Bose works to boost gender parity in music production

With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities.

By Chris Kelly • March 2, 2023

Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community

Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch.

By Peter Adams • March 1, 2023

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role

The exec will lead a new function that unites sales, marketing, innovation and digital capabilities in the Americas as the company looks to accelerate growth.

By Sara Karlovitch • March 1, 2023

AB InBev seltzer brand’s first national campaign focuses on simplicity

Nütrl Vodka Seltzer establishes itself as “The One with the Umlaut” through an effort featuring “SNL” star Chloe Fineman as a vodka seltzer sommelier.

By Sara Karlovitch • Feb. 28, 2023

FTC addresses ‘AI hype’ with warning about potential abuse in advertising

Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which recently inked a deal with Snap.

By Peter Adams • Feb. 28, 2023

Maybelline enlists its first-ever digital avatar for mascara launch

The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

By Jessica Deyo • Feb. 28, 2023

AI workflow tool secures $65M from major venture capital firms

Typeface helps marketers create image and copy assets for platforms like Instagram while aiming to preserve their personal style and brand safety.  

By Peter Adams • Updated Feb. 28, 2023

Agency in-housing debate resurfaces, with fresh shades of nuance

Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation.

By Peter Adams • Feb. 27, 2023

Chipotle embraces viral TikTok trend with new menu item

The addition of the viral “hack” to its digital-only menu demonstrates the power of the brand-consumer dialogue on the platform.

By Chris Kelly • Feb. 27, 2023

Why Kind keeps it simple in latest wellness-focused marketing play

“I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon.

By Jessica Deyo • Feb. 27, 2023

Victoria’s Secret pilots refreshed loyalty program

“The VS & Pink Collective” covers both of the company’s brands and has three spending-based tiers that unlock additional benefits.

By Cara Salpini • Feb. 24, 2023

Cutwater refreshes brand to accentuate accessibility of canned cocktails

“Open the Bar” is meant to make premium cocktail culture feel more approachable through three new ad spots and a revamped brand design.

By Sara Karlovitch • Feb. 24, 2023

81% of consumers embraced influencer marketing in the past year, study finds

Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications.

By Jessica Deyo • Feb. 23, 2023

Coke joins AI hype train in search for next-gen creative capabilities

The marketer is the first to take advantage of a new alliance between Bain & Company and ChatGPT developer OpenAI.

By Peter Adams • Feb. 23, 2023

Kraft Heinz goes luxe with immersive hotel integrations

To promote its premium Heinz 57 brand, the ketchup maker has partnered with upscale hospitality firm Ennismore for in-person and digital experiences. 

By Sara Karlovitch • Feb. 23, 2023

Silk gives nepo babies milk mustaches to boost plant-based alternative

Children of David Beckham, John Travolta, Christie Brinkley and Shaquille O'Neal give "Got milk?" and its iconic mustaches a plant-based spin.

By Chris Kelly • Feb. 23, 2023

Hostess launches new snack brand to invigorate category, shed staid reputation

Kazbars, a candy-bar-inspired innovation, has chocolate cake, cream, crunch and a gooeyness from fudge and caramel. It is the latest in a string of major product launches in recent years for the sweets maker.

By Christopher Doering • Feb. 22, 2023

Walmart ad sales hit $2.7B as execs eye greater scale

Walmart Connect was up 41% in Q4, supporting healthy holiday performance and serving as a bright spot in light of an uncertain 2023 outlook.

By Peter Adams • Feb. 22, 2023

Shake Shack serves up fine dining experience with White Truffle Menu

Ten Shake Shack restaurants are taking reservations for a prix fixe tasting menu that costs $20 per person.

By Julie Littman • Feb. 22, 2023

What a podcasting industry slowdown means for advertisers

Podcasts still represent a viable space for advertisers despite layoffs, budget cuts and fewer acquisitions by major players in the arena.

By Chris Kelly • Feb. 21, 2023

How Molson Coors tackles the cost and clutter of football marketing

Heavy activity around DraftKings and podcasts like Barstool Sports’ “Pardon My Take” have helped the beer marketer connect with young fans of the sport.

By Peter Adams • Feb. 21, 2023

Patrón Tequila serves AI-generated cocktails for National Margarita Day

Consumers can share their margarita creation on Instagram or Twitter for the chance to win two tickets to a Becky G concert.

By Jessica Deyo • Feb. 21, 2023

P&G’s Pritchard says AI, algorithms are improving ad effectiveness

With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever.

By Peter Adams • Feb. 17, 2023

A new era for alcohol advertising gets a slow start

AB InBev ended its 33-year hold on alcohol advertising for Super Bowl LVII, inviting new entrants like Crown Royal and Rémy Martin to capitalize on the hype.

By Sara Karlovitch • Feb. 17, 2023

Campaign Trail: ESPN revives iconic ‘This Is SportsCenter’ spots

Creative talent at new agency partner Arts & Letters worked on the campaign during its Wieden+Kennedy days.

By Chris Kelly • Feb. 17, 2023