Brand Strategy: Page 50

  • People sitting outside their van in the desert on a road trip.
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    Credit: GoUSA

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    Expedia Group launches ‘shoppable’ platform with inspirational travel content

    The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company.

    By Michele Laufik • April 20, 2023
  • Comedian Pete Davidson, wearing a dark suit and tie and glasses, sits behind a desk as a morning show host
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    Retrieved from Taco Bell Corp. on April 20, 2023
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    Taco Bell’s latest ad reinvents Pete Davidson as morning show host ‘Peter’

    Depicting the tatted-up comedian as a suit-wearing TV personality promotes the chain’s continued shift toward a simpler breakfast menu.

    By • April 20, 2023
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Impossible Foods boxes
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    Courtesy of Impossible Foods
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    Impossible Foods goes small for Earth Day

    The meat alternative brand is taking part in the tiny food trend on social media to showcase its low carbon footprint.

    By • April 20, 2023
  • The Apple logo is displayed on the exterior of an Apple Store.
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    Justin Sullivan / Staff via Getty Images
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    Apple boosts services pitch with savings account, AR/VR headset perks

    The tech giant now offers additional incentives to use its Apple Card and is building a slew of apps and services for its forthcoming mixed-reality device.

    By Aaron Baar • April 20, 2023
  • A logo of Bazooka gum is overlaid on a comic strip.
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    Photo illustration: Bazooka Candy Brands; Industry Dive

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    Deep Dive

    How Bazooka Gum uses nostalgia to drive sweet success

    More than 75 years after the iconic pink bubble gum first launched, it’s still popular for the flavor, texture and comics that made it famous — and that isn't likely to change.

    By Megan Poinski • April 19, 2023
  • Campaign images for Kind Snacks' Almond Acres initiative and pilot program.
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    Courtesy of Kind Snacks
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    Kind promotes sustainability with Snapchat tie-up, VR experience

    Each activation is meant to connect to the brand’s new Almond Acres Initiative, a three-year regenerative agriculture project in California.

    By • April 18, 2023
  • A photo of the outside of a Wingstop.
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    Courtesy of Wingstop
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    Wingstop names 72andSunny creative AOR to grow brand awareness

    The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak.

    By • April 17, 2023
  • American Eagle's RE/AE virtual clothing store within Snapchat
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    Retrieved from American Eagle on April 14, 2023
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    American Eagle brings secondhand clothing shop to Snapchat

    The augmented reality experience is part of the retailer’s new RE/AE digital shop and clothing collection curated with online resale platform ThredUp.

    By • April 17, 2023
  • An animated image of Acura's 2024 Integra Type S in red on a mountainous road.
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    Courtesy of Acura
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    Acura’s anime racing series returns with new episodes

    “Chiaki’s Journey,” which has been viewed nearly 275 million times, is back with a second season, this time showcasing the 2024 Integra Type S.

    By • April 17, 2023
  • Jack in the Box's limited-time Pineapple Express Shake timed to its 4/20 campaign
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    Permission granted by Jack in the Box
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    Jack in the Box stations food trucks across California for 4/20 celebration

    A tie-up with mobile app WeedMaps is meant to help consumers find the trucks and order a limited-time Pineapple Express Shake.

    By Aaron Baar • April 17, 2023
  • Sign at entrance to SeaWorld
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    Matt Stroshane via Getty Images
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    SeaWorld names Marisa Thalberg CMO to strengthen conservation position

    Thalberg has developed a reputation as a brand purpose maven thanks to buzz-generating work at companies including Taco Bell and Lowe’s.

    By • April 14, 2023
  • An image of Vans World on Roblox, featuring a bridge over water with two pictures of shoes on the shore.
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    Courtesy of Gucci
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    Gucci, Vans team up for Roblox scavenger hunt

    The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.

    By • April 14, 2023
  • Hunter Schafer in an ad for Mugler's Angel fragrance
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    Courtesy of Mugler
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    Column

    Campaign Trail: Mugler shoots for the stars with Hunter Schafer

    The L’Oréal-owned luxury brand takes the "Euphoria" cast member on a transformative journey to launch its Angel Elixir fragrance.

