Brand Strategy: Page 49

  • Nestle
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    Christopher Doering/Marketing Dive
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    Inside Nestlé‘s long road to improve the sustainability of its packaging footprint

    From Nespresso pods made of paper to Stouffer’s trays made with 30% recycled plastic, the CPG giant is finding novel ways to improve some of the millions of pounds of packaging material it uses annually.

    By Christopher Doering • March 14, 2023
  • A still image from Amazon Prime's ad, "Tache," that shows a young girl with facial hair as part of the company's global campaign, "It's on Prime."
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    Courtesy of Amazon
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    Amazon Prime embraces mustaches in global campaign with Olivia Wilde

    The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury.

    By • March 14, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A Sephora storefront in the mall
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    Cara Salpini/Marketing Dive
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    Sephora, TikTok launch content creator program

    The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.

    By Nate Delesline III • March 13, 2023
  • Shot of CMO Fernando Machado linking arms with NotCo CEO Matias Muchnick
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    Retrieved from NotCo via Business Wire on March 13, 2023
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    Star CMO Machado jumps from Activision Blizzard to food tech startup

    The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz.

    By • March 13, 2023
  • The words, "ChatGPT" appear on a multicolored background
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    chaofann via Getty Images
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    100 days of frenzied hype around generative AI

    Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear.

    By • March 13, 2023
  • Aeropostale's AeroPax NFT visuals made in partnership with MetaversePlus.
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    Courtesy of Aeropostale
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    Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway

    An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.

    By • March 13, 2023
  • A colorful mural of a DJ and a bottle of Rémy Martin.
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    Courtesy of Rémy Martin
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    Rémy Martin integrates QR codes into murals celebrating hip-hop

    As the genre celebrates its 50th anniversary in 2023, the cognac brand is back with a more expansive campaign built around well-known DJs.

    By • March 9, 2023
  • Large desktop computer stands on a desk with a computer monitor. The monitor shows a video game with soldiers attacking. There is a keyboard, mouse and headphones on the desk as well.
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    mikkelwilliam via Getty Images
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    As video games become cultural juggernauts, marketers still struggle with buy-in

    Even with massive hits like “The Last of Us,” marketers face obstacles around convincing leadership and moving beyond “opportunistic” strategies.

    By • March 9, 2023
  • Three influencer posts about sustainability as part of a Unilever study
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    Courtesy of Unilever
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    Influencers have greatest impact on consumer sustainability choices, Unilever finds

    Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns.

    By • March 9, 2023
  • An image captured from Coca-Cola's short film for its campaign "Masterpiece," depicting Coke in the painting "The Scream."
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    Retrieved from Coca-Cola on March 08, 2023
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    Coke brings world-renowned art to life in ‘Masterpiece’ push

    The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery.

    By • March 9, 2023
  • A hand cracks open a can of Bud Light Seltzer against a background of colorful bubbles.
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    Courtesy of Anheuser-Busch InBev
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    Bud Light Seltzer clears up misconception about its formula

    As 54% of consumers believe there is beer in the hard seltzer, the brewer developed a card game called Misconceptions as part of a new campaign.

    By • March 8, 2023
  • a family watches TV
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    PeopleImages via Getty Images
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    GroupM, Warner Bros. Discovery boost brand opportunities around diverse content

    The partnership is the latest ad industry initiative that seeks to create opportunities for diverse media companies and content creators.

    By • March 8, 2023
  • A bar in Corona's virtual clubhouse.
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    Courtesy of Corona
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    Corona launches virtual clubhouse and store on its site

    The golf-themed storefront coincides with the PGA tour and allows for direct purchase through Drizly, Instacart and other retailers. 

    By • March 7, 2023
  • Miller Lite turning sexist ads into fertilizer
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    Courtesy of Miller Lite
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    Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer

    Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior.

    By • March 7, 2023
  • Hero image for Intuit Quickbooks' campaign "Small Business Spotting."
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    Courtesy of Intuit Quickbooks
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    QuickBooks caters to film tourists by highlighting small business cameos

    An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

    By • March 7, 2023
  • Girl picking out ice cream from Conjure mobile market truck
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    Retrieved from PRNewsfoto/Mars, Incorporated.
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    Mars launches store-hailing mobile ice cream markets

    The new partnership between the treats maker and tech firm Conjure can whisk frozen goodies to consumers in as little as two minutes.

    By Peyton Bigora • March 7, 2023
  • Nissan's March Madness banner, featuring mascots and a lineup of cars.
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    Courtesy of Nissan
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    Nissan brings TikTok’s BeReal lookalike to March Madness

    The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.

    By • March 6, 2023
  • TikTok beauty influencer Meredith Duxbury with E.L.F. Cosmetics to launch the new O Face Satin Lipstick
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. Cosmetics pens new song in big bet on O Face lipstick

    For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.

    By • March 6, 2023
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    Scott Olson via Getty Images
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    Hershey’s trans-inclusive IWD push sparks familiar backlash

    A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.

    By • March 3, 2023
  • The Home Depot storefront on Roblox.
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    Courtesy of The Home Depot
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    Home Depot takes Kids Workshops to the metaverse on Roblox

    Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.

    By • March 3, 2023
  • Levi's tells 'The Greatest Story Ever Worn' in cinematic fashion
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    Courtesy of Levi's
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    Column

    Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion

    To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.

    By • March 3, 2023
  • Yahoo and Toyota's augmented reality effort as part of Toyota’s “Says So Much” campaign.
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    Courtesy of Yahoo
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    Toyota, Yahoo partner for AR-powered car shopping experience

    The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown. 

    By Aaron Baar • March 2, 2023
  • Snapchat's My AI announcement.
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    Retrieved from Snap on March 02, 2023
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    Do Meta, Snap’s new AI bets signal a social media shift?

    Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.

    By • March 2, 2023
  • A computer screen is seen with the text: "ChatGPT: Optimizing language models for dialogue"
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    Leon Neal via Getty Images
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    OpenAI makes ChatGPT easier to integrate, priming tech for scale

    Instacart, Snapchat and Shopify are among those taking advantage of a new API that supports features like chatbots and shopping assistants.

    By • March 2, 2023
  • A group of friends sit around drinking Guinness.
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    Courtesy of Diageo
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    Guinness rewards epic toasts this St. Patrick’s Day

    The beer brand will reward 100 of the best video toasts with $10,000 each and kick off in-person activations in several major cities

    By • March 2, 2023