Brand Strategy: Page 49

  • Domino's Pinpoint Delivery
    Image attribution tooltip
    Courtesy of Domino's Pizza
    Image attribution tooltip

    Domino’s delivers anywhere on the map with latest tech innovation

    Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign.

    By • June 19, 2023
  • Smirnoff's colorful new ads promote inclusivity as part of its 'We Do We' campaign
    Image attribution tooltip
    Permission granted by Smirnoff
    Image attribution tooltip

    Smirnoff’s big brand strategy shakeup is all about inclusion

    A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection.

    By • June 16, 2023
  • Explore the Trendline➔
    Image attribution tooltip
    Spencer Platt via Getty Images
    Image attribution tooltip
    Trendline

    Multichannel Optimization

    Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.

    By Marketing Dive staff
  • Pride Month apparel is seen on display at a Target store on June 06, 2023 in Austin, Texas.
    Image attribution tooltip
    Brandon Bell/Getty Images via Getty Images
    Image attribution tooltip

    LGBTQ+ marketing is in crisis — here’s what the numbers say

    With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing.

    By • June 16, 2023
  • Bodybuilders shaking Airheads bars
    Image attribution tooltip
    Courtesy of Perfetti Van Melle
    Image attribution tooltip

    Airheads puts TikTok trend to the test with muscle-fueled Shake Factory

    A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.

    By Aaron Baar • June 15, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Pinterest doubles down on vertical video for seasonal ad strategy

    A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. 

    By • June 15, 2023
  • A group of runners floats in the air as part of a new Hoka campaign from agency Anomaly.
    Image attribution tooltip
    Permission granted by Hoka
    Image attribution tooltip

    Hoka’s new high-flying ads look to build on $1B sales momentum

    Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.

    By • June 15, 2023
  • On the brown tile floor of an indoor soccer pitch, a white scuffed up gear bag with the word PUMA sits behind a pair of blue and white soccer cleats. One cleat leans against a soccer ball.
    Image attribution tooltip
    Courtesy of Puma
    Image attribution tooltip

    Puma’s global brand chief to exit amid marketing reorganization

    As part of the restructuring, the athletic brand is moving its marketing organization from Boston to Germany.

    By Nate Delesline III • June 14, 2023
  • A yellow Nike storefront with a mural of runners on the outside.
    Image attribution tooltip
    Courtesy of Nike
    Image attribution tooltip

    Nike broadens focus to holistic fitness with ‘Well Collective’

    The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport.

    By Cara Salpini • June 14, 2023
  • Pepsi
    Image attribution tooltip
    Courtesy of Pepsi
    Image attribution tooltip

    Pepsi, Burger King reclaim brand value with smart advertising, report finds

    While the tech category remained at the top of Kantar’s latest BrandZ rankings, some of the biggest success stories came from legacy companies.

    By • June 14, 2023
  • A paper rocket ship craft made as part of Crayola's tie-up with TheSoul Publishing, 5-MinuteCrafts
    Image attribution tooltip
    Permission granted by TheSoul Publishing
    Image attribution tooltip

    Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

    A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.

    By • June 14, 2023
  • Image attribution tooltip
    Dimitrios Kambouris via Getty Images
    Image attribution tooltip

    How Absolut aims to grow LGBTQ+ allyship among consumers, businesses

    A new global initiative includes an online guide and certification program for bars and restaurants as Pride-themed marketing comes under heavy fire.

    By • June 13, 2023
  • Guy Fieri and Sammy Hagar stand behind a bar raising glasses of spirits.
    Image attribution tooltip
    Courtesy of Santo Spirits
    Image attribution tooltip

    Santo Spirits launches Web3 loyalty program

    Founded by Sammy Hagar and Guy Fieri, the spirits company is rewarding members with an array of digital collectibles ahead of a new product launch.

    By • June 13, 2023
  • A J. Crew virtual store.
    Image attribution tooltip
    Courtesy of J. Crew
    Image attribution tooltip

    J. Crew opens virtual store

    The beach house experience features six themed rooms for shoppers to browse, and includes a quiz, a scavenger hunt and former catalog images.

