Brand Strategy: Page 36

  • A person wearing sunglasses pushes a baby in a store cart.
    Image attribution tooltip
    Daphne Howland/Marketing Dive
    Image attribution tooltip

    Walmart Connect bows Sponsored Video ads to drive holiday inspiration

    The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season.

    By • Sept. 15, 2023
  • Two people hold Samsung Galaxy Tab S9 Series as part of a dating show parody in a new ad
    Image attribution tooltip
    Courtesy of Samsung
    Image attribution tooltip
    Column

    Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad

    Instead of the usual spec-focused spot, BBH USA parodied the creative process to promote the ​​Galaxy Tab S9 Series.

    By • Sept. 15, 2023
  • A data center server room. Explore the Trendline➔
    Image attribution tooltip
    sefa ozel via Getty Images
    Image attribution tooltip
    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • American Eagle's OOH billboard on New York’s High Line displaying a variety of its jeans.
    Image attribution tooltip
    Courtesy of American Eagle
    Image attribution tooltip

    American Eagle bets on QR codes for OMJeans NYC takeover

    A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.

    By • Sept. 14, 2023
  • Lysol debuts 'Air-aoke' experience to showcase sanitizer power
    Image attribution tooltip
    Courtesy of Lysol
    Image attribution tooltip

    Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power

    Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.

    By • Sept. 14, 2023
  • Header image for "IT Spending and 2023 Budgets Under Close Scrutiny"
    Image attribution tooltip
    Getty Images via Getty Images
    Image attribution tooltip

    ‘Consolidation or evaporation’: Marketers get decisive about retail media spending

    At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.”

    By • Sept. 14, 2023
  • Image of Vitaminwater's Fortnite island.
    Image attribution tooltip
    Courtesy of Coca Cola
    Image attribution tooltip

    Vitaminwater sets up shop on Fortnite to promote zero-sugar products

    The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest. 

    By • Sept. 14, 2023
  • A Ford F-150 Lightning electric pickup on the road.
    Image attribution tooltip
    Courtesy of Ford Motor Co.
    Image attribution tooltip

    Ford hires Toyota veteran as global CMO

    Lisa Materazzo was formerly Toyota's top marketing executive in North America and joins as the automaker navigates the industry's electric “sea change.”

    By • Sept. 13, 2023
  • A collage of creators featured in Champion's “Champion What Moves You” campaign
    Image attribution tooltip
    Courtesy of Champion Athleticwear
    Image attribution tooltip
    Q&A

    How Champion shifted its brand name from a noun to a verb with new campaign

    The brand’s President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven “Champion What Moves You.”

    By • Sept. 13, 2023
  • Rapper Ice Spice appears with her namesake Munchkins Drink in a Dunkin' ad
    Image attribution tooltip
    Courtesy of Dunkin'
    Image attribution tooltip

    Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink

    An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.

    By • Sept. 12, 2023
  • Two kids sit in the middle row while their grandfather sits in the back row of a Grand Highlander in an ad for Toyota.
    Image attribution tooltip
    Permission granted by Toyota
    Image attribution tooltip

    Toyota unifies multicultural, mainstream messaging in multi-agency campaign

    The integrated effort features spots from Conill Advertising, InterTrend Communications, Burrell Communications Group and Saatchi & Saatchi.

    By • Sept. 12, 2023
  • zoa molson coors energy drink
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Molson Coors boosts its investment in Zoa Energy

    The increased funds will help the brand more than double its investment in marketing in 2024.

    By Chris Casey • Sept. 12, 2023
  • A child stands with a gift Lunchables Grilled Cheesies in a new ad
    Image attribution tooltip
    Courtesy of Kraft Heinz
    Image attribution tooltip

    Lunchables brings kids’ imaginations to life for Grilled Cheesies debut

    Spots revolve around “kid-fueled daydreams” about what’s happening in the microwave when heating the Kraft Heinz brand’s new frozen product.

    By • Sept. 12, 2023
  • Coca-cola, AI, soda
    Image attribution tooltip
    Courtesy of Coca-Cola
    Image attribution tooltip

    Coca-Cola launches beverage created with the help of artificial intelligence

    Coca-Cola Y3000 is the latest flavor to launch under a Creations platform designed to highlight its signature soda while drawing in younger consumers.

