Brand Strategy: Page 50

  • Grimace Celebrating Birthday with McDonaldland Friends
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    Courtesy of McDonald's
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    McDonald’s brings back Grimace for birthday party nostalgia

    The chain says it's meeting fans at the "intersection of nostalgia and culture" with an 8-bit video game, Snapchat AR experience and Instagram tie-up.

    By • June 6, 2023
  • View of a Walmart storefront
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    Justin Sullivan via Getty Images
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    Walmart Connect expands in-store ad formats as shoppers return en masse

    The company’s ad division is drawing from a traditional shopper marketer playbook by in-housing product demos and testing ads in its radio network.

    By • June 6, 2023
  • Explore the Trendline➔
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    Spencer Platt via Getty Images
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    Trendline

    Multichannel Optimization

    Google has again delayed plans to sunset third-party cookies, but the time is now for marketers to control their destiny.

    By Marketing Dive staff
  • NBA app
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    Courtesy of NBA
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    AB InBev’s Michelob Ultra becomes NBA’s first global beer partner

    An expansion of the 25-year relationship between the brewer and the league will see the light beer brand’s presence grow on and off the court.

    By • June 6, 2023
  • iOS 17 upgrades the communications experience with Contact Posters, a new stickers experience, Live Voicemail, and much more.
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    Courtesy of Apple
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    Apple focuses on personal experiences for iOS 17 at WWDC reveal

    At its annual event, the tech giant revealed several upgrades for its core communication apps and showed off a long-awaited mixed-reality headset.

    By • June 6, 2023
  • A display case showcasing Zoa energy drinks.
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    Courtesy of Molson Coors
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    Energy Drink Zoa adopts gender-neutral identity for major refresh

    “Fuel Something Bigger” shifts the energy drink from the gym towards the everyday consumer and highlights the brand’s colorful new packaging.

    By • June 5, 2023
  • Music artist Rakim seen holding a can of Sprite as part of the soft-drink brand's summer campaign celebrating the 50th anniversary of hip-hop.
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    Permission granted by The Coca-Cola Company
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    Sprite remixes ‘Rapper’s Delight’ for summer-long hip-hop celebration

    The salute to hip-hop’s 50 years includes a new flavor, new packaging, a tie-up with Drake’s tour and an ad starring Latto, Nas, Rakim and GloRilla.

    By • June 5, 2023
  • Burberry store
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    "Burberry Oslo" by Ssu is licensed under CC BY-SA 4.0
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    How luxury brands can drive results for paid ads on LinkedIn

    New research from VidMob shows how brands in a growing luxury goods market are driving results with paid ads targeting business professionals.

    By • June 5, 2023
  • Skittles 2023 Pride packaging
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    Courtesy of Mars, Incorporated
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    Skittles links Pride Month packaging to LGBTQ+ stories on Audible

    The brand is also working with Cameron Esposito’s Queery podcast to highlight its partner artists’ stories during a fraught period for LGBTQ+ rights.

    By • June 2, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Deep Dive

    How legacy beauty brands are aging down to reach Gen Z

    Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

    By • June 2, 2023
  • The Old Gays gear up for more cheers on new game show “No Straight Answers” presented by Visible Wireless.
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    Courtesy of Visible Wireless
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    Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

    The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.”

    By Aaron Baar • June 1, 2023
  • Christopher Briney, Gavin Casalegno and Lola Tung of Amazon Prime Video’s hit show "The Summer I Turned Pretty" for American Eagle.
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    Permission granted by American Eagle
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    Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

    CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

    By • June 1, 2023
  • A collage of shots from Heinz new global brand platform celebrating stories of fan love.
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    Permission granted by The Kraft Heinz Company
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    Heinz honors ‘irrational’ fan love in first unified global brand platform

    Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos. 

    By • June 1, 2023
  • T-Pain stands in front of a Wendy's
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    Courtesy of Wendy's
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    Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

    "Buy U a Frosty" is available on the fast-food chain’s YouTube channel and will soon be available for consumers to duet on TikTok.

    By • June 1, 2023
  • Instacart
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    Retrieved from Instacart on March 02, 2021
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    Instacart begins nationwide rollout of ChatGPT search tool

    The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. 

    By Catherine Douglas Moran • May 31, 2023
  • An image of customers sitting inside a restaurant.
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    Permission granted by TaKorean
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    How restaurants can get a slice of Gen Z’s $360B spending power

    This generation's prioritization of time, social media and altruism — combined with a comparative mistrust of tech — sets it apart from millennials and Gen X.

    By Aneurin Canham-Clyne • May 31, 2023
  • Three bags of Frito-Lay products next to a FIFA World Cup trophy.
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    Courtesy of Frito-Lay North America
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    Frito-Lay makes largest-ever investment in women’s sports for World Cup

    As women’s sports continue to gain viewers, the snack marketer’s activations will span popular brands and include its Cracker Jill campaign.

    By • May 31, 2023
  • Contestants in "Gamerhood Challenge" gather together on the set.
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    Courtesy of State Farm
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    How State Farm meets the challenge of Gen Z marketing with esports

    The insurance firm’s “Gamerhood Challenge” is returning for a second year with bigger challenges and adding YouTube as a streaming partner.

    By Aaron Baar • May 31, 2023
  • LinkedIn ad campaign
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    Retrieved from LinkedIn on May 27, 2023
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    LinkedIn emphasizes the power of networking in global push

    Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company.

    By • May 30, 2023
  • WPP shakes up creative process with new AI-powered content engine by Nvidia
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    Courtesy of WPP
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    WPP shakes up creative process with AI-powered content engine

    Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals. 

    By • May 30, 2023
  • Unilever flag
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    Retrieved from Unilever on November 17, 2020
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    Unilever’s chief digital and commercial officer Conny Braams departs

    The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020.

    By • May 30, 2023
  • A collage of headshots of executives from the Cashmere ad agency
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    Permission granted by Cashmere
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    How Cashmere’s blend of culture and data is winning clients

    Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.

    By • Updated May 26, 2023
  • Don Julio Rosado
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    Permission granted by Don Julio
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    Column

    Campaign Trail: Don Julio’s fantastical disco day party introduces a new innovation

    The Diageo distiller created a vibrant, pink-hued world to position its new Rosado expression as the daytime counterpart to its popular 1942 product.

    By • May 26, 2023
  • A headshot of Nike executive Craig Williams against a grey background.
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    Courtesy of Nike
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    In massive executive shuffle, Nike names new Jordan president

    Heidi O’Neill's promotion to president of consumer, product and brand will “fully integrate [Nike’s] brand marketing storytelling to build deep relationships and engagement with the brand.”

    By Cara Salpini • May 25, 2023
  • A campaign image promoting a tie-up between Bacardi Rum and Stadium Goods
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    Courtesy of Bacardi Rum
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    Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs

    A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform.

    By • May 25, 2023
  • Smoothe King romance novel created by ChatGPT
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    Courtesy of Smoothie King
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    Smoothie King pens paperback romance novel with aid of ChatGPT

    The 250-page “A Summer Fling to the X-Treme” is laced with secret codes readers can crack for the chance to win a free smoothie via the brand’s app.

    By • May 25, 2023