    By Tatiana Walk-Morris • June 13, 2023
  • Heinz 15 Minutes of Flavor art featuring Rebecca Black, William Hung and Kyle Craven
    Image attribution tooltip
    Courtesy of Heinz
    Image attribution tooltip

    Heinz connects with past viral stars for new sauce drops

    To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung for assets across TikTok and Instagram.

    By • June 13, 2023
  • 7-Eleven Slurpee rebrand campaign
    Image attribution tooltip
    Courtesy of 7-Eleven
    Image attribution tooltip

    7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign

    Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression.

    By • June 12, 2023
  • Two people, one dressed as a caveman and the other manning a grill, enjoy Impossible Burgers.
    Image attribution tooltip
    Courtesy of Impossible Foods
    Image attribution tooltip

    Impossible Foods taps Terry Crews’ agency Super Serious for national campaigns

    The two campaigns mark the debut of Super Serious and see Impossible using humor to adopt a more inclusive and approachable tone.

    By • June 12, 2023
  • An individual using a green wheelchair attempts a flip above Degree branded crash pads.
    Image attribution tooltip
    Courtesy of Unilever
    Image attribution tooltip

    Degree crashes onto social media to encourage testing limits

    A new campaign stars influencers like wheelchair athlete Aaron “Wheelz” Fotheringham and features safety equipment emblazoned with branding.

    By • June 9, 2023
  • Ikea's 19-foot statue of its FRAKTA bag, which it connected to an augmented reality experience.
    Image attribution tooltip
    Permission granted by Ikea
    Image attribution tooltip

    Ikea plans 19-foot bag statue in New York tied to AR experience

    The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers. 

    By Aaron Baar • Updated June 12, 2023
  • An image of Ariana Madix of "Vanderpump Rules" promoting BIC's EasyRinse razors for its "All Shave. No Clog." campaign.
    Image attribution tooltip
    Permission granted by BIC
    Image attribution tooltip

    Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’

    A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.

    By • June 8, 2023
  • People playing pickleball.
    Image attribution tooltip
    LPETTET/E+ via Getty Images
    Image attribution tooltip

    Toyota signs on as first official auto partner of Major League Pickleball

    The deal, which promotes the 2023 Prius, comes as MLP has quadrupled its number of official sponsorships and drawn major athlete investors.

    By • Updated June 8, 2023
  • The Salesforce logo is seen at its headquarters in San Francisco
    Image attribution tooltip
    Stephen Lam via Getty Images
    Image attribution tooltip

    Salesforce brings new generative AI tools to marketers

    Marketing GPT and Commerce GPT work in tandem with the company’s Data Cloud to generate more personalized shopping experiences.

    By • June 8, 2023
  • A series of headshots of Nike and Jordan Brand athletes.
    Image attribution tooltip
    Courtesy of Dick's Sporting Goods
    Image attribution tooltip

    Nike, Dick’s release largest joint ad campaign to date

    The two retailers have grown closer over the years, and connected their loyalty programs about a year and a half ago.

    By Cara Salpini • June 8, 2023
  • The Rolling Stones iced coffee machine from Keurig.
    Image attribution tooltip
    Courtesy of Havas New York
    Image attribution tooltip

    Keurig partners with Rolling Stones for iced coffee kit

    The Start Me Up kits feature the band’s branding and are being promoted through influencers on TikTok and a playlist on Spotify.

    By • June 7, 2023
  • A store display shows a person looking off to the side and tossing their hair, and the words "take pride."
    Image attribution tooltip
    Daphne Howland/Marketing Dive
    Image attribution tooltip
    Deep Dive

    How Target went from loud and proud — to silent

    The retailer remains quiet after pulling some Pride merchandise due to safety concerns. LGBTQ+ groups and marketers say that sends the wrong message.

    By Daphne Howland • June 7, 2023
  • Coca-Cola
    Image attribution tooltip
    Courtesy of Coca-Cola
    Image attribution tooltip

    Coke links with League of Legends developer on latest flavor experiment

    A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes. 

    By • June 7, 2023