    By Christopher Doering • Sept. 12, 2023
  • Super NFL Tycoon characters wear Boss' NFL hoodies
    Image attribution tooltip
    Courtesy of Boss
    Image attribution tooltip

    Boss teams up with popular Roblox game for NFL integration

    The clothing brand is using Super NFL Tycoon to promote its real-life NFL collection as part of a larger push to meet younger consumers where they are.

    By • Sept. 11, 2023
  • Travis Kelce of the Kansas City Chiefs seen blowing a blue whistle as part of a "Sack the Sunday Scaries" audio collection of "calming" tracks made for DirecTV around football season.
    Image attribution tooltip
    Courtesy of DirecTV
    Image attribution tooltip

    DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

    The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.

    By • Sept. 11, 2023
  • A businessperson protects data on their laptop
    Image attribution tooltip
    kelvn via Getty Images
    Image attribution tooltip

    Marketers’ brand safety tactics may not be enough: Here’s what the numbers say

    While marketers are often concerned about having ads appear next to harmful content, even content considered mild may turn consumers off a brand.

    By • Sept. 8, 2023
  • Two people hold footballs behind a red Smirnoff popup.
    Image attribution tooltip
    Courtesy of Diageo
    Image attribution tooltip

    Smirnoff flips a coin for free cocktails as NFL season kicks off

    The Diageo brand is running broadcast integrations, digital and social media content and has partnered with FanDuel and Drizly.

    By • Sept. 8, 2023
  • a graphic of a Burger King Whopper
    Image attribution tooltip
    Courtesy of Burger King
    Image attribution tooltip

    Burger King vies to extend viral Whopper jingle’s shelf life with remix

    The meme-friendly earworm that has boosted sales is getting a dance mix by DJ Steve Aoki as part of the chain’s sponsorship of the MTV VMAs.

    By • Sept. 8, 2023
  • Two animated characters from "Barbie and Barbie On-set"
    Image attribution tooltip
    Permission granted by Mattel
    Image attribution tooltip

    Mattel strikes YouTube ad sales partnership as child safety concerns rise

    A new deal gives family-friendly media studio Pocket.watch exclusive rights to sell ad inventory for the channels of brands including Barbie and Hot Wheels.

    By • Sept. 7, 2023
  • Candy Crush Soda Saga
    Image attribution tooltip
    Courtesy of Candy Crush Soda Saga
    Image attribution tooltip

    World Surfing League promotes finals with Candy Crush tournament

    The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.

    By • Sept. 7, 2023
  • Dallas Cowboys quarterback Dak Prescott stands in the pain aisle in a Lowe's commercial
    Image attribution tooltip
    Courtesy of Lowe's
    Image attribution tooltip
    Q&A

    How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign

    Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand.

    By • Sept. 7, 2023
  • A woman shows off her underarm tattoos on the subway as part of a Dove campaign
    Image attribution tooltip
    Retrieved from Ogilvy on September 06, 2023
    Image attribution tooltip

    Dove encourages women to embrace armpit confidence for NYFW

    A Pit Stop activation and #FreethePits social push arrive as the buzzy fashion gathering kicks off under sweltering conditions.

    By • Sept. 6, 2023
  • Three Oscar Mayer Scramblers against a yellow background.
    Image attribution tooltip
    Courtesy of Kraft Heinz
    Image attribution tooltip

    Oscar Mayer launches ‘Scramble Your Morning’ for new product debut

    The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home.

    By • Sept. 6, 2023
  • A person doing a squat while holding weights and following an instructional Peloton video, with the exercise brand's Peloton Bike also in view.
    Image attribution tooltip
    Permission granted by Peloton
    Image attribution tooltip

    Could Peloton’s brand refresh mark the start of its comeback?

    Vice President of Consumer Marketing Oli Snoddy details how the exercise brand is leveraging real users to broaden its reach and grow its app. 

    By • Sept. 6, 2023
  • Heineken gaming fridge next to gaming computer and controller
    Image attribution tooltip
    Permission granted by Heineken
    Image attribution tooltip

    Heineken combines PC with beer fridge in overture to hardcore gamers

    A device that simultaneously keeps drinks and gaming hardware cool is meant to recognize the overlooked community of PC modders.

    By • Sept. 5, 2023