    By • April 14, 2023
  • An image tied to Pinterest's announcement that it would be adding new safety protocols for its younger users, including parental control functions.
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    Courtesy of Pinterest
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    Pinterest latest to add additional safety protocols for younger users

    New parental controls and user safeguards follow an NBC News investigation revealing how predators have been exploiting photos of children.

    By • April 13, 2023
  • An image of a white building with red stripes and KFC branding.
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    Moses Robinson via Getty Images
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    KFC franchisee launches texting engagement program

    KBP Brands, which operates 847 KFC restaurants, deployed an SMS-based customer engagement tool to strengthen its regional marketing efforts.

    By Aneurin Canham-Clyne • April 13, 2023
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    Scott Olson via Getty Images
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    General Mills ramps up misinformation fight as generative AI concerns rise

    The marketer and agency partner Mindshare are broadening their implementation of Zefr’s Atrium solution after an earlier pilot with Yoplait.

    By • April 13, 2023
  • A can of Topo Chico Spirited next to a glass filled with carbonated liquid and ice.
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    Courtesy of Molson Coors
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    Topo Chico boosts media spend as Molson Coors expands beyond beer

    Spirited, a new RTD cocktail line, is the fourth extension in a partnership with The Coca-Cola Company.

    By • April 13, 2023
  • A digital billboard in New York City promoting Shake Shack's White Truffle Menu
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    Courtesy of Shake Shack
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    Shake Shack launches New York truffle hunt with QR code billboards

    Consumers in Brooklyn, Queens and Manhattan can find billboards promoting the limited-time White Truffle Menu for the chance to win $2,000.

    By Aaron Baar • April 13, 2023
  • Teens in circle holding smart mobile phones of different colors.
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    Stock via Getty Images
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    IAB: Digital ad growth hits bottleneck as landscape diversifies

    The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report.

    By • April 13, 2023
  • Beck's beer, artificial intelligence
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    Courtesy of AB InBev
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    AB InBev’s Beck’s makes ‘futuristic’ beer using artificial intelligence

    The brew, called Beck’s Autonomous, was selected by AI as its favorite among millions of different flavor combinations it generated.

    By Christopher Doering • April 13, 2023
  • A group of models in colorful attire show off Keds sneakers against a white backdrop.
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    Retrieved from Keds on April 12, 2023
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    Keds kicks off brand refresh animated by inclusivity, playfulness

    A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by DBI in February.

    By • April 12, 2023
  • A girl with a smartphone features in Dove's "Cost of Beauty" short film
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    Courtesy of Dove Self-Esteem Project
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    Dove pushes for legislation to protect kids’ self-esteem from social media

    To boost its latest purpose-driven effort, the Unilever brand released a short film about a young person whose mental health was affected by social media.

    By • April 12, 2023
  • Two individuals wear Lacoste clothing in front of a wall of roller skates.
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    Courtesy of Netflix
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    Netflix shows meet Lacoste’s crocodile in new apparel collection

    Polos, tracksuits and sweatshirts harken back to popular titles from the streamer including “Bridgerton,” “Stranger Things” and “Money Heist.”

    By • April 12, 2023
  • Oscar Mayer's Wienermobile of Love wedding chapel
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    Courtesy of Oscar Mayer
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    Oscar Mayer enters the weddings biz with Wienermobile of Love

    Soon-to-be-newlyweds can ditch the stress of wedding planning and head to Las Vegas to marry in front of the brand’s first-ever hot dog chapel.

    By • April 11, 2023
  • Charles Barkley sits on a couch with his young self, created by deepfake technology.
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    Courtesy of FanDuel
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    FanDuel deepfakes young Charles Barkley into new spot

    The Hall of Famer — and notorious gambler — hangs out with a version of himself from his ‘90s prime as FanDuel ties up with the NBA playoffs.

    By • April 11, 2023