles game Sunday.

    By • Oct. 3, 2023